The Elevated Collective. (2024)

17/08/2023

It can be so frustrating

You’re putting in endless hours and racking your brain to organize the most impactful experience for your community

Yet, you’re losing money.

This might be why..

You’re not properly building out a realistic budget with actual estimates.

It’s so incredibly easy to ‘guestimate’ how much your event experience will cost

But oftentimes we underestimate at least 80% of the line items.

And just like that, the expenses exceed the revenue. 📈

On top of it, you don’t have a realistic budget to reference what ticket prices you should sell at.

And that’s why you’re losing profits.

Build out a comprehensive budget document that lays out all your desired event needs, such as
👉🏼Venue
👉🏼F&B
👉🏼Entertainment
👉🏼Rentals
👉🏼Tech & Sound
👉🏼Decor
👉🏼Speaker Fees

Reach out to multiple vendors and collect estimates on each area of your event vision.

Utilize these estimates to understand at what price point will you break even vs. make profit.

You will find that making a profit from your event will be much easier budgeting this way💸

Comment ‘BUDGET’ below if you’d like to get your hands on our all-in-one event budgeting template which contains a full event budget template, a ticket pricing formula, an expense tracker and a sponsorship financial summary.

15/08/2023

I don’t know who needs to hear this…

but your event budget is not something you just pull from thin air.

Curating a comprehensive budget and knowing every aspect of your event financials will guide you to a successful event without the stress!

To make your life easier, I’ve already created the document you need to plug and play your event financials!

Seriously!

The Elevated Events Budgeting template has it all for you:
👉🏼Event Budget Template
👉🏼Expense Tracker
👉🏼Ticket Pricing Formula Tool
👉🏼Sponsorship Summary

If you’re ready to build out your event finances without the worry and stress of missing line items…. Use the link in bio to grab your copy of our Event Budgeting template💸

12/08/2023

Hear me out..

The power of leveraging sponsorship can be MASSIVE.

But knowing how to secure those sponsorships and delivering what brands want is KEY✨

Brands don’t want to be pitched about how amazing your event will be.

They want to know how your event will help them reach their own goals and objectives.

Before reaching out to potential sponsors, ask yourself these questions first.

👉🏼I’m I SUPER clear on the intention of my event?
👉🏼Am I grounded in why I am hosting this event?
👉🏼Do I know this specific brands initiatives, company objectives, and EY goals?
👉🏼Does my event align with these initiatives & goals?
👉🏼Will my event help this brand reach these goals?
👉🏼Has this brand sponsored events like mine in the past?

If you’re ready to start receiving “hell yes” responses from brands…DM me “VIP”🔥

10/08/2023

I see too many event hosts leaving sponsorship opportunities on the table - losing many chances to elevate their event & brand.

Here are 5 benefits that sponsorships can impact both your event and your business.

What else would you add to this list? Share in the comments below ⬇️

07/08/2023

I’m sure you’ve experienced it before

You attend an event, get your goodie bag & the next thing you’re thinking..

Why is this even item in here? What brand is this? 🤔

The confusion sets in. Not sure why you’re receiving these random items that have nothing to do with your industry, the event, or even the event host!

When you are looking to secure sponsorships, whether it be monetary or in-kind, you have to make sure the partnership is in alignment.

It will do no one any good by just having sponsors at your event just to say they sponsored it or to have free items to give away.

They need to mean something to you, your brand, AND your event attendees.

Do not go in blind trying to secure sponsors for your next event on a whim.

So here is what you do:
✨Build an effective strategy that actually attracts aligned brands to want to be at your event, that will elevate your event experience, & will relieve some financial burden from your event expenses.

I pride myself on guiding my clients to taking a strategic approach to pitching the RIGHT sponsors.

I’ve worked alongside business coaches, yogi’s, community builders, authors, wellness facilitators, designers, financial experts, and so many others.

They all have different approaches and pitches for their sponsorship opportunities.

Because they all have different intentions, goals, and objectives on how their event will impact their communities and partners.

I walk my clients through a custom framework that clearly identifies key components needed to get a “hell yes” from each aligned brand.

DM me the word “VIP” if you’re ready for a sponsorship strategy that ACTUALLY works.🔥

31/07/2023

You copy & paste your sponsor proposals…no wonder you’re not securing sponsors.

Here me out…

Not one sponsorship pitch should be the same.

