Planning to make a splash at your next event? Brace yourself for skyrocketing prices on branded spaces! Here's the lowdown on how to negotiate and ensure your sponsor opportunities remain profitable:
➡️Branded flags, banners, and more are essential for creating an impact, but the price tag is soaring. For instance, wrapping a pillar can cost a whopping $1,500 per day!
➡️ Big hotel chains are tightening the reins on prices, making negotiation challenging. Meeting broker Tanna Pearman suggests addressing branding costs in the RFP process to secure concessions and minimize surprise costs later. Independent hotels might offer more flexibility.
➡️ Planning to use branded room keys or key envelopes? Factor in the additional costs in your pricing strategy. Engage in early conversations with venues to discuss branding opportunities and costs, helping you make informed decisions and charge sponsors appropriately.
➡️ Don't forget about branding spaces outside the hotel! Pitch the convention and visitors bureau for financial assistance, especially for locations like convention centers, airports, and streets around the facilities.
➡️ Not all branded spots are created equal. Choose locations that offer the most visibility, like banners behind registration desks. Prioritize wisely to get the most bang for your buck.
➡️ Whether showcasing a hometown or fulfilling specific industry desires, start conversations early with venues. Leverage factors that could give you negotiating power.
Strategic planning and savvy negotiation are your allies in a landscape where making a splash takes more cash. Read more: https://ow.ly/B7CX50Qm6GV
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