IMMRSV (2024)

12/11/2023

The world needs more interactive art.

Check out the COSMIC FOREST we created with .co for the inaugural in Scottsdale, AZ last weekend.

These mirror-finished pillars are 10’ tall and finished in mirror vinyl, which gave the piece a new look from every vantage point and time of day.

We also provided some giant inflatable mirror spheres for the dance floor that set the stage for some fun photos and selfies.

11/08/2023

The celebration with was a HUGE hit last week!

We’re so grateful for our continued partnership with and the always-fun projects we get to bring to life for so many Crumbl fanatics across North America. Activating simultaneously in 10 cities across the USA, and even in Alaska, was something I’ve never done before, but was excited to do when the opportunity presented itself.

With full buy-in from our incredible team of artists (led by ) and event pros, we made it happen with no major issues to speak of. When the holiday finally came, we ended up with:

🍪 1 Tasty Holiday
🍪 10 Cities Across the USA (including Alaska!!!)
🍪 10 Giant Chocolate Chip Cookies
🍪 Nearly 50,000 Miles Driven
🍪 More than 60,000 Complimentary Cookies
🍪 Countless Smiles and Selfies Taken

I can’t wait for next year’s NCCCD celebration!

03/08/2023

Many teams throughout the industry have been surrounded by PINK this summer. We are no exception, but instead of Barbie pink, we've been turning everything Pink!

Earlier this summer, we had the opportunity to support with the ex*****on Crumbl Cookies Manager's Conference in Provo, UT. The theme of the event was "Back To School", so naturally we painted A TON of school-themed elements Crumbl Pink. Lockers, Desks, Tables, Chairs, a Picnic Table, you name it. We also brought along all ten of the giant cookies and ingredients we produced earlier this year, giant logo letters, custom photo booth, and other thematic elements.

It all came together beautifully in a highly-stylized event where attendees were encouraged to explore all corners of the venue. After a bit of searching, guests would find a hidden pinked-out classroom, lockers that belonged to the personas of each giant cookie (The Traveler, The Jock, The Cheerleader, The Movie Buff, etc), school picture station, and many other surprises that fit magically into the world of Crumbl.

19/06/2023

Check out this Wes Anderson-meets-Vintage Summer Camp booth we created for !

The booth is making it’s debut at this week and we’re so happy with all the old-school vibes it’s spreading.

Check out our friends from if you haven’t yet!

19/06/2023

Check out this Wes Anderson-meets-Vintage Summer Camp booth we created for !

The booth is making it’s debut at this week and we’re so happy with all the old-school vibes it’s spreading.

Check out our friends from if you haven’t yet!

12/06/2023

Who was at Consumer Summit last week?! We were, and we're happy to have had the opportunity to create all of the Brandless booths and swag tower for the event!

"The Consumer Summit is the premier consumer products industry event. Every year, this Summit brings together some of the biggest consumer product and e-commerce leaders, innovators, investors, and influencers to share trends and insights."

A huge shout out goes to Taunya Brown, Cydni Rogers Tetro, and the rest of the Brandless team for putting on such an amazing event with some of the biggest players in the Utah consumer products space.

01/06/2023

Who was at Consumer Summit last week?! I was, and I'm happy our team at IMMRSV had the opportunity to create all of the Brandless booths and swag tower for the event!

"The Consumer Summit is the premier consumer products industry event. Every year, this Summit brings together some of the biggest consumer product and e-commerce leaders, innovators, investors, and influencers to share trends and insights."

A huge shout out goes to Taunya Brown, Cydni Rogers Tetro, and the rest of the Brandless team for putting on such an amazing event with some of the biggest players in the Utah consumer products space.

.sutera

01/06/2023

Who was at Consumer Summit last week?! I was, and I'm happy our team at IMMRSV had the opportunity to create all of the Brandless booths and swag tower for the event!

"The Consumer Summit is the premier consumer products industry event. Every year, this Summit brings together some of the biggest consumer product and e-commerce leaders, innovators, investors, and influencers to share trends and insights."

A huge shout out goes to Taunya Brown, Cydni Rogers Tetro, and the rest of the Brandless team for putting on such an amazing event with some of the biggest players in the Utah consumer products space.
sutera

01/06/2023

Who was at Consumer Summit last week?! I was, and I'm happy our team at IMMRSV had the opportunity to create all of the booths and swag tower for the event!

"The Consumer Summit is the premier consumer products industry event. Every year, this Summit brings together some of the biggest consumer product and e-commerce leaders, innovators, investors, and influencers to share trends and insights."

A huge shout out goes to Taunya Brown, Cydni Rogers Tetro, and the rest of the team for putting on such an amazing event with some of the biggest players in the Utah consumer products space.

