Aligned Events

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A little about us ...

Aligned Events is an event planning, coordination and design company based in the city of Northampton, MA. Founded by Pioneer Valley native Shannon Cruise, Aligned Events strives to bring authenticity, joy and sustainable style to the event planning industry. Shannon brings over fifteen years of event planning and hospitality management experience to Aligned Events. Her love of events began at her first job at a wedding venue. Completely enamored with the synergy of a well run event, Shannon pursued her education in Hospitality and Events Management at Boston University. Upon graduating she worked in both Boston, MA and Portland, ME - planning and running bespoke events and working to advocate sustainable food systems. In returning to the Pioneer Valley, Shannon sought to create a modern, client-focused event company that was approachable and genuine. In 2018, Aligned Events was born.

Aligned Events brings mindfulness and creativity to the events industry. Rejecting the notion of a one-size-fits all approach, Aligned Events offers fully customized services that focus on each client’s unique needs. From vision boarding to budget planning, Aligned Events works with clients on details both practical and magical. Woven into its mission is to promote sustainable choices, support local communities, and to celebrate joyfully.