06/05/2016
Brand Identity has become one of the most talked about topics in a Corporate Company’s board meeting. The life of one’s business is dependent on its image. A wise entrepreneur said it best ” Your Brand is what other people say about you when you’re not in the room”.
Who are you? What are the foundations, traditions and language that you’ve built your identity on? I firmly believe that there can be no separation between culture and brand.
It is imperative that we continue to evolve in this fast changing world of technology by becoming creative and innovative.Creativity involves breaking out of established patterns in order to look at things in a different way. A simple small idea carried forward everyday over the course of many years can take you to the other side of the world.
Don’t design for brands, design for people interacting with brands.
5 things I’ve learnt when branding my company:
1.A brand is worthless if it doesn’t connect with the right audience in the right way
2.How you look + How you speak + How you act = Your personal Brand
3.If your business is not a brand, it’s a commodity ‘Donald Trump’
4.Managing your brand is not a singular event, it is an ongoing process.
5.Your brand is the single most important investment you can make in your business
Blogs by Jhone-rae Collymore
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