Breaking Limits

14/06/2024

Sometimes wonderful things happen to people around you, and that brings you great joy. This is one of those times.

The Crown Royal Wall of Gratitude salutes our nations heroes and all essential workers, past and present who have served this country. Over the years, Crown Royal in partnership with the Indianapolis Motor Speedway, has connected with thousands of families, friends and loved ones who have submitted the names of military men and women to be displayed with remembrance and unwavering gratitude.

This year, Crown Royal acts in gratitude of all-American heroes and selected to honor and include Breaking Limits' own Jeff Spencer on the Crown Royal Wall of Gratitude. This honor will live forever Indianapolis Motor Speedway as Jeff's name is now inscribed on the Wall.

Congratulations Jeff, we are so proud that you are part of our team!

08/03/2024

Breaking Limits is thankful for your service Jeff Spencer, we are proud to have you on our team!

Congratulations, well deserved honor!

Tour manager for Be the One activation display talks his career path, current responsibilities and being a part of the Legion’s su***de prevention mission.

30/10/2023

The Breaking Limits team is heading to Atlanta Motorsports Park this week with our client Racing Prodigy for Prodigy Week - where 12 esports drivers will compete for their shot at a pro racing contract in 2024!

These 12 drivers each won a golden ticket to Prodigy Week and will put their sim racing skills to the test in front of a panel of judges and coaches in the Radical SR1!

With pro coaches and trainers on hand, they will be tested and evaluated on everything from physical fitness and media readiness to autocross, karting, and main track racing!

Don't miss a moment of Prodigy Week. Watch it all LIVE!

STREAMING THREE DAYS

Starting Monday, October 30

8 AM EDT / 12 PM GMT

https://lnkd.in/gERyUdHp

04/07/2023

Happy Independence Day - from sea to shining sea!

01/06/2023

It's all about the details.

In honor of the iconic celebratory tradition at the Indy 500, and as part of our client’s guest experience at the track, we gifted each guest their very own mini milk jug at the end of the race.

An iconic end to an iconic day of racing.

And did you know, the winning driver gets to choose the milk they receive in the jug in Victory Lane - whole, skim, oat, almond, chocolate, etc. Because, when you win the Indy 500, you get to drink whatever you want. As long as it’s milk!

29/05/2023

Happy Memorial Day. We hope you have a save and wonderful holiday as we remember and honor those who have served, continue to serve, and will serve.

18/05/2023

The Bobby Labonte Foundation is in the running for several grants as part of the The NASCAR Foundation 75 Hours of Giving - help this amazing foundation win and support children and families in the North Carolina Triad!

Donate here: https://nascar.fanthem.io/give/nascar/giving-days/nascar-givingday-2023/charities/bobby-labonte-foundation-inc

15/05/2023

TUNE IN ALERT!

The Bobby Labonte Foundation is celebrating NASCAR's 75th Anniversary by participating in 75 Hours of Giving! Check back here tomorrow to support us and help us raise money to support building stronger foundations for local children and families in the Triad!

13/03/2023

It's National Napping Day! So, between your meetings, be sure to get a quick snooze in.

Meet our office mates here at Breaking Limits. They definitely pull their weight in the napping department after a ruff day. (Pun intended)

Black Lab - Jersey Boy Clark
Yellow Lab - Charles Windsor Clark (aka Charlie)
Black German Shepherd - Nike
Miniature Schnauzer- Leo
English Bulldog - Opal
English Bulldog - Francis
Creme Mini Goldendoodle - Oakley
Brown Mini Goldendoodle - Houston

10/03/2023

Last fall, Breaking Limits took a look in the mirror…the sustainability mirror, that is. While our impact may be considered small by traditional sustainability measures, the changes we can make are A) more impactful that home recycling and nearly everyone does that, and B) honestly take very little effort or change on our part.

Breaking Limits now has a Sustainable Development Plan in place with very simple actions around 5 pillars:

1. Reducing Waste – We order efficiently, shop local, and donate in every market

2. Recycling – Plastic, aluminum, glass, and paper are set aside for pick up

3. Reusing – China, glassware, silverware, and kitchen supplies are washed, not tossed

4. Diversity – Thought, perspective, background, and experience drive our exceptional client-centric teams

5. Work-Life Balance – Our talent has no geographical boundaries, and we work hard to a plan then rest

We’re far from perfect, but for the first time Breaking Limits is an agency with a plan to conserve, and be responsible to the world and to each other. We are proud to partner with our clients on these initiatives and motivated to see what we can accomplish together!

NTT INDYCAR SERIES

08/03/2023

You may or may not know, but Breaking Limits is woman-owned and woman-operated. In fact, we have some pretty incredible women running this ship.

We want to wish Kristin Labonte, Faye, Lindsey, Laura and Lauren a happy and well-deserved International Women's Day. And to all the other women out there doing the heavy lifting, little details, big decision making and new trail blazing.

We see you.
We respect you.
We appreciate you.

03/03/2023

We want to wish good luck this weekend to our boss Bobby Labonte (Official Page) as he kicks off his racing season in the No. 18 VA Pace-O-Matic. modified. We're thankful for the support of all his partners Cook Out Restaurants, UNITS Moving & Portable Storage, Coca-Cola Racing and SS Racing. Stay tuned for details about our strategy around how we pull all this together!

20/02/2023

What a race! And what a win! Grit, focus and determination make champions. Congratulation to Ricky Stenhouse Jr. and the entire team of the No. 47 Chevrolet car on an incredible and well-fought win!