If yours are, you are doing it wrong. Here’s why…

1️⃣ Wrong Approach, Wrong Results: Sending out generic, one-size-fits-all proposals is a surefire way to be overlooked by potential sponsors. Brands can spot a generic pitch from a mile away, and it screams "I'm not invested in your brand, just looking for any sponsor."

2️⃣ Brand First, Me Second: Brands want to know that you understand their values, audience, and unique goals. Tailoring your proposal to their specific needs shows that you've done your homework and genuinely want to collaborate for the greater good. Focus on the mutual benefits your event can bring, rather than just what you need from them.

3️⃣Stand Out from the Crowd: When you craft a pitch tailored to a brand's vision and/or mission, you show that you're dedicated to helping them reach their goals. You set yourself apart from the competition

It’s all about intention, purpose, and personalization.

If you’re still pitching the same proposal to brands for sponsorship… it’s costing you valuable partnerships.

12/07/2023

Are you a business owner wanting to host an event? 🤔Before you do, ask yourself these questions! 🧠

✅ What is your core intention for your event(s)?

✅ Are you catering to only your clients?

✅ Is this an event for non-clients only, or are they both there?

✅ Are you teaching at the event?

✅ Are you planning to sell a service/product by the end of your event?

✅ Is your event the actual product of transformation?

✅ Are you wanting to grow your community through this event?

DM me "events" to learn how I can support you in building out profitable & strategic events in your business.

10/07/2023

Attention all business owners, here is my step by step framework for creating an ELEVATED attendee experience at your next event (from an event strategist) 😉

Message me the word "event" to learn how to get these results for your next event or retreat!

05/07/2023

It's all around your event finances! 💸

Here's the raw truth: if you don't have a deep understanding of your event finances, you're setting yourself up for failure.
Your financial foundation is the key to unlocking your event's true potential.
From your event budget to desired profit margins, available investment, and projected costs, these building blocks shape your financial success.

It's time to take control and turn your events into money-making powerhouses!

⚡Introducing Elevated Events Budgeting Template ⚡

This meticulously crafted tool will elevate the way you approach your event finances, ensuring you stay on track and maximize your profits by using our fully customizable budget template, event expense tracker, sponsorship financial summary, and our signature event pricing calculator. 📈

No more guesswork or financial headaches!

With the Elevated Events Budgeting Template, you'll have a clear roadmap to financial success. It's time to unleash the full potential of your events and watch your profits soar!

Don't leave your event finances to chance.

➡️ Ready to elevate your event finances? Visit the link in bio to get your access to the Elevated Events Budgeting Template.

Together, let's build events that not only leave lasting impressions but also maximize your returns.💰

03/07/2023

DON'T fall for this common myth about hosting events as a small business owner ❌

Small business owners, it is entirely possible to secure sponsorships for your events and retreats. You do not have to be Apple, Nike, McDonalds, or any huge billion dollar company.

There are many ways to find aligned businesses to sponsor your events! Here is my 4 step framework as an event strategist to get sponsors!

Want the exact script I use to pitch potential sponsors? Message me ‘SPONSOR’ to get your hands on it!

29/06/2023

Are you ready to make a serious impact AND level up your income? I know that burning desire is alive within you!

But you’ve been struggling to figure out the right way to go about it.

You love your business structure just the way it is, and building an agency or creating yet another digital product from scratch? Ain't nobody got time for that!

In fact, I bet that most days you find yourself thinking that…

☑️ Centering your business around the idea of community sounds great in theory, but is it really profitable?

☑️ You wish it were easier to fill your client roster or calendar with aligned souls who can’t wait to work with you

☑️ Marketing your offers is way too complicated and you wish you could just talk to somebody about it in-person

I've witnessed this struggle time and time again. Seriously, it's a recurring theme!

But here's what I want you to know: attracting those hell-yes clients and customers who can't wait to buy from you doesn't require a complicated sales funnel or a massive marketing engine.

And here's the mind-blowing part: events are one of the easiest ways to sign new clients and generate substantial revenue for your business. 🎉

Why?

Because events not only bring people together, they also give you the perfect stage to showcase what YOU have to offer.
It's prime real estate for connecting with piping hot leads without the need for elaborate email sequences or talking to a bunch of strangers on the internet.

If you're craving an event framework that aligns perfectly with your unique business, is easy to manage, and brings in serious profits, then let's talk!

