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Equipping small business owners with simple marketing solutions to master their social media, elevate their brand, and reclaim their time. ✨

• Strategy Optimization
• Content Creation
• Boutique Videography

by Jessica Armstrong

24/01/2025

This was such a fun project recently completed for Keul Electric LLC! It was amazing to get a firsthand look at their expertise throughout the transformation of the new AgriVision building in Lenox over the past year. 🎥

If you’ve been considering how a branding video could help tell your story or showcase your business, let’s chat! I’d love to work with you to create something that authentically connects with your audience and highlights what makes your business unique.

07/11/2024

𝗪𝐡𝐚𝐭 𝐁𝐫𝐚𝐧𝐝 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲 𝐑𝐞𝐚𝐥𝐥𝐲 𝐌𝐞𝐚𝐧𝐬 (𝐚𝐧𝐝 𝗪𝐡𝐲 𝐈𝐭 𝐌𝐚𝐭𝐭𝐞𝐫𝐬)⁣
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In my time studying and working in marketing, I’ve seen the term “brand strategy” get used in so many ways, oftentimes to the point of confusion. So, let’s cut through the noise... To me, brand strategy is more than just a buzzword—it’s the blueprint for how you’ll connect with your audience in a way that’s real, purposeful, and impactful! ⁣
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At its core, brand strategy answers these essential questions:⁣
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1. Who are we talking to?⁣
2. What do we want them to know?⁣
3. When should we engage?⁣
4. Where do we meet them?⁣
5. Why should they care?⁣
6. How will you help them succeed?
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These questions guide every part of your brand, from the content you create to the ways you interact with clients and customers. And the answers aren’t always simple, but they’re powerful. When you know who you’re reaching and how to resonate with them, your brand becomes more than a logo or tagline—it becomes a connection.⁣
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For Ascend + myself, formulating a brand strategy is about creating that clear, repeatable language that feels authentic to you and your business. It’s about showing up with purpose and using a strategy that isn’t just about growth, but about meaningful growth.⁣
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If you’re building your brand, ask yourself these questions—sometimes the simplest answers are the ones that unlock the most potential. 👏🏼

17/09/2024

Do your content pillars feel 𝘵𝘰𝘰 𝘨𝘦𝘯𝘦𝘳𝘪𝘤 for your brand? Content pillars are one of the final pieces in the larger puzzle of a comprehensive brand strategy. Start by defining your target audience, brand message, and value proposition to create content pillars that truly align with your goals.⁣
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✨ Want the full roadmap? My 𝐁𝐫𝐚𝐧𝐝 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲 𝐩𝐚𝐜𝐤𝐚𝐠𝐞 provides the tools to elevate your content, strengthen your brand, and reclaim your time with clarity!⁣
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➡️ Swipe to discover how to define your brand’s content pillars and see how they fit into a complete strategy.

06/09/2024

THE MAYNES

Abigail + Evan had the perfect summer Saturday for their wedding day! The love they have for each other and their family and friends was evident throughout every moment. It was so much fun to capture these memories, and I hope you enjoy their highlight film! ✨

VENUE | Deer Ridge at Lexington
PHOTOGRAPHER | Meant to Fly Photography
DJ | DJ ShifD {Dave Stutsman's - NOVA Productions, LLC}
FLORALS | The Purple Cow {Callista Wilkey}
CATERING | J Bruners Clarinda
CAKE | Amorcito Baked Goods & Sweet Treats
HAIR | R Beauty
MAKEUP | Beauty by Shawna {Shawna Peterson}

30/08/2024

Naturally, we tend to focus our content around our own brand, services, and offerings — but that’s the 𝘰𝘱𝘱𝘰𝘴𝘪𝘵𝘦 of what we should do. Shift your focus and strategy to 𝐩𝐨𝐬𝐢𝐭𝐢𝐨𝐧 𝐲𝐨𝐮𝐫 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐚𝐬 𝐭𝐡𝐞 𝐡𝐞𝐫𝐨 of your story, and your brand will have a powerful hook.

