Pico Global

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Pico Global

Pico is a global leader in Total Brand Activation with a proven track record of more than five decades. We call it Total Brand Activation.
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Experience-Led, Digital-First thinking and capabilities matter more than ever in today’s fast-changing world. At Pico, we merge experiential, communication and technological talent to create extraordinary experiences and powerful activations engineered for superior results, engaging target audiences everywhere.

23/07/2024

Pico’s activation of Ranger Buddies Quest at the Mandai Wildlife Reserve has been honoured with bronze in the ‘Mobile Games’ category at the ADFEST Lotus Award.
Ranger Buddies Quest presents conservation to a generation that uses technology to learn and play. Through smart binoculars, it transforms Mandai Wildlife Reserve into a 28-hectare educational gaming experience, offering thousands of personal adventures that connect children with wildlife and their digital counterparts.

ADFEST is one of Asia’s most compelling creative festivals, with its Lotus Award highlighting outstanding works imbued with local values.

For award details: https://bit.ly/4dc0onZ

22/07/2024

ITEM 2024 – known as the International Technical Exhibition of Medical Imaging – was the ideal setting for J-Mac System to showcase the latest fruits of its world-class R&D.

With assistance from Pico experts that encompassed everything from booth design to production, the company presented a compelling display of cutting-edge hardware such as the ‘Air Dog’ medical air purifier, the Image Diagnosis System and Radiology System. J-Mac System's state-of-the-art products were presented in the most impactful and engaging manner, highlighting the company's commitment to enhancing medical care and public health.

Discover our latest exhibition activation: https://bit.ly/47xcSnK

19/07/2024

Over 8,000 brand professionals converged at Marina Bay Sands in Singapore for INTA’s 2023 Annual Meeting Live+, one of the largest-ever gatherings of the global IP community. Highlights of the programme included discussions of ‘IP & Innovation’ and ‘The Business of Brands’.

As the official contractor, Pico not only provide the event management services, but also delivered everything from initial design and set-up to ex*****on, creating an engaging and dynamic environment for attendees. Our expertise empowers INTA to forge a global meeting that can capacitate more than 8,000 guest to the venue, enabling participants to focus on the impactful discussions at hand.

Discover our latest exhibition activation: https://bit.ly/47xcSnK

18/07/2024

Over 6,000 McDonald's China restaurant managers convened recently in Macau for the biennial McDonald’s China Restaurant General Manager Convention 2024 to recognise employee accomplishments and share the company’s development vision for the next four years.

Pico provided all-rounded services for the event, including main stage production and event management. To create an astonishing venue for the event, an impressive 108m T-shaped stage and a 3,800 sq. m. giant LED screen were built to create an immersive interplay of light and sound in the main venue. The event not only executed smoothly but also manifested client’s brand core value and fostered employee’s engagement in the event.

Discover our latest event activation: https://bit.ly/3Q8ymA1

17/07/2024

With Asia Business Outlook including Pico in its Top 10 Most Promising Branding Consultants From Hong Kong 2024 list, Pico Group Chairman Lawrence Chia explained how Pico leverages digital interactive tools such as AI, Web3, VR, AR and gamification to maximise audience engagement across multiple platforms and regions. To facilitate the Group’s Integrated Brand Experience framework, the Group has also introduced potent tools such as the PowerONE Unified IT system, ExQTM Experience Analytics and YAOLAND.

Read the full article: https://bit.ly/4bO1qW8

16/07/2024

has been honoured as one of the Top 10 Most Promising Branding Consultants from Hong Kong in 2024 by Asia Business Outlook.

The award acknowledges Pico’s cutting-edge capabilities in total brand activation and commends the Group’s innovation and commitment to excellence. Guided by an Integrated Brand Experience framework and enhanced by Content, Community, Creative and Data strategy, Pico consistently delivers outstanding projects through the seamless integration of technology, creativity and data to surpass client expectations and foster meaningful connections with audiences worldwide.

