Captivated Content

Repurposing content is one of the best ways to get the most out of your marketing. During our recent podcast episode, we went on a little tangent about the type of videos that not only work well with sales events like a Black Friday Cyber Monday sales event, but certain style videos do better for organic and evergreen ads as well. Filming 15-20 or even 6-8 direct to camera (person on camera talking to the audience) ads have proven to be one of our most effective video marketing strategies. Partner those videos with engaging editing from our awesome editor, Mason Wassmer and you get an effective variety of content to push your brand and sales event forward. And of course a technical tip is to film with the goal of editing in different aspect ratios that work for different social and online platforms.

We're launching a new podcast called The Twin Marketers Podcast where twins, Casey and Cody, breakdown real life marketing campaigns including Cody's upcoming Black Friday Cyber Monday sales event for the company he works for. The first episode is dropping THIS FRIDAY at 10:00AM. It'll be a whopping 55 minutes of pure twin marketing talk.

It's Halloween season and what could be scarier than being on camera? Casey faces his own fear of being on camera and gives 3 short tips on how you can get a tad bit more comfortable in front of the lens.

Earlier this year we posted some behind the scenes of a series of videos we were working on with Shoe Carnival. We are excited and proud to share the initial videos have gone live! When you think about Shoe Carnival, you may just think that they are a retail company. But in our local community as well as the communities they operate across the US, they provide so much more impact than just being another store. They give back to their communities through charity. They provide countless of jobs and career opportunities. And as we worked closely with various team members, you can tell that they truly do care about the people and families that call Shoe Carnival home. And those individuals we did interact with, they each have their own passions for the work they do. Whether it's helping a kid find the right shoe for back to school or an HR manager helping a new team member find their career path, you can be certain that each person has their fellow co-worker or customer's best interest at heart. Take a look at the Shoe Carnival Culture video below or visit https://careers.shoecarnival.com to see some of the other videos we produced for then. If you're looking for a fun and family-oriented career, definitely check out some of their job openings! With Shoe Carnival having multiple areas for potential employees to join the company, we collaborated on making videos that attract different employees for different jobs including retail, distribution, and corporate.

We've said it before and we'll say it again. Video is a great way to share your culture and growth opportunities with potential new team members. We recently produced 3 different videos for Evolv. One of those videos was reusing the interviews and footage we filmed for a branding video and re-edit them to help them with recruiting. We did ask some recruitment-based questions during the original video shoot that helped us put this story together. One of the best ways to get the most out of your video marketing is to repurpose footage in different ways.

We recently did a video for Indiana Body Works. We've mentioned it before, but an About Us or Who We Are video is a great first video to start with to see how your customers and followers react. Sharing who you are allows potential customers to understand why you're the right fit for their needs. Take a look at this recent project! Read for your next video project - reach out to us to get the conversation started at https://www.captivatedcontent.com/start-a-project

Take a look at a recent video we did for Emergency Radio Service, Inc.. Their team upgraded Seymour Community Schools with new digital radios that improved school safety, communication, and response times. We all know the importance to keeping our children safe and this video not only brings awareness to the importance of your radio system, but also showcases some benefits of a having a system that is reliable and reaches areas they need it to reach. From a marketing standpoint, one of the best ways to share the power of your product is to let stories like these shine. Are you interested in sharing your customer's stories in a similar way? Let's connect at https://www.captivatedcontent.com/start-a-project

#throwbackthursday on this Star Wars Day. Take a look at a video we made for Parcil Safety a few years ago! #maythe4thbewithyou

We recently produced 15+ videos for our friends at Parcil Safety in a 1/2 day video shoot. How did we do that? We simplified the production and focused on content. We used one set up, a few topics, and then coached the client on delivery. The few topics allowed us to create sub-topics to use. About 5 of the videos were sales ad specific while the rest were infotainment type videos that bring value to their ideal customers. This type of video shoot allows ecommerce and service-based companies the ability to produce the amount of content needed to stay relevant on social media and online. Using these videos partnered with more targeted video marketing can help you reach your audience at different stages of the buyers journey. If you're interested in this type of video series or similar video marketing services visit https://www.captivatedcontent.com/start-a-project and we'd love to talk to you! PS stick around for the last part of this video!

Parcil Safety - Lawn Spots - Ecommerce video production by Captivated Content

Sometimes you get creative inspiration from real use scenarios. Parcil Safety's CEO has been wearing one of their tinted full face respirators all spring and summer while mowing his lawn. He said his typical allergies such as his itchy eyes, scratchy throat, and stuffy nose have gone away, allowing him to sleep and breath better. The Parcil Safety team knew that they wanted to focus the creative around this scenario so we worked closely together to finalize scripts and make the edits compelling. We also wanted to get the point across that their masks can be used in every day situations such as mowing your lawn. We created a few different variations for them to use and test against each other, but here are two. One with a focus more about grabbing the viewers attention while the other is more about educating the viewer in a silly way.

How does a world class B2B manufacturing company, who historically hasn't done much outward branding and marketing, increase their brand awareness? By sharing their story through their people! We recently finished up a couple of videos and helped work on imagery for ENVIROPLAS®, Inc. website. We wanted to focus most of our creative on their world class team and atmosphere. Learn more about our work with Enviroplas at https://www.captivatedcontent.com/enviroplas

Simplicity Furniture - ISBDC - Video Produced by Captivated Content

We produced a series of videos for the Southwest Indiana SBDC featuring success stories of different businesses that have worked with them. Here is one on Pat Coslett's Simplicity Furniture. Read more about how Southwest Indiana SBDC helped Simplicity furniture at https://www.evansvilleregion.com/news/entrepreneurship-innovation/pursue-your-dream-in-the-evansville-region/?fbclid=IwAR1b7uBZCrtYV1tg6Noqv3_NZqRa8H8-hLCNd09B51zkH9hn0_c1oSpycaE

Influencer Ancho Video Example Produced by Captivated Content | Ecommerce Video Production

Let's talk about influencers and user generated content and how you can use both to make anchor videos for your brand. Using influencers often gives you the opportunity to use user generated content in your video marketing without doing too much extra production work. Sometimes you can combine both your internal production with influencer and user generated content to produce a video that gives social proof and brand awareness at the same time such as the video below that we helped produce for Parcil Safety using their influencer's content.

