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Hiraya Productions Hiraya Productions is composed of third-year tourism students from the UP Asian Institute of Tourism who are currently taking Tour 126: Events Management.

๐Ÿญ๐Ÿญ๐Ÿฐ ๐—”๐—ง๐—ง๐—˜๐—ก๐——๐—˜๐—˜๐—ฆ. ๐Ÿฐ ๐—ฃ๐—”๐—ก๐—˜๐—Ÿ๐—œ๐—ฆ๐—ง๐—ฆ. ๐Ÿญ ๐—˜๐—ฉ๐—˜๐—ก๐—ง.๐—œ๐—ฆ๐—”๐—ก๐—š ๐— ๐—”๐—Ÿ๐—”๐—ž๐—œ๐—ก๐—š ๐—ฃ๐—”๐—ฆ๐—”๐—ฆ๐—”๐—Ÿ๐—”๐— ๐—”๐—ง!Sa pakikilahok at pagtindig para sa katotohanan sa larang...
06/06/2022

๐Ÿญ๐Ÿญ๐Ÿฐ ๐—”๐—ง๐—ง๐—˜๐—ก๐——๐—˜๐—˜๐—ฆ. ๐Ÿฐ ๐—ฃ๐—”๐—ก๐—˜๐—Ÿ๐—œ๐—ฆ๐—ง๐—ฆ. ๐Ÿญ ๐—˜๐—ฉ๐—˜๐—ก๐—ง.

๐—œ๐—ฆ๐—”๐—ก๐—š ๐— ๐—”๐—Ÿ๐—”๐—ž๐—œ๐—ก๐—š ๐—ฃ๐—”๐—ฆ๐—”๐—ฆ๐—”๐—Ÿ๐—”๐— ๐—”๐—ง!

Sa pakikilahok at pagtindig para sa katotohanan sa larangan ng turismo!

Hiraya Productions would like to extend our deepest gratitude to everyone who attended the online event, โ€œ๐—ฆ๐—ฎ ๐—ง๐—ผ๐˜๐—ผ๐—ผ ๐—Ÿ๐—ฎ๐—ป๐—ด: ๐——๐—ฒ๐—ฏ๐˜‚๐—ป๐—ธ๐—ถ๐—ป๐—ด ๐——๐—ถ๐˜€๐—ถ๐—ป๐—ณ๐—ผ๐—ฟ๐—บ๐—ฎ๐˜๐—ถ๐—ผ๐—ป ๐—ผ๐—ป ๐˜๐—ต๐—ฒ ๐—ฃ๐—ต๐—ถ๐—น๐—ถ๐—ฝ๐—ฝ๐—ถ๐—ป๐—ฒ ๐—ง๐—ผ๐˜‚๐—ฟ๐—ถ๐˜€๐—บ ๐—œ๐—ป๐—ฑ๐˜‚๐˜€๐˜๐—ฟ๐˜† ๐˜๐—ต๐—ฟ๐—ผ๐˜‚๐—ด๐—ต ๐—ฅ๐—ฒ๐˜ƒ๐—ถ๐˜€๐—ถ๐˜๐—ถ๐—ป๐—ด ๐—”๐—ฑ๐—บ๐—ถ๐—ป๐—ถ๐˜€๐˜๐—ฟ๐—ฎ๐˜๐—ถ๐—ผ๐—ป๐˜€.โ€

As well as our very own generous sponsors and partners:

Endorsed by:
UP Asian Institute of Tourism

Sponsored by:
Miguel G. Belmonte CEO and President, The Philippine Star
Josche Ann Marie Dela Cruz

Co-presented by:
UP AIT FST Council
UP Asian Institute of Tourism Student Council
UP Environment and Tourism Society

In partnership with:
Rise for Education - UP AIT
START AIT: Student Action for Responsive Leadership in Tourism
STAND UP AIT

Special thanks to:
League of Tourism Students of the Philippines-Miriam College
CEAT Student Council - University of the Philippines Los Baรฑos
UP Travel Society

