13/09/2022
review and accept our Non-discrimination Policy.
Meta's Advertising Policies prohibit advertisers from using our ads products to discriminate against individuals or groups of people. Ads are discriminatory when they deny opportunities to individuals or groups of people based on certain personal attributes such as race, ethnicity, national origin, religion, age, s*x, s*xual orientation, gender identity, family/marital status, disability or medical or genetic condition.
Our Non-discrimination Policies haven't changed, but we've added examples about what they mean for advertisers. Although discrimination is prohibited, you may target ads at a specific audience based on known interests that align with the product or service you're advertising.
Acceptable ad targeting
Targeting an ad for a job at a clothing shop at all individuals of eligible working age, regardless of gender
Ad discrimination
Targeting an ad for a job at a clothing shop in a way intended to exclude women and discourage them from applying
While some of these examples are specific to US advertisers, Meta's Non-discrimination Policy is a global policy. As non-discrimination laws vary by region, make sure that you comply with our policy and relevant laws in your location and the location that you're targeting.
ReEsh Chettri
