Aligned Events

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Aligned Events Event Planning, Coordination and Design services in western Massachusetts and beyond.
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Now that the 2023 season is coming to a close (one more very special and amazing wedding to come!) there's finally time ...
24/10/2023

Now that the 2023 season is coming to a close (one more very special and amazing wedding to come!) there's finally time to reflect on the incredible celebrations we've been a part of this year, thrown in honor of some truly amazing couples. ⁠

Maggie and David were for sure one of those couples. Their September wedding was Berkshire's black-tie perfection. Held on a beautiful family property with so much family history - it was the perfect setting for their magical weekend.⁠ Planning from California, Maggie and David wanted the day to feel elegant and personal and the details perfectly blended New England charm with their clean and modern West Coast aesthetic.⁠

200+ guests at a private residence is no small feat - feeling extra grateful for the dream team who all poured their love and creativity into this incredible day.⁠






Planning: ⁠
Catering: ⁠
Rentals: , ⁠
Photography: ⁠
Florals: ⁠
Entertainment: ⁠
Video: ⁠
H+MU: ⁠
Lighting + A/V: ⁠
Drinks: ⁠
Treats: ⁠
Power: .inc⁠
Transport: DuFour Tours⁠
Restrooms: Yankee Restrooms

04/08/2023
Emmy + Josh's beautiful + modern celebration is up on Wedding Wire!
26/01/2023

Emmy + Josh's beautiful + modern celebration is up on Wedding Wire!

Emily & Josh's real wedding by Aligned Events

It’s happening! With a fully booked 2022 and 2023 weddings coming on the books, we’re expanding! 🎉Relevant experience re...
20/01/2022

It’s happening! With a fully booked 2022 and 2023 weddings coming on the books, we’re expanding! 🎉

Relevant experience required for lead day-of managers and suggested for day-of assistants + interns (but happy to coach the passionate and hardworking). These positions are day-of/weekend based to start with the possibility of growing into a planner position.

Drop us a line (and resume) at [email protected] 💘

It’s happening! With a fully booked 2022 and 2023 weddings coming on the books, we’re expanding! 🎉Relevant experience re...
20/01/2022

It’s happening! With a fully booked 2022 and 2023 weddings coming on the books, we’re expanding! 🎉

Relevant experience required for lead managers and suggested for assistants + interns (but happy to coach the passionate and hardworking).

Drop us a line (and resume) at [email protected] 💘

There have been lots of new faces here as we head into the holiday season, and felt like a good time for a (re)introduct...
23/12/2021

There have been lots of new faces here as we head into the holiday season, and felt like a good time for a (re)introduction!⁠

I am Shannon - the owner + lead planner here at Aligned Events. I'm so glad you're here⁠ 🤍

I am a western MA native but spent much of my events career in Boston + Portland, ME before returning to my roots to begin Aligned Events. I live here with my husband and three rescue pups in an 1800's farmhouse that we are (very slowly) renovating.⁠

A few things about me⁠

Pisces 🌞, Scorpio 🌝, Sagittarius 🌅⁠

Travel is my other great passion. My favorite places (so far) are Japan, Thailand, Argentina + Italy. High on my list - once it's covid-safe - are South Korea, New Zealand, Kenya + Bolivia (but always taking recommendations). ⁠

Sustainability has always been hugely important to me and I love to infuse events with as many zero-waste options as possible.⁠

I love this business because it blends my love for meticulous organization with magical and whimsical design + vision planning. Mix in a love of working with couples and being a romantic - and it's pretty much a perfect match.⁠

Thank you for being here, and now back to the regularly scheduled programming of beautiful events!⁠ 🤌🏻


Capture by

dreamy ceremony dayz with
27/07/2021

dreamy ceremony dayz with

Saturday was a dream. So much love to Ariana + Pete on a beautiful and heartfelt day. After two postponements, these swe...
27/07/2021

Saturday was a dream. So much love to Ariana + Pete on a beautiful and heartfelt day. After two postponements, these sweethearts were finally able to celebrate with all their favorite people. So many thanks to the team who made this day so very beautiful.

📷

Ready for dance floors to reopen like ... 💃⁠⁠photo by ⁠entertainment by
16/02/2021

Ready for dance floors to reopen like ... 💃⁠

photo by ⁠
entertainment by

When  suggested giving our moms letters at our wedding - my husband and I knew instantly it was the missing piece of our...
02/02/2021

When suggested giving our moms letters at our wedding - my husband and I knew instantly it was the missing piece of our ceremony. That moment is so clearly etched in my memory, and I'm forever grateful to Hannah for her suggestion.⁠⁠
⁠⁠
Working with a professional officiant is one of the biggest pieces of advice I give to engaged couples. Of course - I always support couples who elect to have a family or friend marry them - but the benefits of working with a professional officiant are endless.⁠⁠
⁠⁠
I'm forever grateful to for the presence, sincerity, and heart that she brought to our wedding and for this beautiful moment with my momma. ⁠⁠
⁠⁠
photo by

Address


Opening Hours

Monday 06:00 - 22:00
Tuesday 06:00 - 22:00
Wednesday 06:00 - 22:00
Thursday 06:00 - 22:00
Friday 06:00 - 22:00
Saturday 06:00 - 22:00
Sunday 06:00 - 22:00

Telephone

+14135637190

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A little about us ...

Aligned Events is an event planning, coordination and design company based in the city of Northampton, MA. Founded by Pioneer Valley native Shannon Cruise, Aligned Events strives to bring authenticity, joy and sustainable style to the event planning industry. Shannon brings over fifteen years of event planning and hospitality management experience to Aligned Events. Her love of events began at her first job at a wedding venue. Completely enamored with the synergy of a well run event, Shannon pursued her education in Hospitality and Events Management at Boston University. Upon graduating she worked in both Boston, MA and Portland, ME - planning and running bespoke events and working to advocate sustainable food systems. In returning to the Pioneer Valley, Shannon sought to create a modern, client-focused event company that was approachable and genuine. In 2018, Aligned Events was born.

Aligned Events brings mindfulness and creativity to the events industry. Rejecting the notion of a one-size-fits all approach, Aligned Events offers fully customized services that focus on each client’s unique needs. From vision boarding to budget planning, Aligned Events works with clients on details both practical and magical. Woven into its mission is to promote sustainable choices, support local communities, and to celebrate joyfully.