๐—ก๐—”๐—ž๐—จ๐—›๐—” ๐— ๐—ข ๐—ก๐—”?To all participants who registered for "๐—ฆ๐—ฎ ๐—ง๐—ผ๐˜๐—ผ๐—ผ ๐—Ÿ๐—ฎ๐—ป๐—ด: ๐——๐—ฒ๐—ฏ๐˜‚๐—ป๐—ธ๐—ถ๐—ป๐—ด ๐——๐—ถ๐˜€๐—ถ๐—ป๐—ณ๐—ผ๐—ฟ๐—บ๐—ฎ๐˜๐—ถ๐—ผ๐—ป ๐—ผ๐—ป ๐˜๐—ต๐—ฒ ๐—ฃ๐—ต๐—ถ๐—น๐—ถ๐—ฝ๐—ฝ๐—ถ๐—ป๐—ฒ ๐—ง๐—ผ๐˜‚๐—ฟ๐—ถ๐˜€๐—บ ๐—œ...
04/06/2022

๐—ก๐—”๐—ž๐—จ๐—›๐—” ๐— ๐—ข ๐—ก๐—”?

To all participants who registered for "๐—ฆ๐—ฎ ๐—ง๐—ผ๐˜๐—ผ๐—ผ ๐—Ÿ๐—ฎ๐—ป๐—ด: ๐——๐—ฒ๐—ฏ๐˜‚๐—ป๐—ธ๐—ถ๐—ป๐—ด ๐——๐—ถ๐˜€๐—ถ๐—ป๐—ณ๐—ผ๐—ฟ๐—บ๐—ฎ๐˜๐—ถ๐—ผ๐—ป ๐—ผ๐—ป ๐˜๐—ต๐—ฒ ๐—ฃ๐—ต๐—ถ๐—น๐—ถ๐—ฝ๐—ฝ๐—ถ๐—ป๐—ฒ ๐—ง๐—ผ๐˜‚๐—ฟ๐—ถ๐˜€๐—บ ๐—œ๐—ป๐—ฑ๐˜‚๐˜€๐˜๐—ฟ๐˜† ๐˜๐—ต๐—ฟ๐—ผ๐˜‚๐—ด๐—ต ๐—ฅ๐—ฒ๐˜ƒ๐—ถ๐˜€๐—ถ๐˜๐—ถ๐—ป๐—ด ๐—”๐—ฑ๐—บ๐—ถ๐—ป๐—ถ๐˜€๐˜๐—ฟ๐—ฎ๐˜๐—ถ๐—ผ๐—ป๐˜€," kindly check your email spam folders for the Zoom credentials of the event later.

Maraming salamat!

๐— ๐—”๐— ๐—”๐—ฌ๐—” ๐—ก๐—”!Tandaan ang mga paalala para sa kaganapan mamaya. Makibahagi at ipaglaban ang katotohanan sa larangan ng turis...
04/06/2022

๐— ๐—”๐— ๐—”๐—ฌ๐—” ๐—ก๐—”!

Tandaan ang mga paalala para sa kaganapan mamaya. Makibahagi at ipaglaban ang katotohanan sa larangan ng turismo!

Kindly check your email for further instructions.

Kita-kits!

MGA PANAUHING PANDANGAL: may prinsipyo, paninindigan, at may handog na liwanag sa kadiliman.We present to you our paneli...
02/06/2022

MGA PANAUHING PANDANGAL: may prinsipyo, paninindigan, at may handog na liwanag sa kadiliman.

We present to you our panelists for our event: โ€œ๐—ฆ๐—ฎ ๐—ง๐—ผ๐˜๐—ผ๐—ผ ๐—Ÿ๐—ฎ๐—ป๐—ด: ๐——๐—ฒ๐—ฏ๐˜‚๐—ป๐—ธ๐—ถ๐—ป๐—ด ๐——๐—ถ๐˜€๐—ถ๐—ป๐—ณ๐—ผ๐—ฟ๐—บ๐—ฎ๐˜๐—ถ๐—ผ๐—ป ๐—ผ๐—ป ๐˜๐—ต๐—ฒ ๐—ฃ๐—ต๐—ถ๐—น๐—ถ๐—ฝ๐—ฝ๐—ถ๐—ป๐—ฒ ๐—ง๐—ผ๐˜‚๐—ฟ๐—ถ๐˜€๐—บ ๐—œ๐—ป๐—ฑ๐˜‚๐˜€๐˜๐—ฟ๐˜† ๐˜๐—ต๐—ฟ๐—ผ๐˜‚๐—ด๐—ต ๐—ฅ๐—ฒ๐˜ƒ๐—ถ๐˜€๐—ถ๐˜๐—ถ๐—ป๐—ด ๐—”๐—ฑ๐—บ๐—ถ๐—ป๐—ถ๐˜€๐˜๐—ฟ๐—ฎ๐˜๐—ถ๐—ผ๐—ป๐˜€,โ€ some of the best and brightest in their field.

