Violet Lane (2025)

04/03/2025

UPDATES FOR '25 | Where we'll be showing up online and IRL

🌱 As spring begins her slow awakening, we're evaluating all the ways we show up both here in this online community of Wildly Curious folk and in our real, physical communities.

🕰️ Time is always our biggest challenge and making space for the ways we want to show up today means letting go of things that have naturally run their course.

Showing up online has been a vibe suck lately, and we've struggled to show up in this space when it seems so doomed and problematic.

Whether or not to participate in social media at all has been on our mind since January and we've come to the conclusion that we'll participate until we have replacements that allow us to quickly and collectively connect in real and dangerous situations (such as last week's assault on civil rights here in Iowa).

With that being said, we are making adjustments to how we show up and why:

1️⃣ We will no longer be engaging with our page for business or personal reasons. We understand many folks do exist on fb but we do not see our customers utilizing that platform

🥈 We will continue to update and engage via Instagram as it's the platform we have found the most beloved community of colleagues, collaborators, and clients 🫶

3️⃣ Every platform shows both our phone number and email address so you can easily reach us. We literally get so excited when we speak to real people who share our love of flowers 😊 once we start yapping, we will not stop 🤠

🌷 We're making lots of micro adjustments this year in order to better focus on creating beautiful floral experiences that usher you through your most important life changes and you'll hear lots more from us this month.

Drop your questions below or send me a DM on Instagram anytime - I love to yap as much as I love to work with flowers ⚔️🌸💜

FINAL THOUGHTS and then I'll stop yapping ---- our big focus this year is showing up IRL in our community at real in person events with real human people who believe that all people are people and deserve human rights and clean water - Period.

22/02/2025

We've been in a love hangover all week after an incredible Valentine's Day with you all 💘💌🌷

Thanks to all the couples we got to design for - seeing your love grow year after year hits so deep 🫶✨

Thank you to my partner in sustainable gifting for being a part of it 😎

We're so grateful to cast these flower love spells all across Central IA
💜⚔️🌸

17/02/2025

On the coldest of days, we reminisce on the warmth of the summer sun ✨

Dreaming of what's to come has always been a hack of mine when things get this cold:

🍅 juicy ripe tomatoes
🌽 the sweetest sweet corn in the world
☀️ the warm heat on our skin as we find the perfect spot to anchor the boat
🌻the intoxicating smell of our seasonal flowers like lilac and peony
🍓 vine ripened fresh picked strawberries we call "nature candy" bc they're just that sweet
🌅 greeting the sunrise on a hike and hoping to have an animal encounter 🦅🦌🐺

We've been dreaming up floral plans with so many lovely couples getting married in 2025 and we've still got room for more.

We prioritize local flowers whenever possible because you just can't get moody dark sunflowers like this from your generic wholesaler 😅

Bringing beautiful moments to life is something we live for and we will keep going back to these 📸 from a beautiful summer day ----- wait! didn't it rain that day? - my how time eases our memories
😊🫠☔

14/02/2025

Friday. Venus Day. Valentine's Day. Whatever you feel like celebrating, we've got a flower for that
⚔️🌸💜

Moonstone from this year's Valentine's collection
🌷💌💋🩷

Bloom Bar noon until sold out ❤️‍🔥

09/02/2025

New Orleans will always be a city alive with the echoes from the past. The most beautiful places tend to have some of the most tortured history, but that doesn't mean we shouldn't celebrate their persistent beauty after all these years

⚔️💜⚜️

Fujifilm from New Orleans circa 2023

06/02/2025

Here's the final details for a wildly curious Valentine's Day starting with First Friday from 5-8pm (we're starting the party at 4 😘)

is bringing a selection of sustainable fashion date night looks, both going out 💃🕺 and staying in 🔥💋

We'll have our signature Bloom Bar open for you to build something beautiful and from the heart!

Friday 2.7 through all night Friday 2.14 we'll have bloom bar + vintage open in studio 104 for all your Valentine's Day needs.

What you can do:
🌸 Build a bouquet for yourself, with your pals, or as quality time with your lover ❤️

🌸 Find your next favorite vintage clothing piece

🌸 Schedule a bouquet or arrangement delivery for Valentine's Day

🌸 Free smells + playlists for your vday mood 🎶💽

We're so excited for our first Valentine's in our studio and we'd love to be a part of your holiday celebration 🌸💜⚔️

01/02/2025

The VDAY Collection is here 🌹🍷💌❤️‍🔥🫀⚔️

Flowers make everyone happy, so we've created a collection spanning the entire rainbow 🌈✨ - not just red roses thrown in a vase.

This allows us to work with American growers who grow a diverse and exquisite variety of flowers - we're calling this effort 'Rewilding Valentine's Day' 🌱

Did you know that 🐝 can't even see red roses to pollinate because red is outside their visual color spectrum? It adds a whole new layer of meaning to the old saying "love is blind" 🌹🌹

If you're thinking about gifting flowers this holiday, we'll be sharing some stories in the coming weeks about why sourcing matters when it comes to flowers.

