05/11/2025
Small Business Saturday, held on the Saturday after Thanksgiving, was created by American Express in 2010 to encourage shoppers to support local businesses. The event has become a significant part of the holiday shopping season, with an estimated $17 billion spent in 2023. In addition to financial impact, the day is important because small businesses make up 99% of U.S. businesses, and a significant portion of money spent at them stays in the local community.
Key facts about Small Business Saturday
Origin: It was created by American Express in 2010 to help small businesses during the economic recession.
Timing: The event takes place on the Saturday following Thanksgiving, the day after Black Friday.
Financial impact:
In 2023, consumers spent an estimated $17 billion at small businesses on Small Business Saturday.
Since its inception, total spending on the day has reached an estimated $201 billion.
Community impact:
A significant portion of money spent at small businesses stays in the local economy, with an average of two-thirds of every dollar remaining local.
It helps promote vibrant communities and supports the local economic system.
Business impact:
It helps small businesses connect with new and existing customers.
The SBA has cosponsored the event since 2011.
Small businesses account for the majority of jobs in the U.S..
Participation:
It is officially supported by the SBA and has been recognized by local and national officials.
The event encourages both in-person and online shopping at local businesses.