I have a sneaky suspicion that my VIP Days will provide you with the clarity you need to uncover the answer to your burning questions. Let's dive deeper together!

Interested in learning more? DM me 'VIP' and I'll send over all the juicy details you need to know! 💌

28/06/2023

It's time to uncover the #1 reason your events aren't as profitable as they could be.

It's all about your event finances! 💸

Here's the raw truth: if you don't have a deep understanding of your event finances, you're setting yourself up for failure.
Your financial foundation is the key to unlocking your event's true potential.
From your event budget to desired profit margins, available investment, and projected costs, these building blocks shape your financial success.

It's time to take control and turn your events into money-making powerhouses!

⚡Introducing Elevated Events Budgeting Template ⚡

This meticulously crafted tool will elevate the way you approach your event finances, ensuring you stay on track and maximize your profits by using our fully customizable budget template, event expense tracker, sponsorship financial summary, and our signature event pricing calculator. 📈

No more guesswork or financial headaches!

With the Elevated Events Budgeting Template, you'll have a clear roadmap to financial success. It's time to unleash the full potential of your events and watch your profits soar!

Don't leave your event finances to chance.

➡️ Ready to elevate your event finances? Visit the link in bio to get your access to the Elevated Events Budgeting Template.

Together, let's build events that not only leave lasting impressions but also maximize your returns.💰

27/06/2023

Are you tired of struggling to generate extra $$ from your events?

Here are 5 powerful strategies that will unlock the financial potential of your events.

1️⃣ Sponsorships:
Say goodbye to events funded solely from your own pocket! By partnering with brands that align with your event's values, you can bring in a substantial amount of $$. From logo placement to exclusive promotional opportunities, offer sponsors the chance to shine & gain exposure among your attendees. Remember, the key lies in finding the perfect match to create a mutually beneficial partnership.

2️⃣ Vendors/Exhibitors:
Utilize the power of vendors & exhibitors to maximize your revenue potential. Provide a platform for local businesses, artisans, and industry experts to showcase their products & services. In return, charge them a vendor fee. This win-win situation benefits both sides & creates an engaging atmosphere for your attendees.

3️⃣ Launch Programs:
Use your event as a launchpad to introduce your upcoming programs/offers to a captive audience. Whether it's a new course, membership, or product, tease your attendees with exclusive previews & limited-time discounts. By capitalizing on their excitement, you can generate substantial revenue & foster long-term customer relationships.

4️⃣ Plus One Package:
Introduce the irresistible Plus One package! Offer your attendees the opportunity to bring along a guest. Create unique experiences exclusively for the plus ones, such as excursions, meet-and-greets, or exclusive backstage access. This exclusive offering not only adds value to your event but also boosts your revenue stream.

5️⃣ Tiered Pricing:
Are you leaving money on the table by offering just one ticket type? Introduce tiered ticketing options, such as VIP & Elite tickets, to cater to diverse attendee needs. Offer exclusive perks like front-row seating, access to VIP lounges, & personalized experiences. By providing additional value, you can command higher prices & supercharge your income.

Share your thoughts in the comments + tag a friend who needs to see this!

27/06/2023

Are you tired of struggling to generate extra $$ from your events?
Here are 5 powerful strategies that will unlock the financial potential of your events.

1️⃣ Sponsorships:
Say goodbye to events funded solely from your own pocket! By partnering with brands that align with your event's values, you can bring in a substantial amount of $$. From logo placement to exclusive promotional opportunities, offer sponsors the chance to shine & gain exposure among your attendees. Remember, the key lies in finding the perfect match to create a mutually beneficial partnership.

2️⃣ Vendors/Exhibitors:
Utilize the power of vendors & exhibitors to maximize your revenue potential. Provide a platform for local businesses, artisans, and industry experts to showcase their products & services. In return, charge them a vendor fee. This win-win situation benefits both sides & creates an engaging atmosphere for your attendees.

3️⃣ Launch Programs:
Use your event as a launchpad to introduce your upcoming programs/offers to a captive audience. Whether it's a new course, membership, or product, tease your attendees with exclusive previews & limited-time discounts. By capitalizing on their excitement, you can generate substantial revenue & foster long-term customer relationships.

4️⃣ Plus One Package:
Introduce the irresistible Plus One package! Offer your attendees the opportunity to bring along a guest. Create unique experiences exclusively for the plus ones, such as excursions, meet-and-greets, or exclusive backstage access. This exclusive offering not only adds value to your event but also boosts your revenue stream.