Witness them as they share their expertise and knowledge on disinformation during the Marcos, Aquino, and Duterte administrations this June 04, 2022 (2:45 - 5:30 PM) via Zoom.

It's not yet too late to register! Join here:

bit.ly/SaTotooLang2022
bit.ly/SaTotooLang2022
bit.ly/SaTotooLang2022

Co presented by:
UP AIT FST Council
UP Asian Institute of Tourism Student Council
UP Environment and Tourism Society

In partnership with:
Rise for Education - UP AIT
START AIT: Student Action for Responsive Leadership in Tourism
STAND UP AIT

Special thanks to:
League of Tourism Students of the Philippines
CEAT Student Council - University of the Philippines Los Baรฑos
UP Travel Society

๐—ง๐—”๐—ง๐—Ÿ๐—ข๐—ก๐—š ๐—”๐—ฅ๐—”๐—ช ๐—ก๐—” ๐—Ÿ๐—”๐—ก๐—šTo spice things up a little, we are giving away some exciting prizes in our event, โ€œ๐—ฆ๐—ฎ ๐—ง๐—ผ๐˜๐—ผ๐—ผ ๐—Ÿ๐—ฎ๐—ป๐—ด: ๐——...
01/06/2022

๐—ง๐—”๐—ง๐—Ÿ๐—ข๐—ก๐—š ๐—”๐—ฅ๐—”๐—ช ๐—ก๐—” ๐—Ÿ๐—”๐—ก๐—š

To spice things up a little, we are giving away some exciting prizes in our event, โ€œ๐—ฆ๐—ฎ ๐—ง๐—ผ๐˜๐—ผ๐—ผ ๐—Ÿ๐—ฎ๐—ป๐—ด: ๐——๐—ฒ๐—ฏ๐˜‚๐—ป๐—ธ๐—ถ๐—ป๐—ด ๐——๐—ถ๐˜€๐—ถ๐—ป๐—ณ๐—ผ๐—ฟ๐—บ๐—ฎ๐˜๐—ถ๐—ผ๐—ป ๐—ผ๐—ป ๐˜๐—ต๐—ฒ ๐—ฃ๐—ต๐—ถ๐—น๐—ถ๐—ฝ๐—ฝ๐—ถ๐—ป๐—ฒ ๐—ง๐—ผ๐˜‚๐—ฟ๐—ถ๐˜€๐—บ ๐—œ๐—ป๐—ฑ๐˜‚๐˜€๐˜๐—ฟ๐˜† ๐˜๐—ต๐—ฟ๐—ผ๐˜‚๐—ด๐—ต ๐—ฅ๐—ฒ๐˜ƒ๐—ถ๐˜€๐—ถ๐˜๐—ถ๐—ป๐—ด ๐—”๐—ฑ๐—บ๐—ถ๐—ป๐—ถ๐˜€๐˜๐—ฟ๐—ฎ๐˜๐—ถ๐—ผ๐—ป๐˜€.โ€ You don't want to miss out on this one!

Hiraya Productions, along with our generous sponsors and supportive partners, believe that education is the primary defense in combating fake news and disinformation. For this reason, our giveaway prizes are sure to aid you in your study sessions, especially in the remote learning set up.

Three lucky winners shall be awarded with an Anykool; 2.4G Wireless Keyboard and Mouse Set in observance of the following criteria:

1. Most participative
2. Best reactor
3. Most inquisitive

Meanwhile, all attendees have the chance to win a set of Baseus WM01 TWS Bluetooth Earphones through our raffle!

So stay tuned until the end of the event to have the chance to become one of our lucky winners.

For our fight against disinformation, register now through:
bit.ly/SaTotooLang2022
bit.ly/SaTotooLang2022
bit.ly/SaTotooLang2022

๐—Ÿ๐—œ๐— ๐—”๐—ก๐—š ๐—”๐—ฅ๐—”๐—ช ๐—ก๐—” ๐—Ÿ๐—”๐—ก๐—šSabay! Sabay! Natin Alamin ang Katotohan!After the chaotic era during the Golden Age of Tourism, the ...
30/05/2022

๐—Ÿ๐—œ๐— ๐—”๐—ก๐—š ๐—”๐—ฅ๐—”๐—ช ๐—ก๐—” ๐—Ÿ๐—”๐—ก๐—š

Sabay! Sabay! Natin Alamin ang Katotohan!

