The Firm Event Design

02/01/2024

Great way to start 2024. A special thanks to Claire Hoffman for including The Firm Event Design in the top 30 event ideas of December 2023. Excited for this year and the magic we will be creating. Thank you BizBash.❤️

Here’s a look at some steal-worthy ideas we spotted in December 2023.

01/12/2023

Huge thank you to BizBash and Claire Hoffman for including us in your roundup and recognizing our work for F1 and Wynn Las Vegas!

See how brands like American Express, Red Bull, Hilton, and T-Mobile marked the occasion in Sin City.

20/11/2023

A quick look at the Compass Wellness Pop-up during their annual REtreat in San Diego. The event took place at Broadway Pier overlooking the famed Midway Museum and San Diego Bay. The morning kicked off with a 5k around the Harbor followed by several fitness activations including Pickleball, Yoga, Mediation, Pilates, Barre, HIIT and Bollywood Dance classes. Guests also enjoyed casual networking lounge spaces with custom coffee bars, a juice and smoothie station, and a custom aromatherapy blend bar. Designed and produced by THE FIRM EVENT DESIGN.

20/11/2023

Compass ended its’ 2023 REtreat with an epic closing party for 2500 guests at the iconic Petco Park Stadium designed and produced by THE FIRM. Guests entered the venue through the stadium tunnel where they were greeted by three expansive clear top structures in the outfield and custom Compass branding across the stadium’s digital boards and screens. The “coastal chic” inspired décor included the presence of oversized illuminated scenic wood suns, gorgeous draping , multilayered lantern installations, Compass branded surfboards, illuminated scenic backdrops, fun and vibrant inflatable moment over the dance floor, multiple photo moments and an incredible assortment of stylish lounge furniture throughout. In addition to an incredible live band performance, the field was also home to several LED poker tables, LED swings, pool and ping pong tables, shuffleboard, and a life-size chess activation. Decorative bars, themed food stations and tray passed late night ballpark bites rounded out this unbelievable evening. Thanks to the entire Compass team for inviting us to partner with them on such a special event!

20/11/2023

Formula 1 Heineken Silver Las Vegas Grand Prix opened with a bang. We always love partnering with our friends at the Wynn. This time it was even more special as we joined forces for their opening night carpet as a part of The Wynn’s Ultimate Raceweek.

The expansive black carpet featured a larger than life step and repeat. The three dimensional border created an impactful moment with its lacquer carpaint finish and LED lighting emulating the track itself.

Following the official opening ceremonies Formula 1 drivers and celebs were escorted to XS nightclub including the like of Lewis Hamilton, Lando Norris, Charles Leclerc, & Will.I.Am.

Marshmello revved up the crowd as guests danced and partied the night away. It was an unforgettable evening to kickoff this once in a lifetime event.

23/06/2023

Another amazing collaboration with the Nickelodeon and Paramount team for VidCon 2023! Together we designed and produced an epic experience in the Creator’s Lounge track at the Hyatt Regency Orange County. Creators and influencers were immediately greeted by a floor to ceiling branded entrance with customized graphic walls where they were transported into an elevated lounge experience as they stepped through an oversized Nickelodeon Splat Portal. The Nickelodeon lounge included an interactive splat wall where creators could activate a hidden prize feature; a merch station with custom branded Members Only jackets; freestanding Splat photo moment; and coffee bar featuring Nickelodeon branded latte art compliments of Instagram sensation . Guests then made their way through a second portal that transported them to a Teenage Mutant Ninja Turtle lounge designed to celebrate the brand and hype the new Mutant Mayhem film opening 8/2. Custom elements included a 90’s style stack of old TVs playing the trailer; festival style fence wall featuring exclusive TMNT merch; a stop-motion photo booth; TMNT arcade; custom oversized manhole cover carpet; live DJ and daily happy hours. The final lounge portal led to a museum like hallway with classic Nickelodeon IP throughout. Huge congrats to the entire Nickelodeon and Paramount team on an incredible VidCon presence!