5️⃣ Tiered Pricing:
Are you leaving money on the table by offering just one ticket type? Introduce tiered ticketing options, such as VIP & Elite tickets, to cater to diverse attendee needs. Offer exclusive perks like front-row seating, access to VIP lounges, & personalized experiences. By providing additional value, you can command higher prices & supercharge your income.

Share your thoughts in the comments + tag a friend who needs to see this!

26/06/2023

DON'T make these 3 HUGE mistakes when hosting events for your business! ❌

As an event strategist, here are the 3 most common mistakes I see business owners make when hosting events and retreats for their business that you should avoid!

1️⃣ Hosting events simply because others are.

2️⃣ Whipping an event budget together blindly.

3️⃣ Not utilizing sponsorships with aligned brands and instead, just purchasing everything.

DM me the word "event" to learn how to get these results for your next event or retreat!

23/06/2023

👀 Sponsors look for these 5 assets when evaluating event sponsorship opportunities:

1️⃣ Brand Awareness: Brand exposure is a vital asset that sponsors crave. They seek events that can elevate their visibility & create meaningful impressions among your attendees. By partnering with aligned brands, your event gains credibility & attracts a larger audience. A strong brand association can pave the way for long-term success & increased recognition.

2️⃣ Relationship with Target Audience: Sponsors are eager to connect directly with their target audience & your event can provide that for them. Brands look for events that align with their target market, as it allows them to engage, understand, & build relationships with potential customers. When your event resonates with their audience, sponsors see it as an opportunity to foster brand loyalty.

3️⃣ Testing New Product Lines: Sponsors LOVE events that offer a chance to showcase & test their latest product lines. Your event can be a valuable testing ground for brands to gather feedback, evaluate consumer interest & refine their offerings. By giving sponsors an avenue to share their products to an engaged audience, you create a mutually beneficial opportunity that sets your event apart.

4️⃣ Drive Sales: Driving sales is a primary goal for brands, event sponsorships can be a powerful driver. Your event can become a sales catalyst by providing sponsorship opps for brands to promote their products, offer exclusive deals, & generate buzz. This not only benefits the sponsors but can also boost your event revenue.

5️⃣ Partnerships: Collaboration + networking are invaluable. Sponsors seek events that enable them to connect with industry leaders, influencers, + potential partners. By hosting an event that facilitates networking opps, you become a catalyst for creating valuable connections + mutually beneficial collabs. These partnerships can have a long-lasting impact on the success of your event + the brands involved.

Stop asking brands to be a sponsor only for your benefit.
Share all the ways THEY will benefit by sponsoring your event.

21/06/2023

🔥 The harsh reality why some CEO's struggle with events!

It's time to face the hard truth. When it comes to event planning, there are common struggles that may be holding you back from hosting a profitable event.

1️⃣ Lack of Intention: Are you hosting events without a clear purpose? Without your true WHY and purpose, your event becomes nothing more than a mere gathering. Yup, I said it..
To make a real impact, define your event objectives, identify what transformation(s) you are creating, and align every event element to support these goals. Intentionality is the key to a memorable, meaningful, & profitable event.

2️⃣ Financial Blindspot: It's time to face the numbers head-on! Ignorance about your event's financials can lead to disastrous consequences. Many CEO's struggle with not truly knowing the financial aspects of their events. This blindspot can lead to over spending + missed revenue opportunities.Take charge by meticulously budgeting, forecasting revenue streams, and tracking expenses. Knowing your financials inside out empowers you to make informed decisions + achieve a profitable event.

3️⃣ Chasing Big Name Brands: It's time to shift your perspective! Stop trying to secure high-profile sponsors solely for their name recognition. Instead, focus on creating lasting relationships with brands that align with your brand & event's values. Authentic partnerships with aligned brands can be more impactful and foster long-term collaboration opportunities.

Are you a CEO struggling to build impactful events that drive your business forward?
It's time to elevate your event planning game & unlock your full potential.

Join me for an exclusive Elevated Events VIP Day, designed to revolutionize your approach to event strategy.
DM me the word "VIP" now if you're ready to elevate your events & business! 📲

13/06/2023

You’ve probably thought to yourself that running events is hard work.

