Big Red Marketing

Big Red Marketing is a boutique marketing and events agency based on the Central Coast, with a focus
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Big Red Marketing is a boutique marketing company based in California’s Central Coast. Drawing on personal, educational and professional experience within the wine, lifestyle and tourism industries, Big Red Marketing works with clients to develop solutions with a particular focus in strategic planning, copywriting, events and digital marketing.

01/04/2024

As we jump into 2024, we take a quick moment to look back at 2023.👏
Swipe to see some project highlights that the year brought along!
Entering the New Year with heartfelt thanks, we're excited to tackle more amazing projects ahead!

12/31/2023

Wishing a happy and prosperous New Year from team Big Red! 🥂

12/25/2023

Wishing a season filled with joy, laughter, and cherished moments with loved ones!
Merry Christmas and Happy Holidays from ! ✨

12/21/2023

Choosing the right social media platform for your business is the first step to your digital success!
Luckily, we have spent some time to develop a concise breakdown of demographics and usage of some of our favorite platforms. Discover where your target audience hangs out and why it matters.

12/18/2023

December is a month for reflection, setting new goals, and looking back at the year with gratitude and the year ahead with hope.

As we bid farewell to 2023, let's discuss your marketing aspirations for 2024. What are the goals that you aim to achieve? We are excited to hear from you!

12/12/2023

Meet our tourism client, , in this month's ! We provide social media and digital marketing support to promote the beautiful destinations of Edna Valley and Arroyo Grande Valley.
Thinking about a dreamy wine country getaway? We recommend checking out their page for wanderlust-worthy inspiration!

12/08/2023

At Big Red Marketing, we believe that the true essence of our success lies within our team. Explore the 'Team' section on our website to learn more about the incredible women who bring Big Red visions to life. Link in bio.

12/04/2023

At our team-building meeting this week, we chose creative Google Meet backgrounds, to reflect how we feel, or where we wish to be. Here's a glimpse of our team’s virtual escapes. ✨

Stephanie picked a greenhouse, missing her cherished plants during her move across continents. 🌱
Macey chose a happy, warm beach as the weather cools down in SLO. 🏖️
Amanda opted for a pixie fairyland background. Her and her daughter, spent the Thanksgiving holiday in a mother-daughter space, playing games in their own little fairyland. 🧚
Brenna took a break from the busy life, and saw herself on a beautiful mountain for a hike. 🥾
Angelica chose a cozy, warm holiday-themed cottage. ☕
Sakina enjoyed her Christmas holiday ahead of time, virtually camping at Serengeti National Park. 🦁

11/24/2023

Big Red's Amanda Diefenderfer will be moderating a panel on video content marketing at this year's North Coast Wine Industry Expo. We've been proud to work with this client since 2012 and look forward to hearing Amanda's insights on November 30.

Don't forget to use the promo code: AMANDA2023 for a $30 discount on checkout!

11/14/2023

New headshots, who's this?

We recently had a chance to dress up and smile wide for a fun-filled professional photoshoot with , another fantastic woman-owned business.

Meet the SLO-based members of our team at Big Red Marketing!

Amanda Diefenderfer - Proprietress
Brenna McGovern - Admin Assistant
Macey Schott - Account Coordinator

11/10/2023

Here's your friendly reminder to keep showing up for yourself, and your brand.

The fast-paced trends of social media may seem a lot for business owners, but showing up has its benefits. Your social media presence makes an easy reminder to let people know that you exist, builds brand credibility, and keeps your audience engaged.

Want to build your online presence but don't know where to start? Send us a DM, and let us help you through the way! 😊

11/06/2023

In the fast-paced digital world it is easy to feel overwhelmed by the demands of online engagement. At Big Red Marketing, we embrace a mindful approach that helps us create content with purpose.
Below are some of our top tips on how you too can embrace a more mindful approach to digital media, for your brand as well as your personal well-being.

11/04/2023

Setbacks can feel overwhelming, but we believe they are often detours to a better path not the end of the journey.
We asked Amanda (Proprietress - Big Red Marketing) how she deals with setbacks, and her response reflects resilience and over a decade of success at Big Red Marketing. 💫💪
What is your perspective on setbacks, we would love to hear!

11/02/2023

Say hello to our full team spread across three cities, and two continents!
Last week, we attended Big Red's Virtual Team Retreat Day #1 filled with engaging games, Enneagram quizzes, a lecture on Vision and Values, and reflective journaling exercises. It was a day of laughter, connection, and to really get to know each other on a deeper level to bond and energize our team.
Stay tuned for more learning and connection shared over the coming months!

10/26/2023

"My favorite part of my job is that I get to share it with the people and animals I love, by having them join me at it as well." - Amanda Diefenderfer (Proprietress - Big Red Marketing).

For us at Big Red Marketing, achieving a harmonious work-life balance is a true bliss. When you love what you do, and have the freedom to share those moments with your loved ones, everything falls into place beautifully.

What does your dream work setting look like?

