
02/01/2025
As 2025 starts we reflect on the past year. 2024 was one of the hardest year, full of a lot of loss, a lot of brokenness and a lot of mistakes. In the hardest moments there has been a lot of self reflection. This brand went through big changes in 2024, changes that had been pushed back on for years, changes that felt heavily influenced by the outside world with the idea to “fit in”. A lot of mistakes were made where friendship, trust and working relationships were concerned - something the last quarter of the year was really difficult and resulted in a lot of self improvement. To any who wanted more from BTB in 2024 we apologize. The thing that saved us this year was really the expansion and addition of RI, of finding joy and passion in this community again.
As 2025 kicks off the only goal for this year is the goal that this brand started out with in 2017: to showcase the “why” for us is people, places and things. To find and create a magical, joyful, peaceful community.