For award details: https://bit.ly/4bIy0cc

15/07/2024

Pico Far East Holdings Limited won a Certificate of Excellence for the fifth consecutive year at the 10th Investor Relations Awards 2024. First launched in 2015 by the Hong Kong Investor Relations Association, the awards aim to foster the practice of investor relations as well as communication between corporate management and the investment community.

Read more: https://bit.ly/3zDI1df

HKIRA - Hong Kong Investor Relations Association

12/07/2024

Lawrence Chia, Chairman of Pico Group, spoke with the Hong Kong Economic Times to highlight China enterprises’ need for localised marketing services when expanding into overseas business, which will benefit the Group's performance. He noted that the exhibition segment is another growth engine for the Group, with revenue from the sector in Hong Kong now surpassing that of the same period in 2019.

Meanwhile, the Chairman expects revenue from the Middle East market to increase by 20-30% this year. Currently the Group operates in seven major Middle Eastern cities, with around 200 employees in the region. As for other regions’ performance, he estimates that the mainland China market will grow by about 10-15%, with Southeast Asia and Hong Kong each set for a 10% increase.

Full interview (Chinese only): https://bit.ly/3XPrddl

香港經濟日報 hket.com

11/07/2024

Lawrence Chia, Chairman of the Pico Group, has been honoured as ‘The Best Corporate Leader’ at the 2023 China Financial Market Awards.

The past several years has seen the Group successfully overcome serious economic challenges while maintaining robust growth. A key to its performance is its Integrated Brand Experience framework and Content, Community, Creative and Data strategy, implemented as a result of the Chairman’s keen insight into international market trends. In the first half of FY2024, Pico achieved an impressive 18% revenue growth and 53% increase in profits from core operations year-on-year.

Organised by the financial magazine of the same name, the China Financial Market Awards have gained stature for their impartiality and relevance to the corporate world.

Read more: https://bit.ly/4cCfO54

10/07/2024

Pico recently held its Town Hall Meeting 2024 for Thailand staff. Led by our senior management, our staff members gain insights on the business direction, strategy and goals. Given the global economy's challenges and uncertainties, the meeting was a valuable platform for us to prepare for the future and work towards achieving common goals.

Explore our thought-leadership: https://bit.ly/4eUMDMi

09/07/2024

Pico recently helped translate their success in Japan’s market to a standout presence at PV Expo, the country’s largest photovoltaic industry show. The event presents the latest in and associated products and technologies, from the next generation of solar cells to solar power plant construction, maintenance, and operation. A prominent mainstay on the international calendar, it attracts experts from all over the world.

Many visited Longi’s Pico-designed, built, and managed presence to linger over its showcase of Hi-MO 6 modules, BIPV solutions, and more, helping Longi to reinforce its business in the Japan solar market.

Discover our latest exhibition activation: https://bit.ly/47xcSnK

LONGi Solar

08/07/2024

The Pico team showcased not only their professional excellence at work but also their skills and sportsmanship in the Ramadan Corporate Multisport Tournament 2024 held in Dubai. Through the tournament, our staff created unforgettable experiences and thoroughly enjoyed themselves. The event fostered team building through sports and camaraderie, uniting our team in pursuit of a common goal.

Discover the life at Pico: https://bit.ly/49QjBKn

05/07/2024

Held at Bahrain, the GFH Staff Gathering 2024 brought hundreds of employees together to celebrate their achievements amid vibrant decorations and a range of fun activities created by Pico.

To create a lively atmosphere, exceptional lighting, energetic performance and engaging activities including ballet performance and portrait painting. Both were designed and built for the event by the team. This beautiful venue setup made a splendid time for all at the Staff Gathering event.

Discover our latest event activation: https://bit.ly/3Q8ymA1

03/07/2024

Comprehensive service by Pico including stand design and build, exhibition planning and operational management all combined to ensure a starring role for Hanwha Precision Machinery at SIMTOS 2024.

The booth design emphasized the brand's identity while showcasing its innovative new manufacturing equipment solutions. This captivating setup provided an engaging experience for showgoers, enabling our clients to stand out at the exhibition and aiding them in expanding their business.