➡️ Swipe to learn how to implement this into your own content!
🌐 ascendmediaia.com

19/08/2024

𝐌𝐚𝐱𝐢𝐦𝐢𝐳𝐞 𝐘𝐨𝐮𝐫 𝐁𝐫𝐚𝐧𝐝'𝐬 𝐅𝐮𝐥𝐥 𝐏𝐨𝐭𝐞𝐧𝐭𝐢𝐚𝐥 ↓

Whether you’re an established business owner seeking a fresh approach or new to your industry and eager to get started with your marketing, Ascend Media is here to guide you every step of the way.

Here’s How:

✓ 𝐌𝐚𝐬𝐭𝐞𝐫 𝐘𝐨𝐮𝐫 𝐒𝐨𝐜𝐢𝐚𝐥 𝐌𝐞𝐝𝐢𝐚: Gain personalized strategies that simplify the complexities of social media, so you can cut through the noise and connect with your audience effectively and efficiently.

✓ 𝐄𝐥𝐞𝐯𝐚𝐭𝐞 𝐘𝐨𝐮𝐫 𝐁𝐫𝐚𝐧𝐝: From brand refreshes to new businesses, receive tailored content and branding solutions that connect with your target audience and showcase what sets your business apart.

✓ 𝐑𝐞𝐜𝐥𝐚𝐢𝐦 𝐘𝐨𝐮𝐫 𝐓𝐢𝐦𝐞: Custom-designed strategies and content plans are developed to align with your business goals, freeing you to focus on what you do best.

Every strategy, content plan, and branding video is created to align with your specific goals and vision—no cookie-cutter approaches, always personalized support to help you succeed.

Ready to take your brand to the next level? Let’s work together to create a strategy that puts you in the spotlight and helps your business thrive!

🌐 | https://ascendmediaia.com
📸 | Nicole Determan Photography

13/07/2024

A love story nine years in the making 🤎 What a joy and privilege it was to capture Darah + Carson's wedding day! I hope you enjoy their highlight film ✨

VENUE: Stanton Old Lumberyard Event Center 'OLY'S
PHOTOGRAPHER: Chrisana Ervin Photography
DJ: Chase with Chaos Productions DJ and Photo Booth Service
FLORALS: The Lasting Bloom
CAKE: Lexi Clark
HAIR: Elisha Davison @ UpTown Styles | Kelle @ JoyField Salon
MAKEUP: Sophia’s Styles @ The Rustic Blonde
DRESS: Black Tie and White Satin
SUITS: Black Tie and White Satin
DECOR: Brenda Esaias
TRANSPORTATION: Frank O’Neil - Moonlight Express
JEWELRY: Olive & Piper

06/06/2024

The Campbells | June 1, 2024 | Stanton, IA

Last Saturday, we got to witness Carson + Darah's nine-year love story come to life as they became husband and wife! It was the perfect day filled with love, laughter, and the best family and friends 🫶🏼

Stay tuned for their full highlight film coming soon! ✨

VENUE: Stanton Old Lumberyard Event Center 'OLY'
PHOTOGRAPHER: Chrisana Ervin Photography
DJ: Chase with Chaos Productions DJ and Photo Booth Service
FLORALS: The Lasting Bloom
CAKE: Lexi Clark
HAIR: Elisha Davison @ UpTown Styles | Kelle @ JoyField Salon
MAKEUP: Sophia’s Styles @ The Rustic Blonde
DRESS: Black Tie and White Satin
SUITS: Black Tie and White Satin
DECOR: Brenda Esaias
TRANSPORTATION: Frank O’Neil - Moonlight Express
JEWELRY: Olive & Piper

05/06/2024

Ryann’s Dance Academy | Recital 2024 ~ Hallelujah ✨

It was an incredible honor to capture the magic of RDA’s recital weekend this spring! Witnessing the talent and dedication of both the students and staff over the two-day, three-recital performance was so inspiring. Thank you, Ryann Martin, for entrusting me with this extra special film!

