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Rooster Events Rooster Events is a family owned & operated race event company! Join us: Big Swell Swim, Snowshoe Scurry, Big Cheese Fatbike Race & Cottontail Classic!
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We aim to provide fun, safe and unique events in southern Wisconsin! Mark and Jackie Hering are lifelong athletes that use their knowledge and race experience to put on top notch with a great low-key atmosphere. We hope you will come check out some of our events!

Lace ‘em up! We are at McCartghy this Saturday morning. 9am start. C’mon out! Register online or on-site race morning. T...
25/01/2024

Lace ‘em up! We are at McCartghy this Saturday morning. 9am start. C’mon out! Register online or on-site race morning. Timing, hot chocolate, coffee, a bonfire and a nice toilet 😆 What else do you need?! 5k loop 🔁 See ya there!!

Turned out to be a beautiful snowy run for our first Scurry of the year!! Thanks to those that came out and hope to see ...
06/01/2024

Turned out to be a beautiful snowy run for our first Scurry of the year!! Thanks to those that came out and hope to see everyone back on the 27th at McCarthy!

Snowshoe Scurry - Trail Run ;) We are on for tomorrow morning! If you need a push to get on out there here is your push....
05/01/2024

Snowshoe Scurry - Trail Run ;) We are on for tomorrow morning! If you need a push to get on out there here is your push. Come join us!

The Snowshoe Scurry is on Saturday January 6, 2024 to Saturday January 27, 2024. It includes the following events: Race 1- 5k, Race 1 - 10k, Race 2 - 5k, and Race 2 10k.

Grab your friends- Trail race tomorrow 1/6. Meet  for a run to start at the south arb entrance. 5k loop will be marked w...
05/01/2024

Grab your friends- Trail race tomorrow 1/6. Meet for a run to start at the south arb entrance. 5k loop will be marked with orange cones! We’ve got a buff or mug giveaway, warm coffee and smiling faces. Come join! Signup online before if possible, or in person starting at 8am inside Indoorance.

Happy Holidays, friends!!! 2 Snowshoe Scurries coming up in Jan- we will have them snow or on trail. Link in bio to lear...
16/12/2023

Happy Holidays, friends!!! 2 Snowshoe Scurries coming up in Jan- we will have them snow or on trail. Link in bio to learn more.
We are doing our snow dance ❄️

Get yer snowshoes ready - we back!! Winter goals, we got em. Come join me and get to be a faster and stronger runner thi...
05/12/2023

Get yer snowshoes ready - we back!! Winter goals, we got em. Come join me and get to be a faster and stronger runner this winter. Comment below or DM with any questions on how to get started!

The Snowshoe Scurry is on Saturday January 6, 2024 to Saturday January 27, 2024. It includes the following events: Race 1- 5k, Race 1 - 10k, Race 2 - 5k, and Race 2 10k.

We’ve got some shirts on sale…No info we can release on events YET- but we are trying. Hope everyone is having a great N...
20/11/2023

We’ve got some shirts on sale…
No info we can release on events YET- but we are trying. Hope everyone is having a great November ❤️

Link in stories. And bio

🚨 WE HAVE SNOW - I've planed a fun new type of challenge for Saturday, Jan 28. 9am start. How many loops will you do?? s...
27/01/2023

🚨 WE HAVE SNOW - I've planed a fun new type of challenge for Saturday, Jan 28. 9am start. How many loops will you do??

signup: https://runsignup.com/Race/WI/VariesbyRace/SnowshoeScurry
(Will link in story)

Where: Norman Vethe School Prairie Trails. Cottage Grove, on Taylor Street about 0.5 mile from N. at the intersection of Taylor and Yarrow Hill Rd.

When: Saturday, Jan 28 9am

What: 1.1 mile loop will be marked out. Challenge yourself to do 1, 2, 3, 5?

Why: We haven't had snow in a while and snowshoe can be tough to just pick up. This option gives you a chance to challenge yourself with a goal but have it broken into manageable segments. Also we'll get to see each other more!