After the chaotic era during the Golden Age of Tourism, the Marcos Administration left a big hole not just in the industry but also in the whole country. The $26 billion foreign debt, 70% of population at or below the poverty line, and a country that lost between $10-20 billion, are just some of the few things that the Aquino administration faced and left with after the systematic plundering of the Marcos administration.

With the end of Marcos' reign, it is expected that the next administration will regain all of the things that were gone. There was a notable shift in the political environment of the Philippines. The ousting of the previous dictator regime began the march for democracy in the country. The economy has stopped declining, and capital was starting to be brought back in. This in turn resulted in better chances for business and created opportunities for employment despite the problems of monopoly and unjust labor practices that were prolific during the past administration.

President Corazon Aquino placed great importance on the growth of tourism and in showcasing the โ€˜miracle of democracy and progressโ€™ in the international sphere as mentioned during her first State of the Nation Address (SONA) in 1987. She mentioned that the citizens are key in altering the tainted image of the Philippines caused by the Marcos administration, especially for the tourism industry. With this, we can see that it was a collective effort, and not just President Aquino who โ€œrevivedโ€ the industry. Moreover, the usage of the term โ€œrevivalโ€ might have been due to the holy perception of Cory compared to the perceived evil of the Marcoses.

Notably, her major platforms mentioned during her 1987 SONA was the boosting of tourism by efforts of pushing for a free enterprise industry, improving the transportation system, and by focusing on the improvement of key tourism destinations. Through these, the bad image of the Philippines caused by the 20 years of dictatorship will hopefully be altered into one filled with democracy and prosperity.

Therefore, the term โ€œrevivalโ€ now seems a bit incorrect. Rather, it only shows how Philippine tourism was more repositioned rather than revived under the administration of President Cory Aquino in conjunction with various national efforts.

With the Marcos administrationโ€™s nonproductive infrastructure for tourism, Aquino not only needed tourists for ordinary economic utility, but also needed to stop these said infrastructures from continuing to bedrain on scarce resources. From Aquinoโ€™s observation, with percentage of the population at or below the poverty line, she repositions promotion by reducing the misery, filth, and malnutrition first that permeated the Philippine islands.

Join us on Saturday at โ€œ๐—ฆ๐—ฎ ๐—ง๐—ผ๐˜๐—ผ๐—ผ ๐—Ÿ๐—ฎ๐—ป๐—ด: ๐——๐—ฒ๐—ฏ๐˜‚๐—ป๐—ธ๐—ถ๐—ป๐—ด ๐——๐—ถ๐˜€๐—ถ๐—ป๐—ณ๐—ผ๐—ฟ๐—บ๐—ฎ๐˜๐—ถ๐—ผ๐—ป ๐—ผ๐—ป ๐˜๐—ต๐—ฒ ๐—ฃ๐—ต๐—ถ๐—น๐—ถ๐—ฝ๐—ฝ๐—ถ๐—ป๐—ฒ ๐—ง๐—ผ๐˜‚๐—ฟ๐—ถ๐˜€๐—บ ๐—œ๐—ป๐—ฑ๐˜‚๐˜€๐˜๐—ฟ๐˜† ๐˜๐—ต๐—ฟ๐—ผ๐˜‚๐—ด๐—ต ๐—ฅ๐—ฒ๐˜ƒ๐—ถ๐˜€๐—ถ๐˜๐—ถ๐—ป๐—ด ๐—”๐—ฑ๐—บ๐—ถ๐—ป๐—ถ๐˜€๐˜๐—ฟ๐—ฎ๐˜๐—ถ๐—ผ๐—ป๐˜€!โ€ Register through:

bit.ly/SaTotooLang2022
bit.ly/SaTotooLang2022
bit.ly/SaTotooLang2022

Or through the QR Code below.

