Bagel Ambassador

14/01/2024

, arguably the greatest athlete of our generation, is the new bagel eating champion of the world 🥯🏆

How many bagels & cream cheese do you reckon he put down in 10min to take home the title?

It’s an honor for bagels to grace your gullet 🫡 Thank you and for throwing another epic event!

10/01/2024

Heartbroken by the tragic news from Tacoma, WA. Jacob Carter, the beloved co-owner of , was shot and killed while vacationing in New Orleans.

According to the NY Post, “Police said the gunman fled after shooting Carter, who was with his husband, Daniel Blagovich. No arrests have been made.”

A GoFundMe has been established to support Jake’s husband and co-owner, Daniel, and the Howdy Bagel team. The fund aims to cover the shop’s rent, other operating expenses, and employee wages during this challenging time. You can find the link to the GoFundMe in the bio. At time of publication, the GoFundMe has raised over $223k.

Howdy Bagel was more than just a bagel shop; it was a dream brought to life by Jake and Daniel. In a post from their Instagram page two months ago, they shared their journey: “A little intro for all you newbies! We’re Daniel and Jake (and Millie)! We opened Howdy Bagel’s storefront almost 6 months ago (wutttt). Starting Howdy during the pandemic after being laid off from our jobs, we began with door-to-door deliveries to friends and family via Instagram DMs, eventually expanding to Tacoma farmers markets, pop-ups, and bagel subscriptions. When a storefront on STW opened up, we nervously but excitedly signed the lease. We could’ve never imagined what Howdy would become, but we are forever thankful to our community, friends, and staff. Here’s to unexpected beginnings and grateful hearts. Love you, bagel babes. xx -Daniel, Jake, & the Howdy Crew.”

Jacob’s passing is a profound loss for many. Our thoughts are with Daniel, the Howdy Bagel team, the greater Tacoma community, and everyone whose lives were touched by Jacob’s vibrant spirit. Rest in peace, Jacob.

05/01/2024

Out 🙅‍♀️ carb-cutting New Year’s Resolutions
In ✅ Bagel Twitter Roundups

02/01/2024

NEW NYC Bagel Shop Announcements

opening at 76th & Columbus in March
opening at 34th & Lex in Summer
opened at 156th & Broadway last month
opening in the East Village (date TBA)
opening at 42nd & 9th in Spring

Stay up to date with the latest industry news by subscribing to our “Bagel Buzz” newsletter. This months Bagel Buzz drops today! Link in bio 🔗

01/01/2024

Thank you and Happy New Year to everyone who supported me in 2023! I love you all. Here’s to spreading more cheer and schmear in 2024 🥯🥂

Props to & for this incredible sweater 🎁

29/12/2023

BEST BAGEL TWEETS OF THE YEAR 🏆

These are too good. Gonna have to bring this segment back

Thank you X for providing endless entertainment 🫡

14/12/2023

BREAKING NEWS: Set to Open First Manhattan Location

One of New York’s most beloved bagel brands is opening a new location at 34th Street and Lexington Ave in Manhattan. This shop marks Utopia’s first expansion from their renowned location in Whitestone, Queens, established in 1981.

“We’re very excited about the situation. We have a great location and a winning formula. We’re ready to roll it out,” said Co-Owner Jesse Spellman. “After 42 years in Queens, it’s time for us to take on Manhattan,” he added.

Known for hand-rolling an impressive 100,000 bagels a week, Utopia Bagels has cultivated a massive following on social media. They’ve made waves with their giant pizza bagels, the “Knock Test”, and videos featuring larger-than-life Co-Owner Scott Spellman. Their fame has been bolstered by features in “Worth It”, “F*ck That’s Delicious”, and numerous other mainstream media outlets.

Considered by many to be the best bagel in New York City, Utopia Bagels is set to introduce their iconic offerings to Manhattan starting Summer 2024.

10/12/2023

Tag a friend who’d smuggle you bagels

30/11/2023

Tried the “More delicious!” ChatGPT experiment with a New York bagel and cream cheese and…wtf?

No respect for the schmear! “Maximum deliciousness”??? Any NYC bagel joint puts more cream cheese on the bagel than that delicate little schmear

And what in the world did it mix in? Nuts? Raisins? Truly unhinged behavior

After being wowed by AI yesterday, today’s bagel experiment was a total letdown. I think ChatGPT needs to join an …

14/11/2023

When I tried (delicious) bagel bombs at , I couldn’t help but reminisce about of Shark Tank fame, and it made me wonder - what ever happened to them? Long story short, they're no more 😨 Here's the condensed story:

Dreaming big paid off for Nick and Elyse Oleksak when they spotted a gap in the bagel market and launched Bantam Bagels, mini stuffed bagels that earned them a spot on Shark Tank and a deal with Lori Greiner. The couple secured an investment that catapulted their sales from $200,000 to $45 million, thanks in part due to a lucrative partnership with Starbucks. In 2018 they were acquired for $34 million by Lancaster Colony Corp. However, the tide turned with the pandemic, leading to the closure of Bantam Bagels in 2022.

