The Storyteller Agency. Co

28/07/2024

At The Storyteller Agency, we are more than PR. We are your partners in bringing visions to life through the art of true storytelling.

We don’t just promote brands; we create narratives that resonate, inspire, and connect. Together, let’s craft stories that leave a lasting impact.

Visit the new website for more

https://thestorytelleragency.co

We Elevate YourVision Into Voice! It’s More than PR. We are your partner in bringing visions to life through the art of true storytelling. BOOK A CONSULT How We Work With our expertise in the media landscape, we excel at crafting compelling narratives that deeply resonate with target audiences. We...

06/08/2023

📚🌟 Storytelling at Its Finest! 🌟📚 We are thrilled to share our incredible journey with , crafting a captivating tale that brought their rum and Marianna's vegan pairing to life! 🥃🍹🌱

🏰🌿 Unveiling the magic behind Worthy Park Estate's extraordinary rum and Marianna's delectable vegan delights, we aimed to create a narrative that would tantalize your taste buds and warm your hearts! ❤️🇯🇲

📖 From we started crafting this story, we knew we were in for a culinary adventure like no other! 's passion for creating mouthwatering vegan dishes and Worthy Park Estate's rich heritage of crafting premium rums provided the perfect canvas for our creative expressions. 😋🍴

🎉 And the result? A tale of flavours coming together in perfect harmony, an unforgettable symphony of tastes and aromas that delighted all senses! 🍽️🎶

🔗 Read the enchanting story of Marianna's meets Worthy Park Estate's Rum & Delicious Vegan Pairing in the Jamaica Gleaner article linked below! ⬇️

📰 https://jamaica-gleaner.com/article/food/20230803/mariannas-meets-worthy-park-estates-rum-delicious-vegan-pairing

🙌🥂 We extend our heartfelt gratitude to and Marianna for entrusting us with the activation, including social media live blogging! 💚🌱

📣 Join us as we embark on more exciting adventures. National Rum Day is around the corner ! 🇯🇲🌟
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11/07/2023

As an event planner, I've had the privilege of organizing numerous gatherings, but there's something truly magical about small and intimate events. Today, I want to share the major keys 🔑 *in my voice* to make these occasions unforgettable! 🌸🎉

🔐 Personalization: Create an experience that feels tailor-made for each attendee. Please pay attention to details, from the decor to the activities, ensuring they reflect your guests' unique interests and preferences. The more personalized the event, the more memorable 🌷🎨

🔐 Thoughtful Networking Opportunities: Foster meaningful connections by designing opportunities for genuine interactions. Incorporate icebreaker activities, collaborative sessions, and discussions that encourage attendees to connect on a deeper level. Remember, it's not just about exchanging business cards; it's about forging lasting connections! 🤝💼

🔐 Engaging Atmosphere: Create an ambience that captivates and engages attendees when they enter the door. Carefully select lighting, music, and decor that sets the mood and aligns with the event's purpose. A well-crafted atmosphere can set the stage for memorable experiences! ✨🎵

🔐 Culinary Delights: They say the way to someone's heart is through their stomach, which holds true for events too! Curate a menu tantalising taste buds, offering a range of delectable options. Whether it's gourmet bites or signature cocktails, let the culinary experience be a highlight of the event! 🍽️🍸

🔐 Exclusivity: Keep the guest list intentionally small to create an exclusive and intimate environment. This allows for deeper connections, meaningful conversations, and camaraderie. Remember, quality over quantity! 🌟🤗

🔐 Surprise & Delight: Incorporate unexpected moments of surprise and delight throughout the event. From personalized welcome gifts to interactive experiences, these little touches add a layer of joy and leave a lasting impression. Let their experience be filled with surprises! 🎁🎉

🔑 Unlock the potential of small intimate events and watch the magic unfold! 🔐✨

30/05/2023

We've all heard the saying that a picture is worth a thousand words. But did you know that visuals can significantly influence the results of your public relations initiatives? When it comes to effective PR, visuals should never be an afterthought.