Discover our latest exhibition activation: https://bit.ly/47xcSnK

02/07/2024

The Innovation Auto Show in Tianjin made the show a trade platform to connect to the world. Pico delivered services including operational management, stands design and build, and press conferences for nine major participating brands which include Arcfox, BYD, Changan Auto, Denza, Genesis Motor, Jaguar Land Rover, Lexus, Polestar, and Rising Auto, helping each showcase their latest development in technology, performance and luxury.

Discover our latest exhibition activation: https://bit.ly/47xcSnK

28/06/2024

Pico was honoured to provide comprehensive services for SAIC Motor’s presence with a range of creative strategy and operations service, which including press conference and motor exhibition at the Geneva International Motor Show 2024 – one of the most influential auto shows in Europe. The team’s expertise highlighted SAIC Motor’s MG and IM brands.

The display environment captivated visitors with its expressions of sustainable travel and showcased the robust innovative capabilities of Chinese manufacturing to Europe and the world.

Discover our latest exhibition activation: https://bit.ly/47xcSnK

27/06/2024

The stunning double-decker stands for Dubai Police and Saudia Technic made an impression at the latest World Police Summit and MRO Middle East events. Empowered by Pico’s design and construction services, both stands distinguished themselves with the integrated tactile and visual technological elements, inviting visitors to immerse themselves into the forefront of aviation excellence and redefine the future of law enforcement, helping clients to showcase their vision and innovations effectively.

Discover our latest exhibition activation: https://bit.ly/47xcSnK

26/06/2024

Pico is proud to be appointed by Messe Berlin Asia Pacific as Official Contractor for Asia’s premier travel trade show, ITB Asia, and its co-events, MICE Show Asia and Travel Tech Asia from 2024 to 2026.

Organised by Messe Berlin Asia Pacific, these prestigious events will be held in Singapore in October, and span key sectors of the travel industry, including leisure, MICE, corporate and travel technology.

25/06/2024

Pico Group's senior executives recently delivered keynote addresses at the Middle East Event Show, imparting their visionary insights and pioneering ideas on data, sustainability, and creativity.

The executives not only highlighted emerging trends in their respective fields but also provided valuable perspectives on future advancements, demonstrating their expertise and leadership in the industry.

24/06/2024

An ‘Infinity Time’ theme united those gathered in Seoul for Swatch Group Korea’s first Kick Off Meeting since 2016. collaborated closely with the Group on all aspects of the event, from storytelling and initial theme planning to brand video production, design, on-site construction and operation. With its extensive event management experience, Pico ensured that participants enjoyed their long-awaited event, and looked forward to the next.

Discover our latest event activation: https://bit.ly/3Q8ymA1

21/06/2024

In an interview with Blooloop, Darren McLean, Executive Director of Pico Play gave readers a sneak peek at the spellbinding ‘The Wizard of Oz’ themed area, coming this year to Warner Bros Movie World in Australia.

Visitors will enjoy innovative rides and attractions that breathe life into the 1939 classic film – including its famed Technicolor transformation from the sepia tones of Kansas to the vibrant hues of Emerald City. Created in collaboration with Warner Bros and Village Roadshow, the project promises to be a whirlwind of excitement with state-of-the-art storytelling and technology.

Read the full article: https://bit.ly/4er88nL

Warner Bros. Discovery

19/06/2024

For the interior set up, the hotel’s party room and rooftop were divided into areas for photo zone and product experiences zone. A unique feature created by Pico was a cold zone that showcased the Magic6’s capabilities and endurance in low-temperature environments. The phone’s DSLR-grade ‘Eagle Eye Camera’ was also demonstrated by photographing fast-moving toy models, allowing visitors to experience its dynamic capture capabilities.

Discover our latest event activation: https://bit.ly/3Q8ymA1

18/06/2024

Discerning fans of technology were in for a memorable treat at the HONOR Magic6 Series experience event in Shenzhen. Pico played a central role in delivering the multifaceted event, providing comprehensive expertise in venue set up, experiential design and build.

