Once Upon a Bride

19/03/2025

Brides, I’m here for you! ✨

I know how busy life can be, and finding time to shop for your dream dress isn’t always easy. That’s why I’m happy to offer Sunday appointments for brides with hectic schedules—because this should be a magical, stress-free experience!

If Sunday is the only day that works for you, please don’t hesitate to reach out. I truly love what I do, and nothing makes me happier than helping brides find the one. Let’s make your bridal dreams come true at Once Upon a Bride!

17/03/2025

✨ OBSESSED ✨

We can’t get enough of this gorgeous scoop neckline on this wedding dress! Simple, elegant, and oh-so-flattering—it’s the perfect choice for a modern bride.

If you’re still searching for the one, send me a message to book your appointment! I can’t wait to help you find the dress of your dreams—I truly love what I do! 💕

13/03/2025

Simply gorgeous 💕

Hey there!
Just wanted to re-introduce myself.
My name is Danielle, I’m the proud owner of Once Upon a Bride in downtown Lethbridge for the last 24 years. If you purchased your grad dress, bridesmaid dresses and or your wedding dress from my little shop, I just wanted to say thank you for your support, I absolutely love what I do!
Please let me know if there is anything I can help you with if you are looking for a wedding or grad dress in the upcoming future.
With love
Danielle

12/03/2025

Are you a 2025 graduate and don’t have your dress yet?

Don’t stress, we’ve got you. We even got some brand new arrivals yesterday so it’s not too late to get the dress of your dreams.

We are by appointment only so send me a dm and I’ll get you booked at

10/03/2025

*Not my regular wedding post*

✨ Motivational Monday ✨

What did you do for yourself today?

I’ll go first — I love starting my mornings with a visit to my favorite gym. There’s just something about moving my body that sets a positive tone for the day. It’s my little piece of “me time,” and it makes me feel more focused and productive.

Now it’s your turn! Can you carve out a moment today — even just a few minutes — to do something that fills your cup? A walk, a good book, a quiet coffee… whatever brings you joy.

Let’s kick off the week with a little self-care. You deserve it! 💛

07/03/2025

Simply perfect!

Looking for the perfect dress for your fairy tale wedding?

Message us to book your appointment at

07/03/2025

🌸 Can you feel it? The gentle hint of spring in the air… 🌿

With wedding season just around the corner, it’s the perfect time to find your dress.

If you’re a 2025 bride, your dream gown is waiting for you — and we’d love to help you find it. ✨

Let the magic begin…

Book your appointment at and step into the dress of your dreams.

05/03/2025

For the bride that wants all the bling 💎

If you are looking for the most amazing wedding dress, message me right away.

I only have one Saturday opening left for a bridal appointment in March 😉

Message me here for details to claim it

03/03/2025

✨ Dreamy. Effortless. Unforgettable. ✨

This wedding dress is truly what dreams are made of. The flowing chiffon skirt dances in the breeze, while delicate crystals catch the light, creating the most magical shimmer.

If you’re searching for the dress — the one that takes your breath away — let’s find it together.

📅 Book your appointment today at and let the magic begin.

03/03/2025

23/02/2025

✨ Exclusive Sample Sale Event ✨

We’re making room for our new spring arrivals, offering you a rare opportunity to find your dream gown at an incredible value.

💫 Up to 75% OFF select sample gowns
👰 Bridal sizes 8-14
📅 Now through March 31, 2025

Whether you’re a bride seeking a stunning gown on a mindful budget or envisioning a second dress for a magical reception look, this event is designed just for you.

These one-of-a-kind gowns won’t last long — once they’re gone, they’re gone.

Applies to select sample gowns only. Special orders excluded.

Secure your appointment today and step into elegance. 💍

23/02/2025

🔥 RED HAWT 🔥

Looking for the perfect grad dress?

Why not turn heads in something bold, fierce, and unforgettable? ❤️‍🔥

Come check us out at — where your dream dress is waiting.

📅 DM us to book your appointment today!

19/02/2025

✨ Customer Appreciation Sale! ✨

Did you say $25 bridesmaid dresses?! Yes, you heard that right! 🎉

If you purchased your wedding dress from us, we want to say THANK YOU with an exclusive sale just for you! We’re liquidating our remaining bridesmaid dress inventory—which means you can grab stunning dresses for just $25 each!

💃 Perfect for:
✔️ Stocking up on party dresses
✔️ Wedding guest outfits
✔️ Mix-and-match bridesmaid styles

Once they’re gone, they’re gone—so don’t miss out!

Message us to book an appointment to shop the sale!
At

18/02/2025

✨ Calling all 2025 Brides! ✨

If you don’t have your dress yet… we needed to see you like yesterday!

Here’s the deal:
👗 Special orders placed today won’t arrive until mid-August—and you’ll still need at least 2 months for alterations!

BUT… don’t stress! 💖
At Once Upon a Bride, we own our inventory, meaning you can:
✔️ Shop off the rack
✔️ Take your dream dress home the same day

This is your sign to stop scrolling and start shopping! 🫶

💌 DM us today to book your appointment and say YES to the most important dress you’ll ever wear!

16/02/2025

✨ Dreaming of the dress? Let’s talk! ✨

If you’re scrolling Pinterest and picturing your perfect gown, here’s my best advice from 24 years of owning Once Upon a Bride:

Take it all with a grain of salt! That stunning gown on your inspo board may not fit you the way it fits the model—and that’s okay! Keep an open mind when you shop. Our job is to help you find a dress that flatters you, boosts your confidence, and makes you feel like the most beautiful, elevated version of yourself.

Bring your inspiration, but trust the process—we might surprise you with a style that checks all your boxes (and more!).

✨ Ready to say yes to your dream dress? Book your appointment with us today! We can’t wait to make magic happen at .

13/02/2025

✨ Check out the back on this stunning wedding gown! ✨

Delicate, soft lace paired with a feminine bow—how simply beautiful is this look?

If you’d love to see and try on our collection of dresses, just send me a DM! I’ll get back to you with all the details.

We are by appointment only, which means you’ll have our undivided attention—because that’s how we give you the best experience possible.

Can’t wait to help you find the one!

10/02/2025

✨ What a Weekend! ✨

We had an absolute blast at the show this past weekend! Meeting all the incredible 2025/2026 brides who will be visiting our shop in the coming months has us beyond excited—we can’t wait to help you find the dress of your dreams!

The love and compliments we received on our runway gowns were amazing, and we couldn’t be more grateful. Our stunning models truly brought each dress to life, and we are so proud of how beautifully they showcased our collection.

A huge thank you to our models for rocking the runway, and to our staff, friends, and family who came together to make this show such a success. Your support means the world, and we couldn’t do it without you!

Our appointment book is filling up fast so contact us right away if you would like to book an appointment to try on our stunning gowns at

Here’s to another incredible bridal season ahead! ✨💍👰

06/02/2025

✨ ‘Tis the season for new arrivals & bridal shows! ✨

2025 brides, this is your sign to be saying “Yes” to the dress. ⏳ Special order delivery times are a little wild right now, so don’t wait too long. But don’t stress—we also have gorgeous off-the-rack options if you’re on a tighter timeline!

Book your appointment today & let us help you find the one at . Plus, don’t forget to register for the bridal show this Sunday from 11-4 —we can’t wait to meet you! 💍💖