The Floral Source

20/04/2025

Happy Easter, Happy Passover and Happy Spring to all our flower friends across the country. Grateful everyday to be a part of this community and to have the opportunity to work alongside all of you for change. Change not just for flower farming in the US but change as a country for more unity and stronger community ❤️
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Don’t forget to rest friends, we need it. So much love to all of you whatever today holds for you.
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15/04/2025

Hey FLORISTS & FARMER-FLORISTS!! Wondering where to source this holiday?? The Mother’s Day Shop is open with incredible American Grown flowers & greens that will ship direct from our partnering farms to your home studio, farm or shop! Pre-orders due April 25th 🌸🌸🌸
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If you are a client I text with you’ve been sent the links to the shop and availability lists 🥰🌸
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Hot items you want and need to get orders in asap for: peonies, sweet peas, ranunculus, anemones, garden roses, roses, garden spray roses, tweedia, jasmine vine and sooooo much more! This is the perfect opportunity to source locally with what your community farmers grow first and supplement with other domestically grown flowers & greens with us!
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Share in your stories with your flower friends and to let your customers know you’ll be sourcing locally & domestically this holiday. Be the voice in your communities for origin 💕
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10/04/2025

Spring is the perfect time to start sourcing locally and by local we mean in your hometown communities or surrounding towns.
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We know not every region is in their growing season yet which is why we love helping create more accessibility to domestically grown flowers & greens during your shoulder seasons from our partnering American grown farms in California, Oregon, Virginia and Florida. Easter ships next week and there is still time to get your orders in. 🌸🌸
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What’s in season and shipping: Ranunculus, butterfly ranunculus, anemones, standard & double tulips, jasmine vine, bupleurum, stock, larkspur, riceflower, kale, bunny tails, blooming branches, snowball viburnum and so much more! Also, our prices have not increased with tariffs. 🌸
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Mother’s Day availability list to build your own boxes is live in the shop and the curated boxes will be added this weekend. Pre-orders are due April 25. With all the chaos in the market don’t delay and get your orders in because American grown flowers are in demand.
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07/04/2025

It’s the topic everywhere we turn. We knew they were coming so how do we move forward, still thrive and what does it mean for our small businesses?
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The cost of doing business has gone up and to stay afloat & competitive you will have to increase your prices accordingly as you see the price increases from your sources. It’s scary to increase prices but we can’t be unchanged or be expected to not protect our businesses given the current state of the economy.
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Tariffs don’t just affect one industry they affect the entire supply chain. Local & American grown farmers don’t just automatically benefit because imports cost more. In fact they are affected because the raw materials they need to farm; bulbs, seeds, fertilizer, greenhouse materials, etc will all increase in price resulting in an increase in production and final products. It affects florists as their hard goods; vases, floral supplies, tools will cost more.
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🌸🌸🌸🌸 To note we have not seen any price increases from any of our partnering farms, which if you just found us are ALL here in the U.S. Our focus is 💯 on American grown agriculture, specifically the flower & greens farmers across the country. While we haven’t see the price increases yet, it doesn’t mean we won’t. So stay educated and watch your numbers.
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Now is the time to connect and grow those relationships with your local farmers and start sourcing more domestically. Sign up for availability lists, learn seasonality and adapt your designs to the seasons. It’s attainable & sustainable to design domestically! We have a long road ahead and to stay in the game you will have to adapt and be business minded not just focused on the creative sides - which so many of us are guilty of. Communicate with your customers and be transparent. No small business is trying to work for free!
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Hang in there flower friends and let us know how we can help you source American grown with more confidence, ease & consistently.
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31/03/2025

17/03/2025

American grown but make it green for St. Patrick’s Day ☘️
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Some new updates coming to the website with Easter, Passover and Mother’s Day shops and we are working on getting automation with our availability list to be texted to our customers each week, yay for technology! Give me a 🙌 or 🌸 below if this will make sourcing American grown each week that much easier!
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13/03/2025

Double tulips are back in season and available to ship now thru Mother’s Day!
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Easter & Mother’s Day shops launching soon 🌸
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06/03/2025