12/04/2024

Thank you to the Lenox Area Chamber of Commerce for inviting me to be a guest speaker at their Quarterly Chamber Meeting yesterday. I had the opportunity to share about the impact of video on social media specifically for marketing small businesses, and it was such a treat getting to catch up with many old friends in my hometown!

08/04/2024

It may seem overwhelming to know where to start when developing or refining your social media strategy to work best for your business, but it doesn't have to be that way. Swipe through my top five tips to refine your social media strategy, so that you can create and share content with the confidence that it is going to reach the right people! 👏🏼
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Learn more on this week's blog post - ascendmediaia.com/blog/

01/04/2024

Welcome to a new month & fresh start! I don’t know about you, but there’s something extra motivating about a new month beginning on a Monday. ⁣
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Swipe to learn my top steps to maximize your content planning for April and head over to the new blog for more tangible tips you can implement right away! 💡⁣

ascendmediaia.com/blog/

11/03/2024

Our circadian rhythms aren't the only thing impacted by time change... even content performance can be affected. Because of the change in your audience's behavior (like staying out of the house longer in the evenings due to extended daylight hours), the most active times online for your audience are likely to change.
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Be sure to take note of how your content performs over the next few weeks. You may need to adjust the time of day that you're launching your posts! ⏰

31/12/2023

The Pattavinas | Saturday, December 2, 2023 | Clarinda, IA
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Clayton + Paige’s day took place on their land where their love story began over eight years ago. From their intimate outdoor ceremony complete with a first look down the aisle and a heartfelt branding ceremony, to their dance party that was rocking all night, their December wedding was nothing short of magical ✨

As family, being part of capturing your day was extra special. Thank you for choosing Ascend to create your wedding film, and I hope you enjoy your sneak peek!
⁣
Stayed tuned for their Ultimate Highlight Film coming soon.
⁣
Venue | Stanton Old Lumberyard Event Center 'OLY'
Photographer | Heart of Hoye Photography
DJ | Greg Brower
Florals | Design Originals
Catering + Cake | Cakes by Rayna
Bridemaid Hair | Ada Sickels with Wild Fire Salon
Bridal Hair + Makeup | Jessica Armstrong
Dress | Rhylan Lang
Suits | Weil's Clothing
Rentals | French Wedding Designs

07/11/2023

Don’t be afraid to add some humor into your marketing! Love getting to collaborate with local small businesses to build out their social media video content 👏🏼📱

06/10/2023

Life Update: I'm back in SWI, eager to help enhance your business and capture your special events!

📲ascendmediaia.com

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come along with me to film a recent wedding! 📸🍂 dates are already filling for ‘25-‘26 weddings + I can’t wait to capture each special moment 🤍

Maynes Wedding Highlight Film

THE MAYNES Abigail + Evan had the perfect summer Saturday for their wedding day! The love they have for each other and their family and friends was evident throughout every moment. It was so much fun to capture these memories, and I hope you enjoy their highlight film! ✨ VENUE | Deer Ridge at Lexington PHOTOGRAPHER | Meant to Fly Photography DJ | DJ ShifD {Dave Stutsman's - NOVA Productions, LLC} FLORALS | The Purple Cow {Callista Wilkey} CATERING | J Bruners Clarinda CAKE | Amorcito Baked Goods & Sweet Treats HAIR | R Beauty MAKEUP | Beauty by Shawna {Shawna Peterson}

❌ Avoid burnout — implement these 3 easy steps to simplify your content creation process 📱✔️

