Pico Global

Pico Global Pico is a global leader in Total Brand Activation with a proven track record of more than five decades. We call it Total Brand Activation.

Experience-Led, Digital-First thinking and capabilities matter more than ever in today’s fast-changing world. At Pico, we merge experiential, communication and technological talent to create extraordinary experiences and powerful activations engineered for superior results, engaging target audiences everywhere.

For 44 years, World Travel Market (WTM) London has been renowned as the travel industry’s premier event, bringing toget...
28/02/2025

For 44 years, World Travel Market (WTM) London has been renowned as the travel industry’s premier event, bringing together global ministerial-level officials and tourism professionals.

At this year’s three-day exhibition, Pico used innovative design and state-of-the-art tech to craft distinctive presences for Red Sea and Al Balad Development. Centrepiece of the Red Sea booth experience was a stunning, immersive 270-degree wraparound display that instantly transported visitors to far-off lands.

Discover our latest exhibition activation: https://bit.ly/3WFiVmc


Pico Far East continues to gain favour in Headline Daily, with a columnist recently highlighting how their Content, Comm...
27/02/2025

Pico Far East continues to gain favour in Headline Daily, with a columnist recently highlighting how their Content, Community, Creativity and Data strategy and Integrated Brand Experience methodology contributed to year-on-year increases of 19% in revenue and 57% in profit attributable to owners of the company.

The columnist further pointed out that as US-China trade shrinks, Pico regional operations in the Middle East and Southeast Asia have seen their business volume increase. As a Total Brand Activation agency, Pico has actively responded to changes in the business environment by stepping up efforts to help brands enter new and/or developing markets.

Finally, the columnist noted the Group’s focus on expanding its market share and increasing project value while improving efficiency and building resilience. He opined that Pico should continue to maintain its momentum of continuously improving its valuation.

Full article (Chinese only): https://rb.gy/obfvo8

Automotive AI innovators SenseTime showed off its latest AGI system to consumers at a special ‘SenseTime Automotive AI D...
27/02/2025

Automotive AI innovators SenseTime showed off its latest AGI system to consumers at a special ‘SenseTime Automotive AI Day’ event in Shanghai.

Delivering the event was TBA Creative Network , a subsidiary of Pico Group, which provided comprehensive services including design, creative process planning, construction and operational management. To ensure a distinctive experience, the team incorporated AI elements into the launch, getting visitors in gear for exploring exciting new driving horizons.

Discover our latest launch event: https://bit.ly/3Q8ymA1


China was guest of honour at the 43rd Santiago International Book Fair in Chile, with Pico entrusted with delivering a r...
25/02/2025

China was guest of honour at the 43rd Santiago International Book Fair in Chile, with Pico entrusted with delivering a range of design, planning, construction and operational management services for the occasion. China’s prominent fair presence covered an area of approximately 500 sq. m., with its walls and latticework inspired by traditional Hui architecture. As well as expressing a cultural heritage, the pavilion was a platform for Chilean-Chinese cultural exchanges between authors, publishers, readers and scholars.

Discover our latest exhibition activation: https://bit.ly/3WFiVmc

24/02/2025

Pico coordinated an outstanding opening ceremony for the 2024 World School Sport Games (Gymnasiade) in Bahrain, the largest multi-sport event organised by the International School Sport Federation. The ceremony demanded exceptional attention to detail and precise ex*****on, with the Pico team using its immense technical and production skill to deliver a fireworks show that transformed the skyline into a dazzling canvas of light.

Discover our latest event activation: https://bit.ly/3Q8ymA1


Pico’s comprehensive services from initial conceptualisation through ex*****on ensured the seamless delivery and strateg...
21/02/2025

Pico’s comprehensive services from initial conceptualisation through ex*****on ensured the seamless delivery and strategic success of the recent 2025 TVING Marketing Conference.

Held in Seoul, the event drew over 500 industry professionals. Memorable features included an innovative lobby experience offering an immersive showcase of TVING’s 2024 anchor content and Super IPs. A further highlight was an AI filter zone where attendees could transform themselves into characters from popular TVING productions.

Discover our latest conference: https://bit.ly/4fYKMW2



Innovative design merged with cutting-edge technology when Pico transformed the venue for the FIBA 3x3 Manama Masters in...
19/02/2025

Innovative design merged with cutting-edge technology when Pico transformed the venue for the FIBA 3x3 Manama Masters in Bahrain into a high-energy sporting environment that radiated pure excitement.

Featuring an advanced audio-visual system, each detail and element of the court design was considered to capture the full intensity of 3x3 basketball competition while delivering the perfect spectator experience.

Discover our latest event activation: https://bit.ly/3Q8ymA1


Thousands of industry professionals, homebuyers and investors explored the latest market opportunities and trends at the...
18/02/2025

Thousands of industry professionals, homebuyers and investors explored the latest market opportunities and trends at the Bahrain 2024. Pico was also at this prestigious real estate exhibition to deliver a remarkable stand for Al Areen Holding, one of the kingdom’s leading real estate developers.