According to a study by PR Newswire, press releases that include photos attract nearly twice as many views compared to text-only releases. That's not all: Articles with images receive staggering 94% more views. Readers form a connection with images in just 13 milliseconds. Our brains process images a whopping 60,000 times faster than text.

Surprisingly, many clients tend to underestimate the significance of compelling visuals. Remember, your story becomes richer when accompanied by the right visuals that bring it to life.

And here's a valuable tip: Use your own photos instead of stock images whenever possible. If your budget permits, consider hiring a professional photographer to capture captivating visuals. Alternatively, invite media professionals to cover your events, allowing them to capture their own photos when it aligns with your goals.

25/05/2023

This is an Alison Moss-Solomon appreciation post!

As Throwback Thursday brings back memories of the Magnum Kings and Queens competition, our chief looks back with immense gratitude and love for Alison Moss-Solomon advisor of . Without her, what you know as The Storyteller Agency wouldn't be the same.

Ali's journey as a publicist in her own right helped her build a glowing reputation in Jamaica for marketing and communications. She grew to the ranks of the Campari Group and become PR Brand Manager for their portfolio.

Today, her belief in her friend's talent, advocacy, and willingness to guide and uplift have impacted the growth of the agency.

Thank you to the mentor, sister, and advocate who has been a constant presence in our chief's life since the age of 11. The world is a better place with friends like you, Ali.

22/05/2023

With a clear plan in place, Steve felt confident and excited to launch his PR campaign. And sure enough, the tactic he chose worked wonders for his boss' business. Sales increased, brand awareness grew, and his boss's business was on its way to success.

The moral of the story? Be like Steve.
❤️

22/05/2023

But despite all the options, Steve still felt unsure about which tactic to choose. He didn't want to waste time or money on something that wouldn't work.

So we took a look at Steve's business goals and target audience. Then we brainstormed and researched until we found the perfect PR tactic that aligned with Steve's vision and would resonate with the company's audience.

22/05/2023

Storytime! Once upon a time, there was a marketing and communications manager of a big company named Steve. He had recently been tasked to launch a new product and was excited to share his story with the world. But, Steve felt lost. He didn't know where to start or what to do.

So, Steve decided to seek our help. Together, we discussed the best PR tactics to use. We talked about everything from social media to influencer partnerships to press releases.

Before we tell you more which PR tactic would you choose?

19/05/2023

Hey Storytellers! Here's your PR Tip for the week.

Did you know that your personal brand can have a significant impact on your career? 🤔 Your personal brand represents who you are, what you stand for, and how you present yourself to the world. It's a powerful tool that can shape perceptions and open doors of opportunity.

🔑 Think about it, your personal brand is often the first impression others have of you. It can influence how colleagues, clients, and employers perceive your credibility, expertise, and professionalism. So how are you showing up online or in life? 👀

💪 A strong personal brand built on authenticity, integrity, and consistent delivery can earn trust and establish a positive reputation. 🌟

🌐 In today's digital age, your online presence is a critical component of your personal brand. Ensure your social media profiles, website, and professional platforms showcase your expertise and align with your desired career trajectory. But it's more than just online, how are you showing up in the world?📲

A compelling personal brand can unlock new career opportunities. It can position you as an industry expert, increase your visibility, and attract attention from potential employers or clients. Your brand can set you apart from the competition and open doors to exciting career advancements. 🚪

✨ You need to take control of your personal brand narrative. Be intentional about how you present yourself, both online and offline. Highlight your unique strengths, skills, and accomplishments to showcase your value.💪

💬 If you're a top executive you may need help. Our partners have created a personal branding package that will help you level up! ✨

18/05/2023

It's Throwback Thursday! And today we want to acknowledge meeting singer and owner Luddy Samms, at the Chairman's Dinner for the inaugural Island Music Conference 🌟

🎶 A renowned member of "The Drifters" vocal group, Luddy Samms has left an indelible mark on the music industry. For over 20 years, he mesmerized audiences as part of the Treadwell Organization, sharing the stage with luminaries such as Ben E King, Bill Fredericks, and Johnny Moore. 🎶

🌟 While primarily performing in the UK, Luddy Samms made his return to Jamaica, where he has been thrilling crowds and creating magic at his acclaimed bar, aptly named "The Drifters" Bar, which has now become the number-one spot in Negril!

