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AB Event Co.

Helping modern couples plan and execute their unforgettable wedding day! Partial Planning + Month-of Coordination Packages
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05/09/2024

Ever heard newlyweds say their wedding day was a blur and want to make sure that’s NOT you? Scroll through for tips on how to stay present on your wedding day so you can actually REMEMBER it!

1. Schedule a first look
2. Ask your officiant to give you a moment during your ceremony to actually soak it in
3. Schedule a private moment to enjoy some time as a couple
4. Limit your alcohol consumption
5. Hire a wedding planner

Did any of these surprise you? Let me know in the chat below ⬇️

03/09/2024

CAKE OR DESSERTS?

Vote below!!

Personally, I LOVE a dessert bar but I’m also an absolute sucker for a beautiful cake!

This cake from needed a permanent spot on my feed. Possibly the BEST carrot cake I’ve ever had and I couldn’t believe it was gluten free!

Photo:
Venue:
Wedding planner
Wedding coordinator
Wedding cake
Wedding desserts
Wedding day
Wedding design
Wedding decor
Sacramento weddings
Napa weddings
Sonoma weddings

31/08/2024

WEDDING TOASTS ⬇️

Your toasts are ALMOST ALWAYS going to take longer than you think.

Tell each toaster to keep it under 3 minutes, but account for 5 minutes per person in your timeline. REMEMBER: it’s a TOAST, not a speech!

It’s WAY better to be ahead of schedule and get more dancing time than to get behind and be disappointed with less dancing time!
Wedding planning tips
Wedding timeline tips
Wedding planning
Wedding toast
Wedding speech
Wedding day timeline
Wedding planner
Sacramento weddings
Napa weddings
Sonoma weddings

12/08/2024

WHAT PAST CLIENTS ARE SAYING ⬇️

Courtney & Lucas were married on May 10, 2024 at . It was an absolutely BEAUTIFUL day that Courtney has meticulously planned every design detail of! It came together beautifully and I was blown away by Courtney’s design eye when it came to her attention to details.

Thank you, Courtney & Lucas for trusting me with your wedding day! You two were amazing to work with & I can’t wait to see everything you have in your future!

Here’s what Courtney had to say about our services:

We ADORE Ali!! I cannot recommend Ali enough!! She made sure our day was the absolute best it could be. I had a vision for our day & she executed it better than I could of ever imagined. She is so professional and truly makes sure that her couples have the best day possible. She is so knowledgeable & makes you feel confident that she has everything handled. I had full faith that the day would be perfect knowing she was our coordinator. I am someone who lives for the small details, and she went above & beyond! I will FOREVER recommend Ali to anyone who is needing a coordinator! Do yourself a favor and hire her!!

30/07/2024

You hired a DJ, let them do their job!

DJs are SO good at reading the room. They are constantly paying attention to which songs get YOUR guests on the dance floor. LET THEM DO THIS!

When you provide your DJ with a loooooong “must play” list or even go so far as to create a dance floor playlist, your DJ won’t have the flexibility to play other songs if your choices aren’t really doing it.

If your goal is to have a 🔥 dance floor, go ahead and create a “must play” list, but keep it to those songs you ABSOLUTELY can’t miss on the dance floor. Let your DJ know they have your permission to play whatever will keep your dance floor packed!

Are you team “keep my dance floor packed” or team “play the songs I want to hear?”

Let me know in the comments below!
Wedding planning
Wedding planning tips
Wedding day tips
Wedding dance floor
Wedding DJ
Wedding planner
Wedding coordinator
Sacramento weddings
Napa weddings
Sonoma weddings

25/07/2024

You & Me + Champagne: A Series.

This album is absolute GOALS for champagne tower inspo. Courtney & Lucas understood the assignment and they DELIVERED!

Photo:
Coordination:
Venue:
Content Creator:
Floral:
DJ:
Rentals:
Welcome Signage:
Cake:
Makeup Artist:
Dress:
Wedding inspo
Wedding inspiration
Wedding day
Champagne tower
Wedding planning
Champagne tower inspiration
Wedding planner
Wedding coordinator
Sacramento weddings
Sacramento wedding planner
Napa wedding planner
Napa weddings
Sonoma wedding planner
Sonoma weddings
Wine country weddings

12/07/2024

The best place to repurpose your ceremony florals??