๐—ฃ๐—œ๐—ง๐—ข๐—ก๐—š ๐—”๐—ฅ๐—”๐—ช ๐—ก๐—”๐—Ÿ๐—”๐—ก๐—šDUTERTE, MARCOS WALANG PINAG-IBAHistory repeats itself; just like the โ€œWhere Asia Wears a Smileโ€ campa...
28/05/2022

๐—ฃ๐—œ๐—ง๐—ข๐—ก๐—š ๐—”๐—ฅ๐—”๐—ช ๐—ก๐—”๐—Ÿ๐—”๐—ก๐—š

DUTERTE, MARCOS WALANG PINAG-IBA

History repeats itself; just like the โ€œWhere Asia Wears a Smileโ€ campaign, the Duterte administration has once again utilized tourism as a political tool to cover up a greater urgency that needed to be addressed - the ongoing Covid-19 pandemic. As โ€œ๐—ฆ๐—ฎ ๐—ง๐—ผ๐˜๐—ผ๐—ผ ๐—Ÿ๐—ฎ๐—ป๐—ด: ๐——๐—ฒ๐—ฏ๐˜‚๐—ป๐—ธ๐—ถ๐—ป๐—ด ๐——๐—ถ๐˜€๐—ถ๐—ป๐—ณ๐—ผ๐—ฟ๐—บ๐—ฎ๐˜๐—ถ๐—ผ๐—ป ๐—ผ๐—ป ๐˜๐—ต๐—ฒ ๐—ฃ๐—ต๐—ถ๐—น๐—ถ๐—ฝ๐—ฝ๐—ถ๐—ป๐—ฒ ๐—ง๐—ผ๐˜‚๐—ฟ๐—ถ๐˜€๐—บ ๐—œ๐—ป๐—ฑ๐˜‚๐˜€๐˜๐—ฟ๐˜† ๐˜๐—ต๐—ฟ๐—ผ๐˜‚๐—ด๐—ต ๐—ฅ๐—ฒ๐˜ƒ๐—ถ๐˜€๐—ถ๐˜๐—ถ๐—ป๐—ด ๐—”๐—ฑ๐—บ๐—ถ๐—ป๐—ถ๐˜€๐˜๐—ฟ๐—ฎ๐˜๐—ถ๐—ผ๐—ป๐˜€โ€ is fast approaching, let us divulge even further how the Duterte administration mirrors that of the Marcos administration.

In September 2020, the Manila Baywalk Dolomite Beach Project initially opened to the public. Hailed as a popular new attraction situated on the Manila Baywalk and described to be perfect for those wanting to experience the beach atmosphere at the height of travel restrictions, the project, which had been allotted โ‚ฑ389M in funding along with an additional โ‚ฑ265M for its second phase (Gozum, 2021), had been promised to not only improve the look of the area but also fix many of the problems that the baywalk had encountered over the years. Through this new โ€œbeach enhancementโ€ and โ€œnourishment,โ€ the white dolomite sand was also claimed to โ€œprevent soil erosion and floodingโ€ (Parrocha, 2020). Many other officials such as Harry Roque have also highlighted the importance of mental health that this beach could provide during the pandemic (Aguilar, 2020).

However, controversy and backlash soon arose with regard to this new dolomite beach. The project drew criticism from environmental groups and NGOs for a myriad of reasons. With the initial opening of the beach in late 2020, a time pre-vaccine, wherein the country was averaging over 3,000 cases daily, many have questioned the timing and need for such projects to be done. Organizations such as the Institute of Environmental Science & Meteorology (2020) have called for the use of funds instead to be put towards the Manila Bay Rehabilitation Master Plan while others, such as Senators Risa Hontiveros and Kiko Pangilinan have highlighted the need to use such funds towards COVID-19 relief and coping efforts instead (Ramos, 2020).

Many environmental complaints have also been raised about the project. Though the government refuted such claims and assured the safety and effectiveness of the project during this time, statements such as โ€œNo environmental impact study needed on โ€˜manila nourishmentโ€™โ€ made by DENR (Cabico, 2020) raised massive concerns about the sustainability of the infamous Manila Baywalk Dolomite Beach. Such concerns about the project involved how the introduction of dolomite sand, a foreign substance, can disturb the habitat of marine animals and plants by potentially burying them, lowering the oxygen in the seawater, and blocking their access to sunlight. Such concerns are added to the ongoing problem of polluted water being discharged into the bay causing degradation to its marine environment (Institute of Environmental Science & Meteorology, 2020).

While it is true that some countries have artificial beaches too, notably France and Singapore are examples of countries that have the same project and are using the same materials (Mawis-Aliston, 2020), the implementation in the Philippines may be seen as โ€œfaulty and misleadingโ€. For the use of Dolomite sand, it should be noted that it, as a construction material, while considered a non-toxic substance has been linked to an increase in minor respiratory symptoms (such as regular cough, phlegm, wheezing, productive cough, and shortness of breath.) by a study published on the Iranian Red Crescent Medical Journal back in 2012 (Mawis-Aliston, 2020). The study itself was not able to link long-term exposure to dolomite to significant respiratory illness, with the study recommending further research to be conducted (Abedini et al., 2012). Furthermore, it should be noted that such a project may not be suitable for the Philippines as it is a country known for its frequent typhoons. As observed during the aftermath of typhoon Rolly which resulted in black sand being washed into the artificial beach (Panganiban-Perez, 2020) and the dolomite sand being needed to be reapplied. Rather than using the funds for the repair of the baywalk, the government should heed the advice of Dr. Laura David, the director of the University of the Philippines Marine Science Institute, of prioritizing the water sanitation of Manila Bay instead of beautification efforts (Gonzales, 2020). 2 years after this advice, the baywalkโ€™s water has an average f***l coliform bacteria level of 21,100 most probable number (mpn) per 100 milliliter (ml) which is far from Environmental Secretary Roy Cimatuโ€™s stated standard f***l coliform bacteria level of 100 mpn/100 ml for swimming (Teves, 2022). Indeed, focus on sanitation efforts need to be prioritized.

Considering all these factors, the project is indeed controversial and has captured the concerns of the citizens. A beautification project pushed through during the middle of the health crisis. A move that clearly showed the focus of the government which is aesthetics over the immediate medical solutions and concrete actions. As Dr. David stated, โ€œKung maraming pera ang Pilipinas, lahat Pwede Gawinโ€ (Gonzales, 2020). The Philippines does not have unlimited funds, its precious resources and government effort should be focused on other projects that will benefit the country.

Sa munting pagsasama-sama, ating matutuklasan ang katotohanan. Ngayon na, tumindig na, mamuna na.

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๐—œ๐—ฆ๐—”๐—ก๐—š ๐—Ÿ๐—œ๐—ก๐—š๐—š๐—ข ๐—ก๐—” ๐—Ÿ๐—”๐—ก๐—šWith just one week to go before โ€œ๐—ฆ๐—ฎ ๐—ง๐—ผ๐˜๐—ผ๐—ผ ๐—Ÿ๐—ฎ๐—ป๐—ด: ๐——๐—ฒ๐—ฏ๐˜‚๐—ป๐—ธ๐—ถ๐—ป๐—ด ๐——๐—ถ๐˜€๐—ถ๐—ป๐—ณ๐—ผ๐—ฟ๐—บ๐—ฎ๐˜๐—ถ๐—ผ๐—ป ๐—ผ๐—ป ๐˜๐—ต๐—ฒ ๐—ฃ๐—ต๐—ถ๐—น๐—ถ๐—ฝ๐—ฝ๐—ถ๐—ป๐—ฒ ๐—ง๐—ผ๐˜‚๐—ฟ๐—ถ๐˜€๐—บ ๐—œ...
27/05/2022

๐—œ๐—ฆ๐—”๐—ก๐—š ๐—Ÿ๐—œ๐—ก๐—š๐—š๐—ข ๐—ก๐—” ๐—Ÿ๐—”๐—ก๐—š

With just one week to go before โ€œ๐—ฆ๐—ฎ ๐—ง๐—ผ๐˜๐—ผ๐—ผ ๐—Ÿ๐—ฎ๐—ป๐—ด: ๐——๐—ฒ๐—ฏ๐˜‚๐—ป๐—ธ๐—ถ๐—ป๐—ด ๐——๐—ถ๐˜€๐—ถ๐—ป๐—ณ๐—ผ๐—ฟ๐—บ๐—ฎ๐˜๐—ถ๐—ผ๐—ป ๐—ผ๐—ป ๐˜๐—ต๐—ฒ ๐—ฃ๐—ต๐—ถ๐—น๐—ถ๐—ฝ๐—ฝ๐—ถ๐—ป๐—ฒ ๐—ง๐—ผ๐˜‚๐—ฟ๐—ถ๐˜€๐—บ ๐—œ๐—ป๐—ฑ๐˜‚๐˜€๐˜๐—ฟ๐˜† ๐˜๐—ต๐—ฟ๐—ผ๐˜‚๐—ด๐—ต ๐—ฅ๐—ฒ๐˜ƒ๐—ถ๐˜€๐—ถ๐˜๐—ถ๐—ป๐—ด ๐—”๐—ฑ๐—บ๐—ถ๐—ป๐—ถ๐˜€๐˜๐—ฟ๐—ฎ๐˜๐—ถ๐—ผ๐—ป๐˜€โ€, letโ€™s dig deeper into how the Marcos administration weaponized tourism to cover the ills of the Philippine government at the time.