❌ That events aren’t profitable & you’re bound to lose money…

❌ That the ROI isn’t worth how much time & effort you put into them…

❌ That unless you have a big conference, you might as well throw in the towel now…

Happy to share that 1) these simply *aren’t* true & 2) it’s possible to curate an event that’s so good, your community won’t stop talking about it while also making $$$.

Because the truth is...

You can have a wildly successful event for your community that’s also profitable for your biz, because it gets to be both.

But the trick to making this happen comes down to your event strategy & how you plan.

➡️ It comes down to setting the intention & seeing it through in every element of your event—from agenda, to F&B, to speakers &sessions.

➡️ It comes down to making sure you & your biz are protected, from things like hotel contracts, surprise expenses, overseas processes, & last-min 911 purchases.

➡️ It comes down to leveraging sponsorships, so you can offset your costs & save room for more profit. All while providing an experience w/ aligned brands.✨

It’s not impossible—but if you’ve never hosted an event before (or avoided it out of fear of not knowing what to do), then you could probably use my help.

I’m an event strategist & experience architect for biz owners who are ready to bring their message & impact from the internet to IRL.

And if you’ve ever considered running in-person workshops, conferences, meetups, retreats, or any other event under the ☀️…Trust me when I say that you don’t have to do it alone!

I’ve also seen firsthand how events with the right strategy, intention, & community around have the power to create change & impact in the world. ✨

I see it (almost) every day, & now I want to help you leave that kind of legacy with your business & community.

If you’re ready to get support with curating your first (or next) event & want to work with a seasoned event strategist to bring it all to life, DM me EVENTS 🔥

07/06/2023

5 things I’m focusing on this month for a healthier lifestyle and business:

1. Not over packing my schedule - I tend to want to do ALL the things; but noticing I need some down time to recharge as well!

2. Not looking for outside validation - Trusting myself and my trusted circle around me is all I need for better mental health!

3. Turning off phone notifications - game changer for staying in the moment and fully present.

4. Challenging myself to get outside my comfort zone more

5. Stepping into my truth and trusting my inner confidence!

Share what you're focusing on this month below for accountability!! 🤝

05/06/2023

HOW TO BUILD EVENTS INTO MY CURRENT BUSINESS?

The most common question I get and I want to break it down for you.

First, understand your overall WHY you want to add events into your business? What results you want to have, what transformations will it provide, what is the ROI for you and your community?

Once you understand why you want to host events -- you need to understand what your audience is craving from in-person experiences. Simply ask them what they want! Cater to your audiences' needs. Location, time of year, type of event, topics, etc.

Then it's time to build out your event business model. Determine how many events you plan to host, at what price point, at what cadence, what current offers will you leverage, etc This is your foundation for strategically having profitable events in your business.

BONUS: having an event strategy planned out also helps you nurture your community relationships, giving them more opportunities to come together and grow!✨

The question is -- do you have a strategic event plan or are you just hosting them on a whim and hoping for the best?

31/05/2023

I know you’re constantly craving the creation of something different in your business—that even though your business exists (mostly) online…you want to save room for some in-person magic, too. ✨

For the kind of connections you can’t get from a Zoom call or DM from someone who lives halfway on the other side of the world.

If we’re being *really* honest—you’ve always wanted to have events in your business model. But you just have all of these big doubts and fears…

🚫 You run a lean team (heck, maybe it’s just you over there) & you don’t want to eat away at what little free time you do have on your calendar each week

🚫 You want an event structure that not only helps you sell your other products and services, but actually transforms lives with the purchase of every ticket

🚫 You’re afraid you’re going to leave out something MAJOR, & pay for the consequences of forgetting it later (all maxed out on your credit card)

🚫 You won’t have any profit left over after the event, & your big idea will leave you with no cash to show for it

But what if it didn’t have to be this way!?

✅ What if you got to build an in-person event experience that was so good, your people will be talking about it *quite literally* for the rest of their lives?

✅ What if YOUR event was someone’s answer to the question: "What was the one thing that has impacted you and your business the most over the last year?"

If there’s one thing I’ve learned as a global event planner & community builder for online business owners, it’s that your people are your superpower. 🌟

And when you bring them together—in real life, in the same room—that’s MAGIC.

But if the thought of designing an event and adding it to your current product suite sounds terrifying—let’s talk.

I can help you design a customized event framework that works with YOUR business & community.

I’ve got a VIP Day with your name on it.
If you know this is for you - apply for an Elevated Events VIP DAY in my bio.

The Elevated Collective.

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