Did you know the red rose on average travels 2,500 miles on a truck, then a ship, then more trucks, then more and more trucks, just to reach our studio? There's truly no comparison between those and something grown down the road, down the highway, or along the coast that was harvested ~48 hours ago.

We're working to bring a different kind of floral design to Des Moines, and though we're not likely to have many red roses, we'd love to make you a stunning bouquet or arrangement, something truly worthy of the love you share 😘🌸⚔️💜

22/01/2025

In the Fall of 2022, I made some radical adjustments to my life, ones that had been in the works for a couple years. I'd been saving money and writing (and rewriting) my business plan since the pandemic times.

The outward changes reflected my desire to live closer to the seasonal cycles. At that time I didn't even know what living seasonally meant. I had a hunch it meant spending more time outside, and I knew that I couldn't keep pace with the rest of society, so I lept into the unknown.

I've been figuring it out day by day since that time.

Now, living seasonally means listening to my body each day to see what it has to say.

It means laying low in January, something that feels most incongruent with the marketing and rhetoric of this time of year. Atoms move slowest in the cold, so it makes sense that we do, too.

It means greeting the spring ready to hit the ground running, flowering with as many local flowers we can get our hands on.

By going slow this month I've gotten the chance to reflect on the journey so far. It's been a great one.

Here's a few behind the scenes moments to give you a taste of the journey from 2022-now.

If you're Wildly Curious, we hope you'll follow along.

💜🫶⚔️

01/01/2025

24 things I learned about myself and business in 2024:

1. growth will be uncomfortable
2. your focus is your most important asset/commodity
3. create with the people who make it fun to do so
4. people will ask you to give $thousands$ when they’re only donating their time
5. give to the projects you believe in, not the ones with the highest anticipated reach - your passion will bring the reach
6. all systems can and will break and they should; that’s confirmation you’re growing
7. don’t waste time wondering what someone you don’t align with thinks; if you don’t trust them, don’t trust their assessment of you
8. real support is small, and almost always free: a hug, an emoji-bombed love note, 5 minutes to literally be a shoulder to cry on, dinner at the end of a long day; these things are priceless
9. if you don’t come to the table knowing what you want, others will pull you in a million directions with their neat ideas
10. there are infinite roads to “success” and it’s up to you to stay open to the paths and opportunities that are always present.
11. there’s no way to speed through the awkward phase - you have to squirm a little to learn to trust yourself
12. TRUST YOURSELF. Literally every person will say “you know what you should do……”
13. Nature is the focus - all other stuff is just packaging.
14. I cannot, in good conscience, sell harmful plastic crap made in a victimized country for mindless consumption by my community.
15. If someone says something is necessary, examine what they gain & where that idea originated from. Is it still valid?
16. Don’t be afraid to claim your desires (see also 9)
17. YOU DONT HAVE TO EXPLAIN YOURSELF ABOUT ANYTHING
18. If people don’t come to an event, a) they likely didn’t know about it or b) they had a conflict; its rarely that they hate you and want you to fail
19. your job is not to make your business palatable for all, it’s to find the people who get it and make magic
20. being your own boss means constantly learning - it's essential
(continued in comments)

20/12/2024

From our table to yours this holiday season, we are humbled and honored for every flower that passes through our hands and on to you 💜

As we head into the solstice weekend and the holidays next week, we'll be taking a moment off to breathe, get outside if we can, and share our favorite moments of 2024 here with our community! 🕯️❄️💐

We recognize the incredible privilege that we have to be chasing our dreams here with you all.

Everyone deserves flowers and there's no substitute for the ones grown with love, as close to home as possible.

That's the drive that started it all, and the rest you can say, is history --

Violet Lane Florals
serving artful botanicals || for the wildly curious
🌸⚔️🥂

01/12/2024

RETROSPECTIVE '24 | EXCAVATION '25

Here to help you hold space for the past year - it's been a doozy for so many.

Reflection is a powerful tool and planning with tarot has become one of my superpowers.

Come to our studio during the month of December and let's collaborate with the tarot to explore lessons and invitations for the coming year.

