Huldra Floral (2024)

16/10/2024

🌿 Keep on being you!! 🌿

One statement I hear from couples all the time is:

"I can't do that. What would my family think? What would my future in-laws think?"

✨️ WRONG ✨️

I'm here to remind you that this is YOUR wedding. This day is to celebrate YOU and the person you love. Here's permission to do what YOU want on your wedding day.

Forget what your opinionated sister says. Forget what your uptight future mother-in-law says. Forget what your very traditional grandma says.

This day is about the TWO OF YOU.

Think of it this way.
It all boils down to one question...

1. Are they paying for your wedding? 🤔

No?
- Then their opinion is irrelevant.

Yes?
-Then they shouldn't have offered to pay with strings attached. That's sh*tty of them.

🌿 So, here's my advice 🌿

Want to skip the big wedding and elope?
- SKIP IT!

Want a destination wedding?
- GO FOR IT!

Want an intimate ceremony with only close friends and family?
- THEY'LL GET OVER IT!

Don't want to get married in a church?
- THEN DON'T!

The biggest regreats I hear from couples are:
1. Not paying for professionals.
2. Trying to please everyone else.

So make your wedding day the way YOU want it! Whatever you decide, it will be amazing. I promise!

Want flowers at your wedding?

We're currently booking 2025 weddings! Inquire on our website. Link in bio

Keep on being you! 🤘😜

xx,
Lis

04/10/2024

Question - "Can we repurpose flowers from the ceremony to the reception?"
There are a lot of variables that will determine if this is possible for your wedding.

Here are a few questions to think about:

1. Is the ceremony and reception at the same location??
--> We are creating a one of a kind arrangement on site. Transporting a delicate assembled arch to an entirely different location is not recommended.

2. Who will be moving the arch??
--> We strongly suggest professional florists move the pieces. In case anything falls out, we are able to fluff and make it like new again.

3. What does your Day Of Timeline look like??
--> As mentioned before, we are making a one of a kind arrangement. This takes a lot of time and skilled hands to complete. If there's an hour or less, we may only be able to relocate an arch and aisle flowers. Not take apart and remake.

🌿 Our Recommendation 🌿

To get the most out of your flowers, think about what's really important to you and your partner. Think about the pictures. What do you remember from previous weddings you've attended?

*Hint hint* It likely isn't reception table decor. 😏

Our favorite repurposed arrangements:
Arch --> Sweatheart Table Backdrop
Arch --> Guest Photobooth
Aisle Flowers --> Head Tablescape
Aisle Flowers --> Cake Table Tablescape
Are you planning a wedding? Let's dream together!
Inquire today. --> Link in bio

xx,
Lis

15/04/2024

"Floral Installations? What is that?" 🤔

Floral installations are large floral statement pieces that are usually attached to something and assembled on site.

Examples:
- Ceremony Arch
- Flower Clouds
- Fireplace Mantle
- Greenery Chandelier
- Greenery wrapped pillars, railings, beams, etc.
- Ceremony Circle
- Photo Booth
- Greenery Wall
- Tablescape
- Aislescape
- So much more...

These items have gained a lot of popularity recently, with good reason. They are STUNNING!

One thing to keep in mind when it comes to statement pieces is the price tag.

Budgeting for installations comes down to 3 parts...
☝🏼 Size
✌🏻 Labor involved
🤟🏼 Florist's experience

We often need 2-3 people PER installation to assemble them on-site.

If you're wanting:
- Ceremony Arch
- Table centerpieces + candles
- Flower Cloud for the reception
- All to be done by your 3:30 start time?

You're looking at a florist team of 4-6 people on site. Especially of your venue has a short setup time frame.

ALSO, you'll need to keep mind your venue's AND planner's teardown policies. Many require the florist to come back that for teardown, as they aren't responsible, nor do they want to tear down floral decor.

If you're looking for installations like this one for your wedding, head over to our website to inquire.

🌿 Link in bio. 🌿

xx,
Lis

21/03/2024

🍁❄️ Fall/Winter Weddings ❄️🍁

Are you getting married this fall or winter?

We only have 9 dates left in our 2024 schedule. We take on ONE full service wedding per weekend to whole-heartedly focus on you!

See your date available above?
Inquire today with the link in our bio.
👉🏼

Talk soon!

xx,
Lis

05/03/2024

🌿 Q + A 🌿

"I'm getting married in 2024. Is it too late to inquire with you?"

Not at all!!! We have a few dates left in our 2024 schedule.

We've created an availability highlight bubble on IG page and our calendar is available on our website.

