31/07/2024
My senior year of college, I did a semester in Italy taking art history, photography, and painting classes. It was a transformative experience that inspired me as a creative and, years later, influenced my brand.
This design is inspired by the most beautiful space I’ve ever been in - Ca****la dei Principi - part of the San Lorenzo complex in Florence. I loved my tour of the mausoleum so much, I bought a notebook in the gift shop because it reminded me of the space. Years later, it just so happened to be the book I used to write notes about my very first wedding.
But why am I telling you this?
I believe events can be a medium we use to tell a story. Good storytelling completely changes the atmosphere of an event, especially in the way it engages guests. You might not know that the notebook in the back of these photos represents so many important experiences in my life, or that the goblet on top of it came from my great-grandfather’s restaurant on Long Island, or why these elements should be significant - I don’t think these choices are telling a literal story, but my intention with this design was to express who I am, the experiences that have influenced me, and the people and things I love. To show a piece of myself represented through all of the little choices that go into designing an event. It’s exactly what I want to help my clients achieve when designing for them. Even the smallest elements imbue the story with a little more meaning, and that intentional approach to design is visually reflected in the finished product.
I recently had a bride ask something like, ‘How do you always know exactly what I should choose? Even down to the color palette, you’re spot on.’ My answer was, ‘I’ve just been listening to you.’
I do this job because I love learning about people and listening to their stories. I might use flowers and flatware as my medium, but I still want to tell a story and prioritize the ‘why’ over the ’what’ when designing spaces.
I want to work with clients who are looking to lift their guests out of the monotony of the expected and risk a little vulnerability for the reward of delivering a transformative experience. That means telling a good story.