Campbell Wedding Highlight Film

A love story nine years in the making 🤎 What a joy and privilege it was to capture Darah + Carson's wedding day! I hope you enjoy their highlight film ✨ VENUE: Stanton Old Lumberyard Event Center 'OLY'S PHOTOGRAPHER: Chrisana Ervin Photography DJ: Chase with Chaos Productions DJ and Photo Booth Service FLORALS: The Lasting Bloom CAKE: Lexi Clark HAIR: Elisha Davison @ UpTown Styles | Kelle @ JoyField Salon MAKEUP: Sophia’s Styles @ The Rustic Blonde DRESS: Black Tie and White Satin SUITS: Black Tie and White Satin DECOR: Brenda Esaias TRANSPORTATION: Frank O’Neil - Moonlight Express JEWELRY: Olive & Piper

Campbell Wedding Sneak Peek

The Campbells | June 1, 2024 | Stanton, IA Last Saturday, we got to witness Carson + Darah's nine-year love story come to life as they became husband and wife! It was the perfect day filled with love, laughter, and the best family and friends 🫶🏼 Stay tuned for their full highlight film coming soon! ✨ VENUE: Stanton Old Lumberyard Event Center 'OLY' PHOTOGRAPHER: Chrisana Ervin Photography DJ: Chase with Chaos Productions DJ and Photo Booth Service FLORALS: The Lasting Bloom CAKE: Lexi Clark HAIR: Elisha Davison @ UpTown Styles | Kelle @ JoyField Salon MAKEUP: Sophia’s Styles @ The Rustic Blonde DRESS: Black Tie and White Satin SUITS: Black Tie and White Satin DECOR: Brenda Esaias TRANSPORTATION: Frank O’Neil - Moonlight Express JEWELRY: Olive & Piper

Ryann’s Dance Academy | Recital 2024 ~ Hallelujah ✨ It was an incredible honor to capture the magic of RDA’s recital weekend this spring! Witnessing the talent and dedication of both the students and staff over the two-day, three-recital performance was so inspiring. Thank you, Ryann Martin, for entrusting me with this extra special film!

Pattavina Sneak Peek

The Pattavinas | Saturday, December 2, 2023 | Clarinda, IA ⁣ Clayton + Paige’s day took place on their land where their love story began over eight years ago. From their intimate outdoor ceremony complete with a first look down the aisle and a heartfelt branding ceremony, to their dance party that was rocking all night, their December wedding was nothing short of magical ✨ As family, being part of capturing your day was extra special. Thank you for choosing Ascend to create your wedding film, and I hope you enjoy your sneak peek! ⁣ Stayed tuned for their Ultimate Highlight Film coming soon. ⁣ Venue | Stanton Old Lumberyard Event Center 'OLY' Photographer | Heart of Hoye Photography DJ | Greg Brower Florals | Design Originals Catering + Cake | Cakes by Rayna Bridemaid Hair | Ada Sickels with Wild Fire Salon Bridal Hair + Makeup | Jessica Armstrong Dress | Rhylan Lang Suits | Weil's Clothing Rentals | French Wedding Designs

Top Tips for Filming Content Using Your iPhone! 📲

Exciting Life Update: Back in SWI and Ready to Capture Your Story!

Life Update: I'm back in SWI, eager to help enhance your business and capture your special events! 📲ascendmediaia.com

Naeve Wedding | Sneak Peek

The Naeves | Saturday, August 19, 2023 | Humboldt, IA⁣ ⁣ Spencer + Emma’s day was filled with love and a whole lot of fun. Thank you for choosing Ascend to capture your wedding film!⁣ ⁣ Check out their sneak peek and stay tuned for their full film coming soon ✨⁣ ⁣ CHURCH: Zion Lutheran Church PHOTOGRAPHER: Alison Wilson Photography DJ: Tyler Mortvedt - TyTunes⁣ CATERING: Olde Bostons Restaurant and Pub⁣ CAKE: Larita's Cakes N More HAIR: The HairLoft ⁣ MAKEUP: Jada - Med Spa Express DRESS: Schaffer's SUITS: Halberstadt's Men's Clothiers TRANSPORTATION: Bus Guys LLC JEWELRY: Jared The Galleria Of Jewelry

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