Established in 1897, Florists' Review serves the global floral industry as the leading trade publica
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05/12/2023
Happy Tuesday flower friends! Today we want to introduce you to our flower friend, - this incredible project fills our hearts and brings so much joy, we just had to share!
Black Men Flower Project is a nonprofit organization dedicated to celebrating Black men through the medium of flowers. The project was founded in 2021 by Robert Washington-Vaughns (pictured in the fourth and fifth photo in this post). Through individual donations and partnerships with florists they empower Black men to be seen, heard, and acknowledged. To work with or donate BMFP DM them or check out their website for more information! 🌼
05/12/2023
WE’VE GOT NEWS! For a limited time, we’re offering FREE FREIGHT on qualifying orders scheduled to ship on or before 12.31.23! Use code: FREEFREIGHT at checkout
Take advantage of this exclusive promotion + make your December purchases today!
*15% freight rate on backordered items shipping after 1.1.24. Restrictions apply.
Happy December! We’ve packed our latest issue with all YOUR favorites- see our Reader’s Choice Award winners, Valentine’s inspiration, sustainability in floral design, tips for traveling freelancers and so much more! View this issue and become a subscriber today on our website!
One of the most important things as a designer is to give yourself a moment to PLAY ✨ play with texture, color, placement, experiment and try new things just for the joy of it- this playful banksia piece from inspires us to do just that!
29/11/2023
Check out the full video of our tutorial from Blue Jasmine Floral and Rosaprima!
Join us as we learn from our dear flower friend, Blue Jasmine Florals with Rosa Prima roses, creating this jaw dropping installation with all foam free mecha...
29/11/2023
The Benefits and How-To of Composting and Recycling | Florists' Review https://bit.ly/3Gj8BZa
29/11/2023
It’s and we are so inspired by this dried floral crown by - the flow of texture and the lines of the composition are so delicate and lovely- a perfect winter piece! Thank you for sharing with us, and we hope you create something beautiful today!
A Journey into the Complex World of Christmas Greens | Florists' Review https://bit.ly/3Ggud8y
26/11/2023
“United By Flowers” Theme of 2024 Philadelphia Flower Show | Florists' Review https://bit.ly/47m37sD
26/11/2023
Looking for the perfect gift for the florist in your life? An annual subscription to Florists’ Review is the perfect gift! Packed with monthly inspiration, tutorials and tips and trends, this is a must have for the designer in your life 🌸✨ subscribe today on our website, and join our flower family!
UF is working to expand options for decorative holiday plants | Florists' Review https://bit.ly/47NeKbX
24/11/2023
Happy thanksgiving to all our flower friends- we are so grateful for this community and our industry and all the inspiration and passion we get to share in and celebrate 🌸 keep creating, keep sharing, keep shining!
Happy Thanksgiving!!! We are thankful for all of you.
Enjoy your day filled with family, food and flowers.
22/11/2023
Winter Flowers Week at The Garden Museum in London | Florists' Review https://bit.ly/3SXGBSF
22/11/2023
We are heading right into the holidays, and there’s inspiration everywhere! Head over to the latest issue of for fresh, new wreath design inspiration- this set from the talented 🍊🌸 using fruit and vegetables in designs is called Della Robbia, and is a hot trend we’re seeing pop up all over the floral industry 🌸 check out the article to read more!
22/11/2023
Flower Quotes: Inspirational, Motivating, and Funny | Florists' Review https://bit.ly/3R9YpIM
21/11/2023
Drawing inspiration for our thanksgiving designs from and these stunning wearables- the natural textures, the flow of amaranth, and the stunning fall tones has us starry eyed! Who’s making wearables for their holiday parties? 🙋♀️
18/11/2023
This we visit and
“first glimpses of the magic captured by at Autumn in New York last week with my dear friend, the brilliant and the most incredible, warm-hearted florists in attendance, who I’m grateful to now also call friends 🍂✨🍂”
The houseplant trend isn't going anywhere- jump on this trend and use houseplants for profit | Florists' Review https://bit.ly/3SECPND
17/11/2023
Garden roses are stunning.
How do you like these vibrant spicy shades of turmeric, saffron, paprika and chili?
Orange-hued Beatrice, Effie and Edith paired with vibrant pink Capability and Kate evoke a blazing sunset. Perfect for the summer season!
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VENDOR DETAILS
Wedding Roses: David Austin Wedding Roses | David Austin Cut Rose Growers:
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Planning: | Design & Styling: | Florals: | Photography: | Videography: | Venue: | Hair, Make-up: | Model: Hannah .burnard via | Bridal Gowns: via | Event Rentals: | Linens:
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16/11/2023
Absolutely JAW DROPPING: 1366 Flowers on Single Chrysanthemum At Longwood Gardens | Florists' Review https://bit.ly/47q6PB0
15/11/2023
This looks like a fabulous event
Ready to transform your floral shop into a captivating wonderland? On Dec. 6, dive into the magic of merchandising with Jacob McCall AIFD in his virtual design show: "The ART of Merchandising." Learn the secrets of crafting displays that captivate customers and inspire them to share on social media. Are you ready to elevate your floral game?