.sutera

27/04/2023

We meant to share this sooner since it’s been about a month, but we’re looking back at our trip to Edmonton, Alberta for the official launch of .ca! Here’s a quick recap of what the product entailed:

We were brought in by to sculpt ten larger than life that could be set up at popular locations in Edmonton for Crumbl fans and cookie enthusiasts to search for and take photos with. Each day, a Crumbl street team went around to one or two locations and passed out Canada-themed Crumbl giveaways and sample-sized cookies to get people excited about the brand and for the grand opening of the Crumbl’s first Canadian store in the Rabbit Hill neighborhood of Edmonton the following week.

In the end, the activation was a huge hit with cookie lovers and fans who had either never heard of Crumbl or had been following them on social media since the beginning.

▪️Cookies Sampled: 2,500 (5 Sampling Days)
▪️Instagram Growth: 2,000 ➡️ 12,500+ (During 7 Days in Canada)
▪️Selfies Taken: A LOT
▪️Wait Time At Store Grand Opening: 4+ Hours!!!

In addition to producing the giant cookie sculptures, we also handled the on-site production and logistics for the week-long activation. We’ve loved Crumbl Cookies long before we ever got the chance to work with them, and the affinity is growing even stronger with each of these experiences we get to create alongside at .

10/04/2023

New Logo, Who Dis?!?!

A huge shout out goes to for putting this together for us. We’ve been picking up speed since late last year and felt like it was time to get a true brand mark to represent us out in the world.

07/04/2023

HQ - Part 3

Many of the spaces at Crumbl HQ feature GIANT versions of the everyday items employees and customers see at a Crumbl store. This design concept by was very intentional. With so many of the same items seen across all locations, the goal was to bring new life to ordinary items.

In this case, we created a mixer that is all pinked out and standing at nearly 9’ tall. When you enter the space and see the mixer, it’s hard to not take a photo with it.

Design, Concept, & Creative Direction:

07/04/2023

HQ - Part 3

Many of the spaces at Crumbl HQ feature GIANT versions of the everyday items employees and customers see at a Crumbl store. This design concept by was very intentional. With so many of the same items seen across all locations, the goal was to bring new life to ordinary items.

In this case, we created a giant stick of butter, 3 eggs, and a giant spatula to set the stage in front of a hand-painted mural by . All of the items are meant to be moved around to create the perfect picture for the group taking a photo. For a little more added fun, there are some pink polaroid staged next to the backdrop, so folks are encouraged to use those cameras and add their photo to the wall to show they are the “Secret Ingredient” that makes Crumbl Cookies the best in the world.

Design, Concept, & Creative Direction:

07/04/2023

HQ - Part 3

Many of the spaces at Crumbl HQ feature GIANT versions of the everyday items employees and customers see at a Crumbl store. This design concept by was very intentional. With so many of the same items seen across all locations, the goal was to bring new life to ordinary items.

In this case, it is the mixer all pinked out and standing at nearly 9’ tall. When you enter the space and see the mixer, it’s hard to not take a photo with it.

Design, Concept, & Creative Direction:

27/03/2023

HQ - Part 2

As you exit the elevator on the 3rd floor, you’re welcomed with the Cookie Discovery Wall. We fabricated and installed 27 Cookie “Doors” that visitors are encouraged to open up and take a peek at the story behind each cookie. Some are inspired by the founders’ childhood memories, classic dessert combinations, and collab flavors with other iconic brands.

Design, Concept, & Creative Direction:

27/03/2023

HQ - Part 2

As you exit the elevator on the 3rd floor, you’re welcomed with the Cookie Discovery Wall. There are 27 Cookie “Doors” that visitors are encouraged to open up and take a peek at the story behind each cookie. Some are inspired by the founders’ childhood memories, classic dessert combinations, and collab flavors with other iconic brands.

Design, Concept, & Creative Direction:

27/03/2023

HQ - Part 2

As you exit the elevator on the 3rd floor, you’re welcomed with the Cookie Discovery Wall. There are 27 Cookie “Doors” that visitors are encouraged to open up and take a peek at the story behind each cookie. Some are inspired by the founders’ childhood memories, classic dessert combinations, and collab flavors with other iconic brands.

Design & Concept:

14/03/2023

HQ - Part 1

Toward the back half of last year, we began discussions with the Crumbl design team on how to create a few engaging spaces within their new HQ building in Lindon, UT. We did so by fabricating a series of experiential installations on the 3 floors of the building, all with a different goal, while exuding the Crumbl message through and through.

This first room is the lobby, where we fabricated a giant 6’ tall closed Crumbl box, an 8.5’ tall open box with a cookie inside, and a stack of 4 giant chocolate chip cookies.

Since their installation in early-December, these cookies and boxes have been photographed and selfie’d hundreds of times by Crumbl staff, franchise partners, and visitors.

Without a doubt, building out the spaces in this building has been one of the more fun projects we’ve been a part of.

Design, Concept, & Creative Direction: and

IMMRSV

12/11/2023

11/08/2023

03/08/2023

19/06/2023

19/06/2023

12/06/2023

01/06/2023

01/06/2023

01/06/2023

27/04/2023

10/04/2023

07/04/2023

07/04/2023

07/04/2023

27/03/2023

27/03/2023

27/03/2023

14/03/2023

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