🚨 No race Saturday 🚨 Sadly, the mooshy, fresh snow of yesterday has since turned to ice and the trails are not something...
20/01/2023

🚨 No race Saturday 🚨 Sadly, the mooshy, fresh snow of yesterday has since turned to ice and the trails are not something I personally would feel good running on. Too many frozen ice prints etc. makes it too much of an injury risk.
Spread the word to anyone who was planning to make it out.
I sure hope we get some good snow and can get out together- maybe next weekend or looking at Feb!

Up next for us?  in June!! Anyone getting some outside swimming in yet?? Some warm weather trips? Something about an out...
29/03/2022

Up next for us? in June!! Anyone getting some outside swimming in yet?? Some warm weather trips? Something about an outdoor pool makes swimming
SO. MUCH. BETTER! Amirite?!
Where have you been swimming over the winter? 📣
I had a nice week training outside last month- here we are at the awesome ASU outdoor pool in Tucson, AZ 😍
Happy Swimming!!

What ya see is what ya get tomorrow at McCarthy. It’s mostly all hard packed trail. I did it today in snowshoes but woul...
21/01/2022

What ya see is what ya get tomorrow at McCarthy. It’s mostly all hard packed trail. I did it today in snowshoes but would prob be best in spikes of some sort. Choose what works best for you and come on out to do the 5k course tomorrow morning (9am start).
Head out straight under the trailhead arch and follow the orange markers. Take a left over the bridge for a little loop then back over the bridge and to the left again. Marks are there unless the wind messes with it. When in doubt follow the snowshoe signs which are very well done throughout the park!
See you out there ✌️

It’s Monday! Make the most of it!
10/01/2022

It’s Monday! Make the most of it!

Hi, Jackie  here 👋 Just a little background on WHY. Why snowshoe? Almost 10 years ago I was struggling through another W...
09/01/2022

Hi, Jackie here 👋 Just a little background on WHY.
Why snowshoe? Almost 10 years ago I was struggling through another Wisconsin winter. Complaining. Counting the days. Running on a treadmill or out on the ice. Until one day when I took a bad fall outside on a slick spot and broke a rib. Ouch!! No more. Our friend introduced us to snowshoes and I was hooked. A SAFE winter running option AND out on the trails. Ideal.
Snowshoe Scurry ❄️ was born from the feeling that I wanted more people to discover the freedom and joy of winter running (or hiking!).
Since starting this series 9 years ago I now Iook forward to winter, to seeing new and old snowshoe friends and getting so dang strong I’m ready for anything come spring 💪🏻 I found PURPOSE for these months.
If you are foundering, lost or bore in training or not sure how to get happy I strongly recommend connecting with nature on a pair of snowshoes. Come on out to our next event and meet people of all shapes, sizes, paces and experience. You will have a community of winter warriors. ❤️
We got this!! Comment 👇 on why you started snowshoe!

Highly successful first Snowshoe Scurry of the year this morning! Hope to see you again the next one on Jan 22. The race...
08/01/2022

Highly successful first Snowshoe Scurry of the year this morning! Hope to see you again the next one on Jan 22. The races are free, the beer is also free! ❄️ Get out of your comfort zone!
Huge thanks to for hosting us ☕️ 🍪

Huge thanks to .dobbins for making the route for the first Snowshoe Scurry! We’ve got a great 5k loop in the south side ...
14/12/2021

Huge thanks to .dobbins for making the route for the first Snowshoe Scurry! We’ve got a great 5k loop in the south side of the Arb planned for Jan 8. Meet before and after
More info and signup link in bio!

25/11/2021

We are thankful for YOU, our events family. Nine years of getting to know our local race community, what a gift 💜
Hope everyone has a great Thanksgiving!! 🦃

👀Snowshoe Scurry Race 3: Saturday, Feb 5, 9am Bring your snowshoes or rent! ❄️ Run or snowshoe hike a marked 5k, 10k and...
24/11/2021

👀Snowshoe Scurry Race 3:
Saturday, Feb 5, 9am
Bring your snowshoes or rent!
❄️ Run or snowshoe hike a marked 5k, 10k and maybe even a 15k at Donald Park just outside Mount Horeb. So many memories for us on these trails, hope to see you there!!
More info- link in bio! Remember- our snowshoe events this winter our FREE - no excuses not to give it a try!! We know you’ll be back 😉

👀Snowshoe Race 2:Saturday, Jan 22. 9am Bring your snowshoes or rent! ❄️ 👟 Run or hike a marked 5k or 10k at McCarthy Con...
12/11/2021

👀Snowshoe Race 2:
Saturday, Jan 22. 9am
Bring your snowshoes or rent!
❄️ 👟 Run or hike a marked 5k or 10k at McCarthy Conservation Park - Btwn Cottage Grove & Sun Prairie - our first time on the east side!
More info- link in bio!