Pico not only set up the interior design but also transformed the hotel’s exterior to resemble the Magic6’s distinctive box. Making a wow factor for the guests.

Watch the video and see how we transform the venue

17/06/2024

Each stand showcased their latest technological development, with immersive digital elements seamlessly integrated into the showcase. adopted the innovative approach which made them stand out among other exhibitors, leaving a lasting impression on visitors.

Discover our latest exhibition activation: https://bit.ly/47xcSnK

17/06/2024

Sharing in the remarkable success of LEAP 2024 Riyadh, was Pico, whose roster of activations at the event included Salam Mobile SA, SAUDIA AIRLINES الخطوط السعودية and Cognizant. Pico created immersive brand experience for their audience by creative stand design and excellent fabrication.

Watch the video and start the immersive journey!

14/06/2024

Euro Motors, one of the Kingdom of Bahrain’s leading car dealership, celebrated 25 years of putting customers on the road in style with a special event activated by Pico. Pico not only created the perfect exhibit environment to showcase the classic sport cars at the event but also arranged a stunning live music performance to let guests and staff members enjoyed a trip down memory lane as the company showcased its many milestones in an environment infused with its spirit of flawless quality.

Discover our latest event activation: https://bit.ly/3Q8ymA1

12/06/2024

Kia Worldwide’s presence at four Grand Slam tennis tournaments in Melbourne brought the brand in touch with countless fans on the ground and around the world. Pico collaborated with Kia to manage everything from planning to on-site operation of a variety of activities for customers, including tours, gala dinners, an dealer award ceremony and tennis classes.

invited 129 influencers, consumers and top dealers from 34 countries to join the EV9 test drive, unique tour, meals, and Australian Open matches that can only be experienced in Melbourne. As a result, it achieved a total of 8.7 million views and nearly 500,000 engagements on various platforms, which greatly raised awareness of the brand and its new products amongst our target audiences.

Discover our latest event activation: https://bit.ly/3Q8ymA1

11/06/2024

When Beijing’s acclaimed Palace Museum planned a special gallery of printing woodblocks in Ming and Qing dynasties. Pico had the honour of ensuring that the visitor experience was equal to the preciousness of the relics on display.

In all, the exhibition featured over 15,000 selected items from the Ming and Qing dynasties, serving as a valuable testament to China’s history of technology and craftsmanship. Pico’s role in the project was comprehensive, extending from design and graphics to set-up and operation.

Discover our latest exhibition activation: https://bit.ly/47xcSnK

07/06/2024

Dazzling in variety, and compelling content – a whole universe of artworks and talents was displayed at the Melbourne Convention and Exhibition Centre during the four-day Melbourne Art Fair. Design and ex*****on by Pico present the pieces in the best light, with the team prioritising quality finishes, exacting detail, clear communication, and smooth project management to create the ideal blank canvas and the atmosphere of elegancy for the fair.

Discover our latest exhibition activation: https://bit.ly/47xcSnK

06/06/2024

Organized with the help of Pico's expertise in planning, design, operation, ex*****on, and brand communication, the event was covered by 122 media outlets and this led to a 37% increase in Baidu searches for the brand, significantly boosting its promotional impact.

Discover our latest event activation: https://bit.ly/3Q8ymA1

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Videos

HONOR Magic6 Series experience event in Shenzhen

Discerning fans of technology were in for a memorable treat at the HONOR Magic6 Series experience event in Shenzhen. Pico played a central role in delivering the multifaceted event, providing comprehensive expertise in venue set up, experiential design and build. Pico not only set up the interior design but also transformed the hotel’s exterior to resemble the Magic6’s distinctive box. Making a wow factor for the guests. Watch the video and see how we transform the venue #PicoGroup #Pico #Honor #Magic6 #Event #EventActivation

LEAP 2024 Riyadh

Sharing in the remarkable success of LEAP 2024 Riyadh, was Pico, whose roster of activations at the event included , and . Pico created immersive brand experience for their audience by creative stand design and excellent fabrication. Watch the video and start the immersive journey! #PicoGroup #Pico #LEAP2024 #Technology #LEAP #Exhibition #ExhibitionActivation

