Violet Lane (2025)

01/01/2025

We hope you're all spending the first day in the New Year in whatever fashion is most nourishing to you, and we also hope you'll be ready to come get your flowers this Friday at our First Friday open studio night! 🥂✨

Build your own bouquet, get inspired by the other 200+ artists whose incredible work is showcased among the 5 floors of in downtown Des Moines!

We'll share more details about our mindful subscription giveaways as the week goes on, but make plans to come visit us Friday from 5-8 for the best chance to win! ✨

January is a delicate month after usually stressful holidays and our hearts are with anyone who is hurting from any of the most recent and seemingly unyielding violent disruptions across the world.🙏 We see you, and we invite you to come play among the flowers 🌸💜⚔️

01/01/2025

24 things I learned about myself and business in 2024:

1. growth will be uncomfortable
2. your focus is your most important asset/commodity
3. create with the people who make it fun to do so
4. people will ask you to give $thousands$ when they’re only donating their time
5. give to the projects you believe in, not the ones with the highest anticipated reach - your passion will bring the reach
6. all systems can and will break and they should; that’s confirmation you’re growing
7. don’t waste time wondering what someone you don’t align with thinks; if you don’t trust them, don’t trust their assessment of you
8. real support is small, and almost always free: a hug, an emoji-bombed love note, 5 minutes to literally be a shoulder to cry on, dinner at the end of a long day; these things are priceless
9. if you don’t come to the table knowing what you want, others will pull you in a million directions with their neat ideas
10. there are infinite roads to “success” and it’s up to you to stay open to the paths and opportunities that are always present.
11. there’s no way to speed through the awkward phase - you have to squirm a little to learn to trust yourself
12. TRUST YOURSELF. Literally every person will say “you know what you should do……”
13. Nature is the focus - all other stuff is just packaging.
14. I cannot, in good conscience, sell harmful plastic crap made in a victimized country for mindless consumption by my community.
15. If someone says something is necessary, examine what they gain & where that idea originated from. Is it still valid?
16. Don’t be afraid to claim your desires (see also 9)
17. YOU DONT HAVE TO EXPLAIN YOURSELF ABOUT ANYTHING
18. If people don’t come to an event, a) they likely didn’t know about it or b) they had a conflict; its rarely that they hate you and want you to fail
19. your job is not to make your business palatable for all, it’s to find the people who get it and make magic
20. being your own boss means constantly learning - it's essential
(continued in comments)

20/12/2024

From our table to yours this holiday season, we are humbled and honored for every flower that passes through our hands and on to you 💜

As we head into the solstice weekend and the holidays next week, we'll be taking a moment off to breathe, get outside if we can, and share our favorite moments of 2024 here with our community! 🕯️❄️💐

We recognize the incredible privilege that we have to be chasing our dreams here with you all.

Everyone deserves flowers and there's no substitute for the ones grown with love, as close to home as possible.

That's the drive that started it all, and the rest you can say, is history --

Violet Lane Florals
serving artful botanicals || for the wildly curious
🌸⚔️🥂

04/12/2024

Full disclosure this time of year usually finds me in a deep depression. When it gets so dark, and it's too cold and windy to venture outside it's really tough on my mental health.

This year has been completely different and I can't help but credit the fact that our studio is completely filled with the intense fragrances of cedar, fir, and juniper.
🎄🍊✨

There's a reason our ancestors brought these magically fragrant evergreen branches inside their homes and adorned them with cinnamon sticks and citrus slices which provide the undertones of the great smells in our studio.

It feels powerful to connect into a practice and artform that has been celebrated for centuries - every single wreath becomes a wish for abundance and prosperity for the family that takes it home to hang as a symbol of beauty and inspiration. 🕊️🌸

It feels so good to serve my community in this way - I hope to serve the Des Moines community for many years to come by by bringing sustainable and natural florals in lush green times and during the scarce season, too 🫶✨

01/12/2024

RETROSPECTIVE '24 | EXCAVATION '25

Here to help you hold space for the past year - it's been a doozy for so many.

Reflection is a powerful tool and planning with tarot has become one of my superpowers.

Come to our studio during the month of December and let's collaborate with the tarot to explore lessons and invitations for the coming year.