During the Marcos Regime, the Department of Tourism developed a promotional campaign named "๐™’๐™๐™š๐™ง๐™š ๐˜ผ๐™จ๐™ž๐™– ๐™’๐™š๐™–๐™ง๐™จ ๐™– ๐™Ž๐™ข๐™ž๐™ก๐™š." It is an advertisement centered on the Philippines' greatest valuable assetโ€”its warm and hospitable people. But, did the Filipino people really wear smiles during the Marcos Regime?

According to Richter (1989), the promotional campaign is built to further and improve the image of the Philippines around the world. It aims to show that the country has a peaceful and contented society. To strengthen this campaign, they used the Philippines' most important asset, Filipino hospitality, to entice people to visit the country. The slogan "๐™’๐™๐™š๐™ง๐™š ๐˜ผ๐™จ๐™ž๐™– ๐™’๐™š๐™–๐™ง๐™จ ๐™– ๐™Ž๐™ข๐™ž๐™ก๐™š." deflected criticism of life under the New Society. The department thought that the said slogan was an exceptionally astute choice for defusing criticisms under martial law.

Contrary to the claims of the slogan, the Marcos government clearly utilized tourism as a political instrument, as evidenced by their efforts. They used tourism to sell martial law. Aggressive efforts were made to capture and draw international gatherings for global appeal. They used spectacular eclecticism to advertise tourist events. One of these events, for instance, was the Miss Universe Contest in 1974, when the construction of its venue, the massive Folk Arts Theatre, was built in 77 days of constant work at still unreported expenses. Another example is the IMF-World Bank Conference in 1976, which sparked the most frantic and politically motivated use of tourism. The government rushed the construction of 12 luxury hotels in 18 months in response to the most renowned international conference, despite the fact that the tourism master plan had not anticipated such accommodation needs for at least a decade.

Furthermore, the balikbayan program was the response of the government for the criticisms they received abroad. This program subsidized the travel of the Filipinos living abroad to the Philippines. The primary goal of the program is to save the foreign aid that was threatened to be jeopardized that time, where the government became dependent but it also brought another effect. Though the balikbayans are rarely interested in political details of the government, they are impressed by how relaxed the atmosphere (despite being under martial law at that time). This program also made the balikbayans somehow favor the administration, since it is a program made for their sake.

What matters most to the Marcos Administration is the publicity of tourism. Their main objective is to advertise the Philippines as a safe and enjoyable destination as a result of the New Society's achievements, when in fact, it is not true at all. ๐—ง๐—ต๐—ฒ๐˜† ๐˜‚๐˜€๐—ฒ๐—ฑ ๐˜๐—ผ๐˜‚๐—ฟ๐—ถ๐˜€๐—บ ๐˜๐—ผ ๐—ฟ๐—ฒ๐—ณ๐˜‚๐—ฟ๐—ฏ๐—ถ๐˜€๐—ต ๐˜๐—ต๐—ฒ ๐—ฃ๐—ต๐—ถ๐—น๐—ถ๐—ฝ๐—ฝ๐—ถ๐—ป๐—ฒ๐˜€' ๐—ฎ๐—ป๐—ฑ ๐—ฝ๐—ฎ๐—ฟ๐˜๐—ถ๐—ฐ๐˜‚๐—น๐—ฎ๐—ฟ๐—น๐˜† ๐— ๐—ฎ๐—ฟ๐—ฐ๐—ผ๐˜€' ๐—ถ๐—บ๐—ฎ๐—ด๐—ฒ ๐˜๐—ผ ๐˜๐—ต๐—ฒ ๐˜„๐—ผ๐—ฟ๐—น๐—ฑ.

Sa munting pagsasama-sama, ating matutuklasan ang katotohanan. Ngayon na, tumindig na, mamuna na.