LEAP 2024 Riyadh

Pico utilizes the 3,000 square meters main venue as the main stage for the Chaoyang International Light Festival, featuring lighting installations, environmental installations, and interactive music and art installations for the festival. These elements could stand alone or integrate seamlessly with each other, presenting an immersive, experiential, and interactive light and shadow show. Discover our latest event activation: https://bit.ly/3Q8ymA1 #PicoGroup #Pico #LightFestival #Event #EventActivation

Pico earns a pair of Webby wins

Pico’s activation of Ranger Buddies Quest at the Mandai Wildlife Reserve has been recognised as the ‘People’s Voice Winner’ in the Apps & Software (Connected Products & Wearables) category of the 28th Webby Awards. The same project was also an ‘Honoree’ in the Advertising, Media & PR (Experience Marketing) category. Aimed at a generation that uses technology to learn and play, Ranger Buddies Quest presents conservation through the lens of technology. It offers an educational interactive gaming experience through smart binoculars, transforming Mandai Wildlife Reserve into a 28-hectare digital playground. This invention has already begun thousands of personal adventures that connect children with wildlife and their digital counterparts. The Webby Awards, known as the Oscars of the Internet industry, is the international award honouring excellence on the Internet. For award details: https://bit.ly/3VqXoyj #PicoGroup #Pico #WebbyAward #MandaiWildlifeGroup Mandai Wildlife Reserve

Pico activated this impressive stand for Saudia at the 2024 World Defence Show in Riyadh. Watch the video to unveil how we leverage digital elements and interactive design that captivated visitors and offer them impressive experience from exhibition zone to its lounge area. Explore our latest exhibition activation: https://bit.ly/47skWWU #PicoGroup #Pico #WorldDefenseShow #WDS2024 #WorldDefenseShow2024 #Exhibition #ExhibitionActivation

#Pico’s activation won at the Event Marketing Awards 2024.

#Pico’s activation of the Ranger Buddies Quest at #Mandai Wildlife Reserve won Bronze in the ‘Best Gamification’ category at the Event Marketing Awards 2024. Aimed at a generation that uses technology to learn and play, Ranger Buddies Quest presents conservation through the lens of technology. It offers an educational interactive gaming experience through smart binoculars, transforming Mandai Wildlife Reserve into a 28-hectare digital playground. This invention has already begun thousands of personal adventures that connect children with wildlife and their digital counterparts. Organized by Campaign Asia-Pacific , the Event Marketing Awards showcase the remarkable accomplishments of the business events sector in Asia-Pacific. For award details: https://bit.ly/49P1eFm #PicoGroup #EventMarketingAwards #MandaiWildlifeGroup #BestGamification #Awards #EMAs #CampaignAsiaPacific

GAC Trumpchi Partners Conference activated by Pico

Marking a new turning point in #GAC Trumpchi’s development was the Partners #Conference, where management and partners of the brand gathered to review and explore its vision. #Pico was appointed to provide activation services including planning, production, operation and management for the two-day event. Discover how we activate the event for GAC: https://bit.ly/3U2V0vw #PicoGroup #GACMotor #Trumpchi #Event #EventActivation

6th Shenzhen Intangible Cultural Heritage Week

Nearly 100,000 spectators turned out for the 6th Shenzhen Intangible Cultural Heritage Week parade at Shenzhen Festival Avenue. Co-hosted by the Shenzhen Municipal Bureau of Culture, Radio, Television, Tourism and Sports and the People’s Government of Futian District, Shenzhen, the event’s six groups of floats and 17 performances were one of the year’s cultural highlights, attracting approximately five million livestream viewers, and coverage from approximately 40 media outlets as well as numerous new media platforms. Total exposure was a stunning 300 million impressions. Discover our latest event activation: https://bit.ly/3Q8ymA1 #PicoGroup #Pico #CulturalHeritage #Parade #Event #EventActivation