If you'd like either or both for yourself or for someone in your life - they're updated on the tarot section of our website. Get all the fine details there 🌐👩‍💻🪄

We always get so many DMs whenever we make a tarot post - do you want to know more about this practice we use to hold space for you? DM me your questions and I'll share them in stories throughout this year-end time ✨🫶

📸 - thank you as always for seeing the depth beneath my surface 🖤🤍

19/11/2024

Wreath season is buffering 🔁 🎄

If you're like us this time of year is when you really start missing the flowers, and that's where wreaths and evergreens are here to save us! There's nothing that beats coming home at the end of a long day to the fresh and homey smell of evergreen. Instant serotonin boost. 🤝

This year we're pleased to offer 2 locations to secure your very own fresh wreath, handmade in our studio and infused with peak holiday vibes. ✌️🫶♾️

LITTLE LION ECLECTICS | Polk City, IA
VIOLET LANE'S STUDIO 104 | Downtown DSM IA

Fine print:

Wreaths are available for pre-order for
Small Business Saturday 11/30
at either location.

will be open from 11-4 along with many other businesses and pop-up holiday markets across town. It's one of our favorite places to celebrate a special holiday afternoon!

will be open from 12-4 inside of - we are located on the first floor to the right if you enter from the main atrium. Other artists will be opening their doors as well, so plan to stay awhile and check it out!

We will have some wreaths premade in the studio for shoppers who miss out on the pre-order; however we gift you 15% discount if you order ahead! 🎄

18/11/2024

Manifestation | Let's talk about it ✌️👏✨

After a budding career in corporate sales and customer success, starting my own flower business must have seemed like a crazy pivot to all my corporate colleagues - and it was!

Mostly.

Thankfully those who work in startups understand that to thrive in that environment you need to carry that entrepreneurial itch inside you, so I don't think my boss was too caught off guard when I said I was leaving to pursue another opportunity, one of my own creation. 🔮

But the journey didn't start on that day.
It didn't start the day I filed my LLC paperwork with the state. It didn't start when I spent 6 months visiting every plant/coffee/bookstore/botanical leaning store in NYC and diligently working on a business plan for Violet Lane.

It started with a young girl obsessed with the outdoors.

It started as a college student learning to think globally and act locally; when I took my first religion class and it started my pursuit of spiritual and personal growth.

It started with my family members in service industries: my father built houses and tended the landscapes of the wealthy homes on the coast, and my mother worked at a donut shop and cleaned the houses of those same elite.
My grandmother, a helper through and through (whether you wanted it or not). My grandpa, an Iowa boy who rolled down the highways of the Midwest in his own sales career.

Manifestation seems like something coming from nothing - magick of the highest order to those that don't understand how lasting things are truly built. ♾️

I've been taking steps towards this direction my whole life and I'm so thankful to be here creating with you all. It's a beautiful (but definitely challenging) way to live and I wouldn't trade it for any other path.

Now, my idols are calling me wanting to work together and it feels like I'm finally getting to the place I always knew I could be, serving my community one floral design at a time 💜

I hope to share more about my path to manifesting a career as a creative and spiritual entrepreneur, and I'm curious what your take on manifestation is? Real or nah?

11/11/2024

These arrangements are giving late Fall realness 🍂🍁🍂🍁

We've been slowly giving our website the refresh it needed after our move to downtown Des Moines this October!

🦃 Thanksgiving options live 🔗
🌹 Bloom Bar pop-up this Thursday at .aesthetics
🎄 Wreath pre-orders, coming soon 🫶
🎁 Gift guide - on the way! 🛷❄️

The holiday is giving "gratitude beyond measure"

because we live in a world that has multiple crises happening simultaneously, but at Violet Lane we invite you to remember that nature is always here to soothe and heal us -

and for that we can all be grateful ✨💜

11/11/2024

Hannah and her girls on a perfect summer wedding day to remind you that your girls have your back through it all
- thick or thin -
dark times or garden party wedding days ✨🫶

We hope you head into this week knowing that you've got a whole group of folks in your corner cheering you on - check in on your friends; chances are they'd love to hear from you, too ♾ 🌸

Bridal & bridesmaids bouquets
Parasols
Venue
Photography

If you're daydreaming of your 2025 wedding day in central Iowa, we'd be honored to create the wedding flowers of your dreams 💒💍

02/11/2024

Breaking up our new studio content to wish everyone a happy ❤️💛 it's going to be an intense football 🏈 showdown today and we hope everyone has a safe and fun celebration ✨

Homecoming inspired photos by
Model
Vintage clothing and bronco

01/11/2024

"No way can she find local flowers in November"

WATCH US 💜⚔️🌸

Tonight's Bloom Bar is bringing local kale flowerettes from and some cleansing sage from my own garden, cut just before last night's hard freeze for your pleasure!

While we're at the point in local flower season where things are really sparse, we'll always highlight and design with flowers grown as close to home as possible 🤝

Join us for Bloom Bar in studio 104 inside of during the first Friday of the month (today!) and build a bouquet your ancestors would be proud of ✨💫

Violet Lane

04/03/2025

22/02/2025

17/02/2025

14/02/2025

09/02/2025

06/02/2025

01/02/2025

22/01/2025

01/01/2025

20/12/2024

01/12/2024

19/11/2024

18/11/2024

11/11/2024

11/11/2024

02/11/2024

01/11/2024

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