Dj's is a Chicago based dj & live concert setup company. It started back in 1996 and has been growing with years. Back then it was know under SONIDO LATINO UNLIMITED ran by DJ SWING. Started as a simple DJ hobby, with very small events like house parties, garages and backyards. During the growing years, equipment started to grow and the name started to get known. And by 1998 small venues came abou
t, with Baptisms, and quinceañeras. And the hobby little by little became somewhat of a company, but it needed more room to grow, so the cd generation became involved with demos and mixes of every rhythm possible, and went out to known djs and clubs around Chicago. And got the change began. By 1999 the Dj Swing became part of the past and name changed to DJ Chango to call more attraction and a new ring to people minds. And started performing weekend sets at a Nightclub/restaurant called Rosas on Chicago’s North side along side DJ guerra which was the resident Dj. The name became known and the duo was the hot spot at this weekend venue. Around this time Chicago was under the Sonidero movement. Different styles of battles something far from what DJ were know for, Sonideros has been known in Mexico for more than 30 years. And Chicago began to grow with many Local Sonideros. And Halls around Chicago were having these events. An every weekend thing, these events had no mixing involved. It was long tracks of cumbia, salsa, y guaracha while the MC would sent out shout-outs and messages during songs. And it became a big craze, so the company took the step into the change and to become part of the movement the company took a new Name SONIDO IMPERIO by DJ Chango. And with remix tracks and deep know latin classics, became part of the movement and got really know, battled out with many and knocked down a few. And the name stucked and kept on growing. While battling with Sonideros more events on the company side started to build up. Away from shows, private events and bookings where being made every weekend, and equipment got more advanced, Sonido Imperio bought new Pro Audio equipment and a laser and intelligent light show, To cover for the big venues and any small events. No weekend in chicago went by without Sonido Imperio having an event somewhere and becoming more known. By 2001 Chicago went under another citywide craze with El Ritmo Duranguense, and events changed to a complete different way. Halls were being rented to have live performances of groups with this craze movement, and Djs started to lose out on events due to so many groups bringing this events to private parties for the same price of a Dj. So Sonido Imperio took the new step with the new craze and went out and got the needed equipment to bring these groups to life. But the step was big and Dj chango dicided to involved Partnership with a long time friend, which was getting to know the DJ business for a while. And the real duo began Dj Chango and Dj Animal. And equal partnership, which boosted up the company and made it even bigger, and began to control as mush as 3 to 4 venues a night on an every weekend basis. DJ chango took the live setup shows and Dj Animal the Dj portion of venues. And Sonido Imperio became more of an Entertainment company than just a Dj Company. And brought in many Dj’s by contract to run under the company name and perform their sets and get known. While Sonido Imperio was gaining more ground. our new Chapter brings us to Be Loud! Dj's a slogan through our growth, became the business name. it adapted and became the normal chant from our clients!