As a PR agency focused on hospitality and lifestyle brands, we love highlighting great spots around the island and great men like Luddy Samms.🍹

17/05/2023

Today on May 17, we join the movement to celebrate Turn Beauty Inside Out Day, a powerful protest against the distorted ideals of beauty perpetuated by the media. As a response to "People" magazine's list of the '50 Most Beautiful People,' "New Moon" magazine introduced this meaningful day to emphasize the importance of inner beauty over external appearances. 🌟

As a PR agency that works with lifestyle and beauty brands, we want to empower women and young girls to embrace the concept of beauty that stems from within. It's time to challenge societal norms and redefine beauty based on kindness, empathy, and the positive impact we create in the world. 🌱

Let's inspire change, uplift one another, and champion the message that beauty is so much more than skin deep. Together, we can create a world where every individual's true beauty shines brightly from within. 🌼

08/05/2023

The year was 2019 and I had just started my own business. It was a dream come true, but it definitely wasn't easy. 💰💼 I faced countless challenges along the way, from trying to do everything myself to working for less than market value and everything in between. There were times when I felt like giving up, but 🙏 I reminded myself why I started in the first place and kept pushing forward. By staying 🔍 focused, 🤝 networking with other entrepreneurs, and constantly 📚 learning and adapting, I was able to overcome those obstacles and turn my business into a 💥 success. Remember, every journey has its ups and downs, but the key is to keep moving forward!

So tell me, what are your biggest struggles when it comes to developing and executing successful marketing and PR strategies? 🤝 Is it identifying the right target audience, creating engaging content, measuring ROI, or something else? 🙏 Share your thoughts and let's tackle these challenges together!

05/05/2023

Most people think Public Relations is a glamorous job. You're hanging with celebrities, writing articles and taking cool pics. But in PR, the real work is building good relationships with the media. It's the secret weapon in the toolkit. 😍

You get to chat with reporters, create viral campaigns, and have your finger on the pulse of all things trending. ☝

By cultivating positive relationships with journalists and media outlets, you can secure valuable coverage for your business and reach a wider audience. Media relations can also help you manage and mitigate negative publicity, making it a crucial aspect of any successful public relations strategy. Don't underestimate the power of a well-crafted pitch and a strong network of media contacts!

It's not just about schmoozing with journalists and reporters (although that can be pretty cool 😎 ). It's also about understanding their needs, creating compelling stories, and ensuring your clients get the attention they deserve.

Working in public relations is like being a superhero 🤸‍♂️ - you get to save the day by creating buzz and excitement around your client's brand. And media relations is like your cape - it helps you soar to new heights and showcase your client's unique story to the world. 🌍

02/05/2023

Sofia Richie, a name that has long been synonymous with effortless style and beauty, has solidified her position as the new “it” girl of Hollywood. Her recent wedding to music executive Elliot Grainge has captured the attention of fans and industry insiders alike and cemented her status as a rising star in the entertainment world.

The couple’s wedding was a study in understated elegance, with Sofia radiating beauty and poise in a designer Chanel wedding gown. Her ability to effortlessly blend traditional glamour with a modern edge is a testament to her unique sense of style and has garnered the admiration of fashion enthusiasts worldwide.

Sofia Richie’s recent posts on TikTok showcasing her “Get Ready With Me” routines in real-time have been generating buzz and excitement among fans. While it’s impossible to know for sure what her PR agent’s intentions are, it’s clear that the strategy is working.