The booth’s distinctive centrepiece was an array of sculptural illuminated tree-like canopies, crafted with elegant white architectural elements and subtle green accents. Complementing this striking design was an integrated curved LED screen showing dynamic presentations of Al Areen Holding’s development portfolio, making the booth a truly engaging platform for potential investors and clients.

Discover our latest exhibition activation: https://bit.ly/3WFiVmc


and Meta recently partnered up to orchestrate a memorable three-day creator event that brought together influential I...
17/02/2025

and Meta recently partnered up to orchestrate a memorable three-day creator event that brought together influential Instagram personalities and musicians in an immersive & dynamic networking environment.

From conceptualisation to ex*****on, Pico’s expertise shaped every aspect of the event experience, including strategic planning, design, technical deployment and operational management. The result was a showcase of digital creativity and community building that will be remembered for weeks and months to come.

Discover our latest event activation: https://bit.ly/3Q8ymA1


SAIC Motor collaborated with Pico to create an exceptional exhibition in commemoration of the MG marque’s 100th annivers...
13/02/2025

SAIC Motor collaborated with Pico to create an exceptional exhibition in commemoration of the MG marque’s 100th anniversary.

Hosted at the the Kuala Lumpur International Mobility Show 2024 (KLIMS), the crown jewel of the display was the MG Cyberster, a sleek all-electric roadster that returns MG to its performance roots with a state-of-the-art sustainable twist.

Discover our latest exhibition activation: https://bit.ly/3WFiVmc


12/02/2025

The International Weightlifting Federation ( ) World Championships, hosted in Bahrain in 2024, brought together elite athletes from across the globe to compete at the highest level of the sport.

Pico was commissioned to orchestrate the exceptional event experience, managing the event conceptualisation, design and ex*****on of this prestigious competition. Our team delivered a world-class staging environment that matched the calibre of the event with optimal conditions.

Discover our latest event activation: https://bit.ly/3Q8ymA1


was delighted to help add some high performance to the joys of the season with the 2024 German Christmas Market, cre...
11/02/2025

was delighted to help add some high performance to the joys of the season with the 2024 German Christmas Market, created integrated brand experience for collaborating German Trade Office in Taipei.

The exciting highlight of the event was the marque’s latest EVs – the RS Q4 e-tron and RS e-tron GT. Visitors took the opportunity to get up close and immerse themselves in the cars’ legendary engineering and sheer driving appeal amid a memorably festive atmosphere.

Discover our latest event activation: https://bit.ly/3Q8ymA1

10/02/2025

Bahrain ushered in 2025 with a mesmerising New Year’s Eve drone light show by Pico. The spectacle transformed the night sky into a canvas of dynamic illumination, with the drones’ choreographed swoops, turns and formations showcasing the team’s excellent planning and technological capabilities.

The captivating grand finale to 2024 was a hit with audiences across the city – an unforgettable experience that set a new benchmark for the celebrations in Bahrain.

Discover our latest event activation: https://bit.ly/3Q8ymA1


team members of took their spirit of excellence on the road at the sixth edition of the Dubai Run. Marking the concl...
07/02/2025

team members of took their spirit of excellence on the road at the sixth edition of the Dubai Run. Marking the conclusion of the Dubai Fitness Challenge, the staff members joined almost 280,000 runners to celebrate their physical wellness, build team solidarity, and enjoy a festive day out.


Lianhe Zaobao features a fascinating interview with Andrew Chia, General Manager of Pico Singapore, on how Pico is makin...
06/02/2025

Lianhe Zaobao features a fascinating interview with Andrew Chia, General Manager of Pico Singapore, on how Pico is making brand activation green and .
Andrew explained Pico’s vision of balancing green with costs and working with governments and associations to create more environmentally friendly supply and value chains. All the above came into play in Pico’s recent and i Light Singapore projects, with the team offering technological solutions that reduced the events’ carbon emissions.

Read more: https://bit.ly/40ECFZ7


Pico was thrilled to be appointed as the event organiser in the Design Futures Forum 2024, which attracted nearly 800 at...
05/02/2025

Pico was thrilled to be appointed as the event organiser in the Design Futures Forum 2024, which attracted nearly 800 attendees to the iconic Victoria Theatre and The Arts House in Singapore.

ensured every detail enhanced the venue’s prestigious atmosphere and created a seamless event experience for every participant to celebrate the power of design to shape a more liveable, loveable Singapore.

Discover our latest event activation: https://bit.ly/3Q8ymA1


partnered with Edaran Tan Chong Motor to showcase Nissan’s advanced solutions at the Kuala Lumpur International Mobi...
04/02/2025

partnered with Edaran Tan Chong Motor to showcase Nissan’s advanced solutions at the Kuala Lumpur International Mobility Show 2024. Pico not only hosted the Malaysia debut of the all-electric Hyper Tourer concept MPV, but featured seamlessly integrated interactive displays highlighting Nissan’s e-POWER technology.

At the show, the booth’s sophisticated design and cutting-edge features proved irresistible to visitors, successfully conveying Nissan’s innovative thinking when it comes to combining luxury, sustainability and mobility.

