Smedley Events is a full service event production and experiential marketing agency with the goal to bring communities together through meaningful events.
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With over a decade of sports marketing and event production experience Lara began Smedley Events after a successful tenure with the Valero Alamo Bowl. Over her nine years with the organization, Lara led the production of the bowl's Community Festival of Events as well as coordinated its advertising and marketing efforts. Prior to the Valero Alamo Bowl she was with the Spurs Sports & Entertainment staff working as part of the Community Relations team.
Lara's passion for creating memorable experiences for event attendees, coupled with meeting the strategic goals of brands and non-profit organizations, is at the core of what makes Smedley Events.
Smedley Events' community focused approach comes from Lara's support of organizations such as Big Brothers Big Sisters, San Antonio Pets Alive, Alamo Area Hospitality Association, National Association for Catering and Events, Society of Government Meeting Planners and Visit Denver.
A Denver native, Lara graduated from the University of Denver with a degree in Communications and Marketing.
