Breaking Limits

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Breaking Limits Brand Strategy | Experiential Marketing | Communications
We partner with our clients to develop and

Sometimes wonderful things happen to people around you, and that brings you great joy. This is one of those times. The C...
14/06/2024

Sometimes wonderful things happen to people around you, and that brings you great joy. This is one of those times.

The Crown Royal Wall of Gratitude salutes our nations heroes and all essential workers, past and present who have served this country. Over the years, Crown Royal in partnership with the Indianapolis Motor Speedway, has connected with thousands of families, friends and loved ones who have submitted the names of military men and women to be displayed with remembrance and unwavering gratitude.

This year, Crown Royal acts in gratitude of all-American heroes and selected to honor and include Breaking Limits' own Jeff Spencer on the Crown Royal Wall of Gratitude. This honor will live forever Indianapolis Motor Speedway as Jeff's name is now inscribed on the Wall.

Congratulations Jeff, we are so proud that you are part of our team!

Breaking Limits is thankful for your service Jeff Spencer, we are proud to have you on our team!Congratulations, well de...
08/03/2024

Breaking Limits is thankful for your service Jeff Spencer, we are proud to have you on our team!

Congratulations, well deserved honor!


Tour manager for Be the One activation display talks his career path, current responsibilities and being a part of the Legion’s su***de prevention mission.

The Breaking Limits team is heading to Atlanta Motorsports Park this week with our client Racing Prodigy for Prodigy Wee...
30/10/2023

The Breaking Limits team is heading to Atlanta Motorsports Park this week with our client Racing Prodigy for Prodigy Week - where 12 esports drivers will compete for their shot at a pro racing contract in 2024!

These 12 drivers each won a golden ticket to Prodigy Week and will put their sim racing skills to the test in front of a panel of judges and coaches in the Radical SR1!

With pro coaches and trainers on hand, they will be tested and evaluated on everything from physical fitness and media readiness to autocross, karting, and main track racing!

Don't miss a moment of Prodigy Week. Watch it all LIVE!

STREAMING THREE DAYS

Starting Monday, October 30

8 AM EDT / 12 PM GMT

https://lnkd.in/gERyUdHp

Happy Independence Day - from sea to shining sea!
04/07/2023

Happy Independence Day - from sea to shining sea!

It's all about the details.In honor of the iconic celebratory tradition at the Indy 500, and as part of our client’s gue...
01/06/2023

It's all about the details.

In honor of the iconic celebratory tradition at the Indy 500, and as part of our client’s guest experience at the track, we gifted each guest their very own mini milk jug at the end of the race.

An iconic end to an iconic day of racing.

And did you know, the winning driver gets to choose the milk they receive in the jug in Victory Lane - whole, skim, oat, almond, chocolate, etc. Because, when you win the Indy 500, you get to drink whatever you want. As long as it’s milk!

Happy Memorial Day. We hope you have a save and wonderful holiday as we remember and honor those who have served, contin...
29/05/2023

Happy Memorial Day. We hope you have a save and wonderful holiday as we remember and honor those who have served, continue to serve, and will serve.

15/05/2023

TUNE IN ALERT!

The Bobby Labonte Foundation is celebrating NASCAR's 75th Anniversary by participating in 75 Hours of Giving! Check back here tomorrow to support us and help us raise money to support building stronger foundations for local children and families in the Triad!

CONGRATS to our amazing boss - just named to the Greatest 75 NASCAR drivers of all time! You’re the inspiration for ever...
28/04/2023

CONGRATS to our amazing boss - just named to the Greatest 75 NASCAR drivers of all time! You’re the inspiration for everything we do! # BreaktheLimits

The 2000 NASCAR Cup Series champion adds another incredible achievement to his resume!

Welcome to NASCAR’s 75 Greatest Drivers list, Bobby Labonte (Official Page)!

It's National Napping Day! So, between your meetings, be sure to get a quick snooze in. Meet our office mates here at Br...
13/03/2023

It's National Napping Day! So, between your meetings, be sure to get a quick snooze in.

Meet our office mates here at Breaking Limits. They definitely pull their weight in the napping department after a ruff day. (Pun intended)

Black Lab - Jersey Boy Clark
Yellow Lab - Charles Windsor Clark (aka Charlie)
Black German Shepherd - Nike
Miniature Schnauzer- Leo
English Bulldog - Opal
English Bulldog - Francis
Creme Mini Goldendoodle - Oakley
Brown Mini Goldendoodle - Houston

Last fall, Breaking Limits took a look in the mirror…the sustainability mirror, that is. While our impact may be conside...
10/03/2023

Last fall, Breaking Limits took a look in the mirror…the sustainability mirror, that is. While our impact may be considered small by traditional sustainability measures, the changes we can make are A) more impactful that home recycling and nearly everyone does that, and B) honestly take very little effort or change on our part.

Breaking Limits now has a Sustainable Development Plan in place with very simple actions around 5 pillars:

1. Reducing Waste – We order efficiently, shop local, and donate in every market

2. Recycling – Plastic, aluminum, glass, and paper are set aside for pick up

3. Reusing – China, glassware, silverware, and kitchen supplies are washed, not tossed

4. Diversity – Thought, perspective, background, and experience drive our exceptional client-centric teams

5. Work-Life Balance – Our talent has no geographical boundaries, and we work hard to a plan then rest

We’re far from perfect, but for the first time Breaking Limits is an agency with a plan to conserve, and be responsible to the world and to each other. We are proud to partner with our clients on these initiatives and motivated to see what we can accomplish together!

NTT INDYCAR SERIES

You may or may not know, but Breaking Limits is woman-owned and woman-operated. In fact, we have some pretty incredible ...
08/03/2023

You may or may not know, but Breaking Limits is woman-owned and woman-operated. In fact, we have some pretty incredible women running this ship.

We want to wish Kristin Labonte, Faye, Lindsey, Laura and Lauren a happy and well-deserved International Women's Day. And to all the other women out there doing the heavy lifting, little details, big decision making and new trail blazing.

We see you.
We respect you.
We appreciate you.

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What We Are About

Established in 2007 by Champion race car driver and NASCAR Hall of Fame nominee Bobby Labonte, Breaking Limits integrates marketing, p***c relations, sponsorship and events in a way designed to move consumers to action. We’re always thinking beyond the paradigm, and breaking the limits of what is possible. We’re founded on the same dedication, focus, drive and determination that made our leader successful in a race car. And we are a cohesive team, fused together in the relentless pursuit of another Championship. Yet this Championship is different. It’s defined your ambitions. We take our clients from challenge to Champion.

Based in North Carolina, our team of experts bring a combined 125+ years of experience across multiple platforms including motorsports, college sports, minor league sports, baseball, cycling, youth sports, music & entertainment, teams, athletes & stadiums and cause.

We believe that every Championship begins with a deep understanding of your business, brand, structure, customer and go-to-market approach. We combine that with alignment of strategy, objectives and priorities.

And, most importantly, we collaborate to clearly define what a CHAMPIONSHIP means to you.