07/12/2023
SEO, short for Search Engine Optimization, is a multifaceted approach to enhance a website's visibility and ranking on search engine results pages (SERPs). It involves a series of strategies and tactics aimed at improving a site's relevance and authority in the eyes of search engines like Google, Bing, and Yahoo. SEO encompasses various elements, including on-page optimization (such as keyword research, content creation, and meta tags), off-page optimization (like link building and social media engagement), and technical optimization (ensuring site structure, speed, and mobile-friendliness). The primary goal of SEO is to drive organic traffic by making a website more accessible, user-friendly, and relevant to the queries users search for online, ultimately leading to higher visibility and better ranking positions in search engine results.