Floratorium’s Carlos Franqui Chosen for Salon Art + Design | Florists' Review https://bit.ly/3QUcYA7
15/11/2023
The holidays are right around the corner, and we are feeling so inspired by these inventive tablescapes from 🌸 which ones your favorite?
Head over to our latest issue for more inspiration and how to bring an extra level to your holiday florals!
14/11/2023
Your daily inspiration: Winter Arrangements From Hanneke Frankema | Florists' Review https://bit.ly/49r81WC
13/11/2023
New OASIS Forage Product Line Empowers Gardeners | Florists' Review https://bit.ly/3N46jBd
The Dreamy, Rose Filled World of Alexandra Farms | Florists' Review https://bit.ly/462RxB2
07/11/2023
Don't miss this amazing next episode of the Flower Hour! Eps 3 Guests: Cameron King, Certified American Grown and Meg Blancato, Native Poppy | Florists' Review https://bit.ly/3QpTEcv
06/11/2023
Trade Fair Aalsmeer and IFTF are Happening This Week | Florists' Review https://bit.ly/464tSQG
🌸 Calling all florists! 🌺 Get ready to dive into the fascinating world of flowers with our latest podcast episode! Join us as we uncover the incredible stories behind Flora Magazine's expansion in England and the efforts to strengthen the bond between American farmers and florists with Certified American Grown. 🌿
Next, we take you to the vibrant city of San Diego, where Meg Blancato, co-owner of Native Poppy, shares her inspiring journey of building a flower empire. From their unique stem bar to captivating art installations, Megs insights on engaging customers through social media and innovative services will leave you inspired! 🌼
Don't miss out on this blooming episode! Tune in now and let the floral magic unfold. 🎧💐
04/11/2023
Happy ✨🌸
This weeks inspiration comes from - a stunning whimsical mountain meadow in Telluride, CO 🗻
Aisle meadows are having a moment and we’re so here for them always ✨🌸
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Videos
Check out Nelson from Plants and Anime making his Best in Blooms rustic wedding centerpiece using product from Alexandra Farms and Smithers Oasis.
#alexandrafarms #OASISFloralProducts #bestinblooms #floristsreview
Happy first day of autumn
Design by Donald Yim AIFD using Smithers Oasis Midnight Foam
Check out this fun Tutorial by Donald Yim Aifd Pfci , Sponsored by Smither Oasis North America
https://floristsreview.com/terraced-rock-garden/
The inspiration for this design, created by Vancouver, B.C. Canada-based floral artist and Smithers-Oasis Design Director Donald Yim,AIFD, CFD, PFCI, is a terraced rock-wall garden. Yim chose OASIS® Midnight Floral Foam to create the effect of multidimensional rock walls, and he arranged all of the botanicals, at staggered heights, into water tubes placed among the rows of black floral-foam “rocks.”
#smithersoasis #midnightfoam
AIFD Partners Showcase in Las Vegas was fabulous!! It was great to see all of the beautiful product
#alexandrafarms
#accentdecor
#Rosaprima
#calflowers
#smithersoasis
#detailsflowers
#syndicatesales
#floralsupplysyndicate
#ballsb
#aifdroots
#Mahesh
#flowerclique
Bad Rabbit Flowers Best in Blooms Entry. Great job Anika!
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Florists Review
Florists’ Review has been serving the floral industry for nearly 120 years. Established by Gilbert Leonard Grant in 1897 as The Weekly Florists’ Review, it was the first floral magazine to use photography rather than sketches, giving florists a true picture of what was happening in their industry.
Our parent company, WildFlower Media Inc., is a business-to-business media company that is deeply entrenched in the professional floral industry. In today’s multimedia world, WildFlower Media Inc. continues to provide high-quality content targeted for the professional floral industry. The portfolio of products centers on the flagship publication, Florists’ Review, the industry’s only independent monthly magazine for the retail/wholesale/supplier market. Other important connections to the floral marketplace include our website, special supplements, e-newsletters, videos, online Sourcebook, social media relationships and a host of marketing services.
WildFlower Media Inc. is the industry leader in creating “how-to” floral design books and floral image CDs. These books and CDs, along with other selected books, provide florists and flower enthusiasts with nearly 60 titles from which to choose in our Bookstore, along with a unique selection of display and merchandising products.
📷The company sponsors two major industry-wide contests each year: the Retail Florist of the Year contest and the Picture-Perfect Weddings contest.
Our Team
Travis Rigby, president and publisher, purchased Florists’ Review in 2016. Travis, along with the current leadership team and staff, continue to honor the company’s proud heritage while providing innovative products to promote the success of floral professionals and the companies that desire to connect with them. Our team has more than 100 years of experience in the retail and wholesale floral industry.