If you'd like either or both for yourself or for someone in your life - they're updated on the tarot section of our website. Get all the fine details there 🌐👩‍💻🪄

We always get so many DMs whenever we make a tarot post - do you want to know more about this practice we use to hold space for you? DM me your questions and I'll share them in stories throughout this year-end time ✨🫶

📸 - thank you as always for seeing the depth beneath my surface 🖤🤍

19/11/2024

Wreath season is buffering 🔁 🎄

If you're like us this time of year is when you really start missing the flowers, and that's where wreaths and evergreens are here to save us! There's nothing that beats coming home at the end of a long day to the fresh and homey smell of evergreen. Instant serotonin boost. 🤝

This year we're pleased to offer 2 locations to secure your very own fresh wreath, handmade in our studio and infused with peak holiday vibes. ✌️🫶♾️

LITTLE LION ECLECTICS | Polk City, IA
VIOLET LANE'S STUDIO 104 | Downtown DSM IA

Fine print:

Wreaths are available for pre-order for
Small Business Saturday 11/30
at either location.

will be open from 11-4 along with many other businesses and pop-up holiday markets across town. It's one of our favorite places to celebrate a special holiday afternoon!

will be open from 12-4 inside of - we are located on the first floor to the right if you enter from the main atrium. Other artists will be opening their doors as well, so plan to stay awhile and check it out!

We will have some wreaths premade in the studio for shoppers who miss out on the pre-order; however we gift you 15% discount if you order ahead! 🎄

18/11/2024

Manifestation | Let's talk about it ✌️👏✨

After a budding career in corporate sales and customer success, starting my own flower business must have seemed like a crazy pivot to all my corporate colleagues - and it was!

Mostly.

Thankfully those who work in startups understand that to thrive in that environment you need to carry that entrepreneurial itch inside you, so I don't think my boss was too caught off guard when I said I was leaving to pursue another opportunity, one of my own creation. 🔮

But the journey didn't start on that day.
It didn't start the day I filed my LLC paperwork with the state. It didn't start when I spent 6 months visiting every plant/coffee/bookstore/botanical leaning store in NYC and diligently working on a business plan for Violet Lane.

It started with a young girl obsessed with the outdoors.

It started as a college student learning to think globally and act locally; when I took my first religion class and it started my pursuit of spiritual and personal growth.

It started with my family members in service industries: my father built houses and tended the landscapes of the wealthy homes on the coast, and my mother worked at a donut shop and cleaned the houses of those same elite.
My grandmother, a helper through and through (whether you wanted it or not). My grandpa, an Iowa boy who rolled down the highways of the Midwest in his own sales career.

Manifestation seems like something coming from nothing - magick of the highest order to those that don't understand how lasting things are truly built. ♾️

I've been taking steps towards this direction my whole life and I'm so thankful to be here creating with you all. It's a beautiful (but definitely challenging) way to live and I wouldn't trade it for any other path.

Now, my idols are calling me wanting to work together and it feels like I'm finally getting to the place I always knew I could be, serving my community one floral design at a time 💜

I hope to share more about my path to manifesting a career as a creative and spiritual entrepreneur, and I'm curious what your take on manifestation is? Real or nah?

11/11/2024

These arrangements are giving late Fall realness 🍂🍁🍂🍁

We've been slowly giving our website the refresh it needed after our move to downtown Des Moines this October!

🦃 Thanksgiving options live 🔗
🌹 Bloom Bar pop-up this Thursday at .aesthetics
🎄 Wreath pre-orders, coming soon 🫶
🎁 Gift guide - on the way! 🛷❄️

The holiday is giving "gratitude beyond measure"

because we live in a world that has multiple crises happening simultaneously, but at Violet Lane we invite you to remember that nature is always here to soothe and heal us -

and for that we can all be grateful ✨💜

11/11/2024

Hannah and her girls on a perfect summer wedding day to remind you that your girls have your back through it all
- thick or thin -
dark times or garden party wedding days ✨🫶

We hope you head into this week knowing that you've got a whole group of folks in your corner cheering you on - check in on your friends; chances are they'd love to hear from you, too ♾ 🌸

Bridal & bridesmaids bouquets
Parasols
Venue
Photography

If you're daydreaming of your 2025 wedding day in central Iowa, we'd be honored to create the wedding flowers of your dreams 💒💍

02/11/2024

Breaking up our new studio content to wish everyone a happy ❤️💛 it's going to be an intense football 🏈 showdown today and we hope everyone has a safe and fun celebration ✨

Homecoming inspired photos by
Model
Vintage clothing and bronco

01/11/2024

"No way can she find local flowers in November"

WATCH US 💜⚔️🌸

Tonight's Bloom Bar is bringing local kale flowerettes from and some cleansing sage from my own garden, cut just before last night's hard freeze for your pleasure!