🌸YOUR SWEETHEART TABLE🌸

It gives a second life to those ceremony florals and also adds a HUGE impact to your sweetheart table!

Agree? Let me know in the comments below!

Client:
FULL VENDOR TEAM:
Coordination:
Venue:
Photography:
Videography:
Floral:
Catering:
DJ:
Rentals:
Seating Chart Calligraphy:
Es**rt Wall:
Makeup Artist:
Hair: .hairstylist
Desserts:
Dress:
Suit:
Wedding planning
Wedding planning tips
Wedding planning tips and tricks
Wedding planner
Summer wedding
Sacramento weddings
Sonoma weddings
Wine country weddings
Napa weddings

28/06/2024

🔥BEATING THE HEAT🔥

The 119 prediction might’ve been a glitch, but we’ve still got a heat wave coming up.

Don’t be caught unprepared for the heat on your wedding day! Swipe through for some tips you can implement to stay cool on your wedding day!

1️⃣Stay hydrated in the days leading up to your wedding day.

2️⃣Keep your getting ready suite COOL and stay inside until you HAVE to go outside.

3️⃣Eat and drink enough to ensure you don’t feel faint.

4️⃣Bring a cooler change of clothes that you wouldn’t mind seeing in your wedding photos.

5️⃣Prepare for the worst and have some items on-hand to help you cool down if you get overheated.

🌊 🧊 STAY COOL 🧊🌊
Summer wedding
Wedding tips
Hot wedding
Summer wedding tips
Wedding day tips

20/06/2024

REMINDER: life is gunna life.

It’s okay to take breaks from wedding planning when you feel overwhelmed or other things in life take precedence.

Remember to give yourself space for self care.

Don’t be afraid to lean on your team when you feel overwhelmed. The professionals you hired are literally here to help. We WANT you to enjoy the process.

Deep breath in, deep breath out - soon you’ll be married to your person 🤍

Photo:
Florals:
Furniture:
Rentals:
Venue:
Wedding planning
Wedding planning tips and tricks
Wedding planning tips
Sacramento wedding planner
California wedding planner
Bay Area wedding planner
Napa wedding planner

16/06/2024

Let’s hear it for the Dads 🤍

Vendor team:
Coordination:
Venue:
Photography:
Videography:
Floral:
Catering:
DJ:
Rentals:
Seating Chart Calligraphy:
Es**rt Wall:
Makeup Artist:
Hair: .hairstylist
Desserts:
Dress:
Suit:

30/05/2024

Reviews like these make my heart so happy 🥹

Hannah & Ethan’s wedding day was filled with so much love & color, two of my favorite things!

It was an absolute honor to be trusted with your wedding day. Congratulations Mr & Mrs Hicks!!

Here’s what Hannah & Ethan had to say:

I don’t know what we would have done if we didn’t have Ali helping us throughout the wedding planning process. We booked her for 30 day coordination which took SO much stress off of us in the month leading up to the wedding, but even beyond those 30 days, she answered every question we had, gave recommendations and just overall helped us not feel so frazzled. On the day of our wedding, my husband and I both had the most relaxing and fun morning with our people because we knew everything would be handled for us. Our day was absolutely perfect because of the work Ali and her team did and we couldn’t be more grateful!

Photo
Wedding planner
Sacramento wedding planner
Sacramento wedding coordinator
Roseville wedding planner
Woodland wedding planner
California wedding planner
Napa wedding planner
Sonoma wedding planner

29/05/2024

BEFORE >>> AFTER

Our handmade es**rt wall got a full makeover!!

I loved the look of the natural stain when I built this for Kayla & Brian’s big day! The wood elements & black sconces fit well with their venue and came together perfectly for their bookish seating chart!

HOWEVER, I know that natural wood doesn’t appeal to everyone! When Hannah approached me about renting the wall for her May 18th wedding, I mentioned that I was planning on painting it white. She loved the idea and asked about swapping out the sconces for gold.

A fresh coat of paint + new sconces DID HER GOOD and I’m so thrilled with how she looks now!

Choose from either black or gold sconces, plus options to customize the top with your desired saying!

