SlowboysRacing (2024)

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07/04/2024

Cali Nate, rest in peace. I'll check my hard drives for photos of you in that foxbody, showcasing your enthusiasm for racing, whether on YouTube or in real life. You will be missed on and off the streets friend

07/03/2024

Meet "Spike," "Rexy," and "Roxy". The ferocious, but adorable stable of race cars from AO Racing, and a clinic in branding.

“It’s not that interesting of a story; AO was a company I had previously, and I just attached ‘Racing’ to the end of it,” said team co-founder PJ Hyett. “That’s part of the reason we had to do something fun with the livery..."

“Rexy” is a vivid green faux-dinosaur derived from cartoon characters Hyett had incorporated into his helmet design to amuse his young children. Quickly, it became one of the most popular cars in the field – not to mention a leader in merchandise sales.

Next is "Roxy,” a pink Porsche 911 GT3 “Rawr." And “Spike,” the purple, dragon-themed No. 99 Le Mans Prototype 2 class entry.

Hyett gives all credit for the clever branding approach to his AO Racing co-founder, longtime IMSA competitor Gunnar Jeannette. “Gunnar thought, ‘People seem to like your helmet, so why don’t we try to translate it to the car?’ It was really a simple idea like that, but then we rolled it out at Sebring, and people went absolutely crazy for it.

“For us, it’s a bit of irreverence, but it’s also OK to have fun,” Hyett continued. “We’re serious when we’re in the car, and when we’re racing. We want to win. But if we’re just hanging out in the paddock or if we’ve got fans watching from home on TV, it’s really easy to see the dinosaur."

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