Moss Networks

17/04/2024

While Apple and Google may have dominated the market in the past, stores are changing the narrative. Dive into Digital Turbine's Shalom Michaeli and Piyush Mishra’s expert analysis of the industry and explore the opportunities and challenges these shifts will bring to developers and publishers via PocketGamer.biz ➡️ https://bit.ly/3Ufkas4

While Apple and Google may have been able to dominate the mobile market, change is afoot. With the advent of the EU’s Digital Markets Act, things are shaking up. We have already seen the big...

15/04/2024

Digital Turbine is joining forces with Scope3 to form Green Media Products ( ) which will optimize spend and provide Digital Turbine clients with the kind of campaign data that actually helps the planet. Read all about their new eco-friendly ad solutions that reduce via MarTech360: https://bit.ly/3Uil0V4

Digital Turbine, Inc, the mobile ad platform that powers smarter advertising, announced it is partnering with Scope3.

12/04/2024

is on everyone’s minds these days, but what are the real implications of this new technology? Our Founder and President, Bonnie Moss, debunks some common myths surrounding to help reveal its true potential. Dive in for a clearer view of AI via Spiceworks: https://bit.ly/4aSdntS

Bonnie Moss of Moss Networks explains why Generative AI is misunderstood and debunks myths by revealing its true impact on society, work, and privacy.

26/03/2024

Looking for a magical, out-of-the-box tool to solve all your business problems? Whereoware's Michael Mathias explains why you’ll need to put in hard work first, including:

✔️Getting your in order
🎯Aligning on objectives
🤝Preparing your organization for adoption

Learn more about building a foundation for AI in your business via CMSWire: https://lnkd.in/gHjzecdJ

22/03/2024

Brands agree that is crucial for succeeding as a business. However, strategies to grow that trust may not be so obvious. Brands can stop playing the guessing game and instead follow these insights from ClearSale showcasing tried and true strategies for strengthening trust in your brand. Hint: It’s all about communication! Dive into the full piece via Security Boulevard, Home of the Security Bloggers Network https://bit.ly/499P2P9

Brand impersonation and suboptimal experiences can diminish or eliminate your customers’ trust, especially if they lose money to fraud.

20/03/2024

Could truly become an existential threat to humanity? Or are the risks being dramatically overstated? Get insights from ClearSale's Bruno Farinelli and other experts as they dive into the real capabilities and limitations of modern AI in this PYMNTS.com: What's Next in Payments piece: https://bit.ly/3PpCTOL

Despite gloomy media coverage, AI professionals remain optimistic about AI’s impact on the future, they tell PYMNTS.

19/03/2024

How can business leaders attract their target audience? Our President & Founder, Bonnie Moss, was just featured in Fast Company alongside other innovative leaders.

Check out her advice on cutting through the noise in the full story! 👇
https://bit.ly/3TlhDei

06/03/2024

What does Amazon, Shein, and AliExpress have in common? The giants are blending social and commerce as a way to gain trust and expand their customer base. See what strategies ClearSale's Rick Sunzeri shares to make the most of this dynamic environment via DestinationCRM: https://bit.ly/3VcafER

As social and marketplace shopping converge, retailers need to update their marketing strategies to reflect the new reality-such as the need for stronger brand protection, accessible and responsive customer service, and other new marketing strategies.

28/02/2024

Did you know puzzle love the beauty industry and card gamers adore sports? With emerging as fertile ground for brand engagement, Digital Turbine groundbreaking report, detailed by Jordan Fragen, unveils strategic insights on tapping into these niche audiences. Dive in via VentureBeat: https://bit.ly/3wACmTN

This link will take you to a page that’s not on LinkedIn

23/02/2024

is revolutionizing and but it’s also bringing new threats to brand safety and consumer trust. ClearSale's Rick Sunzeri shares essential steps to combat fraud and protect brand authenticity. Dive into the conversation on Street Fight magazine for strategies to secure your brand's future:

The Generative AI (GenAI) potential to change the way we work and shop holds amazing promise, but it also poses heightened risks for brand trust.

20/02/2024

Susie Stulz's latest piece on AdMonsters unveils the promising realm of first-party data strategies, where innovative tools are paving the way for a more personalized and privacy-conscious future. Read on for her take on what programs can be assets in your toolkit: https://bit.ly/49mGbdF

Publishers are still working out the kinks with first-party data but with the right strategies, they can be a good post-cookie solution.

