Upbeat Parade Productions

03/24/2024

Our 2024 Parade Schedule

10/03/2023

Upbeat Parade Productions fall parade season starts this weekend! We are excited to produce the Santa Clara Parade of Champions, in Santa Clara, CA on Saturday, October 7 at 11:00 a.m. On Sunday, October 8, is the 155th Annual Italian Heritage Parade in San Francisco, CA. That parade steps off at 12:30 p.m.
If you are in the Bay Area, come out and enjoy these parades!

07/03/2023

Our busiest day of the year is July 4. Upbeat Parade Productions is honored to work with seven parades all on July 4. We wish our clients good luck in Pittsfield, MA, Morgan Hill, CA, and Redwood City, CA. A big, THANK YOU to our Upbeat Parade Productions teams who will be out on the streets tomorrow, managing the parades in Fremont, CA, Watsonville, CA, Monterey, CA, and Las Vegas, NV.

Have a fun and safe 4th of July!

03/17/2023

We are pleased to announce our spring and summer parade schedule. It is going to be a busy parade season!

07/03/2022

We are ready! This will be the busiest 4th of July ever for Upbeat Parade Productions. We have a record seven 4th of July Parades we are working with this year. THANK YOU to our fantastic Upbeat Parades team members who will be working parades in;
Monterey, CA
Fremont, CA
Morgan Hill, CA
Watsonville, CA
Redwood City, CA (pre-parade management)
Las Vegas, NV
Pittsfield, MA
It's been a busy early summer. We are honored and so grateful to be working with parades in all these cities on Independence Day. Thank you to all!

Happy 4th of July!

05/26/2022

Upbeat Parade Productions is excited to be managing the WeHo Pride Parade. This is going to be fun!

03/05/2022

We are excited to announce that Upbeat Parade Productions will be working with JJ-LA Events of Los Angeles to produce and coordinate the WEHO Pride Parade. The parade will be on June 5, starting at 12 noon on Santa Monica Boulevard in West Hollywood.

01/17/2022

Nice to see parades celebrating MLK Day happening around the country. https://www.facebook.com/watch/live/?ref=watch_permalink&v=951749255716233

11/22/2021

Our hearts are heavy with the news of this tragedy that happened at what was supposed to be a celebration of the holidays in Wisconsin. Our thoughts are with all those affected. https://www.cnn.com/us/live-news/wisconsin-waukesha-christmas-parade-car-plow-11-22-21/index.html

At least five people were killed and more than 40 were injured when an SUV plowed into a Christmas parade Sunday in Waukesha, Wisconsin. Follow here for the latest.

10/31/2021

Happy Halloween!

07/06/2021

We are pleased to announce the following clients of Upbeat Parade Productions are planning to have their street parade later this year;

October 9 - Santa Clara Parade of Champions
October 10 - San Francisco Italian Heritage Parade
November 11 - San Jose Veterans Day Parade
November 26 - Niles Festival of Lights (Fremont)
November 27 - Hollister Lights On Parade
December 4 - Palm Springs Festival of Lights

07/06/2021

We were thrilled to be back on the streets for a live parade on July 4 in Morgan Hill. Thanks to our coordinating team, Cyd, Jeff, Kat, Jim, and Devon. Looking forward to more parades coming up this fall and holiday season. Check out Facebook for videos of some of our other clients including the Fremont 4th of July Parade and Summerlin Patriotic Parade who had virtual parades this year.

06/03/2021

It is looking more and more promising. https://www.al.com/coronavirus/2021/05/hugs-and-parades-return-as-new-covid-19-cases-plummet-to-lowest-levels-in-11-months.html

Hugs and unmasked crowds returned to the White House, a Mardi Gras-style parade marched through Alabama’s port city of Mobile, and even states that have stuck to pandemic-related restrictions readied to drop them.

05/21/2021

Looks like we will be parading soon!

https://abc7news.com/health/ca-reveals-details-of-june-15-full-reopening-plan/10673524/

We knew California was heading for a "full reopening" on June 15. Now we know what exactly that means.

05/13/2021

Let the parades return! New CDC mask guidelines.

04/30/2021

Parades are planning to come back this fall. Here are some of our parades scheduled to date, with more expected;

October 10 - San Francisco Italian Heritage
November 11 - San Jose Veterans Day
November 27 - Hollister Lights on Parade
November 28 - Salinas Holiday Parade of Lights
December 4 - Palm Springs Festival of Lights

04/27/2021

At least they are including parades in their guidelines.

https://abc7ny.com/health/live-cdc-gives-covid-update-with-new-outdoor-mask-guidance-expected-/10552085/

President Biden is expected to announce Tuesday that the CDC has updated its guidance for wearing masks outdoors.