It’s nearly time for Earth Hour 2024 – your chance to join millions of others in support of a cleaner, healthier planet. Pico Global Care in Action invites you to participate by switching off all your non-essential lights and electrical devices between 8:30-9:30pm (your local time) on Saturday 23 March. You can use the hour to ‘Give an Hour for Earth’ by engaging in an eco-friendly activity. Whatever you do, make a positive difference! For more on ‘Give an Hour for Earth’: https://www.earthhour.org/take-part/give-an-hour #BiggestHourForEarth #EarthHour #PGCiA

We're excited to announce the launch of new MP International website! The site is redesigned from top to bottom for improved usability and a more modern look. Take a tour now at https://mpinetwork.com/ to explore latest case studies and expertise of MP International. #PicoGroup #MPInternational

WETEX 2023

WETEX 2023, the region’s largest sustainability and clean energy exhibition, gave thousands of visitors a vision of greener tomorrows in #Dubai. Pico delivered eye-catching activations for TAQA Group and Wilo Group at #WETEX 2023, with cutting-edge stand designs. By adopting captivating digital elements, they showcased their brand capabilities and history while meeting rooms, majlis and media centre offered warm hospitality for customer connections and learning. #TAQA and #Wilo successfully connected with potential customers in the Gulf region and showcased their visonary products and solutions. See more ways Pico activate exhibition: https://bit.ly/3PqI8OT #PicoGroup #Pico #WETEX2023 Wetex Dubai #Sustainability #Exhibition

Watches and Wonders Shanghai 2023

As one of the largest luxury timepiece exhibitions, Watches and Wonders Shanghai 2023 transformed the West Bund Art Center in Shanghai into a vibrant hub, attracting an impressive audience of 12,000 visitors and reached a total audience of 75 million people through social media dissemination. Pico handled brand management, construction, and on-site operations for the five-day event, offering attendees the chance to explore the latest offerings from 14 renowned brands. The event also featured watchmaking workshops, themed exhibitions, and professional skill showcases. Explore more exhibition activations by Pico: https://bit.ly/47xcSnK #PicoGroup #Pico #WatchesandWonders #Watches #Shanghai #WatchesandWonders2023 #Masterpiece #Exhibition #ExhibitionActivation Video Source from Watches and Wonders

Dubai Airshow 2023

The Dubai Airshow has quickly grown to be one of the world’s major showcases of aerospace technology. SAUDIA AIRLINES الخطوط السعودية , SAMI Advanced Electronics and Dubai Police appointed Pico to craft their stands. #Pico utilized multiple visual elements to craft the immersive environment that perfectly embodied their brand image, allowing them to shine amidst the 1400+ world-class exhibitors. The result was an unforgettable experience for visitors, helping the brands to connect with the clients. Explore more exhibition activations by Pico: https://bit.ly/47xcSnK #PicoGroup #Saudia #SAMIAdvancedElectronics #DubaiPolice #Dubai #DubaiAirshow #DubaiAirshow2023 #ExhibtionActivation #Exhibition

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Our Story

Experience-led, digital-first thinking and capabilities matter more than ever. In a fast-changing world where brands thrive on the experiences they generate, they need a partner that can activate them effectively.

This is what Pico Group delivers. We merge experiential, communication and technological talent to create extraordinary experiences that engage people personally.

These are not just designed by teams who know how to visualise powerful content and engagements, nor crafted by digital natives to engage audiences across a range of media, channels and devices. They are all of this and more. Pico Group creates experiences that matter.

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Videos

HONOR Magic6 Series experience event in Shenzhen

LEAP 2024 Riyadh

LEAP 2024 Riyadh

LEAP 2024 Riyadh

LEAP 2024 Riyadh

Pico earns a pair of Webby wins

#Pico’s activation won at the Event Marketing Awards 2024.

GAC Trumpchi Partners Conference activated by Pico

6th Shenzhen Intangible Cultural Heritage Week

WETEX 2023

Watches and Wonders Shanghai 2023

Dubai Airshow 2023

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