So, who’s next in line for bagel fame and fortune? Will follow Bantam’s footsteps (with a happier ending)? Perhaps ? Or maybe it’s your big idea that’s waiting to take off. The story of Bantam Bagels reminds us: it’s all about taking that leap! You never know where it’ll take you

10/11/2023

From a Reddit thread to a thriving business:

In Feb 2021, an Irish Redditor posted about a commercial bagel recipe in r/bagels. I replied and chatted with Steven Orr, then linked him with Scot Rossillo of who gave him a full rundown. 2.5 years later and is Ireland’s most most successful artisan bagel operation.

Steven’s wild ride from IT consultant to bagel entrepreneur is a testament to the power of the internet: pose a simple question on Reddit, and within 48 hrs, a world leading expert is sharing their knowledge with you.

Steven and Kirsty (the other half of the dynamic duo) are proof that it’s not the water - it’s the knowledge - and we are in a bagel revolution because of how the internet has democratized information that used to be a closely guarded trade secret.

I don’t know how unique of a trait this is, but the openness and willingness of the bagel community to share knowledge with complete strangers sure feels remarkable to me. I couldn’t be prouder to be at the forefront. Here’s to helping each other turn flour into gold.

07/11/2023

The winning edge for the Best Bagel came down to one technique: the malt boil.

The top two bagels (from and .market respectively) both employed this method, standing out in the blind taste test conducted by and

While uncommon in NYC bagel shops, possibly due to its added cost and cleanup hassle, the competition results suggest that the malt boil’s impact on flavor and quality could be worth the extra effort.

For any bagel shop looking to elevate their game, experimenting with a malt boil might just be the secret ingredient.

Is anyone around NYC already doing this at scale? Can you spot the malt boiled bagel in the first pic?

06/11/2023

Huge and exciting congratulations to on closing an $8M Series A round! Incredible to see our 2x champions rise to new heights

From announcement on Instagram: “We are incredibly excited to announce the closing of our Series A funding led by  , a NYC-based growth equity firm which has funded and help expand such iconic brands as Levain Bakery, Erewhon Organic Grocer and more... Also joining us again are  Tastemaker Capital and Habitat Partners, the investment arm of  , among many of our other original investors….
With this new infusion of capital and infrastructure, this means lots of exciting announcements on new locations and growth coming soon!!”

Read more about it in

01/11/2023

Our 4th Annual New York saw over 1,500 people gather because of a shared love for one thing: the bagel.

The bagels our community make and market are not only the foundation of impressive innovation and entrepreneurship, but a source of delight for thousands and thousands of customers who count on our industry for a mouthwatering meal.

There are so many thank you’s in order:
-Thank you to the shops that open their doors at 5am, 365 days a year.
-Thank you to those who road-tripped and flew half way across the country to attend.
-Thank you to the artists that see the bagel as not just a food but as a creative canvas with infinite potential.
-Thank you to our Montreal brothers and sisters who came all the way to NYC represent their fine city and special kind of bagels.

And thank you to our truly incredible and devoted BagelUp team! You wouldn’t believe the amount of work that goes into producing this event, so thank you .work.for.food .everly .schuster.71 Yon, Uncle Mark, Christian, Elisa, Lisa, our Bagel Bassadors and others too many to name!

The world can be a hard place to exist these days, and that makes a supportive community more important than ever. *This* community is more important than ever. Our shared passion. Our shared values. Our shared camaraderie and friendship. We are a bagel nation, we are a movement and each and every one of you is a vital part of that.

So thank you all for, at sometimes great cost of time and expense, taking the time and effort to be with us, fully, with unbridled enthusiasm and dedication. See you next year!

01/11/2023

Our 4th Annual New York saw over 1,500 people gather because of a shared love for one thing: the bagel.

The bagels our community make and market are not only the foundation of impressive innovation and entrepreneurship, but a source of delight for thousands and thousands of customers who count on our industry for a mouthwatering meal.

There are so many thank you’s in order:
-Thank you to the shops that open their doors at 5am, 365 days a year.
-Thank you to those who road-tripped and flew half way across the country to attend.
-Thank you to the artists that see the bagel as not just a food but as a creative canvas with infinite potential.
-Thank you to our Montreal brothers and sisters who came all the way to NYC represent their fine city and special kind of bagels.

