23/01/2025
As some of you may have noticed, we’ve updated our logo and rebranded Afternoonteaflorals with a fresh new style that we’re excited to embrace in the new year!
This year, we’re diving into bolder colors and bringing forward the exotic designs we’ve always loved.
That said, the meaning behind our logo remains unchanged. If you’ve never noticed its symbolism before, here you go!
𝘛𝘩𝘦 𝘗𝘢𝘪𝘯𝘵𝘣𝘳𝘶𝘴𝘩 ——
It represents how Afternoonteaflorals began. What started as watercolor paintings gradually blossomed into flower arrangements. More importantly, it serves as a reminder: to always remember why we do what we do.
𝘞𝘩𝘦𝘳𝘦 𝘵𝘩𝘦 𝘗𝘢𝘪𝘯𝘵𝘣𝘳𝘶𝘴𝘩 𝘮𝘦𝘦𝘵𝘴 𝘵𝘩𝘦 𝘍𝘭𝘰𝘸𝘦𝘳 ——
The paintbrush is also a symbol of creativity, reminding us to let our imagination flow as we craft each unique arrangement for our clients.
𝘛𝘩𝘦 𝘧𝘭𝘰𝘸𝘦𝘳 ——
At the heart of our logo is one of our favorite flowers—the iris. A symbol of enduring faith, hope, and courage, it reflects the journey of Afternoonteaflorals and the path we continue to walk.
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Thank you to each and every one of you for joining us through the different seasons of our floral journey. We hope you’ll love this new season just as much!
And be sure to keep your eyes peeled this Sunday for our Valentine’s Day release! 💚💜🩶