Interested in renting her? Comment WALL below and get a message to your inbox 🫶

Photo 1: .michelle.photo
Photo 2:
Seating chart
Es**rt wall
Wedding seating chart
Wedding es**rt wall
Wedding decor
Wedding design
Custom wedding decor

13/05/2024

Oh hey, 3k!

Follower count is such a vanity metric, but knowing there are 3,000 of you out there following along on this small business journey feels like a big deal!

Thank you to each and every one of you for joining me on my corner of the internet, ily!

In honor of 3k, here’s 3 fun facts about me:

✨I thought I was going to be a lawyer for a long time. I even took the LSAT, gathered my letters of recommendation and had my applications ready. So glad I never hit send!

✨I recent found out that I have a neurospicy brain. My ADHD diagnosis has been really eye opening and I’m learning to work WITH my brain, not against it.

✨I cry at almost every wedding I coordinate. The fact that it’s your wedding day will NEVER be lost on me 😍

Cheers to 3k 🥂

XOXO, Ali 💁🏼‍♀️

27/04/2024

WE’RE MAKING THESE PRO TIPS A SERIES ⬇️

It happens at EVERY wedding.

You’ve just been served your food and you’re trying to shove your face before you have to get up and mingle, but guests keep coming up to talk to you! You can hardly get a few bites in before another guest comes up tell you all about their travels to get to your wedding (seriously, WHYYYY do guests do this??).

You don’t want to be rude to your guests (and also you probably have a mouth full of food), but you need some time to eat!!

Direct your wedding party and/or family to keep an eye on you while you eat. If a guest is talking to you for more than a quick “congratulations,” your wedding part can step up can and let the guest know that you’ll be up to mingle at the tables in a few minutes, but that right now you need to eat!

This is something we discuss IN DETAIL at ceremony rehearsal with your wedding party. There’s always at least ONE wedding party member who is ON IT!

17/04/2024

Seriously, you won’t regret having “too much” ice, but you WILL regret running out of ice.

You always need more than you think you do.

Want to make your life even easier? Pay your caterer or bartending team to provide ice. TOTALLY worth the money!

09/04/2024

I’ve heard flat lays are on their way out 🤷🏼‍♀️

As someone who appreciates a beautiful invitation suite and meticulously curated small details, I’ll be sad to see it if they actually go!

What do you think? Are they on their way out or here to stay? Answer the poll below!
Styled shoot vendor team:
Photography: .co
Design& Tablescape:
Videography: .co Mobile Bar, Canoe Rental, & Ceremony Arbor:
Venue:  Dress:
Florals:
Lounge & Es**rt Wall:  Acrylic Signage + Drink Charms:  Tables, Chairs & Glassware:  Invitation Suite & Menu:  Cake:  Hair and Makeup Artist:
Model:  Model:

29/03/2024

What’s the ideal size for your wedding party?

The correct answer: whatever feels RIGHT to you!

Large wedding parties seem to be something I’m seeing less and less of, so I want to know what you think!

What’s the ideal size for your wedding party? Vote below⬇️

Photo:

19/03/2024

Marian & Isa’s wedding day was full of color, family & fun!

It was an honor to help you plan, design & execute your wedding day - thank you for trusting me through this process!

Photo:

08/03/2024

HAPPY INTERNATIONAL WOMEN’S DAY!

It’s been a long time since I’ve done an intro post, so I figured why not post it today since I, a woman, run this business?

Before getting into it, it must be said: I am incredibly fortunate to be surrounded by so many strong women both within and outside of the wedding industry. This industry is especially stacked with so many badass women CEOs and I feel extremely grateful to be a part of this community.

In case we haven’t met, I’m Ali Boule! Owner & Lead Planner of AB Event Company.

I’m Mama to an amazing 3-year-old who I’m raising to be a stong, fiercely independent woman. I’m married to an amazing partner who provides me with such a strong support system through the crazy ups & downs of business ownership. My husband is a Firefighter Engineer, which means our schedule is different than your typical 9-5 family. I’m often the main caretaker for our daughter, so when she gets sick or we have no childcare, it’s me. It’s the reasons I choose to share my life & my daughter on social media, because I want my clients to know that I’m human. Life happens and we adjust!