While we're at the point in local flower season where things are really sparse, we'll always highlight and design with flowers grown as close to home as possible 🤝

Join us for Bloom Bar in studio 104 inside of during the first Friday of the month (today!) and build a bouquet your ancestors would be proud of ✨💫

28/10/2024

It's giving late fall energy 🤎 🍂🕯️🌾🍎 🦉☕⚰️🍁

Cozy season is upon us, so we've been warming the hearth in our new studio 104 inside to welcome you all in for some festive flower goodness!

Studio 104 is getting closer and closer to being the creative space that will become the DSM hub for all things sustainable flowers 💁‍♀️✨💐

November 1st and December 6th join us from 5-8pm along with 200+ other artists for First Friday! Artists go all out for these open studio times so while you might come for Bloom Bar, make sure you stay to check out all 4 floors of artist studios!

November 30 we'll be open all day along with the whole building for small biz sat - we'll have fresh evergreen wreaths as well as other modern and unique varieties and colors you won't find anywhere else! 🌲💥

We know that the holidays are quickly overbooked and it's easy to order all your gifts directly to your door, but every time you choose to support a local business the majority of that spend goes directly back into your community, creating sustainable local economies where we all take care of each other ♾️ this is what it means to us to live out our ethics and if you agree, we hope you'll come say hi at one of our open studio dates this fall. 🍁

16/10/2024

HECATE | Goddess series II 🪦

Hecate, the goddess of the crossroads and witchcraft sits with her feet always in the darkness.
🌑

She acts as a guide with her hounds at her side to anyone who finds themselves in the liminal spaces, needing to find their way through the darkness - like our beloved Persephone each season as she makes her way to usher in spring.
🌱

She also connects us with the dead, with the power to commune with and call upon those that came before us. Hecate connects us with a time before modernity - to the old ways we're desperately yearning for in these times.

🕯️

When you start to learn about Hecate, it's easy to see why she is one of the most prominently worshipped of the ancient goddesses - spooky season is a great time to invoke Hecate's wisdom or protection into your life and ask what you may learn from the darkness 🖤

creative:
florals:
photography:
model & stylist:
crystals:
studio:
Hecate resources:

08/10/2024

🚧⚠️ we've been soaking up all your kind words and excitement for the Violet Lane studio and while we're excited to welcome everyone in for a visit, there are many unknowns to navigate at this time.

To make things easier, here's what we know for now:

💜 Studio 104 will be a place for us to get work done! We have big goals to make 2025 an incredible flower filled year, and to reach the goals we've set, a home base is essential. We're dreaming up floor plans and researching storage systems, all of which will take some time to get fully set in place. Building a studio is a lot like building a bouquet, and right now we're in the phase of gathering all the amazing resources we need to create a one of a kind floral experience for you.

💜 During times of transition, it's important to make sure we're not pouring from an empty cup, so in an effort not to lose our sanity, we're suspending single orders on our website for now. We can't wait to share the offerings we're dreaming up for delivery (and pickup!) for you all!

💜 We will continue to take orders for your holiday parties! ☃️🎄 Wow your employees with the gift of year round flowers instead of a gas card or other impersonal (yet probably appreciated) item. If it is an afterthought, your employees can tell!