25/05/2023

Designed and produced by THE FIRM. Nat Geo’s latest documentary entitled WILD LIFE premiered at the iconic Samuel Goldwyn Theater in Beverly Hills last night. This new film by and details the inspiring story of and her epic journey. The evening started with a beautiful pastel step & repeat with signature Nat Geo yellow carpet along Wilshire Boulevard. The film screening and live talent Q&A took place upstairs while the venue lobby was transformed into a beautiful after party backdrop complete with stunning pastel themed florals, stylish lounge furniture, a themed photo moment and oversized gallery walls featuring incredible photography from the film. Guests were treated to South America inspired bites, cocktails and music throughout the evening. Huge congrats to the entire team behind this masterpiece! We loved being a part of your special night.

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25/05/2023

Designed and produced by THE FIRM. A special FYC event for A SMALL LIGHT took place at the famed Samuel Goldwyn Theater in Beverly Hills last night. Guests were treated to an exclusive screening and talent Q&A as well a beautiful post screening reception. The elegant 1940’s themed evening included gorgeous lounge vignettes; oversized animated key art displays; A SMALL LIGHT costume installation; live Jazz quartet; and multiple photo moments featuring vintage bikes from the 40s with an abundance of stunning florals throughout. Loved working with our partners and friends at Nat Geo and Disney to celebrate this meaningful series.

08/05/2023

Designed and produced by THE FIRM. The world premiere of the critically acclaimed series American Born Chinese took place at the legendary Radio City Music Hall in NY. The theater lobby housed a custom 72’ step and repeat with lacquer frame, illuminated 3D elements and a special 10x10 photo experience for talent. Inside the theater, guests enjoyed a preview of the first two episodes followed by a live Q&A with the cast. Branded elements were also featured throughout the venue’s monitors, poster frames and iconic marquee. A VIP after party took place at Mastro’s Steakhouse immediately following the premiere. Here guests were treated to an incredible evening complete with lion dancers, curated costume exhibit, stunning florals, larger than life character art and an impressive assortment of Chinese inspired delicacies and dry ice specialty cocktails. Thank you to our friends and partners at Disney for the opportunity to collaborate on such a celebratory event. With special thanks to and the amazing team at Disney+.

10/03/2023

Designed and produced by THE FIRM. The world premiere of ‘Bono & The Edge: A Sort of Homecoming with Dave Letterman’ took place at the iconic Orpheum Theatre in DTLA. The evening started with an impressive star-studded red carpet complete with a custom pub inspired 3D step & repeat with numerous scenic elements throughout. Following the arrivals, everyone was treated to a screening and live Q&A with the cast. The parking lots behind the theatre were completely transformed into an Irish themed environment with dark wood columns, rich navy and chocolate draping, navy carpet, stylish lounge furniture, gorgeous hanging florals and a festive pub green screen photo moment. The evening’s fair featured dozens of traditional Irish dishes as well as specialty cocktails by servers outfitted in branded beanies and tops with the title treatment. A huge thank you to the entire Disney+ and Nat Geo team for their collaboration and partnership throughout. Special. Thanks to Steve Needleman, Disney+ and our dear friends that are the glue and the rest of our extended team.

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Event Design and Production:
Event Furniture Rentals:
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10/03/2023

Another amazing collaboration with our friends and partners at Nickelodeon for KCA 2023! The week kicked off with an exclusive kid centric event at Nickelodeon Animation Studios for influencers and executives. Here, guests were treated to a sneak peek into never-before-seen Nickelodeon content, an unveiling of their new Slime Splat logo, a live performance by the famous Tom Kenny & The Hi-Seas band from Spongebob Squarepants, and endless branded photo moments throughout. Activations included a custom-built Slime Experience, denim jacket decorating station with custom patches and pins, Crocs station with Nickelodeon themed jibbits, two live animator stations, a Teenage Mutant Ninja Turtles photo moment and giveaway, Tiny Chef meet and greet, and a behind the scenes studio tour. And in keeping with the theme, the food was entirely kid focused with an interactive mac ‘n cheese bar complete with waffle cones, slider station with “finger paint” style sauces, hot pretzel station, pizza roll up station, spaghetti style ice cream sundaes served in tacos and a boozy snow cone station for adults.

The weekend festivities continued with this adorable Nickelodeon branded style studio at the Fairmont Miramar in Santa Monica. Influencers were invited to come get glammed up before hitting the KCA Red Carpet. The stylish suite included hair stations, makeup stations, nail stations, and an incredible selection of colorful hair extensions, gems, decals and fun accessories for the stylists to apply. While being styled, guests were also treated to Nickelodeon themed treats, yummy mocktails, amazing swag and themed gear alongside a branded Step & Repeat where they could capture their finished looks! 💚💚

14/01/2023

Langham Pasadena - TCAs with Disney Plus and Nat Geo. Celebratory events included a festive Asian themed lunch for American Born Chinese featuring authentic Chinese cuisine, gorgeous Asian inspired red florals, traditional Chinese New Year red envelopes and mini lanterns and oversized show imagery throughout the room. In addition, the luncheon included a book signing station and Chinese calligraphy artist was on hand to customize branded totes for guests. Later guests were treated to a Nat Geo reception in celebration of their amazing documentary lineup in the hotel’s Lobby Lounge complete with an oversized Nat Geo framed style arch entrance with show photos border. Inside the reception, branded content ran on monitors with oversized photography mixed into the decor. Gorgeous velvet lounge furniture, leafy florals and themed food stations helped bring the party to life. Congrats to Nat Geo and Disney on all of the amazing content and talent showcased! And special thanks to the SWE team for the partnership and support!

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16/11/2022

Designed and produced by THE FIRM. Another fabulous collaboration with our friends and partners at Nat Geo and Disney+ for the world-premiere of Limitless with Chris Hemsworth. The six-episode series focuses on different ways we can live better for longer: regenerating damage, maximizing strength, building resilience, shocking the body, supercharging memory and confronting mortality will start streaming on Nov. 16. The evening started with a star studded yellow carpet with custom 3D elements followed by a screening and panel in the famed Rose Theater. Guests were then treated to an elaborate after party that spanned the entire Atrium and Appel Room spaces with incredible scenic and branded moments throughout. The Atrium featured a lush forest style vibe with hundreds of trees, 3D backdrops highlighting show footage and a larger than life Cable Car suspended from the ceiling where a stunt artist performed to the show’s score. The space also included multiple themed activations including a green screen photo moment with climbing rope, VR station with show scenes, zero gravity massage chairs to mimic the sensation of the show’s stunts, and “Agnes” the actual aging suit developed by MIT that Chris wore in the premiere episode. The Appel Room included an overall arctic look and feel with floor projections, wall projections and stunning white and mirrored lounge vignettes. Concessions and catering were also centered around clean living including a zero proof mocktail bar, Central Park trail mix, and other delicious bites throughout the night. Huge congrats to all of our partners on this project and a giant thank you to the Nat Geo and Disney+ teams for allowing us to share in this epic event.

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02/11/2022

Compass celebrated the end of its 10th REtreat with an over the top gala celebration designed and produced by THE FIRM. The epic evening took place at Pullman Yards with two unique experiences for their 2500 guests. Once guests came out of the entrance tunnel, they stepped into an elevated Supper Club inspired by Atlanta’s art deco architecture. The Supper Club featured incredible art deco backdrops, custom created oversized lamp shades, gorgeous channeled lounge furniture, Compass branded photo moments and an impressive Compass branded stage marquee celebrating their 10thanniversary. As the evening went on, guests were invited to visit the Compass Speakeasy via a discrete burgundy draped entrance. The Speakeasy had a low-lit sexy vibe and was adorned with stunning lounge looks, over the top feather plume arrangements, casino games along and a private access lounge for special guests. The epic evening also included an inspiring toast by the company’s CEO Robert Reffkin, a solo guitar performance by their President Rory Golod and a band that had everyone on their feet all night! A huge thank you to the entire Compass team for inviting us to be part of such a special celebration!

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02/11/2022

Compass celebrated the end of its 10th REtreat with an over the top gala celebration designed and produced by THE FIRM. The epic evening took place at Pullman Yards with two unique experiences for their 2500 guests. Once guests came out of the entrance tunnel, they stepped into an elevated Supper Club inspired by Atlanta’s art deco architecture. The Supper Club featured incredible art deco backdrops, custom created oversized lamp shades, gorgeous channeled lounge furniture, Compass branded photo moments and an impressive Compass branded stage marquee celebrating their 10thanniversary. As the evening went on, guests were invited to visit the Compass Speakeasy via a discrete burgundy draped entrance. The Speakeasy had a low-lit sexy vibe and was adorned with stunning lounge looks, over the top feather plume arrangements, casino games along and a private access lounge for special guests. The epic evening also included an inspiring toast by the company’s CEO Robert Reffkin, a solo guitar performance by their President Rory Golod and a band that had everyone on their feet all night! A huge thank you to the entire Compass team for inviting us to be part of such a special celebration!

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11/09/2022

Great week at TIFF collaborating with Paramount+ for the world premiere of ‘On The Come Up’. This coming of age tale is based on the New York Times #1 best-selling novel by Angie Thomas (The Hate U Give) and is the feature directorial debut of Emmy-nominated actress Sanaa Lathan. The premiere took place at the iconic Princess of Wales Theatre and was followed by an electrifying after party at Marbl Toronto. The venue was completely transformed with custom branding and graphic treatments throughout including lyrics and framed photos from the film. Guests had the opportunity to ‘step into’ the film via a custom built 3-sided boxing ring complete with faux brick backdrop for a rap battle photo moment unlike any other. The evening also featured music by DJ Tendaji Lathan, stunning florals, an abundance of oversized candles and delicious OTCU themed specialty cocktails. Huge thank you to the entire team at Paramount+ for the opportunity to partner on this premiere! An extra special thank you to Chad Hudson Paul W. Boisvert for pulling together the most awesome ticketing/seating at the theater especially when things needed special attention. You guys rocked.

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19/08/2022

Designed and produced by THE FIRM EVENT DESIGN. Thrilled to have partnered with Nat Geo to celebrate the screening of The Territory at this year’s CPC Film Festival. In keeping with the films powerful Brazilian Amazon backdrop, we looked to the culture and history of Brazil when planning this festive celebration. Guests were treated to a pre-screening reception at Tavern on the Green complete with Brazilian inspired florals and décor; menu and cocktail selections; and an incredible live Bossa Nova musicians. In addition to the incredible Brazilian ambience, there were a number of custom Nat Geo branded elements including a step and repeat with live trees, branded pillows, napkins and shirts for the venue staff. Guests were also treated to elaborate branded swag in the park with festival style blankets, chairs and concessions to enjoy during the screening. Special thanks to our all of our partners for helping us bring this to life!

24/07/2022

Designed and produced by THE FIRM EVENT DESIGN. Disney+ kicked off the upcoming launch of “American Born Chinese” based on the genre-hopping graphic novel by Luen Yang with an elaborate celebration during Comic Con 2022 for press, influencers and select fans. The event featured authentic Chinese inspired décor, cuisine and entertainment and exclusive clips of the show as introduced by executive producers Kelvin Yu and Melvin Mar. Guests were treated to a number of incredible live performances by Chinese Lion Dancers and Martial Artists throughout the evening. Other activations included a Chinese Calligraphy Artist, book signing as well as a branded photo moment complete with actual show props. Gorgeous Asian florals and bamboo elements were brought in to further enhance the space.
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24/06/2022