20/02/2024

In her latest Fast Company article, Bonnie Moss does a deep dive into how companies can leverage to drive credibility, stand out from the competition, and strengthen existing sales and marketing efforts. For the full rundown, check it out: https://bit.ly/3wuNQYI

15/02/2024

The holidays may be over, but there’s still valuable gifts left behind!

Your holiday can be a goldmine of information that can help you build a more productive year ahead. ClearSale's Rick Sunzeri shares some helpful areas you should keep an eye on 👀

✅Overall Orders
✅Preferred payment methods
✅Fraud or rates

Get the most out of your data via Total Retail: https://bit.ly/498NVQq

Key areas in which you can compare your store to the predicted trends for the 2023 season — and to your store’s performance during the 2022 holiday season — include overall orders, spending per customer, preferred payment methods, and fraud and false decline rates during holiday sales peaks.

14/02/2024

In honor of Valentine's Day, we at Moss Networks are celebrating and cultivating passion… for what we do 😉! It’s no secret - we're head over heels for brand-building and are not afraid to shout it from the mountain tops❤️.

Here are just a few things we love:

🤝 Building Relationships: Cultivating connections with clients and being partners in their success.

📖 Storytelling Magic: Crafting compelling narratives that captivate and inspire.

🎯 Industry Leadership: Helping our clients share expertise and stand out from the competition

Join us in spreading the love this Valentine's Day! Share what you are passionate about…

08/02/2024

There’s a BIG shift happening in the space! Are you ready for it?

Digital Turbine's Victoria Beyer breaks down these exciting changes:

👋Say goodbye to reach metrics and hello to measuring engagement + attention
💑 Mobile ads are now relationship builders
🎬 Video ads are stealing the spotlight and creating genuine connections

Prepare yourself for the mobile advertising revolution by reading Victoria’s full interview with Mobileappdaily https://bit.ly/49pLoBa

Discover the shift from engagement to attention and the rise of in-game video advertising in this interview with Victoria Beyers (VP, Sales), Digital Turbine!

06/02/2024

Want to win over with your ? This new article by Digital Turbine's Josh Qualy in MarTech Series offers key insights into Gen Z's ad preferences and how they differ from Baby Boomers:

🚀 Gen Z wants interactive ad experiences (6x more than Boomers!)
💰 51% prefer rewarded ads over skippable
⏱️ 64% opt for fewer but, longer ads
🎯 75% want personalized ads

Check out the full article to learn how to create compelling mobile ad campaigns now and in the future.
https://bit.ly/42ChVSj

No matter the age bracket, getting and keeping attention with mobile ads is difficult. Attention spans are short, and screens are filled with distractions. But one thing advertisers should pay attention to is the changing tide between older and younger generations.

01/02/2024

Lost revenue or hidden opportunity? and may seem like a setback, but what if they hold the key to unlocking untapped customer ? Join ClearSale's Rafael Lourenco in his latest article on Ecommerce Fastlane as he uncovers how chargebacks are evolving and the surprising connection between false declines, , and long-term growth. Click here for more ➡️

Friendly fraud chargebacks are causing more problems for retailers, but the right tools, knowledge, and CX practices can help

26/01/2024

Are your customers finding what they need on your website? ClearSale's Rick Sunzeri shares how -powered search tools can transform your game by delivering precise results and enhancing customer satisfaction. Explore the world of powerful search for an organized, more efficient, and personalized shopping experience via TheCustomer:

TheCustomer covers the customer engagement ecosystem - the news, technologies, and people driving the customer revolution.

25/01/2024

📺 Dive into the complex world of and rising costs with this eye-opening article by Susie Stulz on AdMonsters. As consumers grapple with increased fees, the industry is facing a challenging dilemma. Are we witnessing the end of "Peak TV," and can streaming companies find a balance between revenue and consumer satisfaction? Find out more here: https://bit.ly/42hbVy7

Streaming companies have a PR problem and they need to explain to consumers how advertising helps them feed the content-creation process.

16/01/2024

Think premium personalized experiences are the key to elevating your ? You may need to think again! ClearSale's Rick Sunzeri delves into the generational nuances of personalization preferences to tailor your strategies and meet the unique needs of , , , and . Access Rick’s full insights via Retail TouchPoints:

Personalization needs to be tailored to age cohorts that demand it, those that don’t mind it, and those for whom it creates a negative experience.