If you see your date open, inquire now! Our availability is limited and our calendar is filling up.

Click the link in our bio, both the calendar and the inquiry form can be found on our 'Weddings' page.

I look forward to hearing from you soon!!!

xx,
Lis

26/02/2024

Wondering what floral items are necessary for your wedding? 🤔

Here at Huldra, we are firm believers in
'Less but Better.'
But, what does that mean, exactly?

Picture this......

You're searching through your wedding photos for the perfect picture to frame and put above your sofa. The picture you pick will likely be one of just you two standing in front of something beautiful.

✨️THAT✨️ is what we believe you should spend your money on.

Choose items that are high impact items. Things that you and your guests will remember.

Things that ARE remembered:
🌿 Venue
🌿 Food
🌿 Booze
🌿 Pictures/Videos
🌿 Bridal Bouquet
🌿 Ceremony Arch
🌿 Reception Floral Installations

Things that are FORGOTTEN:
🥀 Table flowers
🥀 Pew ends
🥀 Boutonnieres and Corsages
🥀 How long the open bar lasted 😉
🥀 How late the DJ played music

Remember, this is YOUR day. You can do whatever you want! It's ok to focus on your priorities and skip the rest.

For more help planning your wedding flowers, visit us on our website.

Link in bio.

xx,
L

20/02/2024

🌲 The meaning of Huldra 🌲

In honor of our 5th birthday, I figured I'd tell the story of Huldra and how our business got its name.

HULDRA
ˈhʊld.ra, [ˈhʊld.rɐ̞]

English pronunciation - hul•dra

I named my business Huldra because of my deep connection to my Scandinavian heritage, my love for wild places, folklore, and storytelling.

Much of our Scandinavian culture are oral stories passed down from one generation to the next. One of my favorite stories is of the Huldra.

She goes by many names - Huldra, Skogsrå (forest spirit), Tallamaja (Pine Tree Mary), Ulda, Råndan, etc. The root meaning of her name is "secret."

Her appearance slightly differs from one story to the next. Some featuring antlers, tails, and even tree bark. But across all myths, she is portrayed as a beautiful woman with long golden hair, often wearing a crown of flowers. She wanders the forests surrounding human settlements.

There are many fascinating legends across Nordic and Germanic cultures about the Hulder, both before and after Christianity was adopted.

One thing remains consistent. She lures unmarried men deep into the forest. Those who follow her are never seen again...

Her exact intentions after bringing him there vary greatly depending on the myth, culture, and religion. Mostly due to her secretive nature.

I'll let you decide which story to believe. 😉

For more about Huldra Floral, head over to our website.

Link in bio.

xx,
Lis

Photo found on Google Images
Source: Ulfven's page
Artwork by: Sophia Hultqvist ?

If you know these folks, send me their info. I'd love to give them the credit they deserve. ❤️

31/01/2024

🌹 Valentine's Day Pre-Order is LIVE! 🌹

We are excited to announce we are now accepting Pre-Orders for Valentine's Day!

Here's how it works:
1️⃣ Visit our website (link in bio)
2️⃣ Choose from two floral options or two plant options.
3️⃣ Order now, pick up on Valentine's Day.

It's that easy! Order today, and swing by our studio on Valentine's Day to pick up your order.

✨️Pre-Order DEADLINE - 02/08/24!✨️

Get your orders in now!

(Send this to your partner or tag them if you want real flowers for Valentine's Day this year instead of grocery store flowers. 😉)

xx,
Lis

22/01/2024

Join us for our Galentine's Day Workshop on February 5th!

Come to Triple J Western Shop LLC and learn how to design a beautiful Valentine's Day inspired arrangement with guidance from Huldra Floral.

There are only 10 spots available! We would love to have you and your gal pals. Each ticket includes all the tools, fresh flowers and foliage, vase, snacks, and beverages. Bring your gal pals for fun girls' night.

Sign up today using the link below!
https://www.huldrafloral.com/product-page/galentine-s-day-workshop

We'll see you there!

xx, Lis and Katie

05/01/2024

Today, we're talking about floral foam...

What is it, and 3 reasons why why we don't use it.

What YOU can do to help:
- Research your florist
- Demand transparency
- Support businesses who follow through with their "foam free" claims.

Are you looking for a more sustainable flower option for your 2024/2025 wedding?

We have a handful of dates left for 2024 and recently opened our books for 2025!

Inquire through the link in our bio.

xx, Lis

19/12/2023

❄️ A florist's seasons ❄️

During the winter months, especially here in Wisconsin, it is a time for rest.

