I.M. Exclusive Events LLC

09/12/2022

The smiles...the heart...the giving...

This is why we love our job!!

If you need event or branding photography contact Jacy Jo Photography!!

26/11/2022

So many great small businesses in our area! Support these local businesses today and every day.

What are your favorite small businesses to shop at?

25/11/2022

What deals are you after today?

24/11/2022

What are you Thankful for today?

24/11/2022

💙💙💙 TR4 Heart & Soul's annual fundraiser - the
Blue Jean & Black Tie Affair

22/11/2022

What a great event we were blessed to plan and manage. Thank you TR 4 Heart and Soul for trusting us with your big night! What an incredible group of attendees at this years Blue Jean & Black Tie Affair!

The key to success is having an event vision, setting lofty goals, and planning the event to meet those goals!!

22/11/2022

We love planning events and even more, we love giving back!! Hours of planning and it all came together! A very successful event for TR 4 Heart and Soul's annual fundraising gala - the Blue Jean & Black Tie Affair.

👇👇🎤🎼🎼🎼👇👇

If you are looking for live music, check out Tiffany & Kellee! They were amazing!

If you're looking for a DJ go with Remmick Productions!!! Patrick not only kept the dance floor hopping all night, but he also went out of his way to help with microphone issues for the emcee, supported Tiffany & Kellee with sound and so much more!

11/11/2022

21/10/2022

What are your weekend plans?

18/10/2022

TUESDAY TIPS!!!

STEP 9 - Work with marketing on a promotional plan.

Successful events have a marketing and promotion plan to build excitement. If you have a marketing team - work closely with them as they develop this plan.

If you don't have a marketing team, there are many different ways to go about marketing your event – from social media and blogging to online advertising and even billboards – whatever you do choose, each tactic should be a strategic element of your marketing plan.

Components of an event marketing plan:
✅Goals and Objectives - develop specific marketing goals and objectives. It's a way to ensure every effort is working towards measurable results.

✅Tactics - This is what you will use to achieve your goals. This includes everything you will be using such as online advertisements, video marketing, social media, email marketing, public relations, etc. Understand your audience when deciding your tactic.

✅Timeline and Cadence - Start building a marketing timeline.

One more step!! See you next week to cover the last topic in our 10 Steps - Determine Your Measurement!!

11/10/2022

TUESDAY TIPS!!!

STEP 8 - Identify Tech Tools

💾Start by identifying your technology needs.
Use of technology will streamline your attendees experience from start to finish.

Ways to use technology:
✅Registration and Ticketing - use of online platforms helps promote event early and more seamless for attendees.

✅Productivity Technology - Events are complex, but project management software helps to alleviate some of the stress.

✅Mobile Apps - 83% of event organizers use an event app. Streamline your communications and enhance the attendee experience with an event app.

✅Live Streaming or Recording - Hybrid events are here to stay! This is a great way to connect and extend the reach of your event. Recording sessions can extend your event’s reach and be later used for advertising, training, etc.

✅Engagement Tools - Technology is changing the way audiences expect to be engaged and events are always evolving to meet those expectations. Think about incorporating onsite technologies to encourage attendees' involvement in the event.

Remember this will all have a cost that could impact your budget!

Only two steps left - next Tuesday we will discuss Marketing & Promotional Plans!

04/10/2022

TUESDAY TIPS!!!

STEP 7 - Lock in Sponsors, Entertainment, and Speakers.

If you’re planning an event, you might want to get others involved to offset costs. Speakers are a way to add value for your attendees and sponsors (exhibitors) are a way to offset costs.

Speakers:
Look at your agenda, determine how much time you have allotted for speakers. From there determine number of speakers you need to book. When you book a speaker, ensure you have clarity of the FULL cost (airline, hotel, per diem, etc.).

🔷Once your speakers are identified maintain an open line of communication (from booking to day of event). Ensure your agreement with the speaker clearly outlines necessary information like presentation expectations, content deadlines, available technology onsite, and compensation. Be clear about your expectations upfront!

Sponsors
Build a list of sponsors you want to participate in your event. Ensure every potential sponsor brings value to your attendees. Create sponsorship packages that offer varying levels of cost and benefit. Another common way to bring in sponsors is with an exhibitor package.