04/22/2021

This is interesting. We love to see what other parades are doing until we get through this pandemic.

https://www.wishtv.com/news/local-news/unique-indy-500-branding-opportunity-for-500-festival-and-aes-indiana/

INDIANAPOLIS (Inside INdiana Business) -- Dreyer & Reinbold Racing and its No. 24 car will have some additional branding this year during the 105th Indianapolis 500, showcasing the 500 Festival and utility AES Indiana. The organizations say the partnership will also be a unique fundraising opportuni...

04/06/2021

Looking more promising for special events late summer and into the fall!

https://www.sfchronicle.com/health/article/California-to-eliminate-tier-system-fully-reopen-16080761.php

California will retire its color-coded pandemic blueprint on June 15 and allow almost all...

04/03/2021

Maybe we are getting closer to parades back on the street. https://www.desertsun.com/story/money/business/2021/03/26/california-releases-updated-covid-19-guidelines-performances/7022488002/

There's hope that the Coachella Valley Music and Arts Festival, the BNP Paribas Open, Stagecoach and other events can begin to restart.

04/24/2020

Here is the current status of parades produced or coordinated by Upbeat Parade Productions. All parade organizations are closely monitoring all local, regional, and state health departments for guidelines.

1. Petaluma Butter and Eggs Day Parade, originally scheduled for April 25 has been tentatively postponed to either August 22 or 29.

2. Hollister Saddle Horse Show Parade – CANCELED. The Saddle Horse Show and Parade are postponed until 2021.

3. Fremont 4th of July Parade – Final decision to be made the first week of May

4. Monterey 4th of July Parade – Currently moving forward while closely monitoring the situation.

5. Redwood City 4th of July Parade – CANCELED for 2020

6. Summerlin Patriotic Parade – Currently moving forward while closely monitoring the situation.

7. Morgan Hill 4th of July Parade – Decision will be made on May 4.

8. Salinas Colmo del Rodeo Parade – Currently moving forward while closely monitoring the situation.

03/20/2020

Upbeat Parade Productions is following the current situation with regards to the coronavirus, which is affecting numerous parades and festivals around the world. Recently, most St. Patrick’s Day Parades were canceled across the country and around the world, however, a few are postponed with plans to have their parade in early fall. The Butter & Egg Day Parade in Petaluma, one of our clients, has postponed their parade from April 25 to either August 22 or 29. Kentucky Derby Festival Parade is being postponed from April 30 to sometime in late August or early September. The Portland Rose Festival announced their events, including two parades, will be postponed to later in the year. Some other parades scheduled for May or very early June are postponing until late summer, early fall. Most events are postponing and not canceling. We are following the events industry very closely.

03/20/2020

Announcement about the Petaluma Butter & Egg Days Parade.

09/18/2019

Upbeat Parade Productions starts off their fall and holiday season with the Santa Clara Parade of Champions, Saturday, September 28 in the midtown area of Santa Clara, CA. If you are in the Bay Area, come out to see this wonderful event, returning to the city after a nearly 25 year absence. There will be 90 entries in the parade including 11 bands, 12 floats, dance teams, balloons and special guest stars.

07/13/2019

Upbeat Parade Productions will be coordinating the Colmo del Rodeo Parade, tonight in Salinas, our last parade of the 2019 spring/summer season! It's been a whirlwind of a season, especially the last three weeks with seven parades. We will take a little bit of a break and then the fall and holiday parade season will start on September 28 for the Santa Clara Parade of Champions. Watch for details on our upcoming parades!

01/23/2019

Upbeat Parade Productions is pleased to be attending and presenting at the annual Calfornia/Nevada Festivals and Events Convention in Reno this week.

11/14/2018

We are now in final preparation for the upcoming holiday parades! The first three take place Thanksgiving weekend. November 23 - Niles Festival of Lights Parade, November 24 - Hollister Lights On Parade and November 25, Salinas Holiday Parade of Lights.

10/18/2018

Busy past couple of weeks with parades in San Francisco and Cupertino. Next up the Rancho Cucamonga Founders Day Parade on November 10, followed by two Veterans Day parades on November 11 in San Jose and San Francisco.

09/06/2018

Fall parade season is gearing up! 10 parades on the schedule. First up, the San Francisco Italian Heritage Parade. This will be the 150th Anniversary Parade, featuring 100 entries. It's also Fleet Week in the city! https://www.facebook.com/SFItalianHeritage

06/11/2018

We made it through our first LA Pride Parade. YAHOO! It was a beautiful day and HUGE crowd on the streets of West Hollywood. A BIG THANK YOU to our outstanding Upbeat Parade Productions team for working through some challenges and pulling off an exciting parade. It is certainly a fun, exciting event with a lot of very happy people both in the parade and viewing. All showing PRIDE!