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Your Vision + Our Expertise = The Perfect Partnership
Boston Corporate Events
www.swankeventsboston We do it all, and we do it well.

Corporate events, company outings, award galas, brand summits, company celebrations, and so much more.

26/11/2025

"We spent $12,000 on our employee appreciation event. Three months later, our turnover dropped by 15%. Replacing just two employees would have cost us more than the entire event budget."

This is how you make the case for investing in people. Calculate what retention is worth, then show how events contribute to that outcome.

The math is straightforward: recruiting, onboarding, and training a new employee typically costs 50-200% of their salary. If your average employee earns $60,000, replacing them costs $30,000-$120,000.

An event that helps retain even one person pays for itself multiple times over.

Track turnover rates before and after employee-focused events. Even small improvements represent massive savings.

When you can connect a $15,000 team-building event to retaining three employees, suddenly that investment looks like the smartest money your company ever spent.

24/11/2025

We had a great time at the Evergreen Launch Party last week! It was great to reconnect with the Fenway team and look forward to working together again next summer! 🏟️⚾️

21/11/2025

The best events create value that extends far beyond the day itself.

Here’s what I mean:

When people mention months later that a project collaboration started from a conversation at your company gathering, that's ROI.

When teams that used to work in silos now communicate regularly, that's ROI.

When employees say they feel more connected to the company's mission, that's ROI.

And not everything worth measuring shows up in a spreadsheet immediately.

This is why you document the qualitative wins.

>> Save that email from someone thanking you for the event.
>> Note when your boss mentions positive feedback from their peers.
>> Track when departments that never collaborated before start working together.

These stories matter just as much as attendance percentages.

Smart event planners keep a simple folder: "Event Impact Stories."

Three months later, when budget discussions come up, you'll have concrete examples of how your event contributed to business outcomes.

18/11/2025

The event went great. People are still talking about it. But when your boss asks if it was worth the investment, what do you actually say?

Most event planners can tell you whether people had a good time, but they struggle to quantify the value in terms leadership cares about.

The truth is, you don't need complicated analytics. You need a few key metrics captured at the right time and the ability to connect what happened at your event to outcomes that matter to the business.

That gap between "people enjoyed it" and "here's why it was worth it" is smaller than you think.

Here’s how to find it…

https://swankeventsboston.com/blog/measure-corporate-event-roi/

15/11/2025

"People had a good time" isn't specific enough as a success metric.

What does "good time" mean in your context? Does success mean people from different departments formed new connections? Leadership appeared more approachable? Clients felt genuinely valued? Employees left feeling motivated?

Each of these goals requires different event elements.

Be specific about what outcomes matter most.

Your planner can't optimize for everything simultaneously, so knowing what success really looks like helps them make smart tradeoffs.

Want to know more about what your event planner needs? Read our most recent blog!

https://swankeventsboston.com/blog/how-to-brief-your-event-planner/

14/11/2025

The vision on your company website might not match the reality of your workplace culture.

Event planners need the real picture, not the aspirational one.

If people are resistant to company events because past ones felt forced, say that.

If there are tensions between departments, mention it. If recent layoffs have affected morale, be honest about it.

This isn't airing dirty laundry—it's giving your planner context to design an event that will actually land well with your specific group rather than missing the mark entirely.

13/11/2025

Here's a scenario that plays out constantly: You hire a planner, approve all the concepts, then a week before the event someone else sees the plans and has completely different opinions about what should happen.

Suddenly everyone is scrambling to redesign elements that were supposedly finalized.

Be upfront about decision-making structure from the start.

If your boss needs to approve major decisions, bring them into key conversations early. If there's a committee, tell your planner who's on it and how decisions get made.

This prevents the frustrating cycle of getting approval that doesn't actually matter.

Want to know more about what your event planner needs? Read our most recent blog!

https://swankeventsboston.com/blog/how-to-brief-your-event-planner/

11/11/2025

"We want to boost morale" tells an event planner what type of event you're considering. It doesn't tell them why morale needs boosting or what success looks like.

Has there been upheaval?

Are people feeling undervalued?

Is this celebration of success or damage control?

The deeper context changes everything about how an event gets designed.

An appreciation event for people who feel overlooked requires a completely different approach than celebrating a record-breaking year.

Be specific about what you're really trying to accomplish.

07/11/2025

The clients who get the best results from event planners are the ones who admit what they don't know.

"I'm not sure what kind of entertainment would work for our group" or "I don't know if our budget is realistic for what we want" isn't a weakness. It's giving your planner permission to guide you through decisions they've helped dozens of other clients navigate.

Pretending to have strong opinions about things you're uncertain about leads to constant course corrections.

Honesty about where you need guidance makes the process smoother for everyone.

04/11/2025

You hired an event planner. Now comes the part that determines whether this relationship will be smooth or frustrating: the initial briefing.

Event planners aren't mind readers. We can translate your goals into experiences, but we need real information to work with.

The clients who get the best results are the ones who share honest context upfront: the real budget picture, the actual decision-making structure, what past events worked or didn't work, and what success really looks like for this specific gathering.

The more transparency you provide from the beginning, the less time you spend dealing with misaligned visions and budget surprises later.

So what does your event planner need to know? Read our whole blog for more!

https://swankeventsboston.com/blog/how-to-brief-your-event-planner/

02/11/2025

If your event is happening in less than two months, you're already behind schedule. But you can still pull it off.

Here's what to prioritize when time is tight:

Venue and catering first. Everything else can be simplified or eliminated if needed.

Send RSVPs immediately, even if they're not perfect.

Hire day-of coordination. When you're short on planning time, you especially need someone else running things on event day.

Keep decorations minimal and focus on lighting instead.

The goal isn't perfection. The goal is creating an event that makes your company look good and gives attendees a positive experience.

That's still achievable even on a compressed timeline.

01/11/2025

Here's the thing nobody tells first-time event planners: you don't need to know everything. You just need to know who to ask.

Good vendors want your event to succeed—their reputation depends on it. Tell them it's your first time. Ask questions. Lean on their expertise.

The planners who struggle are usually the ones trying to figure out everything alone.

The ones who succeed?

They built a team of people who've done this before, even if that team is just their caterer and venue coordinator.

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Opening Hours

Monday	08:00 - 17:00
Tuesday	08:00 - 17:00
Wednesday	08:00 - 17:00
Thursday	08:00 - 17:00
Friday	08:00 - 17:00

Telephone

+19784900983

Website

http://www.swankeventsboston.com/

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