10/26/2023

10/23/2023

This , meet our first-ever client, Pacific Title Archives !
Our journey began in 2012, and now we are proud to be the force behind their social media presence, providing fresh content every month.
Pacific Title Archives specializes in preserving, restoring, and archiving priceless media treasures. Their commitment to safeguarding cinematic and historical legacies is awe-inspiring. 🎥
Learn more about them through their official website: https://loom.ly/e1pQZas

10/19/2023

The social media landscape is ever-evolving, but so is our dedication to staying ahead.
Amanda Diefenderfer, our Proprietress, was quoted sharing her insights on the changing digital marketing space in an article by . Her comments perfectly sum our commitment to our clients and our ability to adapt in the digital world. Read the full article - link in bio.

09/30/2023

Say hello to Macey, our Account Coordinator!
Macey's attention to detail shines as she collaborates with the team to support the many goals of our clients.
When she's not creating memories with her family or hiking, you'll find her working behind the scenes for Big Red Marketing.
Swipe to know more about her! ➡️

09/30/2023

09/27/2023

Ever wondered why some posts go viral while others fade into the background? It's all about that special spark – the kind of content that tugs at your emotions, gets you nodding in agreement, and starts conversations!
Just like speaking to an old friend, reading a favorite book, or listening to good music, shareable content has the power to create an emotional bond, and become memorable for its audience.
Let's look into what makes this content unique, and how you can implement it in your own marketing strategy.

09/20/2023

According to recent surveys, social media is winning the search engine wars among the Gen Z.
What is your go-to tool for a quick search?

09/14/2023

Meet Brenna, our Admin Assistant and Equestrian Queen!
Brenna's passion for equestrian sports and her unique hunter/jumper expertise brings vibrancy, and valuable knowledge into our Horse Shows at Paso Robles Horse Park. When not working, you will find her spending time with her three horses at the barn, AKA her "happy place!" 🏇🌟
Swipe to learn more about Brenna!

09/11/2023

Happy Monday!

Let's take a step back and reintroduce ourselves today. Whether you have been here for a while, or just joined us - a Big Hello from Big Red Marketing! 👋
We're a boutique marketing and events agency based on the California Central Coast, with a focus on small businesses and non-profits. We're proudly woman-owned and women-run!

Find out more about us, through our official website.

08/31/2023

With over 10 years of experience in the digital marketing field, we've learned the power of simplicity. Your strategy should speak directly to your audience, sharing stories they can deeply resonate with. 📣💖
While staying on top of social media trends and embracing the latest technologies is important, one timeless truth remains - the value of forging lasting connections with your audiences. 💬🤝 Once that bond is established, maintaining it becomes the key to success.
Here are some of our favorite tips to help you strengthen that connection and keep it going strong. We promise these are simple and easy to implement ideas.

08/22/2023

If you can have faith on one thing today, let that be yourself!
Take a moment to take a deep breath, and embrace the power within. You got this!

08/11/2023

08/08/2023

On June 3rd, we had the privilege of supporting the incredible and their Annual Tails Fundraiser event! 🎉🐶
As we reminisce about this special day, we can't help but recall the invaluable lessons we learned.
Swipe right to join us in reliving the highlights from the Woods event. Let's continue to spread the love for our animal companions and support the wonderful work of Woods Humane Society! 🐕🐱

08/03/2023

At Big Red Marketing, we feel incredibly blessed to call the land of San Luis Obispo our home. The artistic charm, and the stunning landscapes of SLO have been a source of inspiration in our creative passions.

We welcome the opportunity to work with clients of all backgrounds, needs, and sizes. Hit us up for your marketing requirements, and let's collaborate to unlock the full potential of your brand.

07/31/2023

We love this quote by Emma Watson. Sometimes asking the difficult questions, and venturing into unknown paths is what makes you return stronger than ever.

We would love to hear your stories of strength and resilience. Comment below to share and inspire. ✨

07/26/2023

At Big Red Marketing, our team embraces the freedom, and the quirkiness that comes with being a work-from-home employee.
We would love to know your WFH style in the comments below. Don't mind us while we grab another cup of coffee, and plan our next big project. ☕

07/24/2023

Keeping up with the ever-changing social media trends can be overwhelming for any small business trying to make a mark in the digital world. Here are some of our favorite digital marketing tips to look out for while planning your social media strategy. 👉

07/20/2023

At Big Red Marketing, we believe genuine relationships are the cornerstone of effective marketing, and the content we share is the link that connects us with our audiences.

We believe meaningful connections translate to long-lasting relationships. Swipe to see some of our favorite tips to meaningful content creation.

07/17/2023

Storytelling is becoming an essential tool to effective marketing on social media.

Much like the art of storytelling, the elements of empathy and care play an essential role in digital marketing. While empathy helps build connections, genuine care is the foundation to trust.

Below are some stats on why Storytelling should be your weapon to effective marketing in 2023. 🔥🔥

1.75% of consumers think it's important for brands to to tell stories
2. Only 5% of people remember statistics, but 63% remember stories
3. Storytelling can increase conversions by 30% 🚀

07/12/2023

Doing the impossible is probably in the DNA of every mother. At Big Red, we champion all the mothers, who keep going, and defy the odds every single day!