💜 Finally, the first thing that goes when we get busy is our excellent communication - in today's world, we're so used to constant access to people; you can always let us know if something is of an urgent priority, but this is a gentle reminder that it is rarely as urgent as we believe ✨

Although we may be a bit more incognito than usual, we plan to remind you here on socials exactly who we are, what we're about, and the wildly curious community we're building 🌸 stay tuned, friends, it's going to be a wild ride 🎢📈

01/10/2024

This post is for me ✨

× not for the algo 👾
× not for the sales 🤑
× not for the haters 🫰

This is a post for me to remember this moment, this day, this feeling ✨🌸

I wish I could bottle it for you and share, but it's the stuff that real life is made of 😊🌌

Today I mentioned to a friend that though life has never felt more precarious and risky, it also feels like everything is falling into place. If you're not risking something, then you're not making gains either ♾️

I took a risk a few weeks ago stepping into the role of photographer for a styled shoot to highlight Fall Collection of vintage tailgate and collegiate inspired fashion, modeled by

We set out to create throwback era photos set against the backdrop of Kaylee's red and white bronco. As you can see I enjoy playing with light and texture in my photography just like my floral designs 🌸

HOCO inspired bouquet sourced from bc we'll never stop talking about the benefits of local flowers 😍

I'm sitting on an absolute gold mine of beautiful content that I can't wait to share with y'all. The coming weeks are going to be insane for Violet Lane so I do ask for your grace as I am just 1 person wearing every hat, but I wouldn't want it any other way 😍🫶

M

29/09/2024

It's my birthday today, so here's a couple cute birthday facts about me (Megan Lane):

Growing up there were so many Sept birthdays we'd fight over who could have their party on Friday night which consisted of: "getting ready", hometown football game (double bonus pts if Homecoming), and pizza and cake that kept us giggling through the night 🥳🥳

When I turned 12 my gma let me decorate my cake with whatever I wanted so I chose yellow frosting and m&ms and skittles and it was actually terrible 💛😅

Some of my favorite cakes through the years:
- german chocolate
- yellow with chocolate frosting
- coconut cream pie (it counts)
- butter pecan
- kentucky butter cake
- texas sheet cake

This year we took the afternoon and went to see the bison at the Neal Smith, picked up a DQ ice cream cake and are going home to watch Shrek bc I found out this year my husband has never seen it 💚✨

A few years ago I decided to quit my corporate job and start a flower company and it was one of the best choices I ever made. I make artful botanical florals under the brand Violet Lane and I'm so happy you're here ✌️♾️🌸

24/09/2024

In the wheel of the year, Fall offers us a pivot point - in the sky, the sun drops below the horizon earlier each day, and we must scrounge around in the backs of our cabinets and drawers for the candles, flashlights, and headlamps we've stowed away.
Many of our tasks are performed by lamplight (or the glow of a screen), but not so long ago, our ancestors struggled to keep the lights on during the dark parts of the year.
🕯🔥🍂
Our biggest invitation this Fall is this: in your quest for balance, remember, perfect equilibrium is rarely attained in practice. It may occur as often as the equinox, the perfect balance of light and dark and the rest of the days it'll be somewhere in between.
☀🌕♾️⚖
We've shared our bloom bar schedule for the coming season as well - we hope your Fall smells like fresh flowers!
Finally, in our effort to bow to the seasons, we've included some seasonal flower updates to keep you in the know about what you're likely to see from our designs 🫶

26/08/2024

2️⃣ years snuck up on me so quickly ✨🥂 A couple weeks ago I was struck by the marked change that's taken place in the last 2 years.

If year one was categorized as the "CHAOS of CREATION" then year two will be known as the year of calm - something so much closer to what sustainable reality can look like for me and for Violet Lane.

In year one I hustled - as one must when you're building something new. This year I moved in silence like lasagna (iykyk) - I took incredible care of myself and spent more time than I would have liked to tending my bodily needs and demands and getting really clear on how much I can do sustainably. Sustainable growth is what I hope to be the mantra of year 3. I'm ready to put my head down and create some amazing things.

The behind the scenes work I've been putting in to plan the next 3-5 years of Violet Lane has been incredibly difficult not to share - anyone who knows me knows I'm a yapper 🤓🥰

Good things are coming and to celebrate the hard work I've put in I'm taking a big break. I'm traveling, visiting with friends and family, and taking in so much inspiration to bring back home to create artful botanical florals for anyone who's Wildly Curious like me ⚔️😘🌷

See you in September, friends 💜

Violet Lane

01/01/2025

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20/12/2024

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19/11/2024

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11/11/2024

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