The plants are taking a break, many birds have migrated, and a handful of animals are in hibernation...

As a wedding florist, it may seem like we go into hibernation, too. But in our hibernation, there's still a lot of work to be done.

For wedding florists, there are two seasons:

1. Wedding Season
2. Engagement Season

🌿 During wedding season, I get to bring to life all the things I've been envisioning all winter long.

❄️ During the engagement season, I get to meet new cpuples and dream up all new designs.

So, while I'm hibernating for the winter, know that I'm dreaming about next year's creations. ☺️

✨️ 2024 Brides ✨️
NOW is the time to secure your florist! If you haven't yet already, go inquire! We have limited availability, so go get in our inbox before it's too late.

🌿 2025 Brides 🌿
Our books officially open after the New Year, but I posted our availability calendar in a highlight. Go check it out, and go inquire to get on our waitlist!

Inquire today with the link in our bio. 👇🏼

xx, Lis

11/12/2023

The Pantone Color of the year was announced:

🍑 Peach Fuzz 🍑

And let me tell you, I'm aaallll for it. Peach is not only one of my favorite flavors, it's such a versatile color. You can sneak it in EVERY color scheme.

✨️ 2024 Brides ✨️
NOW is the time to secure your florist! If you haven't yet already, go inquire! The holidays are prime time engagement season. So go inquire before the post holiday rush!!

🌿 2025 Brides 🌿
Our books officially open after the New Year, but we are starting to get inquiries. Get yours in before the New Year and join our wait list!

Inquire Today with the link in our bio. 👇🏼

xx, Lis

Photo/Host:
Photo:
Venue:
Planner:
Floral:
HMU: .design
Dress:
Model: .lassonde.sackett

29/11/2023

Hey there! 👋

My name is Lisa Gadient. My friends call me Lis, and I hope you will too! (Pronounced "lease")

If you're new here, welcome! If you're not new here, welcome back! Either way, I'm so glad you're here!!

As I'm working on my last wedding for 2023, I am filled with gratitude.

I want to give a big THANK YOU to all the wonderful people who have supported and cheered on my business this year. To all of my wonderful couples, you have been an absolute dream. Thank you SO much. 🥰

As the wedding season draws to a close and engagement season has just about to begin, I am looking forward to what the future holds.

✨️ 2024 Brides ✨️
NOW is the time to secure your florist! If you haven't yet already, go inquire! The holidays are prime time engagement season, and our calendar fills up really fast after Thanksgiving.

🌿 2025 Brides 🌿
Hold on just a liiiiittle bit longer. Our books for 2025 will open after New Year's. 😘

Inquire Today with the link in our bio. 👇🏼

xx, Lis

14/11/2023

Swooning over Summer at La Pointe. 🌷😍

Are you planning a 2024 wedding? Let's dream together!
Now's the time to secure your florist! Inquire today. 👇🏼

✨️Link in Bio✨️

Photo -
Venue -
Floral -
Planner -
HMU -
Dress -

09/11/2023

Newly engaged and wondering what the next steps are for planning your wedding flowers?

Firstly, CONGRATULATIONS!! 🥳

Being engaged is such a fun and exciting experience! Take it all in because your engagement will fly by.

Here at Huldra, our goal is to make planning your wedding flowers as simple and easy as possible.

If you noticed, in our graphic, we didn't mention anything about flower types or colors. Because the 3 most important things to figure out before reaching out to a florist, or any vendor for that matter, is overall style, budget and priorities.

This helps build a strong foundation for your wedding day.

If you need help determining these 3 factors, head on over to our website where we have a suite of tools just for you!

✨️Link in bio✨️

xx, Lis

29/08/2023

Hey everyone!!

We are gearing up for this upcoming holiday season and wanted to let everyone know we will be offering Valentine's Day and potentially Mother's Day flowers in 2024. So, now is the time to sign up for order reminders!

**We are only accepting Pre-Orders**

HOW IT WORKS:
1. Sign up via the link below to get reminder notifications to Pre-Order your flowers.

2. You'll receive a reminder (about 2 months prior to the holiday) to order your flowers. It will include a link to pre-order online AND pre-order deadlines. You'll be given a few options to choose from.

3. When your flowers are ready for pick up, you'll get another notification with the pick up details.

4. Pick up the flowers on your way home and earn some major brownie points by surprising your loved one (or yourself) with the gift of flowers.

How easy is that?! You won't forget because we'll send you a reminder. ;)

Not sure if they want flowers? I'll also be offering a few plant options as well for my fellow plant lovers.