AMERICAN GROWN & MADE 🌸🪴
I’m totally digging the new Tennessee clay collection - perfect vases for floral design & pots for plants. I love their versatility, the neutral color choices, they have a great weight and good depth for foam free mechanics and the best feature is that they are made here in the USA! It’s a rarity to have options for domestic vases. Thank you for making this a possibility!
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Loving all these seasonal American grown blooms & greens from some of partnering farms
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15/02/2025

Huge high five & hugs to all of you flower friends 🙌🌸 Ya’ll rocked this Valentines with more American Grown flowers & foliage being sourced with us since we started The Floral Source as a farm direct domestic wholesaler in 2021! Time to put your feet up and rest, you won the Super Bowl of flowers! 💕
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You supported the future of our farms at a time that is so critical! You sourcing from U.S. growers, even if outside your region, still positively benefits your local flower farmers. Why? Because you introduced your customer base to and carried the message about the importance of where flowers come from. You created awareness for your customers so that when they come back to you for their next floral needs they will know that their flowers are supporting change, local & domestic economies and providing jobs here and across the country! It’s not just about the flowers, it’s about the people that make all this happen. As I’ve said from day 1 we are stronger together 🌸
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The farms you supported this holiday with your orders with us are .coastalflowers ! Thank you to all these growers & their teams for making sourcing USA grown a possibility in February and year-round!
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If you were also able to source hyper locally or from other American growers give them a shout out 👇🌸 We want to celebrate all they are doing in their communities!
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05/02/2025

If you’re behind the ball on the first of this year’s floral centric holiday we can still help you source from our American grown partnering farms in Florida, Virginia, California, Hawaii and Oregon!
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Sourcing American grown for this holiday and year-round IS a possibility. While sourcing hyper-locally may not be an option in your region 12 months a year. You still have an opportunity to source domestically during your shoulder seasons from farms that do have the ability to grow all 365 days.
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It’s not too late to still get orders in to have product shipped direct from these farms to you next week for your Valentine’s Day designs!
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Give a 🌸🌸🌸 below if you are proud to be sourcing with us this holiday and supporting U.S. flower & foliage farmers & farm workers!
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Also huge congrats to a big flower lover on her 4 Grammys!
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31/01/2025

Why the hype? Are they just buzz words? What’s the value in sourcing from local & American grown farmers as a florist and for your customers. Let’s chat 🌸
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The battle to keep agriculture a part of our country isn’t just important to farmers & ranchers, it’s important to us as artists, business owners & consumers. If we do not choose to buy, ask for & support our agriculture community eventually it will not exist. You won’t have the opportunity to buy from local farmers, you won’t be able to have a cut flower represent season or place and you won’t have community members with their hands in the soil bringing fresh produce, vegetables and flowers to your tables.
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If it’s important to you to source domestically and know where your flowers come from, then start making the changes!! Yes, US grown is more expensive so adjust your pricing, educate your customers why and share the importance of origin before every transaction we have as consumers becomes faceless and we have no connection to our land and communities. Origin matters and so does having the choice to be able to source here in our country.
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Supporting & sourcing local & American-grown flowers & foliage fosters environmental sustainability, economic growth, and provides consumers with fresher, higher-quality floral products. ! Change starts here everyday with all of YOU. How will you choose to be a part of it?
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26/01/2025