07/10/2023

Your brand is only 40% of what you show to your clients through marketing and content. If you dig deeper, you will realize how deep the roots are.
While the logo and content may capture your gaze, just like the beauty of a lush, green tree. The real magic lies in the unseen: the tireless brainstorming, strategic thinking, and meticulous craftsmanship that make up the roots of a brand. It's the 60% hidden beneath the surface that brings a brand to life.

07/06/2023

This Day in History: July 6, 1957
On this day in 1957, Althea Gibson became the first woman of color to win a Wimbledon title in women's singles. This historic triumph marked the beginning of an awe-inspiring journey, with five prestigious Wimbeldon trophies in her illustrious career.

06/29/2023

Travelers will spend more during a vacation if they know it supports the local community.

Tourism as a tool to help support quality of life for those that call the destination home is exactly the reason we love working with travel clients. Reach out to us today to find out how we can work with you to share a piece of your home with the visitors that love it.

06/27/2023

Did you know the name Big Red comes from the Paso Robles vineyard that Amanda grew up on? The iconic scene as you drove onto the property was a big red barn. Both the barn and graphic elements of three vineyard rows have been integrated into the Big Red Marketing brand.

06/23/2023

When we think of being a parent, we often consider how it affects our children. But what about the other way around?

Michelle Obama said that being a parent made her a better professional because it reminded her every of her purpose. And being a professional made her a better parent, because by pursuing her dreams, she was modeling how to be self-sufficient and independent while still being kind and compassionate.

At Big Red, our team finds inspiration and purpose from our families and loved ones. We believe this elevates our work and challenges us to use our time, focus, and gifts to provide our clients with broader ideas and deeper creativity.

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San Luis Obispo, CA

Website

http://www.bigredmktg.com/

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Here's your friendly reminder to keep showing up for yourself, and your brand. The fast-paced trends of social media may seem a lot for business owners, but showing up has its benefits. Your social media presence makes an easy reminder to let people know that you exist, builds brand credibility, and keeps your audience engaged. Want to build your online presence but don't know where to start? Send us a DM, and let us help you through the way! 😊 #BigRedMarketing

Happy Monday! Let's take a step back and reintroduce ourselves today. Whether you have been here for a while, or just joined us - a Big Hello from Big Red Marketing! 👋 We're a boutique marketing and events agency based on the California Central Coast, with a focus on small businesses and non-profits. We're proudly woman-owned and women-run! Find out more about us, through our official website. #BigRedMarketing #MarketingAgency #California #CaliforniaCentralCoast

It's easy to fall into the trap of the hustle culture nowadays. But amidst the frenzy, it's crucial to take a moment of self-reflection and ask yourself: "Am I chasing the right things?" At times, we need to hit the brakes and take a step back to gain perspective. In those moments of slowing down, you might just realize that you are doing better than you think. Let's remember to embrace the balance between ambition and self-care. It's okay to pause, reevaluate, and celebrate the progress you've made. Life's journey is not just about rushing to the finish line but also about cherishing the process along the way. #BigRedMarketing #BigRedMktg #slowdown #mindfulentrepreneur #balancedlife #worklifebalance #balancedlifestyle #girlbossmovement #mindfulmovement #slowlivingforlife #marketingtrends #socialmediamarketing #socialmediagrowth #socialmediastrategist #socialmediacoach #instagramforbusiness #smallbusinessgrowth #marketingtips #marketingtools #onlinemarketingstrategies #Onlinemarketingtips #socialmediamarketingstrategy #digitalmarketingtips #instagram101 #instagramgrowthtips #instagramgrowthexpert #instagramtips #instagramtipsandtricks #instagramtipsforbusiness #instagramtipsdaily #instagramtip #instagramstrategy

Your brand is only 40% of what you show to your clients through marketing and content. If you dig deeper, you will realize how deep the roots are. While the logo and content may capture your gaze, just like the beauty of a lush, green tree. The real magic lies in the unseen: the tireless brainstorming, strategic thinking, and meticulous craftsmanship that make up the roots of a brand. It's the 60% hidden beneath the surface that brings a brand to life. #BigRedMarketing #BigRedMktg #marketingtrends #socialmediamarketing #socialmediagrowth #socialmediastrategist

Our team asked Amanda, Big Red's Founder and Proprietress, "What are you reading these days?" Spoiler alert: We should have known she would pull out the AP Style Guide for this one.

Our #SmallBusinessSaturday features Stories Told By Film. Chelsea has been our go-to local photographer and videographer for quite some time and is such a pleasure to work with. Whether you're in search of a family photographer, equine photographer or professional videographer, we highly recommend Stories Told By Film. She put together this awesome brand video for the Paso Robles Horse Park! Check out more of her breathtaking and versatile work at Stories Told By Film or at www.storiestoldbyfilm.com. 🎞️📸💞