15/01/2024

📊 Did you know that data-driven companies consistently outperform their peers? In this insightful article by Kristen Scott, Senior Director of Analytics at Whereoware, learn how businesses are maximizing data to achieve their goals and the 5️⃣ foundational pillars for a successful data practice. Check out the article on MarTech Series: https://bit.ly/3tPWct8

Customer data empowers sales and marketing teams to operate more effectively and efficiently, leading to better business outcomes. The result is increased customer satisfaction and loyalty, higher conversion rates, and ultimately, enhanced business growth.

08/01/2024

Did you know the industry accounts for approximately 3.5% of global greenhouse gas ? As brands aim to reduce their , companies have an important role to play.

Our President and Founder, Bonnie Moss, outlines actionable steps adtech companies can take on the path to emissions in Advertising Week
https://bit.ly/4aPdAPy

Editorial 9 mins ago The Call for Sustainability: Ad Tech’s Journey to Net-Zero Emissions by Advertising Week 0 By Bonnie Moss, President and Founder of Moss Networks I’ve been working with digital ad tech companies for the past 20 years and have witnessed many trends. The latest is a question I...

05/01/2024

Curious about the future of in 2024? AdMonsters caught up with industry experts to peer into the crystal ball and unravel what’s ahead in the shifting landscape. 🔮

Digital Turbine's Linda Ouyang predicts advertisers and will need to get creative with their user acquisition and strategies. Dive deeper into what the leading specialists forecast for the year ahead: https://bit.ly/48ykVBa

As we reflect on last year, AdMonsters spoke to some publishers and industry experts about their privacy predictions for 2024

03/01/2024

Preparing for a successful new year goes beyond just envisioning positive changes for your brand – it's also about fortifying your defenses. One key concern on our radar is safeguarding ourselves against fraudsters and attacks that pose a threat to businesses. Join the conversation with ClearSale's EVP, Rafael Lourenco, via Merchant Fraud Journal as he unpacks the schemes to watch out for in 2024 and provides practical insights on how you can protect both your business and your customers. https://bit.ly/3H6cYHC

A look at look at several growing fraud issues that are on the rise and have greater potential to impact your business and customers in 2024.

29/12/2023

Happy New Year to all! We are filled with so much gratitude for the clients, partners, and hard working team that made 2023 such a success. We look forward to building on that success as we head into 2024, fueled with much excitement, energy, and passion to make it an unforgettable year. Wishing all a safe, prosperous, and wonderful 2024!

22/12/2023

With the holidays in full swing, the race for consumers' dollars is intensifying. Do you know what customers are looking for this season? ClearSale's Rick Sunzeri decodes the consumer wallet to help retailers know exactly what shoppers are prioritizing this year. See how you can provide more convenient experiences and instill greater confidence in customers via Retail Customer Experience: https://bit.ly/41szIuN

Success in the e-commerce competition depends on understanding what matters most to online shoppers now and meeting those expectations.

20/12/2023

Great conversation and insights shared between Dom Nicastro and Whereoware's Michael Mathias about the complex world of integration, offering a deeper understanding of how businesses can effectively manage and utilize their data. Check out the video Q&A via CMSWire: https://bit.ly/3NAb19Q

Explore the essentials of data integration strategies with insights from Michael Mathias, a journey of adaptability and strategic evolution.

19/12/2023

The media landscape has changed – does your comms strategy need a refresh?

These insights in Fast Company from our very own President & Founder, Bonnie Moss, will help you adjust your PR strategies to drive success through a changing market, smaller budgets and more intense competition.
Check out all you need to know here: https://bit.ly/485vRGl.

15/12/2023

2023 is swiftly coming to an end, and it’s time to optimize your strategies to set your business up for success in 2024. Need a little help navigating the new landscape? Don’t worry, we got you!

Our very own, Bonnie Moss, shares a blueprint on creating the most value for your efforts while facing budget constraints and a competitive media landscape in our latest blog 👇
https://bit.ly/3RIIoK9

08/12/2023

Curious about the key to capturing greater with your videos? Check out the latest episode from Advertising Week featuring Gregory Wester and Josh Qualy from Digital Turbine. They break down how brands can grab maximum attention and make the biggest impact from their campaigns. Listen here or wherever you get your podcasts! 🎧➡️ https://apple.co/3uKUOIh

‎Show AW360, Ep Greg Wester and Josh Qualy, Digital Turbine - Nov 29, 2023