By allowing fans an intimate glimpse into her getting dressed throughout the wedding weekend, Sophia is building a deeper connection with her audience and humanizing herself in a way that feels relatable and authentic. This type of engagement can help to increase her likability and build a stronger, more loyal fanbase.

Furthermore, the real-time aspect of her TikTok posts gives fans a sense of exclusivity and immediacy, as if they are experiencing the moments with Sofia in real time. This type of engagement is highly sought after in today’s fast-paced digital landscape and is a testament to Sofia’s ability to stay ahead of the curve when it comes to social media trends.

In the end, whether or not this is a calculated move on the part of Sofia’s PR team is irrelevant, as it’s clear that the strategy is resonating with fans and contributing to her growing popularity. Sofia’s ability to connect with her audience in a genuine and relatable way is a testament to her innate talent and likability and bodes well for her future success in the entertainment industry.

01/05/2023

The renowned Lester's Bar at Half Moon Resort in Montego Bay has announced the launch of an ultra-limited edition, Half Moon-exclusive Worthy Park Estate Special Barrels Series. The new expression, available at the bar for the past year, is the result of a creative collaboration between Half Moon and Worthy Park Estate, home of one of the island's oldest sugar and rum producers.

Crafted with entirely local ingredients and distilled using the artisanal pot method, the Special Barrel series was aged in an American white oak ex-bourbon cask, resulting in rich and complex flavours that include cardamom, oak, kumquat, and mango, with just a whiff of leather and spices. The label uses the same artwork from Michael Lester's mural Junkanoo that hangs on the wall at Half Moon.

"We bottled a single cask, and we were able to bottle just under 400 bottles," said Alexander Kong, commercial manager at Worthy Park. "We were very excited that Half Moon wanted to collaborate with us on that bottling. We've grown quite a strong partnership with them over the past couple of years and want to replicate that in more hotels across the island."
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01/05/2023

The Miami-based carnival band returned to paradise on Carnival Sunday and from their partnership offered rum enthusiasts two unforgettable premium experiences.

With both brands combined, the GenXS Carnival and Worthy Park carnival experience culminated with Worthy Park and RumBar brands for Immortals J’Ouvert, Road March (Carnival Day), Ocean XS, XS Sunset, spanning two days of las’ lap activities.
See more on
https://jamaica.loopnews.com/content/first-fete-sweetest-genxs-jamaica
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30/04/2023

Tune into Jamaica's top morning show Smile Jamaica - TVJ this Tuesday, May 2nd at 8am to watch an interview with to talk about their benefit concert for and the Immaculate Conception High School's orchestra.

As a quartet, they have a proud record of conducting free classical music workshops for students in underserved communities. While in Jamaica they are conducting a series of workshops with the Immaculate Conception High School Orchestra in keeping with their ethos of contributing to the development of young musicians.

16/03/2023

Thrilled to announce the successful launch of the first-ever Bartender Week in Jamaica, a celebration of the art and craft of mixology, and we're honoured to have been a part of it as a luxury public relations professional agency that works in the food and beverage industry.

It was an incredible opportunity to work alongside some of the most talented bartenders in the world and showcase their creativity and innovation to a global audience. From organizing media events to coordinating brand partnerships, every step of the launch was executed with precision and excellence.

We understand the importance of creating authentic connections and experiences that resonate with the target audience. We're proud of Bartender Week's impact and look forward to continuing to elevate the food and beverage industry through innovative and strategic PR initiatives. I'm grateful to the team!

14/11/2022

Establishing a culture of CSR is important, and public relations plays a critical role in establishing a brand's trustworthiness. The relationship between PR and CSR is essential — companies must communicate the tangible steps they're taking that reflect their ethical foundation and beliefs.

It’s also important for us as an agile PR and marketing agency to do the same by setting an example.

From time to time we take on passion projects and a few months ago we helped WARE collective get some coverage for their Heroes Day initiative.