Did you know we offer social media marketing services? We take a little different approach when it comes to being social online. We help bring an improved professional yet personal presence through video and graphic design. We also believe social media marketing is a collaborative process so we work closely with your team to ensure you are posting DIY posts that have a more personal feel along with the graphic design and videos we offer.

US Weight - ChainBoss | Video by Captivated Content

We recently completed a video for our friends at US Weight! You might notice some local businesses and locations! We work with many e-commerce brands by helping them create a library of content to use throughout their sales funnels. Some of these are product videos for online listings while others are ads to gather viewers attentions.

Parcil Safety - Video produced by Captivated Content

Here is a fun ad we produced for Parcil Safety. Our goal with their team is to help them build a content library so they can quickly create online ads to test and drive traffic to their product listings. This particular ad was produced to shine a different light on how real customers were using their masks. We actually changed the feel of this ad just by changing the music. We initially wanted it to be more cinematic, but quickly found out that Parcil's brand voice is more quirky so we chose a quirky soundtrack. Standing out from your competitors means doing things differently. In Parcil's case, their competitors are typically more serious so we decided to take a less serious approach and just let their reviews do the talking.

Captivated Content Recruits with Video

Southern Indiana Businesses! Recruiting at this time is hard. What if we told you that there could be a way where you can stand out among competitors that are going after the same talent you are? If you're an Evansville, Posey County, Warrick County, Gibson County, or surrounding area business that has a strong culture then video might be the perfect fit to fill your recruitment funnel with top talent. We can customize different types of videos to help you attract new talent, retain current team members, and engage your community to help you find the right candidates for your culture. Learn more at https://www.captivatedcontent.com/recruitment-video

Construction Video Example | Produced by Captivated Content | Evansville, IN

For many of us, we want to describe everything our company can do in one video. But you can be more targeted with your message and speak directly to who can benefit from your video if you create individual videos for different services and products. For example, we produced this video for Koberstein Contracting in Evansville, IN to go into more detail about what it is like working with them on utilities projects. Not only does this video speak to the customer service and the type of utility work that Koberstein can offer, it also has a personal appeal showing that they understand how important this type of work is to our local communities.

Woodplay Playsets | Video Produced By Captivated Content

Being kids at heart, we enjoyed getting to produce some new content for Woodplay Playsets. Take a look at one of the spots below and learn more about our product video work with them at https://www.captivatedcontent.com/woodplay-playsets

ERS Wireless - Center Grove Testimonial - Video by Captivated Content

We recently completed this testimonial video for Emergency Radio Service, Inc. focusing on how they partner with education systems to help keep schools safe. Authentic testimonials go such a long way in building trust with your customers. Learn more about our work with ERS Wireless at https://www.captivatedcontent.com/ers-wireless.

Recruitment Video Example for Rexing Companies created by Captivated Content

Recruitment is a hot topic right now. Video is a great way to land quality employment leads and consistent culture-based video is a great way to create excitement around your organization so that you are top of mind when it comes to top talent in the area. We offer many recruitment video solutions from position specific recruitment videos, culture videos, and our popular employee spotlight type videos where your current team members help connect with potential employees. Take a look at this recruitment video we created for Rexing Companies below. And view some employee spotlights we've done for companies like NIX at https://www.captivatedcontent.com/nix-video-marketing

Parcil Safety | May the 4th Be With You | Captivated Content

Happy Star Wars Day! We turned this quick spot around for Parcil Safety to use on their digital platforms. During a creative meeting, we noticed that one of their customers left a review saying he loved the way his respirator made him sound like Darth Vador. With that as inspiration, we quickly produced this spot so that the team could use it this week! #maythe4thbewithyou

We recently completed a video for Fit Tight Covers, a manufacturer of removable and reusable thermal insulation covers for commercial and industrial mechanical piping and equipment. The team at Fit Tight Covers was awesome to work with and their facility is top-notch. We're always looking to partner with more local and regional manufacturing businesses who wish to share their story and use video to bring value to customers a long the buyers journey. Learn more about our video plans at https://www.captivatedcontent.com/our-process

Thrive Marketing | Captivated Content Produced Video

To start the new year, we had the opportunity to produce two videos for our friends at Thrive Marketing Strategies. Working with Alissa and her team, we came up with 2 different videos. One was a testimonial video told by a couple of her clients while the other really gets to the essence and passion that Thrive's team has for helping businesses grow. We are lucky to be able to work with Thrive and they are truly making a difference in our community. Take a look at the work we did with them at https://www.captivatedcontent.com/thrive-marketing-strategies

Happy St. Patrick's Day! 🍀🍺

Captivated Content Demo Reel 2021 | Industrial & B2B Marketing

We are proud to work with many heavy industrial, manufacturing, service, and construction businesses in our area. Our focus is to help introduce these industries to a new style of marketing and recruiting by focusing on their values, culture, and people. Please take a look at our 2021 Demo Reel and feel free to share with any businesses you believe we can help! Also browse our newly redesigned website at www.captivatedcontent.com.

Here's to 2021