👀Snowshoe Race 1:  Saturday, Jan 8. 9am Bring your snowshoes & meet ❄️ 👟 Run or hike a marked 5k loop of the south Arbor...
09/11/2021

👀Snowshoe Race 1:
Saturday, Jan 8. 9am
Bring your snowshoes & meet

❄️ 👟 Run or hike a marked 5k loop of the south Arboretum trails.
☕️ 🍻 Enjoy a beverage with your snowshoe friends back at Indoorance
More info- link in bio!

📝 Planning time of year! Finalizing dates, new ideas, and how to best serve our community. I’m thinking another Great Bi...
20/10/2021

📝 Planning time of year! Finalizing dates, new ideas, and how to best serve our community. I’m thinking another Great Big Virtual Swim to drum up some swim mojo and have a goal for the winter. Anyone interested?
🏊‍♀️ 6 weeks to swim a distance goal.
❤️Local charity partner
🏅 Finisher medal and shirt shipped to you
👍 Weekly email with tips, workouts and giveaways
Join from anywhere!

Smiling cuz we raised over $14,000 for charities in the last 18 months thanks to YOU ALL! Thanks to the success of the v...
09/10/2021

Smiling cuz we raised over $14,000 for charities in the last 18 months thanks to YOU ALL! Thanks to the success of the virtual events and in person events kicking back off this year it’s been a fun couple years to see our community dig in and grow together. THANK YOU to everyone who joined us in the Great Big Virtual Swims, Trail Blazer Challenge, Big Swell Swim courses, or Spring into Action. Let’s keep making a difference in our communities ❤️

The last day!!   today  🙌🏻 We love ALL of the delicious bowls - check your email for the deal AND movement ideas.Happy S...
28/03/2021

The last day!! today 🙌🏻 We love ALL of the delicious bowls - check your email for the deal AND movement ideas.
Happy Sunday!
Who has been enjoying this week?!

We are pumped to check out somewhere new  - Check your email for today’s    daily deal!! And let’s hope for a break in t...
27/03/2021

We are pumped to check out somewhere new - Check your email for today’s daily deal!!
And let’s hope for a break in the rain to get some outside time!

Happy Friday!! Spring Into Action is almost done & today we feature  😋 Great menu, plenty of options for everyone! It’s ...
26/03/2021

Happy Friday!! Spring Into Action is almost done & today we feature 😋 Great menu, plenty of options for everyone!
It’s been a fun week of movement and deals, benefiting 👍
We have had a blast getting out to some places we haven’t been in a while- hope you are enjoying it too!!

How are your movement goals going this week? All of this exercise has got us craving some pizza!! 🍕 Grab a friend for to...
25/03/2021

How are your movement goals going this week? All of this exercise has got us craving some pizza!! 🍕 Grab a friend for today’s daily deal .hometowndelicious . Check your email for full details & some trail suggestions!

Your Daily Deal for   is  🎉 Treat yourself to some new gear and feel extra good on your next workout! Deal details in yo...
24/03/2021

Your Daily Deal for is 🎉 Treat yourself to some new gear and feel extra good on your next workout! Deal details in your email 🏃‍♀️

Check your email for today’s daily deal  from Spring Into Action! Get out there and move! Be sure to pick up your bunny ...
23/03/2021

Check your email for today’s daily deal from Spring Into Action! Get out there and move! Be sure to pick up your bunny ears when you visit.

Spring Into Action starts TODAY 🎉 Daily movement goals and deals- signup still open to join!LeanFeast is a convenience-b...
22/03/2021

Spring Into Action starts TODAY 🎉
Daily movement goals and deals- signup still open to join!

LeanFeast is a convenience-based restaurant and online storefront. It provides healthy meals on-the-go for anyone who finds it challenging to maintain proper daily nutrition.
deal in your email!

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