"The process was seamless and easy, and above all fun yet informative about our heritage event in St. Bess, Oct. 15th, 2022. The event turned out to be a great experience for all who attended. Thanks so much for helping us spread the word."- Carol Campbell, Director of WARE Collective.

22/08/2022

When done correctly, a press tour can be a unique opportunity to leverage situations, locations and personal interactions to gain both short- and long-term gains in the form of extensive coverage and established relationships. The success of the press tour is reliant on not only the media outreach/briefings secured but the championing of logistics. Every step must be well thought out and planned as well as strategic, emphasizing efficiency and upholding professionalism.
Client:

28/04/2022

Charles Ross of Sterling Asset Management ( )on TVJ News ( )discusses being in business for over twenty years! Click the link in our bio to watch ✨

20/04/2022

Congratulations to who officially launches her rum-centric bar today 4/20! 🌱

13/04/2022

Minister Williams is a Member of Parliament for the constituency of St. Andrew Eastern. of and invited Minister Fayval Williams to bless the new spot.

Minister Williams is Member of Parliament for the constituency of St. Andrew Eastern.

12/04/2022

Charela Inn is featured on XONecole, one of the leading online platforms for Black American women https://www.xonecole.com/i-got-my-life-after-trying-a-french-resort-in-jamaica/?rebelltitem=1&fbclid=IwAR3EnxpZHdml404qONKCPEalayi6vyCkkOSBZGrbn8dTs6iXx6pM2M2Sink

Their Le Vendome Restaurant, adds a special draw to the actual hotel and many people come, via reservation, just to dine when in town. When you sit down to eat, no matter what time of day, you’ll have a white napkin laid on your lap, water is offered, and the staff caters to you with kindness and,...

10/04/2022

‘s informative and thought-provoking interview with on her YouTube channel now.

As they celebrate their 20th anniversary , Mr Ross discusses plans for the future and how far they’ve come in the last two decades.

09/04/2022

Experiential marketing is where you create a direct relationship with the consumer, because brands are looking for more integrated solutions with measureable impact. A clever mix of storytelling, engaging content, media and technology is what our clients want.
It is the building of this bond that has always been central to PR, but experiential has moved the goal posts from simply telling a consumer about a product or feature, to letting them experience it first hand. At the Jamaica Coffee Fest we bridged the gap for the consumer, allowing them to taste, touch and smell first hand.

09/04/2022

PR is a strategic tool, which means it has many, long-term layers. You have to build a story on a story on a story. This kind of change takes time.

Organizing events for media contacts is a great way to build essential media relationships. By being able to see, touch, smell, and hear your brand, it comes alive in the minds of journalists. An evocative brand experience is a sticky one- and will increase your chances of being remembered with a smile.

Here are the highlights of the recent press launch for

30/03/2022

To know her was to love her. gave our chief her first shot at creating content for years ago.

She was vivacious, fun, honest and had the most wonderful spirit. She fought cancer five times and that in itself is something to be proud of. She taught us how to live good by introducing us to plant based meals for the first time. She will be forever in our hearts. RIP and condolences to

25/03/2022

It was a Sterling event last Thursday night on the beautiful lawns of the .

Our client, , hosted its first customer appreciation dinner in two years since the pandemic, recognizing the continued dedication of its investors, customers and staff.

Fun fact: In 2021, the financial giant pulled in its largest annual profit, exceeding US $400million.

What are your investment intentions? You can learn the secrets to successful investing and making big waves!

Check them out.

10/03/2022

Congratulations on a fabulous piece ! 🥂
features
In recent years, is once again growing in popularity after decades of sugar-phobia and artificial sweeteners. For mixologists, sugarcane's grassy top notes and mineral, faintly molasses finish of the liquid adds a pleasing complexity to cocktails, especially those containing another cane product: rum.

Read more : https://www.saveur.com/food/sugarcane-tropics?amp ⁠
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📸: .xiao⁠
food styling: ⁠
prop styling: