07/07/2025
Activated at Cannes Lions! ✅ For 72 years, the Cannes Lions International Festival of Creativity has been the global benchmark for excellence in advertising and marketing. Traditionally, only multi-million and billion-dollar brands activate at this prestigious event due to its cost-prohibitive nature. So, for a small business like mine to activate? It was no easy or small endeavor, but WE DID IT!
As the Founder of Lavish Lifestyles Concierge, an Event & Travel Planning company, I always bet on myself. That conviction led me to sign a contract for my villa in Cannes, France, 10 months ago, committing to host my first Cannes Lions activation.
I truly believe when you visualize success so vividly that you refuse to entertain any other outcome, that's when you create unstoppable momentum.
The kindness of vendors in Cannes was absolutely pivotal; they worked with such a collaborative spirit that truly made anything possible. My time, energy, belief, and countless hours of unseen labor were the real currencies deployed, paying off in a way mere dollars never could. It's a powerful lesson in what's truly possible when you refuse to let anything define your potential.
My profound gratitude goes to my family, friends, and the immense support of all who believed in this activation. Thank you to everyone who came out Monday, June 16th to the C-Suite Villa, a Lavish Lifestyles Concierge production, and to those special individuals who served as my vital sounding boards. To my esteemed panelists, thank you for your insightful contributions.
And my biggest thanks to God, without whom The C-Suite Villa would have remained a cherished dream, but instead became an undeniable reality.