Register through:
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๐—œ๐—Ÿ๐—”๐—ก๐—š ๐——๐—˜๐—ž๐—”๐——๐—” - ๐—œ๐—•๐—”โ€™๐—ง ๐—œ๐—•๐—”๐—ก๐—š ๐—ฃ๐—˜๐—ฅ๐—ฆ๐—ข๐—ก๐—” - ๐—ž๐—”๐—œ๐—Ÿ๐—”๐—ก ๐—ง๐—”๐—ฌ๐—ข ๐— ๐—”๐— ๐—จ๐— ๐—จ๐—ก๐—”?Hiraya Productions presents, โ€œ๐—ฆ๐—ฎ ๐—ง๐—ผ๐˜๐—ผ๐—ผ ๐—Ÿ๐—ฎ๐—ป๐—ด: ๐——๐—ฒ๐—ฏ๐˜‚๐—ป๐—ธ๐—ถ๐—ป๐—ด ๐——๐—ถ๐˜€๐—ถ๐—ป๐—ณ๐—ผ...
26/05/2022

๐—œ๐—Ÿ๐—”๐—ก๐—š ๐——๐—˜๐—ž๐—”๐——๐—” - ๐—œ๐—•๐—”โ€™๐—ง ๐—œ๐—•๐—”๐—ก๐—š ๐—ฃ๐—˜๐—ฅ๐—ฆ๐—ข๐—ก๐—” - ๐—ž๐—”๐—œ๐—Ÿ๐—”๐—ก ๐—ง๐—”๐—ฌ๐—ข ๐— ๐—”๐— ๐—จ๐— ๐—จ๐—ก๐—”?

Hiraya Productions presents, โ€œ๐—ฆ๐—ฎ ๐—ง๐—ผ๐˜๐—ผ๐—ผ ๐—Ÿ๐—ฎ๐—ป๐—ด: ๐——๐—ฒ๐—ฏ๐˜‚๐—ป๐—ธ๐—ถ๐—ป๐—ด ๐——๐—ถ๐˜€๐—ถ๐—ป๐—ณ๐—ผ๐—ฟ๐—บ๐—ฎ๐˜๐—ถ๐—ผ๐—ป ๐—ผ๐—ป ๐˜๐—ต๐—ฒ ๐—ฃ๐—ต๐—ถ๐—น๐—ถ๐—ฝ๐—ฝ๐—ถ๐—ป๐—ฒ ๐—ง๐—ผ๐˜‚๐—ฟ๐—ถ๐˜€๐—บ ๐—œ๐—ป๐—ฑ๐˜‚๐˜€๐˜๐—ฟ๐˜† ๐˜๐—ต๐—ฟ๐—ผ๐˜‚๐—ด๐—ต ๐—ฅ๐—ฒ๐˜ƒ๐—ถ๐˜€๐—ถ๐˜๐—ถ๐—ป๐—ด ๐—”๐—ฑ๐—บ๐—ถ๐—ป๐—ถ๐˜€๐˜๐—ฟ๐—ฎ๐˜๐—ถ๐—ผ๐—ป๐˜€.โ€

As we seek to unveil the truths of tourism history as the country faces a massive amount of disinformation, we look back at the blatant lies spread by the Marcos, Aquino, and Duterte administrations that continuously tarnish the industry. For many years, Filipinos have been believers of what they โ€˜perceiveโ€™ as true and by creating an avenue for discourse, we strive to become firestarters in bringing the truth to light - the truth that we were blinded from.

In this online event, we aim to inculcate the power of the tourism youth from different colleges around the nation to be a part of progressive change. The future may be bleak, but with our dedication and hunger for real change in our country, we may clear the way.

Sa munting pagsasama-sama, ating matutuklasan ang katotohanan. Ngayon na, tumindig na, mamuna na.

Register through:

bit.ly/SaTotooLang2022
bit.ly/SaTotooLang2022
bit.ly/SaTotooLang2022

Or through the QR Code below.

25/05/2022

๐—œ๐—ฆ๐—”๐—ก๐—š ๐— ๐—”๐—ฆ๐—œ๐——๐—›๐—œ๐—ก๐—š ๐—ฃ๐—”๐—š๐—ก๐—œ๐—ก๐—œ๐—Ÿ๐—”๐—ฌ.

Turismo ba โ€˜ika mo? Makilahok sa usapang ito ngayong Hunyo. Abangan.

24/05/2022

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