The Brand Guild

Our team of experts across PR, Marketing, Events and Creative builds strategies, creates experiences

12/23/2024

Because great things really do come in small packages. 🎁 Fill up your stockings with care using our latest Very Holiday Gift Guide!

Shop the entire collection: https://www.guildedgiftguide.com/

12/21/2024

For the guy who claims he has it all – surprise him with a gift he *actually* wants in our latest Very Holiday Gift Guide!

Get your hands on these finds before Christmas: https://www.guildedgiftguide.com/

12/20/2024

Hohoho from the Hudson! There’s still time for New Yorkers to make the Nice List. Santa is at Brookfield Place New York through Christmas Eve! 🎅✨

Find all the festive details: https://bfplny.com/santa/ (and watch the video to hear about his favorite helpers!). 🎄

12/19/2024

In search of a gift that’s heavy on the holiday *spirit*? 🍸 Our third installment of the Very Gift Guide has you covered for gifts that every cocktail connoisseur is sure to love.

Shop our favorite boozy finds – and so much more – by visiting https://www.guildedgiftguide.com/

12/18/2024

For those friends whose phone always eats first, our second Very Holiday Gift Guide is packed with foodie finds, food-adjacent goodies, and delicious treats.

Find the perfect gift for your favorite foodie: https://www.guildedgiftguide.com/

12/17/2024

No matter whether you’re or , the true MVP of the weekend is The Army-Navy Gala!

Here’s a look behind the scenes of this year’s black-tie event that honors character, leadership, and a dedication to selfless service.

12/16/2024

*Sleigh* the gifting game this year with our Very Holiday Gift Guide! 🛷🎁

From self care products to sparkling jewelry, our first installment features some iconic gifts for your iconic BFF.

Shop the entire collection – and so much more – at https://www.guildedgiftguide.com/

12/06/2024

We see your Spotify Wrapped and raise you our sweetgreen Wrapped! 🥗

11/20/2024

We see your Friendsgiving and raise you a Guilded Gobble 🦃✨ We transformed our NYC office into a cozy homage to all of our favorite brands and packed the place with our favorite people.

Treats were enjoyed, client cocktails were sipped, and let’s be real—is it even a party without facials from Glowbar? We think not. 💆‍♀️✨

Thank you to everyone who joined us! Want to be in the know for our next event? Slide into our DMs to stay updated—we’ve got more coming your way!

11/13/2024

Fall into inspiration with the newest issue of More Magazine by Allsteel 🍂

This edition invites you to explore the essence of leading with intention, focusing on the human experience at the heart of every conversation, product, and decision. Join Allsteel on this transformative journey as they delve into the modern worker's perspective and discover how to lead with purpose in our ever-evolving world.

Read the full Fall 2024 Issue of More Magazine and order your complimentary copy: https://bit.ly/3v9oPSX

11/12/2024

Ai Fiori has set the standard in New York City’s dining scene for a decade, and today starts a new chapter for this beloved Altamarea Group institution.

Led by Chef Lauren DeSteno, Ai Fiori seamlessly transports diners from Midtown to the French and Italian riviera with a new menu featuring classic and reinvented coastal dishes, alongside a reimagined interior and cocktail program.

Make your reservation now: https://bit.ly/4fnUl1k

11/01/2024

Critic tested, Martha approved. The Inn at Little Washington is a cultural institution steeped in culinary innovation. Chef Patrick O’Connell’s latest gastronomic adventure is an in-kitchen, nine-course Petrossian caviar menu as only Chef could imagine it, from starter bump to caviar cheesecake finish.

Head to the links below to read the rave reviews from critics Tom Sietsema, William Goodman and the Queen of Epicurious Entertaining herself.

https://www.insidehook.com/food-washington-dc/inn-little-washington-caviar-menu-patrick-oconnell

https://www.washingtonpost.com/food/2024/10/15/charleston-restaurant-inn-little-washington/

https://www.instagram.com/p/DBr8ijTtyu5/?utm_source=ig_web_copy_link

10/18/2024

Empowerment and elegance came together this week with SoFi’s 50th anniversary celebration of the Equal Credit Opportunity Act and launch of the "Give Her Credit" campaign, where $500,000 will be awarded to 50 individuals working to support women’s financial independence.

Co-hosted by and SoFi's Head of Investment Strategy, Liz Young Thomas, an incredible group of women gathered to commemorate the progress made toward financial equality and inspire the next generation of women to take control of their financial futures.

Visit https://www.sofi.com/givehercredit/ and enter your submission by November 13th.

Photos by Astrid Stawiarz/Getty Images for SoFi

10/08/2024

🍂Leaves are falling, autumn is calling! Wrap yourself into the flavors and feels of fall with these Must Haves:

🪑 Emmet Lounge Chair, the ideal outdoor perch for leaf peeping
🍎 with notes of apple, pear, and honey.
🍦 ’s x Uncle Nearest Hot Toddy sorbet
🍪 ’s sweet and spicy Fall Chocolate Chunk Cookies
🥗 Harvest Bowl, now with maple-glazed brussels sprouts
🥃 Nearest Green Tennessee Whiskey, the perfect cocktail bourbon from
🥿 Cozy slippers
✨ facials to prep your skin for chilly months ahead.