A few more things about me:
✨I’m almost always listening to a a podcast or audiobook.
✨Podcast topic of choice is usually true crime, and I almost exclusively listen to/read fantasy (because escapism).
✨I’ve woven my values & beliefs into my business model because it feels disingenuous to not be my full self.
✨I’m straight up - I’ll tell you if something is a bad idea or a waste of money.
✨I love to make people laugh, so you’ll probably catch me cracking jokes during our meetings.
✨Salty over sweet. Mexican & Italian food are superior. Digital over analog. Dogs over cats.

I’m passionate about helping couples have the best damn day possible. It’s my goal for you to feel like you’ve got a wedding planning bestie at your side. I’m transparent and real, so you always know I’m giving it to you straight. I want you feel empowered to make the right decisions for your wedding day, regardless of what anyone else thinks. Every love story is unique and your wedding should be too.

Click through the slides to read my story 🫶

LET’S DO THE DAMN THING!

05/03/2024

CAN WE PLEASE STOP DOOMSDAY-ING COUPLES?

There is nothing more annoying than chatting with a client who is stressed about the *potential* of being stressed on their wedding day, all because they have people in their life telling them it’s INEVITABLE.

LET ME BE CLEAR: the clients are NOT the ones that are annoying. It’s the friends and family that INSIST on adding this stress to the client’s plate! Telling someone they will definitely be stressed is a SURE FIRE way to add stress to their plate, because they’re then stressing about the fact that they might be stressed on their wedding day (which no one wants to be!). It’s stress inception, ya feel me?

LET 👏 PEOPLE 👏 ENJOY 👏 THINGS 👏

It’s giving the same energy as older parents who say “just wait” to new parents.

Just because YOU had a stressful experience on your wedding day DOES NOT mean that everyone will, ESPECIALLY if they’re working with a professional coordinator. I’m not saying a planner or coordinator will always alleviate all of the stress, but our literal job is to handle the stressful situations on your wedding day so that YOU don’t have to!

Next time someone tells you “well you’re definitely going to be stressed on your wedding day” or “there’s going to be a lot of things that go wrong on your wedding day” just respond “that’s a weird thing to say to someone planning a wedding” and watch them squirm a bit in their wrongness.

Thanks for coming to my TED talk.

Photo

26/02/2024

This weather has me LONGING for spring weddings and I know I can’t be the only one! Who’s ready for SPRING?!?!

Let me know in the comments below!

Photo
Floral

15/02/2024

✨ROOM REVEAL✨

It’s one of my favorite parts of the wedding day, but what is it?

A room reveal is when we bring our couples into the reception space to see how it all came together! You put so much time and effort into planning & designing your wedding day, you deserve a few minutes to just enjoy the space before your guests come in!

Due to the nature of the room reveal, it works best when your reception space is completely separate from the ceremony & cocktail hour. We ALWAYS include this in our timelines (when applicable) to ensure that you get to soak in the result of alllllllll your hard work & creativity!

PRO TIP: turn this into a private moment where you can enjoy some appetizers and drinks at your sweetheart table 10-15 minutes before guests enter the reception - I promise you WON’T regret it!

Are you planning to do a room reveal? Let me know in the comments below!

Photos:
Design:
Rentals:
Floral:
Lighting & DJ:

09/02/2024

Don’t forget to discuss these 3 things with your bartender and/or caterer!

BUT FIRST - SAVE this post so you remember to come back to it later!

1️⃣ Who is providing ice?

Ice is SO often forgotten in the shuffle of wedding planning, but it’s a HUGE deal! Make sure you know who is on the hook for providing ice and if at all possible, leave it to your vendors! Seriously, you don’t want to be hauling 300-500 pounds of ice on your wedding day. The money saved is SO not worth the hassle!

2️⃣ Will there be a self-serve beverage station set up throughout the event?

When your guests arrive to your wedding, you want to give them the option to have at least water while they wait for the ceremony to begin, ESPECIALLY if it’s hot (I’m looking at you, summer couples 👀). I typically also recommend that there be a beverage station set up in the cocktail hour area so that your guests who aren’t drinking alcohol won’t clog up the bar line just to get a glass of water!