**VidCon 2022 Must See**

Absolutely loved collaborating with the Nickelodeon and Paramount+ teams on this year’s VidCon booth featuring Monster High The Movie. The guest journey begins on the exterior of the booth in a haunted graveyard complete with real trees, headstones, wood gates and crackling leaves. Once inside the booth, guests go through a multi sensorial portal experience with special effects, lighting and audio elements that transport them to the immersive world of Monster High. The school set includes a grand hall with 3D backlit windows, custom floor decals, school banners and gallery wall; a locker room with functioning coffin shaped lockers with character themed elements, colorful overhead pendant lighting and custom banners; an interactive door room with unique areas for the three lead characters including dozens of specialty décor and prop items, a roaming photographer to capture guests engaging in the oversized cauldron photo moment and the custom bed-jumping activation, and an electrifying selfie station with vintage hair drying chair; and lastly an impressive wood paneled classroom designed with authentic science and history materials, traditional classroom seating, and a quiz experience allowing each guest to identify their true monster heart. Upon leaving the booth, guests are gifted with a branded swag including a graduation sash based on which monster their quiz revealed. The booth was heavily visited and generated even more buzz for the upcoming launch on October 6th. Thanks again to everyone who helped bring this impressive and ambitious vision to life!

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05/05/2022

Designed and produced by THE FIRM. ‘We Feed People’ is the powerful documentary by National Geographic, Disney+ and Ron Howard that follows Celebrity Chef Jose Andres and his nonprofit World Central Kitchen. The screening and red-carpet arrival took place at the SVA Theater in New York. Immediately following, guests were shuttled to the chef’s very own Mercado Little Spain in Hudson Yards for an incredible celebration of his culinary excellence. The evening included an exclusive assortment of food and drinks curated by Jose himself including interactive food activations and live oyster shucking. The after party also included upbeat Spanish music, stunning Nat Geo inspired florals, a second Step & Repeat, and branded touches throughout. High profile guests included Ron Howard, Jose Andres, Padma Lakshmi, Drew Barrymore, Richard Gere, Liev Schreiber, Steven Colbert, Rachael Ray and Hilary Clinton among others.

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09/03/2022

Designed and produced by THE FIRM - it feels so good to be back with my ACM family. Thank you Lanni Gagnon for all the fun years of producing this mega carpet. We appreciate collaborating with all our friends and partners at the Academy of Country Music Awards, MRC Entertainment and Amazon Prime Video for the 57th ACM Awards at Allegiant Stadium in Las Vegas. The star studded red carpet had an elevated Country Glam look with gold rich draping complete with luxe scallops and pleated panels, dramatic crystal chandeliers, and 3D logos adorned custom wrapped walls throughout. The 350’ carpet was filled with both top tier talent and enthusiastic fans. To add to the excitement, the carpet featured the Wynn Las Vegas sponsored fashion platform created and produced by the famous Cole Walliser. Adding to the Cam were custom scenic design elements, lighting and drapery. Lastly, guests were invited to stop by the Prime Video Glam Bar for last looks before hitting the carpet. A special thank you to the talented and amazing Eddie Delbridge and his awesome team for producing the live red carpet on Amazon Prime. Hats off to Adam Stotsky and Damon Whiteside for pulling off the incredible first ever livestream award show and carpet on Amazon Prime🎶 Lastly, Thank you to Michael Izquierdo and Branden Walton for always keeping things organized, safe and welcoming and Jennifer Heaton for helping us produce amazing activations along side of you and your ACM sponsorships. You made it all come together.💜
Photo credit: AshlynSavannah Photo

14/12/2021

Designed and produced by THE FIRM. The world premiere of 1883 took place this weekend with a multi-day resort take-over that spanned over 40,000 square feet across five different venues at the renowned Wynn Las Vegas. The red-carpet experience at Encore Beach Club included an impressive 3D wooden step and repeat with crystal chandeliers, custom 1883 carpet inlays, an on-site tin type photography activation, fan pit and a live DJ. Guests were then treated to an advance screening of the first two episodes in the Encore Theater complete with a custom screen buildout, string quartet performance of the show’s powerful score and custom branded concessions. The evening concluded with a star studded after party at SW steakhouse, where we completely transformed the space with stunning florals and column decor, dramatic lighting and a custom 1883 light show on the resorts iconic Lake of Dreams. There were also multiple branded photo moments, media placements and press junkets throughout the property over the course of the weekend as well as a private COVID testing center setup for all event guests. A huge thank you to all of our partners at 101 Studios, Paramount+, ViacomCBS and Wynn Las Vegas for the amazing opportunity to bring this collaboration life. A special thank you to Heather Johnson Phillips as this would not be possible without you.

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