And thank you to our truly incredible and devoted BagelUp team! You wouldn’t believe the amount of work that goes into producing this event, so thank you .work.for.food .everly .schuster.71 Yon, Uncle Mark, Christian, Elisa, Lisa, our Bagel Bassadors and others too many to name!

The world can be a hard place to exist these days, and that makes a supportive community more important than ever. *This* community is more important than ever. Our shared passion. Our shared values. Our shared camaraderie and friendship. We are a bagel nation, we are a movement, and each and every one of you is a vital part of that.

So thank you all for, at sometimes great cost of time and expense, taking the time and effort to be with us, fully, with unbridled enthusiasm and dedication. We’ll see you next year!

26/10/2023

Today is Evan Gershkovich’s birthday.

This isn’t a joyous milestone - it’s an outrage that Evan turns 32 unjustly imprisoned in Russia, instead of celebrating and eating bagels with his friends.

We love you Evan. Journalism is not a crime.

22/10/2023

Epic Day 1. Day 2 coming in HOT

20/10/2023

Perfect kickoff to weekend. The vibes were immaculate in this bagel class with

Thank you .market for hosting us!

📸:

19/10/2023

Looking for something to do this weekend? is a best thing to do in NYC 🥯🗽

12/10/2023

26/09/2023

Link in bio if you need to “learn how to love again” 💀

21/09/2023

https://www.fox5ny.com/video/1283182

Thank you FOX 5 / Fox5NY.com for covering our NYC Bagel Tours Bagel Class!

There’s a class that teaches you how to make your own bagel in New York City! FOX 5 NY’s Christal Young has the story.

18/09/2023

Our Yom Kippur Bagel Classes in 🥯✨

Join us for a unique bagel-making experience this Saturday or Monday. Link in bio to learn more 🔗

Thank you Florence for covering. Shoutout to our rockstar instructor and venue .market for making these classes happen

13/09/2023

Incredibly psyched for this year’s New York line-up! 🥯 A few highlights:

🇨🇦 NY vs. Montreal: Big shoutout to making the trek down. If you haven’t tasted a true Montreal bagel before, you’re in for a treat!
🤝 Welcome back to familiar faces like
🚀 Plus new entrants (.point .market ) and bakers from around the country: (Dallas), (Orlando), (Milwaukee), (Cape Cod), and (Sacramento) - can’t wait for y’all to show us what you’ve got!
🏆 Previous runner ups & are coming in hot for the title - but no matter who we crown, they’ll be a new champion!
🍽️ Beyond bagels! Once again, from lox ( ) to cream cheese ( ) coffee ( ) to immersive art ( ), and more, is a destination for every bagel thing.

This lineup is an amazing testament to the incredible diversity and creativity of the bagel world. Buckle up, folks. October 21 & 22 are gonna be epic! 🥯🔥

30/08/2023

WARNING: may cause tattoos‼️

Great job making New York come alive in a way these visitors will never forget!

17/08/2023

THIS IS NOT A JOKE. official account really just Tweeted out every NBA logo with bagels incorporated 🤯😂

These are the 10 best. SWIPE TO THE END THE ONE 😭😭😭

11/08/2023

Who knew was such a big bagel fan? Tag him if you want him to be an expert judge at

09/08/2023

Three page feature of in the Sunday edition of the !

Travel writer had never even heard of an everything bagel before the tour (can you believe it?!) By the end, she’d transformed into a genuine bagel aficionado after indulging at .point, , and

Penelope shares, “I must admit, before today’s tour, I knew barely anything about the humble bagel. But as we’ve hit the streets of Brooklyn, Sam has opened my eyes to the magical bagel culture that exists here.

There’s only one major downside . . . now I’ve tasted Brooklyn’s finest bagels, they will forever remain etched in my mind. And when I return home to Perth, I know I will find myself standing at the crossroads of cravings and despair, yearning for the real deal.”

For the full scoop and Penelope’s bagel revelations, tap the link in our bio 🔗

06/08/2023

Best bites of late:

1. Justin of and I learned a whole lot about dough during our tour of the factory
2. sammies slap
3. and Luke made it on an
4. Electric Bagel Workshop with for
5. ’s Phish food is
6. made cake pops!
7. Taste testing at with Vic
8. Tasty Hand Pulled Noodles was so dang good
9. Taro is our new favorite ice cream flavor
10. It ain’t a Michigan trip without (and a side of ranch)

04/08/2023

Great batch this week. Which ones your favorite X?👇