05/10/2026
Bonus topic for the week of 10/04/26 - 10/10/26:
While I was researching a question for last week’s trivia, I came across an interesting story about how Tom Cruise saved Ray-Ban from extinction. Now, technically that’s not entirely true but he was involved in keeping them alive. Ray-Bans were originally a product of Bausch and Lomb who had been making optical components for medical equipment and of course, eyewear. They eventually added binoculars, telescopes, microscopes and camera equipment to their inventory. In the early 20th century, president Teddy Roosevelt gave them the commission to make high precision lenses for the U.S. military. This relationship continued into the 1930’s when they were tasked with creating a pair of sunglasses that would cut the glare for American pilots. Those new glasses were introduced in 1936. The brand was named Ray-Ban because of their ability to “ban” the sun’s harsh “rays”. Additionally, since they were made for pilots the style was called “Aviators”. Bausch and Lomb followed with the Wayfarer in 1952. It was immediately popular upon its release, but in a widely believed myth, James Dean did not actually wear them in A Rebel without a Cause. In fact he didn’t wear any sunglasses in the movie at all, nor did he (from my estimation) wear Wayfarers in his personal life. He had extreme myopia and would usually wear clip-on shades over his prescription lenses, yet many photos of him claim that he’s wearing Ray-Bans. Other celebrities did wear them however such as musicians Bob Dylan and Roy Orbison and actress Audrey Hepburn, although in another misconception, she did not wear them in Breakfast at Tiffany’s. In the 1970’s though, Ray-Bans began to lose popularity to other more flashy styles due in large part to the rise of disco. In the early 1980’s, they were on the verge of discontinuing the brand and in a desperate move they signed a $50,000 per year product placement deal in 1982 that would increase their visibility in movies and television. They were selling about 18,000 pairs annually and then Risky Business did its part. Throughout the film, Tom Cruise was frequently seen wearing the Wayfarer style that increased sales by 2,000 percent, up to about 360,000 pairs and by 1988 reached over three million pairs a year. Success continued for Ray-Ban in 1986 with the release of the blockbuster film Top Gun. Sales for the Aviators rose by 40 percent in the following seven months which was similarly mirrored in 2022 when the sequel Maverick came out. Ray-Bans were featured in over 60 movies and TV shows, but it was the Tom Cruise films that really turned it around for them. Although Bausch and Lomb sold the brand in 1999 to the Italian conglomerate, Luxottica Group, Ray-Ban has increased its product line including their new smart glasses and its revenue for 2025 was about $8.7 billion.
This week’s bonus question:
In 2025, this rapper became Ray-Ban’s first ever creative director?
Bring your answer to this week’s trivia for a bonus point