07/11/2024
๐ช๐ก๐๐ญ ๐๐ซ๐๐ง๐ ๐๐ญ๐ซ๐๐ญ๐๐ ๐ฒ ๐๐๐๐ฅ๐ฅ๐ฒ ๐๐๐๐ง๐ฌ (๐๐ง๐ ๐ช๐ก๐ฒ ๐๐ญ ๐๐๐ญ๐ญ๐๐ซ๐ฌ)โฃ
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In my time studying and working in marketing, Iโve seen the term โbrand strategyโ get used in so many ways, oftentimes to the point of confusion. So, letโs cut through the noise... To me, brand strategy is more than just a buzzwordโitโs the blueprint for how youโll connect with your audience in a way thatโs real, purposeful, and impactful! โฃ
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At its core, brand strategy answers these essential questions:โฃ
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1. Who are we talking to?โฃ
2. What do we want them to know?โฃ
3. When should we engage?โฃ
4. Where do we meet them?โฃ
5. Why should they care?โฃ
6. How will you help them succeed?
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These questions guide every part of your brand, from the content you create to the ways you interact with clients and customers. And the answers arenโt always simple, but theyโre powerful. When you know who youโre reaching and how to resonate with them, your brand becomes more than a logo or taglineโit becomes a connection.โฃ
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For Ascend + myself, formulating a brand strategy is about creating that clear, repeatable language that feels authentic to you and your business. Itโs about showing up with purpose and using a strategy that isnโt just about growth, but about meaningful growth.โฃ
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If youโre building your brand, ask yourself these questionsโsometimes the simplest answers are the ones that unlock the most potential. ๐๐ผ
