SlowboysRacing

04/07/2024

Cali Nate, rest in peace. I'll check my hard drives for photos of you in that foxbody, showcasing your enthusiasm for racing, whether on YouTube or in real life. You will be missed on and off the streets friend

03/07/2024

Meet "Spike," "Rexy," and "Roxy". The ferocious, but adorable stable of race cars from AO Racing, and a clinic in branding.

“It’s not that interesting of a story; AO was a company I had previously, and I just attached ‘Racing’ to the end of it,” said team co-founder PJ Hyett. “That’s part of the reason we had to do something fun with the livery..."

“Rexy” is a vivid green faux-dinosaur derived from cartoon characters Hyett had incorporated into his helmet design to amuse his young children. Quickly, it became one of the most popular cars in the field – not to mention a leader in merchandise sales.

Next is "Roxy,” a pink Porsche 911 GT3 “Rawr." And “Spike,” the purple, dragon-themed No. 99 Le Mans Prototype 2 class entry.

Hyett gives all credit for the clever branding approach to his AO Racing co-founder, longtime IMSA competitor Gunnar Jeannette. “Gunnar thought, ‘People seem to like your helmet, so why don’t we try to translate it to the car?’ It was really a simple idea like that, but then we rolled it out at Sebring, and people went absolutely crazy for it.

“For us, it’s a bit of irreverence, but it’s also OK to have fun,” Hyett continued. “We’re serious when we’re in the car, and when we’re racing. We want to win. But if we’re just hanging out in the paddock or if we’ve got fans watching from home on TV, it’s really easy to see the dinosaur."

|

10/10/2023

Now this thing is sick! 🤘🏻

01/30/2023

01/28/2023

Looking forward to this weekends Cars & Coffee! The first of 2023, let’s hope it warms up on Saturday!

12/23/2022

11/04/2022

So amazing to see the process

10/30/2022

Had a trip down to the valley and got some sick shots of these 3rd gen supras, more to come as we get them all uploaded and sorted out!🤘🏻

09/10/2022

Some sick shots done by Jason Graham these came out awesome!

06/20/2022

Have some more to go through but went out and got a little shoot done with Conner White and his titan. Looking to get some more shots done in different locations

05/10/2022

Had a killer time at drift and drag with friends I haven’t been able to see in a while

04/19/2022

Been a busy few weeks here but can’t wait to show more of these events and our friends here in the area.

04/10/2022

Just finished up at Subiwars And gotta say it was a ton of fun, can’t wait to finish up with these pics out to everyone

03/31/2022

Help us save the track, removing one of the longest standing legal tracks in AZ for a roadway is going to lead to larger consequences as street racing in AZ is already a large problem this is going to make things worse. Not to mention families who have grown up racing here for 20 plus years

Save the Drag Strip

10/08/2021

That’s that good s**t

That's it 😀

10/05/2021

Absolutely a blast of an event and the people were even better. So good to actually go to a local event where all the people are talking and having fun. Special thanks to the hollemans for putting up this very special event in memorial of Jim holleman and allowing us to be a part of it.

10/03/2021

Thank you to everyone who went out to the Jim Holleman Memorial Carshow! Such an amazing event full of great people and great cars. And thank you to everyone for allowing us to take so many pictures for everyone and the hollemans for their continued support of the car community. Can’t wait for next year to be bigger and better!

09/23/2021

Looking to get some shirts and stickers made soon. Send in some designs and wich ever one we like the best will get to be made in to a shirt and sticker! (Possibly join our team too!)

09/13/2021

08/19/2021