09/01/2023
Our first Marketing workshop with our where she told us her story and how she started in this world...📑📈💹
When a new brand appears on the market, it immediately faces an avalanche of competitors and the best way to differentiate itself from the rest is to consolidate a brand image. Brand image plays a fundamental role in defining which brands can best survive and achieve success. And it is their attributes that positively satisfy customers.
Table of contents
What is brand image?
What are its advantages?
Importance of branding
Certified training
What is brand image?
Brand image is the perception that consumers have of a company or business. It is made up of a set of tangible and intangible elements that the public can see in terms of what the firm wishes to transmit. These elements must be in accordance with the values, feelings and emotions that characterise it, such as the logo, the design, the contents and the corporate colours.
Likewise, brand image goes beyond the logo that identifies a company and is extremely important for any business. When a consumer buys a product or service, they are not only buying something, they are also buying what a brand can provide. Therefore, it is necessary to highlight in the brand design what you really want to show.