So, if you're interested in supporting our business this coming year AND want to make buying flowers easy, sign up with the link below. (No credit card info required to sign up. The sign up is just to receive reminders.)

https://forms.gle/ntLxpF6dzLE6cwzD6

Thanks so much for supporting our business!

xx, Lis

22/08/2023

🌿 Florist Hot Takes 🌿

During this amazing wedding, I had a really good conversation with the gals at that really hit my soul...

After a few hours of working our butts off, the team at Huldra made absolutely INCREDIBLE floral installations. Total Pinterest wedding come to life.

But in reality, they don't exist outside of that event. Those flowers will only live in the minds and memories of the people who attended the event. The whole day will soon be a distant memory that will blur over time.

It's the job of Photographers to capture that moment in time and share that incredible event with the world.

That's why I am a firm believer that your flowers aren't sh*t without a good photographer. 🔥

A good photographer isn't just taking pictures. They capture concrete evidence that your wedding was AMAZING. They dictate how the whole wedding will be remembered. They tie the whole vibe of the day together.

So, think about how you want your day to be remembered when choosing your vendors. Especially your photographer.

Thank you to for capturing this truly magical day!

And a big thank you to all the amazing photographers I've had the pleasure of working with. I am truly grateful for your hard work. 🙏

We are booking 2024 weddings! Inquire today on our website.

Link in bio

xx, Lis

24/07/2023

🌙🌿 I N S P I R A T I O N ♉️🦚

Let's talk about inspiration photos for your wedding. Setting yourself and your vendors up for success starts with quality inspiration.

All creatives rely on inspiration photos to create art themselves.
◇ Florists
◇ Photographers
◇ Stationary
◇ Rentals
◇ Videographers
◇ Planners
◇ So many others!

Your inspiration photos for your wedding should match the overall feeling, mood, and aesthetic you're envisioning.

This photo I found on Pinterest is a great example. I am personally so inspired by this photo, and it closely matches the vibe and feeling I'm trying to create within my business branding. Earthy, moody, and alluring. The colors are in line with what we use for our brand.
*Note: It has nothing to do with flowers.

Your inspo photos don't need to include exact examples of flowers, cakes, invitations, etc. Although it doesn't hurt if you can find them.

The most important aspect of inspo photos is feeling and color. What does this photo make you feel? How do you want your guests to feel when walking into your venue?

From there, choose your vendors based on your vibe / aesthetic. Then, we can choose the best ingredients and combinations to achieve your vision.

* This photo is not of my work and is being used for inspiration purposes only. *

Photo found on Pinterest. If you know the photographer, let me know so I can properly credit their beautiful work.

We're booking:
2023 - Nov/Dec
2024 - Jan-Apr / Jul / Sept-Dec

To inquire, please visit our website.

Link in bio

xx, Lis

15/06/2023

🌿 Out of Office 🌿

We're going on an adventure!!!

Where we're going, only sat phones can reach us. I will be out of the office and our studio closed:

June 16th - 25th

We are so lucky to have loved ones who can man the fort while we're away, but I still have yet to find someone to run my business while I'm away. 🤪

You can always shoot me a DM, text or email. I'll respond when I get back into service range.

Thank you for understanding!

xx, Lis

02/06/2023

🌿☀️ Summer Update ☀️🌿

Summer Hours:
Mon-Wed 9:00 - 1:00
Thu-Sun CLOSED

Over the last few months, I've been feeling like I haven't been as present of a parent as I'd like to be. My youngest just turned 5, the oldest 12, and boy have the years flown by. They are at such a fun and cute age. I'm never going to get this time again. I have this incredibly short time to enjoy this moment.

At the beginning of the year, I was bummed that I didn't reach my goal and book as many clients as I wanted for the year. But as this spring has progressed, I'm realizing I've been blessed with time. Time with my family, time with my sons, and time to recharge before my wedding season begins.

With that being said, I'll be taking a slower approach to social media and running my business for the summer.

I'm still around! You can still reach out, I'm not going anywhere. I'll just be posting less and I'll be following strict "summer hours" when replying to emails, DMs, scheduling meetings, and consultations.

Thanks for understanding. ❤️

XX, Lis

08/05/2023

🌙🦚 Introductions 🌿♉️

Hey there! 👋

My name is Lisa Gadient. My friends call me Lis (pronounced "lease"), and I hope you will too.

Thank you so much for being here and thank you for following along with my journey!

I have gained about 400+ new followers within the last few weeks, so if you're new here, I'm glad you're here. If you're not new and have been following for a while, I'm glad you're here too!

