03/11/2022
Digital Boost for small businesses workshop series 2022 (casestudy # Tsh*tokos)
Genevieve founder of Tsh*tokos and her family migrated to New Zealand from the Democratic Republic of Congo (D.R.C), a central African Country. There, in the heart of Africa, they were living in an atmosphere of ambiance and gaiety. D.R.C has four national languages and more than 20 dialects, so they have a mix of festivals during a year calendar.
When they moved here, to New Zealand, they were missing that ambiance and festivities. When interacting with other kiwis, they realized that they have been also feeling that desire of experiencing different cultures, and other celebrations.
Genevieve is in the planning process of setting up her business named Tsh*tokos. Tsh*tokos is a lingala word. Lingala is one of the 4 national languages of the Dem Rep of Congo. Tsh*toko means very beautiful or attractive. Their business is about sharing their African heritage, creating new bonds, connecting people, and appreciating one another. They will provide consistent and priceless immersion into the exotic experiences and will bring the African ambiance right here in New Zealand.
After completing the nest Business program from Iti Rearea Collective, Genevieve joined the Digital boost for small business workshop. She faces a few challenges such as understanding the digital tools available such as Trello and Miro board and how they can be used for her business, Understanding Facebook business suits, ads and boosting posts, etc.
Like many others she was are unaware of the free digital tools available in the market that can be used in the initial stage of the business and lacked confidence in trying out new digital tools. After joining the digital Boost workshop, she gained confidence in using digital tools and a better understanding of digital transformation. We are very much proud to say that After completing the program Genevive was very grateful that we encouraged her to join the program as she was unsure about joining the program at the initial stage when we were promoting the workshop.
“We are “The Tsh*tokos” because we are a team of beautiful people who are aiming at creating a unique attractive platform that will give Kiwis memorable experience of exotic entertainment. “
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The Tsh*tokos