11/24/2025
We Are All Making S**t Up (MSU)
Does this guy look like an expert to you? Probably not. But that is the trouble with horse ideas. The dodgy ones rarely look dodgy. Most of the time they look perfectly sensible, even evolved and enlightened, until you try them and end up emotionally bruised, financially lighter, and with a horse who now considers you a walking safety hazard.
Humans are natural MSU machines. Making s**t up is practically our native language. And in the horse world it really should be a new Olympic equestrian sport. Scroll your social media feed and you will find a buffet of theories, spiritual downloads, opinions, and neuroscience flavoured fairy dust. Some of it is thoughtful. Much of it is an express ticket to Crazy Town. And while I can spot the nonsense quickly, it is much harder for people without my practical experience and background in science and research.
So here are a few red flags that your latest horse guru, speaking with great authority, might be serving you MSU of the unhelpful variety.
1️⃣ Complicated jargon delivered with smug authority.
If someone explains horses using words you would expect to find in an incomprehensible academic word salad, they are not enlightened. They are compensating. The more you understand horses, the simpler everything becomes, not the harder.
2️⃣Anyone who claims everyone else is cruel.
People with real experience become less judgemental over time, not more. If someone positions themselves as the sole kind, ethical being in a world of violent egotists, that says far more about them than about everyone else.
3️⃣Advice so vague it feels mystical yet contradictory enough to make you doubt your sanity.
If you cannot learn it, apply it, or repeat it, it is not a method. It is just MSU. And MSU does not load floats, stop rushing, or fix spooking.
4️⃣An expert who cannot handle questions.
If someone crumbles or claims persecution the moment you ask for clarity, it is not because you are closed minded. It is because their idea collapses under the slightest tap.
5️⃣Anything that humanises horses.
Horses are not humans. They are also not bats, penguins, or therapists. They do not have impostor syndrome or people pleasing tendencies. Viewing horses through a human lens makes your interpretations worse, not wiser.
A huge part of my job is extracting bad MSU from people’s minds so they stop feeling guilty, stop feeling confused, and stop unintentionally frying their horses in chronic stress.
We are all making s**t up to some degree. The art is learning to tell the evidence based helpful s**t from the harmful s**t. And yes, that is now an official category in my teaching, thanks to my client Simone who introduced me to the acronym and gave me a new way to call out nonsense.
This is Collectable Advice Entry 85 of 365 in my challenge. Share this with your friends so you can look each other dead in the eye and say “MSU” before calmly walking away from dodgy advice😆. Hit share or save and gift your circle a handy little acronym for those moments when someone starts believing their own BS😎.