Next Tuesday - Identify Tech Tools!!!

27/09/2022

TUESDAY TIPS!!!

STEP 6: Plan the Program

Set your agenda as early as possible!

🔷Will you have a keynote speaker?
🔷Will there be an extra day or evening planned just for your VIP/sponsors?
🔷Will there one option for workshops and talks, or do attendees have the choice between multiple sessions at a given time?

Make sure to have your goals and objectives in

Your attendees want to know what to expect, so have the basic framework confirmed as early as possible.

Other Considerations
👉If your event is a full day or multiple day event, you should also think about planning:
✅Food and Beverage. Will you be providing lunch or snacks?
✅Social hour (if an actual hour or call it something else like a "social")
✅Networking opportunities, ice breaker
✅Entertainment.
✅Will the event conclude with a celebration or party?

Next up - Confirm sponsors, entertainment, and speakers. See you next Tuesday!

21/09/2022

Helping you and your business succeed makes us HAPPY!

20/09/2022

TUESDAY TIPS!!!!

Halfway through our 10 steps with STEP 5 - Develop Event Branding!

Your event's brand sets the tone, from the event name and theme to the event website design and on-site look and feel. A strong event brand provides a vision and helps to steer the direction of your event.

😃Fun Fact: 60% of US millennials expect consistent experiences when dealing with brands online, in person, or by phone.

When choosing your event branding an event brand should reflect your organization’s brand AND have a brand of its own.

Event branding typically includes:
✅ Event name - your event’s name is the first thing attendees will see - you want it to reflect your vision for the event.

✅Theme. A theme will tie the event together.

✅Logo, colors, typography. Consistency across all marketing touchpoints is a must! On-site decor, email, signage, and more. All these things should come together to support the story you are telling.

With these branding elements solidified, use them across all platforms.

If you have a marketing team - use them!!!

See you next week when we discuss Plan Your Program!

16/09/2022

13/09/2022

TUESDAY TIPS!!!

STEP 4 - Select Date & Location

Choosing your location and date for your event will shape the rest of your project plan. Start researching venues as early as possible looking at proposed timeframes established in your scope. Depending on your location, venues are in demand and not readily available without advance planning.

As you start communicating with various venues, ask as many questions as possible to ensure it’s a good fit. Key things to think about:
✅Budget
✅Venue aesthetics (think of your theme)
✅ Location (is it central, easy for transportation?)
✅Other facilities/amenities (hotel rooms, kitchen, bar, restaurant, secondary meeting space, enough restrooms, Wi-Fi, etc.)
✅On-site staff (do they come with venue cost or will you have to pay extra for staff?).

🗒🖊Note: Don’t be afraid to negotiate your rates. Other commonly negotiated items are: free WiFi, AV, or parking.

Next week we are going to look at Event Branding!

12/09/2022

Planning is more than just a plan! It is critical to have multiple plans for multiple scenarios of what can go wrong! Over planning is never a waste of time!

Doing this will ensure a seamless flow of your event.

08/09/2022

Quick tips...

07/09/2022

Why hire someone to plan your next event or conference?

06/09/2022

TUESDAY TIPS!!!

STEP 3 - Build Your Team

The size of the event will determine how large your team is. Aside from co-workers assigned to work with you, or friends who volunteer, don't forget other team members that are often overlooked.
✅Marketing Team
✅IT - technology is key to most successful events
✅If another department controls the 💲💲they will need a team member
✅ Communications Team
✅ Any other department that may be involved in this event.

Now that your team is in place, ensure you are organized and managing this team. Start with a project plan. A project plan is more than just a to-do list. It’s a detailed breakdown of every single action item that identifies owners, dependencies, due dates, and completion status. You should be able to justify every action item by mapping it to your top-level event goals.

Check back next Tuesday when we discuss Selecting Date & Location.

06/09/2022

Know your audience - know your employees - know who you are targeting with your branding...

02/09/2022

Our favorite outdoor activities!!!

What is your favorite outdoor activity??

31/08/2022

✨✨A key to success when planning any event is knowing your audience!!