The Iowa PrimeHouse

The Iowa PrimeHouse Providing "farm to fork" eating experience by serving our own Black Angus beef and other local ingredients.

Catering and food truck options available while currently remodeling brick & mortar restaurant.

📣 Exciting news! The dining room is scheduled to open this Friday 🎉 This will about double our current capacity of just ...
01/14/2025

📣 Exciting news! The dining room is scheduled to open this Friday 🎉 This will about double our current capacity of just the bar area to allow for more reservations!

We are still offering a LIMITED menu for this weekend (both Friday & Saturday night) but including a few NEW options:

🥩12oz Ribeye OR
🐖 12oz Bone-in Berkshire pork chop
Includes 🥗 side salad, dinner roll and choice of 2 sides:

Buttered 🥦 Broccoli OR Veg medley
Roasted herb potatoes OR Rice pilaf

Add-ons:
Butter-poached Black Tiger 🍤 shrimp
Sauteed 🍄 button mushrooms

Loaded 🍔 Cheeseburger
MFP Signature 1/3 # home-raised Black Angus beef burger topped with Colby Jack cheese, sautéed mushrooms, grilled peppers & onions. Includes side salad OR crispy tots

Mushroom and Swiss 🧀 Burger
MFP Signature 1/3 # home-raised Black Angus beef burger topped with Swiss cheese and sautéed mushrooms.
Includes side salad OR crispy tots

Appetizers:
Spinach & Artichoke Dip - served warm, with homemade toasted tortilla points.

Dessert:
Bread pudding - homemade, served with ice cream and an optional butter bourbon sauce

Please comment or message us for reservation requests and availability. As of right now, we are booked until about 7:15pm on Friday. We look forward to serving you and showing you the new space!

The buzz 🐝 and tea ☕️ around town is that we're opening up! Please read FULL POST for this weekend's menu options and re...
01/07/2025

The buzz 🐝 and tea ☕️ around town is that we're opening up! Please read FULL POST for this weekend's menu options and reservation availability.

We've held 2 special dinners to the public that have gone great and we are planning on being open every Friday & Saturday evening (5-9pm) for the near and continuous future!

HOWEVER, the dining area is still undergoing final touches (hopefully complete next week) so we are continuing to serve in the bar area and using this time to ramp up and train employees. We offer select protein choices and reservation times each evening to help us plan and prepare.

Friday, January 10
🥩Bone-in Berkshire pork chop OR sliced beef petite fillet
✅️Red skin mashed potatoes, vegetable medley, side salad 🥗 & dinner roll

Saturday, January 11
🥩Prime Rib with red skin mashed potatoes, vegetable medley
OR Chicken & vegetable rice pilaf 🍚
✅️both served with side salad & dinner roll

Please comment or message us directly with your date, time, party size and choice of protein!

09/26/2024

Get your piece of Riverview Cafe history!

Free 60" round tables. 2 available, see comments for pictures and other items...

Call or text: 319-415-9214

👀 look at that beef marbling 🤤 That's our MFP Black Angus beef we look forward to serving you very soon!
09/10/2024

👀 look at that beef marbling 🤤 That's our MFP Black Angus beef we look forward to serving you very soon!

Our youngest helping with cow & chicken chores!
09/09/2024

Our youngest helping with cow & chicken chores!

We have good news and bad news...Bad news is: no, unfortunately the restaurant is not yet open! 🙁 A few phases of the ki...
09/07/2024

We have good news and bad news...

Bad news is: no, unfortunately the restaurant is not yet open! 🙁 A few phases of the kitchen remodel are taking longer than originally planned BUT we are hoping to open in OCT and we can't wait to serve you all, thank you for being patient with us!

Good, or rather GREAT, news is: it is a CYCLONE ❤️💛 state again! Go ISU!

It was a pleasure serving a few folks at Unverferth Mfg. Co., Inc. today and we can't wait to open the restaurant to fee...
09/07/2024

It was a pleasure serving a few folks at Unverferth Mfg. Co., Inc. today and we can't wait to open the restaurant to feed the local workforce! Thank you for supporting a small, local business!

Thanks to our Holstein Mfg. pull-behind grill we purchased several years ago, we're able to fit a LOT of meat on the gri...
09/06/2024

Thanks to our Holstein Mfg. pull-behind grill we purchased several years ago, we're able to fit a LOT of meat on the grill 🥩🍔 this helps us feed 100s for large public events like RAGBRAI and Cedar Basin Music Festival and also private catering events!

09/06/2024

If only you could SMELL this video 🤤 thanks to MBS Family Farms for having us cater some delicious pork loins at their event yesterday! We appreciate your continued business!

Bar progress: before/duringSome of you may have gotten the sneak peak while we had the bar side open over the weekend of...
08/28/2024

Bar progress: before/during

Some of you may have gotten the sneak peak while we had the bar side open over the weekend of 4th of July... more to come!

Earlier this year, on Ehren's birthday to be exact (May 8th) 🎉 we purchased the Riverview Cafe building from Busch Jeff ...
08/28/2024

Earlier this year, on Ehren's birthday to be exact (May 8th) 🎉 we purchased the Riverview Cafe building from Busch Jeff & Donna and have been busy converting it to The Iowa PrimeHouse.

Be sure to follow along for progress photos and business updates!

Follow along as we continue to share our story and restaurant status with you all!
08/28/2024

Follow along as we continue to share our story and restaurant status with you all!

Hello 👋 We are Ehren & Ashley Marks, owners of The Iowa PrimeHouse. We've been in the catering and food truck biz for a ...
08/28/2024

Hello 👋

We are Ehren & Ashley Marks, owners of The Iowa PrimeHouse. We've been in the catering and food truck biz for a few years now and just recently purchased a brick & mortar RESTAURANT in Shell Rock, IA!

Some of our long-time followers may previously know us as Family Purebreds (MFP), when we started the Black Angus beef business, or "Marks Meats" when we added offerings of Heritage Berkshire pork as well as farm-fresh eggs. No matter the name, we've always believed in promoting as many local and REAL ingredients for a true "farm to fork" experience.

When we purchased the restaurant earlier this year, we thought long and hard about a new name... and it was TOUGH! We had to let the MFP name stay with the cattle and beef business, as it is a separate entity. Ehren also got tired of being called "Mark" from either the MFP or "Marks Meats" names 😂 We wanted a name that seemed timeless, resonated as a steakhouse, and put us on the map as a destination to truly experience "farm to fork" cuisine. After several deliberations, iterations and debate, we concluded with The Iowa PrimeHouse and have been loving it ever since.

We are thankful to those in the Cedar Valley that have supported any of our meat or cooking adventures to help us grow along the way and excited to have a permanent location to serve you all!

Address

202 S. Cherry Street
Shell Rock, IA
50670

Opening Hours

Friday 5pm - 9pm
Saturday 5pm - 9pm

Website

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Videos

Our own vehicles 🚙🛻🚚 fill up the parking lot quickly, but we've had some extra 💪 hands helping us accomplish more work this week: all new SS going up along our cook line! 👀 Peep that new, larger exhaust hood to extend the cook line and new epoxy floors 🤩 #TimeAndMoney

If only you could SMELL this video 🤤 thanks to MBS Family Farms for having us cater some delicious pork loins at their event yesterday! We appreciate your continued business!

New merch! What's your favorite hat color?

Just a few IPH catering options, we've done everything from burgers to salmon and lots in between! All for a quote anytime!

IPH Food truck specialties 🤤

IPH bar progress...

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