I’ve been watching posts all day in floral groups panicking about the possibility of a 25% tariff on Colombian imports, especially with Valentine’s Day around the corner. Their panic is deeply warranted. 78% of the flowers bought and sold in the U.S. are imports with Colombia as our largest supplier, especially of roses.
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This is a scary time and will affect florists bottom line, no doubt, especially if you are a florist that relies solely or heavily on imported flowers. This is not an anti-import post but an education post to discuss what options you have.
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20% of the flowers bought & sold in the U.S. are grown here locally in YOUR communities and by large commercial farms across the country. For those florists that started seeing other options that they could source from since the pandemic affected the supply chain there isn’t a sudden WTH do we do feeling.
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Can our U.S. growers turn on a dime to fill the huge gaps overnight … unfortunately no. There has to be a consistent demand for domestic product for them to plan for more production throughout this year and next. There is a reason we don’t have the supply like Colombia does and they are a significant part of the reason we lost farms since the mid 90s. With the Andean Free Trade Agreement they began producing more and cheaper and started flooding the U.S. market causing many of our farms to close their doors year after year.
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So what can you do to stay afloat and keep growing as a small business in the floral industry? Raise your prices to accommodate the tariffs or cost of local & American grown … which honestly with 25% increase will be closer to fair trade prices and comparable.
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Maybe this helps the U.S. cut flower growing industry or maybe things stay the same. You have the choice to source differently, be part of change, connect with your local growers and educate your customers or fall victim to this tariff and possibly more to come. What will you choose?
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Want to learn more about local & American grown flowers & their growers, follow . Start making new connections, origin matters!

18/01/2025

Wanting to source American Grown flowers & greens more in 2025 or looking for season extension as a farmer-florist? Here’s your opportunity to jump right in! Valentine’s Day preorders are due Monday 1/20 🌸
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10/01/2025

With many of our Valentines botanicals come from the flower basket of the country, California, there’s no better time to support the agriculture communities there throughout the state and across the country.
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These farms & communities continually face climate change effects and rising prices of water, gas, labor & energy as well as the continued increase in cheaper imports …. yet many have persevered and continue to provide for us 12 months a year while providing millions of jobs across the United States.
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This Valentines share the importance of origin and why buying domestically is important with your customers. You have an opportunity to be a big voice in your community for supporting local & American grown farmers.
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Preorders due in 10 days on 1/20. Get your orders in 🌸
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10/01/2025

This coast welcomed me each time I flew into LA since 2019 when I first started working on The Floral Source. The people that became a part of my life and helped me grow this community & collective voice live among these wildfires throughout LA from canyons to coast. My heart is broken seeing the destruction and cannot begin to fathom the fear, pain and loss everyone is experiencing.
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While none of our partnering farms have thankfully been damaged in the fires, these communities that burned held their loved ones & friends and many of our own in the industry.
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Lifting you up in love & prayer LA. Stay safe friends, we love you

27/12/2024

The American Grown Valentine’s Day shop is open! So many amazing seasonal botanicals available to source and we have a new feature this holiday … a build-your-own VDay box!
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Preorders are due January 20 so go check out the shop and start the planning for 2025 Valentine’s Day!
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25/12/2024

Merry Christmas from us to all of you! 🌲❤️ Thank you for your continued support of our partnering farms & your community of local growers across the country, all year long!
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Huge thanks to our evergreens growers, berry growers, wreath & garland makers that made our wreath workshops and home decor installations possible this season! We are continually humbled & grateful to work alongside all of you to support domestic agriculture and create accessibility to more U.S. grown flowers & greens! It’s incredible to witness all the growth within this community and see the changes & impact you are making in your hometowns!
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Sending light, love, rest & peace to all of you. As you reflect on this year may you see all the small feats you overcame & accomplished. We often only think celebrating the big accomplishments is the goal but fail to see that all the small daily things we do as business owners & community members matter the most . Keep up the great work flower friends, we see you! 🙌
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08/12/2024

Neutral mauve brown vibes by way of mocha mousse - we got you with local & American grown blooms 🙌Here’s my top picks of what we can source, domestically, throughout the year with 2025’s color of the year!
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It’s a mix of feelings every year when announces their chosen color. In my 14 years as a wedding florist you don’t see it requested from your couples for another year or so, which allows us time to prepare. While there isn’t a true “mocha mousse” in flowers we got some close contenders and color family members that will work incredibly well for this very versatile color with lots of room for interpretation!
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Florists, remember your local farmers can’t just go plant all the brown flowers right now for next year and be prepared for mass quantities but they can listen to trends and what you will want to source and plan for the near future! This is a great opportunity for local flower farmers and their florists to talk about expectations & needs this winter! Host a local meet up to talk shop as a community 🌸
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