
11/12/2024
🤝 Are your sales and PR teams working in silos? You're leaving money on the table.
In her latest Fast Company article, CEO Bonnie Moss does a deep dive on bridging the gap between PR and sales. With younger B2B decision-makers increasingly driving purchases, connecting experts to customers early in the buying cycle isn't just nice—it's necessary.
Discover how to turn PR wins into powerful sales resources that build trust and drive results:
✅ Influences 75% of decision-makers
✅ Gets your brand considered by previously uninterested buyers
✅ Creates lasting digital assets that continue driving sales
Discover the impact of aligning PR and sales here: https://www.fastcompany.com/91231704/why-should-sales-care-about-pr-leveraging-trust-to-boost-customer-connection
The kind of awareness and connection that effective PR can build is crucial for sales, as awareness is one of the key factors in getting shortlisted by decision-makers.