3️⃣ Who is providing the glassware and/or disposable cups for the bar and beverage stations? If you plan on using real glassware at the bar, you’ll need to consult with your bartenders for their recommendations on glassware quantities. Make sure you know who is placing this order; your bartender might even have some specialty glassware available for you to rent! If your caterer is handling the place setting rentals, you might be able to ask them to add on glassware for the bar! Similarly, you’ll want to confirm who is providing the disposable cups for the beverage stations so that you know to purchase them in the event that it is your responsibility.

Cheers!🥂🍻

Photography: .co
Design:
Videography: .co Mobile Bar, Canoe Rental, & Ceremony Arbor:
Venue:  Dress:
Florals:
Lounge & Es**rt Wall:  Acrylic Signage + Drink Charms:  Tables, Chairs & Glassware:  Invitation Suite & Menu:  Cake:  Hair and Makeup Artist:
Model:  Model:

07/02/2024

NEW WEBSITE AND BRANDING ARE OFFICIALLY LIVE!!!

Same me, but ✨E L E V A T E D✨

When I launched in 2022, I did so with a DIY logo & colors that I loved at the time. While it was great to get AB Event Company off the ground, I’ve felt a disconnect between my branding and who I am / what I actually provide for quite some time.

HUGE shoutout to , who helped me craft a brand identity that is so much more aligned with the services I provide and where I want to go.

I initially planned on doing basic updates to my website, but after digging in I realized it needed a full overhaul to reflect my personality and dreams for this business. I’m so proud of how it came together and the vibes it’s embodying. It feels modern and editorial, but also true to who I am and what I do.

I specialize in crafting unique and unforgettable wedding experiences for modern couples, bringing transparency, humor and expertise to the wedding planning process.

Give it a look and let me know what you think!

ON & UP 💫

XOXO, Ali 🤍

31/01/2024

These black & whites needed a forever spot on my feed!

There’s just something so timeless about a black & white photo🖤🤍

VENDORS:
Planning & Design:
Venue:
Photography:
Videography:
Floral:
DJ:
Rentals:
HMU:
Catering:
Draping:
Linens:
Vintage Car:
Heaters:
Shuttle:

05/01/2024

Design ➡️ Final Product

With Kayla being super involved on and , I just KNEW we had to incorporate books into their wedding design! We decided on an es**rt wall, labeling each “book” with the guest names and table number. We carefully selected a few shades of mauve that fit the vibe to add depth and variety to the wall.

We ended up quite a bit bigger than 6’x5’ but I’m honestly OBSESSED with the final result and I don’t think I’ll ever get over watching the guests realize that their names were on the books!

How do you think the final result came together? Let me know in the comments below!

Photographer: .michelle.weddings
Planning, Design & Es**rt Wall:
Coordination:

**rtdisplay

18/12/2023

Naughty or nice list?

I think there might be a few folks getting coal in their stocking this year 🎅 🪨 🎄

Can you think of any you’d add? Tell me in the comments below and feel free to share ❤️💚

13/12/2023

We 🤍 a well-placed disco ball. There’s something just so fun about them and honestly, anything that contributes to a fun, party atmosphere gets a pass in my book.

Tell me in the comments below if you’re still here for this trend in 2024 or if you’re ready for it to fade away!

Photo .michelle.weddings
Planning, Design & Florals
Venue .828
Catering & Churros
Rentals
Table Top Rentals
DJ/Emcee
Photo Booth
Portable Restrooms
Beauty
Coordination

29/11/2023

Danielle & Brett were married on 10.21.23 at his childhood home amongst their closest family and friends.

Their day was full of so many unique touches from their dessert choice () to their piñata full of eye masks, candy and mini shots!

It was a pleasure to be a part of your love story, Danielle & Brett! Thank you for sharing your kind words 🫶🤍

Are you looking for a planner to help you bring YOUR unique wedding day to life? I have room for FOUR more 2024 couples and then my books will be CLOSED 2024! Head to my website (link in bio) to fill out my quick & easy inquiry form to learn more about how we can work together!

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VENDOR TEAM:

Coordination:
Floral:
Photography:
DJ:
Rentals:
Catering:
Grazing Table:
Bar:
Dessert:
Restroom Trailer:
Photo Booth: .rentals
Hair & Makeup:
Transportation:

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http://abeventco.com/

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