A little about me:
◇ I'm a Ta**us ♉️
◇ Mother of boys
◇ Luckiest Wife 🥰
◇ Absolute Plant Nerd. 🪴
◇ My favorite color is Green

My favorite activities:
◇ Plant I.D. 🧐
◇ Canoeing 🛶
◇ Kayaking
◇ Fishing 🎣
◇ Hiking
◇ Camping 🏕
◇ Hunting

In the fall of 2017, my life completely changed. After finishing my time in the military, getting married, and putting in an offer on our dream property in a different state, I found out I was pregnant.

At that point, I decided to leave my career at the oil refinery to focus on motherhood and finding a career that would allow me the freedom of being home with my family.

That's where Huldra comes in.

In 2019, I added business owner to my list of titles and my goodness, I couldn't be more proud of what I've accomplished.

To learn more about me and Huldra, go check out our website!

Link in bio.

xo, Lis

Photo:

Venue:

01/05/2023

🌙🦚 Being Authentic 🦋♉️

"People are like stained-glass windows. They sparkle and shine when the sun is out. But when the darkness sets in, their true beauty is revealed only if there is light from within." - Elizabeth Kubler-Ross

One thing I've been struggling with lately as a business owner is being authentic.

I've been snuffing out my personality in fear of rejection. Trying to "fit in" with the rest of the wedding industry. Desperately trying to cover up my human-ness to curate professionalism and sophistication.

In reality, my perfectionist shell has been so opaque that you can no longer see my personality.

So today I'm saying, "F**k It" and sharing a photo from my all-time favorite styled shoot.
Because ✨️👉🏼 I 👈🏼✨️ love it.

All I see on IG are photos of light and airy florals. To be honest, I can't tell who's flowers are who's because they're all the same. Light, bright and lots of white.

In the sea of light and airy, I'll be over here in the shade. 😎

Getting married in 2023 / 2024 and looking for a florist who
🌿thrives🌿 being different?

Inquire on our website!
Link in bio.

xx, Lis

24/04/2023

🌿 Our Availability 🌿

Here at Huldra, we take on ONE wedding per weekend. This ensures our couples get the most personalized experience by allowing us to focus whole-heartedly on YOU.

As of today, we only have 5 weekends left for 2023! 🤯

2023 - Limited Availability
◇ Jul 21 - 23 ☘️Newly Available
◇ Sep 29 - 30
◇ Oct 20 - 22
◇ Nov 16 - 19
◇ Dec 15 - 17

2024 - ✨️Now Booking✨️
◇ May 3-5 / 24-26
◇ June - Closed
◇ July 12-14 / 19-21 / 26-28
◇ Aug 2-4 / 9-11 / 16-18 / 23-25
◇ Sep - Open
◇ Oct - Open

👉🏼 Check out our 'Availability' Highlight to see if your date is available!

👉🏼 Inquire on our website! Link in bio

xx, Lis

19/04/2023

🌿 Q + A 🌿

" What if I'm not getting married at a church or venue, will you still be able to do my wedding flowers? "

✨️1000% yes!!!✨️

If you're getting married on private or public property, we are more than happy to help with your wedding flowers.

In fact, many of our couples have had their weddings on private property rather than an event venue.
◇ Boats
◇ Farms
◇ Public Parks
◇ Public Recreation Areas
◇ Air Bnb's (with permission)
◇ So many more

We love helping our couples elevate their wedding experience with the beauty of flowers. No matter where they are getting married.

🌙 Booking 2023 + 2024🌙

Link in bio.

xo,
Lisa G.

03/04/2023

Are you lost when it comes to planning your wedding flowers? 🤔

You're not alone!

There are so many misleading resources out there for engaged couples to "help plan a wedding." To make matters worse, many florists aren't doing anything to fix it. Just complaining, hiding their prices, and being extremely rude to potential clients for not knowing.

How are you supposed to know? This is likely your first time planning a wedding. How are you SUPPOSED to know?

Here at Huldra, it's our mission to make wedding flowers ✨️easy✨️

We have a simple 5 step process:
1. Inquire Online
2. Consultation
3. Design Estimate
4. Planning Session
5. Wedding Day

Not only do we try to make our process as painless as possible, but we are very open and honest about our pricing.

We've created an entire page on our website just for pricing and how much you could get with your budget.

👉🏼 Head over to our website and take the guess-work out of planning your wedding flowers.

🌿 Link in bio. 🌿

xo,
Lisa G.

Monday	09:00 - 16:00
Tuesday	09:00 - 16:00
Wednesday	09:00 - 16:00
Thursday	09:00 - 16:00
Friday	09:00 - 16:00

Huldra Floral