23/01/2025
Purpose, Persona, Presentation, and Relevance: The Pillars of a Strong Brand
1️⃣ Purpose
Why Your Brand Exists: Your brand’s purpose defines its mission and drives all actions.
Key Question: What problem are you solving, and why does it matter?
Example: Patagonia’s purpose revolves around sustainability and environmental preservation.
2️⃣ Persona
Your Brand’s Personality: How your brand speaks, acts, and connects with the audience.
Includes:
Tone of voice (e.g., friendly, professional, witty)
Core values (e.g., trust, innovation)
Emotional traits (e.g., approachable, aspirational)
Example: Nike’s persona is bold, motivational, and action-driven.
3️⃣ Presentation
How Your Brand Appears: The visual and experiential elements that shape perception.
Includes:
Logo, colors, and typography
Consistent messaging across platforms
Content style and design
Example: Apple’s minimalistic presentation emphasizes simplicity and sophistication.
4️⃣ Relevance
Why Your Brand Matters Today: Staying aligned with customer needs and market trends.
Key Focus:
Evolve with audience expectations.
Address current challenges or opportunities.
Example: Netflix remains relevant by consistently adapting its offerings to audience preferences and technology advancements.