15/02/2023

In today's competitive marketplace, your brand equity is invaluable and paramount to your brand's success. For that reason, our approach to representing your brand to the consumers in your market is to understand it, the essence that drives it, and the goals that measure it. We then build the strategy and supporting tactics that communicate with your audience in unique and memorable ways in order to reinforce your brand.

As we activate your brand in the real world, our eye is on every detail, curating the position of your brand to perfection.

14/02/2023

The numbers are in!

Looking back at the work we‘ve done with Palermo's Pizza and the Screamin' Sicilian brand, we’re feeling pretty proud!

We hit some pretty cool venues recently that included NASCAR and IndyCar races at Road America, plus events at Lambeau Field, the Milwaukee Air and Water Show, and ESPN Chicago to name a few.

Over the span of 63 event days throughout the Midwest, Breaking Limits helped Palermos Pizza deliver the following:

- 2,384 Whole Pizza Samples
- 13,598 Sample Slices
- 1.1M Branded Pizza Truck Event Views
- 800K Branded Truck Views During Travel

Creating this sampling experience was never about handing out free pizza. It was designed to create memorable experiences and interactions with the Screamin’ brand - the product itself, the branded truck, the brand representatives.

We don't merely strive to increase loyalty. We aim for brand affinity that drives revenue. And we can do it for you!

03/02/2023

Did you know that NASCAR's largest market is.....Los Angeles? LA is also the second largest viewership market.

That's right folks! The NASCAR Cups Series officially kicks off this weekend at the Busch Light Clash at the LA Coliseum.

There's lots of storylines to follow this season - Kevin Harvick's last season, Jimmy Johnson back at Daytona, street racing in Chicago and celebrating NASCAR's 75th anniversary.

What are you looking forward to?

Everything you need to know for Sunday's NASCAR Cup Series race at the LA Memorial Coliseum, the first exhibition race of the 2023 season.

25/01/2023

This new livery is 🔥🔥🔥! Congrats to our partners on their big reveal.

20/01/2023

We're pretty excited for this weekend.

Can Jacksonville make some noise? Will Dallas make a breakthrough? Any upsets?

Who ya'll got?

19/01/2023

We are in Charlotte this weekend celebrating the new class of the NASCAR Hall of Fame. The famed blue jacket for the new inductees is a piece to behold. We are inspired by the amount of labor and detail that goes into each jacket that is created.

- The world-class fabrics are sourced from Europe.
- Once the materials are imported, each jacket is handmade in the United States.
- The color, buttons and lining are designed to represent the NASCAR Hall of Fame logo.
- Each jacket takes 29 hours to create.

We strive to emulate such craftsmanship into our own creations here at Breaking Limits. Great outcomes are the results of immense details.

This is "NASCAR Hall of Fame Blue Jacket" by CRVA on Vimeo, the home for high quality videos and the people who love them.

16/01/2023

Today is a great day to show love towards another. Say hello to a stranger, give a smile, or do a small act of service. There is lots of kindness to go around. It's in all of us and we can do it together.

09/01/2023

Event sponsorship is a space that constantly fascinates us. From brand activation, to personal sponsors, to licensing rights, we are continually looking for ways to help brands deliver value in creative ways.

As we end the bowl season tonight the College Football Playoff, we take a quick look at some overall sponsorship numbers that went into all 42 games. Did you know...

- TicketSmarter is the largest bowl sponsor (20 sponsorships).
- 1,723 total sponsorship deals across all 42 games.
- Financial service companies had the most category sponsorships (125).

Before clicking through, which bowl do you think had the most individual sponsorship deals? Hint: Not a playoff game.

TicketSmarter has the most sponsorships among all brands during Bowl Season, having secured 20 deals with the 42 games.

30/12/2022

College bowl season is in full swing and some of our Breaking Limits alma maters have already played their bowl games - Duke (Military Bowl), BYU (New Mexico Bowl), Florida State (Cheez-It Bowl) and Washington State (LA Bowl).

Playoffs start tomorrow. Will Georgia repeat? Will Michigan return to glory? Who do you all have to win it all?

25/12/2022

Wishing you all a very happy and safe holiday season. We hope you are spending time with the friends and family.

09/12/2022

Quarter Final action resumes today and tomorrow, featuring premier matchups and players. We've enjoyed watching all the matches, as teams tend to play a style of game that represents their collective culture. Truly the world's game!

Now we are left with some of the best players in the world carrying the hopes of their nations squarely on their shoulders.

Who are you rooting for?

02/12/2022

Congrats to all our friends and partners on such a special evening.

29/11/2022

Win and advance. It's that simple. Let's go USA!!!

23/11/2022

One of our favorite events to volunteer at every year. We love helping the Bobby Labonte Foundation build and deliver bikes to kids at the YWCA of Winston-Salem. Life on bikes in a core belief here at Breaking Limits.

22/11/2022

Super excited for our client Bobby Labonte (Official Page). 2023 is going to be 🔥🔥🔥!!

2023 RACING ANNOUNCEMENT: Excited to announce that I will run the No. 18VA Pace-O-Matic Modified for SS Racing in the SMART Modified Tour Tour and select NASCAR Whelen Modified Tour races next year. Happy to continue our partnership with Cook Out and UNITS Moving & Portable Storage. Looking forward to working with Hermie and the guys at PSR Products, and Senator Bill Stanley and The Stanley Law Group.

Schedule and new merch coming soon at bobbylabonte.com

21/11/2022

Today is the day! Let's do it!

USA v. Wales: 2 p.m. ET, FOX, Telemundo

Kristin Labonte