
15/09/2025
“I love my job but I hate the wedding industry.”
Our industry has become this relentless machine telling couples they’re not doing enough. You’re booking too late. Your budget’s too small. Every single vendor thinks they’re the most crucial part of your entire day, and while attempting to make their point, they put down the peers they work alongside every weekend.
Every vendor is selling the same impossible thing, and as a result, couples are chasing it because they’ve been told it’s the only acceptable result for weddings -
Perfection.
I’ve always believed and shouted that perfection isn’t the bar for weddings. Authenticity should be, but the truth is: those over-the-top, perfectly curated images are what drive the likes and follower count. And, as a business owner, those metrics might just seem like vanity, but as a creator and designer, sometimes those metrics feel more like validation. That’s a slippery slope, and why I find myself not posting as often.
Instead of carbon-copying designs going viral on Instagram, we should be creating details that are uniquely, imperfectly yours. Things that actually tell your story.
When wedding guests walk into one of my spaces, I don’t want them immediately thinking “wow, this looks like a magazine spread.”
I want them to walk in and be completely blown away by how much of YOU we managed to capture and weave into every corner of that room.
The pressure to make everything editorial and shareable? It’s pulling us away from what weddings actually celebrate.
Real human connection.
Your wedding doesn’t need to go viral... it needs to feel like home.
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