Savor the season – which will you try first?

10/04/2024

October is looking pretty in pink! 💖🎗️

gorjana is a proud partner to BCRF cure, and has donated over $200,000 to date–which translates into 4,100 hours of research–to the cause.

Beginning tomorrow through October 31, gorjana will be donating 50% of all sales from their limited-edition Pink Collection to fuel life-saving BCRF research.

Shine bright and support a great cause – shop the collection online at their 83 stores from coast to coast, and online at gorjana.com.

10/03/2024

The competition is fierce, the legs are short, and everyone gets a treat at the finish line! 🐾🏆 The world-famous Wiener 500 Dachshund Dash is racing to The Wharf this Saturday, October 5th. Join host Tommy McFly and cheer on 70+ Doxies on the track, all in support of Rural Dog Rescue.

See you there!

09/26/2024

Carmel Partners is bringing landmark living to the National Mall with the long-awaited arrival of . Formerly the U.S. Department of Agriculture’s Cotton Annex, this historic property blends 1930s art deco architecture with modern design throughout its 562 apartment homes. Even more historic: the property is now the closest residential building to D.C.’s National Mall.

To explore Carmel Partner’s tribute to timeless living visit https://www.annexon12th.com/.

09/16/2024

Whether it's an unseasonably warm afternoon or a crisp, chilly evening, new fall flavors are the ideal sweet treat that are as cozy as your favorite sweater. Which new flavor will you try first?
🍁Bay Leaf Cheesecake
🏕️Sweet Potato Marshmallow Praline
🎃Pumpkin Seed & Rye Cookie
🍂Miso Butterscotch Brownie

Shop Jeni’s fall collection at https://jenis.com/products/the-fall-collection

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Videos

Holiday joy–and Santa himself–transformed The Brand Guild HQ into a winter wonderland at our client winter HH! ❄️ Cheers and thanks to our incredible community who all make the magic happen with us🥂🎁

Modern Revival brought their first-ever retreat to life at Glenview Mansion, and it was like nothing else. ✨ A powerful celebration of connection and community for women, the focus centered on reflection, renewal, and meaningful relationships – core concepts of the Modern Revival curriculum. The Modern Revival team has created a space that inspires growth, joy, and lasting connections. Learn more at the link in our bio.

Whether it's an unseasonably warm afternoon or a crisp, chilly evening, @jenisicecreams new fall flavors are the ideal sweet treat that are as cozy as your favorite sweater. Which new flavor will you try first? 🍁Bay Leaf Cheesecake 🏕️Sweet Potato Marshmallow Praline 🎃Pumpkin Seed & Rye Cookie 🍂Miso Butterscotch Brownie Shop Jeni’s fall collection at https://jenis.com/products/the-fall-collection

We had an amazing time hosting social media influencers at our new TBG HQ for a #Guilded happy hour! Big thanks to everyone who joined us. Want to be in the loop for our next event? Send us a DM to stay updated! Treats courtesy of: 🍪: Levain Bakery 🥗: sweetgreen ✨: gorjana 🍦: Jeni's Splendid Ice Creams 🧖‍♀️: Glowbar

Happy #Pride2024! 🏳️‍🌈✨ In DC, you’ll find us celebrating at The Wharf this weekend for #PrideOnThePier. Learn more about this free event: https://bit.ly/4bSm8VY

Bloomaroo at The Wharf

Bloomaroo at The Wharf is THE festival of the season according to the Today Show – and we’d have to agree! 🌸 On Saturday, March 23rd, The Wharf will transform into a vibrant springtime celebration – complete with live music, cherry-blossom cocktails, and a stunning firework finale. View the full lineup: https://www.wharfdc.com/bloomaroo/

This morning, SoFi shared their latest slam-dunk – becoming the official bank of the NBA! They're partnering with five-time NBA All-Star Jayson Tatum to share the news and establish the SoFi Generational Wealth Fund with a $1 million donation from SoFi, an initiative aimed at expanding financial literacy and closing the wealth gap for families in his hometown of St. Louis: something we can all cheer on!

Uncle Nearest HBCU Challenge

Uncle Nearest Premium Whiskey is making history this #BlackHistoryMonth with their HBCU Old Fashioned Challenge. 🎓✨Between MLK Jr. Day and Juneteenth, they are giving away $1.4 million to provide one full tuition scholarship to every accredited Historically Black College and University in America. Help us honor the past, empower the present, and shape the future by supporting HBCUs together. Find your nearest old fashioned: https://bit.ly/3YOBEeJ. 🥃

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Our Story

The Brand Guild was founded in 2010 by Barbara Martin and Jayne Sandman. The company grew from a shared belief that dynamic brands need a collaborative communications and marketing strategy, not a fractured multi-agency approach, to achieve successful results. Barbara and Jayne have built an agency of specialists, with expertise in-house across our departments—Public Relations, Marketing, Events and Creative—to deliver meaningful results to our clients. The duo has been profiled in The New York Times’ Sunday Styles cover story as “the architects of the new Washington,” named to the Washington Business Journal’s Power 100 List, cited by GQ Magazine as one of the “50 Most Powerful People in Washington,” and selected by BizBash magazine as among the top event innovators in the country.