Emenee Marketing 'n' Events

11/09/2024

I drew this in 2001 and still have it in my memory box. I turned 13 not even a month before which is young enough to live in innocence and "ignorance is bliss" yet old enough to comprehend the significance that day changed the trajectory of not only America but the world.

If you don't know, I have a collection of souvenir spoons and this is one I never took out to display in one of the cases. We took a trip August 2001 and although us kids were bummed we didn't get to climb the steps of the World Trade Center I remember walking past. I wasn't sure if I wanted a Statue of Liberty Spoon or the skyline with the towers and I'm glad I opted for this one.

"Never Forget" is the phrase heard on 9/11, but to truly reflect that day, the impact now as an adult, and reminisce the one period in my lifetime of having a sense of being united and patriotic goes beyond acknowledging that it happened.

24/08/2024

Today we explored Fredericksburg, VA and Courtney did great for a nice day trip! We didn't know it then, but last time we were here would turn out to be our "final date" before she was born a few days later.

09/04/2024

Can't believe we've been together 20years this month & baby girl will give us another reason to celebrate in April!

01/02/2024

I've been a bit quiet on social media, but we're busy around here! Counting the days until spring, but at least it's a sunny for lunch on the patio with Ares!

August-December I traveled quite a bit with clients, event partners, friends & family. My team and I worked on 9 recent event projects and excited for the rest of 2024. B2B teams are eager to cut through the noise and show up at the most aligned events effectively!

January flew by of course, but I'm glad to catch a breath of fresh air for a warm day for February.

11/01/2024

Wow, this was status was regarding starting my Penn State Senior internship! I've redefined success over the years and although I'm still working in my dream industry of events, my roles and opportunities have evolved far beyond what I ever expected.

I'm constantly thanking my younger self and reminisce all the stepping stones along the way. I felt "lucky" at 21, but now in my 30s I feel fulfilled resulting from much more than luck over the years!

29/04/2023

Until next time Las Vegas! Recap and photo dump of Event Tech Live coming soon!

08/03/2023

Motivation, along with some expert advice is just what you need in starting or building the business of your dreams.

Debra Eckerling's , invited Wanda Allen Follow-Up Sales Expert, Franchise Expert Phyllis Pieri, and me to chat about Building Your Business and Business Goals. Sharing our thoughts on:
🖊️ What you need to get started
❓How to make your business stand out
📌 Tips to reach your business goals

Check out these links for more:
Link to Video: https://bit.ly/3PHPImc
Recap: https://bit.ly/3LMzFjJ

16/02/2023

The pandemic may have shakened up the event industry, but event trends have emerged because of it!

Let's make virtual events a platform for networking and relationship-building. Listen for the full podcast here | https://spoti.fi/3QSIsVd and know more about these 3 talking points:
💻 The 6 foundations of a successful ROI-generating event
📱 Why a strategic partnership pitch is more important than a sales pitch in today’s world of events
📢 The one thing events will always have over Facebook or LinkedIn advertising

14/02/2023

My "Forever Jersey". The Eagles may have lost the Superbowl this year, Donovan McNabb retired a decade ago, and we moved from the Philadelphia area 5 years ago, but "McNabb" is now my forever jersey. Together since 2004 - Married 2017, so here's a cliché Valentine's Day picture post, but sprinkled with a storytime, significance of personal branding, and explanation why I include my middle name professionally.

It was an intentional decision to start introducing myself professionally with my full name when we got married. Going from "Guidotti" to "McNabb" was the difference of only 4 people showing up on Google with my shared name to 100+ Michelle McNabbs - if not more!

Only ONE Michelle Nicole McNabb shows up across platforms, google, and unintentional organic SEO helps to cut through the noise. This has been crucial as I've put effort into building content, a personal brand, and reliable reputation and positioning in business events.

Inside secret, I still use my childhood nickname ShellyG as an alias, sign-ups, and even as a clone for event support and back-office admin work, but I digress.

Emenee Marketing 'n'​ Events is a DBA of Michelle Nicole Enterprises, LLC and all the branding revolves around M.N.E - hence the "Emenee" (phonetically M.N.E)! Various segments and campaigns follow the MNE brand: etc...

Names are forgettable, and many of us are guilty of this even with our best intentions. As someone who works events in sectors that thrive in face-to-face, top of mind referrals, relationship based, international markets, and long sales cycles, my name is part of my brand.

I answer to Michelle of course, but family still calls me Shelly, ShellyG, Shell, Shelly-Belly, and Shell-Bell, and sometimes accidentally my sister's name Danielle. Nicknames are fun, but to minimize confusion, now you know why I'm introduced and keep consistent with the online presence of Michelle Nicole McNabb.

27/01/2023

There's a lot of chatter around AI and specifically Chat GPT across the workplace, so I was glad when Claire Hoffman of BizBash (one of the most reputable global Event Publications) reached out to me to share my thoughts and any insights specific to the event industry on the topic!

Check out the article and I'm curious how other professions and industries are using AI and Chat GPT.

Love it or hate it, artificial intelligence is having an impact on the event industry. We asked some event professionals how they're using it in their day-to-day roles.

05/01/2023

This is an oldie, but still possibly my favorite work meme of all time! It's especially relatable on the Thursday after the holidays and New Year's.

22/12/2022

Thank you BizBash and Claire Hoffman for including my quote in this feature: "What we Learned About the Event Industry in 2022" | http://bit.ly/3WfE44M