Discover our latest activation: https://bit.ly/3WFiVmc



Nissan

03/02/2025

AROYA CRUISES made history as the first Arabian cruise line with its launch at a prestigious event in Riyadh. Pico, in collaboration with Social Clinic delivered an exceptional celebration that showcased the brand’s commitment to creating extraordinary moments for its guests.

Meticulously curated, the event demonstrated AROYA Cruises’ world-class premium hospitality services. Pico oversaw every aspect of the launch event, from the guest hospitality to stage production and design, to ensure a luxurious and memorable start of a new era of Arabian cruising.

Discover our latest event activation: https://bit.ly/3Q8ymA1


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Pico coordinated an outstanding opening ceremony for the 2024 #ISF World School Sport Games (Gymnasiade) in Bahrain
Pico coordinated an outstanding opening ceremony for the 2024 #ISF World School Sport Games (Gymnasiade) in Bahrain

Pico coordinated an outstanding opening ceremony for the 2024 #ISF World School Sport Games (Gymnasiade) in Bahrain, the largest multi-sport event organised by the International School Sport Federation. The ceremony demanded exceptional attention to detail and precise execution, with the Pico team using its immense technical and production skill to deliver a fireworks show that transformed the skyline into a dazzling canvas of light. Discover our latest event activation: https://bit.ly/3Q8ymA1 #PicoGroup #Pico #Gymnasiade #Gymnasiade2024 #Event #EventActivation

The International Weightlifting Federation World Championships 2024
The International Weightlifting Federation World Championships 2024

The International Weightlifting Federation (#IWF) World Championships, hosted in Bahrain in 2024, brought together elite athletes from across the globe to compete at the highest level of the sport. Pico was commissioned to orchestrate the exceptional event experience, managing the event conceptualisation, design and execution of this prestigious competition. Our team delivered a world-class staging environment that matched the calibre of the event with optimal conditions. Discover our latest event activation: https://bit.ly/3Q8ymA1 #PicoGroup #Pico #IWF2024 #Bahrain #Event #SportsEvent

Bahrain New Year's Eve Drone Light Show
Bahrain New Year's Eve Drone Light Show

Bahrain ushered in 2025 with a mesmerising New Year’s Eve drone light show by Pico. The spectacle transformed the night sky into a canvas of dynamic illumination, with the drones’ choreographed swoops, turns and formations showcasing the team’s excellent planning and technological capabilities. The captivating grand finale to 2024 was a hit with audiences across the city – an unforgettable experience that set a new benchmark for the celebrations in Bahrain. Discover our latest event activation: https://bit.ly/3Q8ymA1 #PicoGroup #Pico #Bahrain #Event #EventActivation

AROYA CRUISES made history as the first Arabian cruise line with its launch at a prestigious event in Riyadh. Pico, in collaboration with Social Clinic delivered an exceptional celebration that showcased the brand’s commitment to creating extraordinary moments for its guests. Meticulously curated, the event demonstrated AROYA Cruises’ world-class premium hospitality services. Pico oversaw every aspect of the launch event, from the guest hospitality to stage production and design, to ensure a luxurious and memorable start of a new era of Arabian cruising. Discover our latest event activation: https://bit.ly/3Q8ymA1 #PicoGroup #Pico #AROYA #AROYACruises #Event #EventActivation

2024 SL Chia Golf Challenge
2024 SL Chia Golf Challenge

A cornerstone of Pico Group’s annual conference, the SL Chia Golf Challenge offers an exciting mix of sporting thrills and social purpose, raising funds for Macau’s charitable institutions- Fuhong Society of Macau. Now, enjoy some memorable moments from this year’s tournament. #PicoGroup #Pico

As we welcome 2025, we at Pico extend our warmest wishes to our valued clients, partners, and friends. At Pico, we are excited to continue crafting unforgettable brand experiences worldwide. Thank you for being part of our story. Here’s to new beginnings and greater achievements ahead! #PicoGroup #Pico #NewYear #2025

Held in Dubai, ITS World Congress 2024 was a premier event for global Intelligent Transportation Systems(#ITS). Featuring more than 300 exhibitors, its programme of 200-plus plenary sessions, technical presentations, exhibitions and live demonstrations included over 650 international speakers. In total, nearly 15,000 people attended. Pico was at the centre of the action, having provided custom design solutions, production management and international freight forwarding for the event as well as creating immersive exhibition spaces for Toyota, Honda, Denso, Aisin, ITS Japan and ITS Asia Pacific. Our innovative designs enabled each brand to effectively break through the exhibition environment to showcase their cutting-edge technologies and latest products. Discover our latest exhibition activation: https://bit.ly/3WFiVmc #PicoGroup #Pico #ITSWorldCongress #ITSWorldCongress2024 #Exhibition #ExhibitionActivation

Fenaa Alawwal partnered with Pico to create the first edition of ‘Muntada FAA’, a five-day event that transformed Riyadh’s Museum of Commissions into a vibrant hub of exchange for artists and thinkers from Saudi Arabia and abroad. Pico handled every detail from conception to execution, ensuring a flawless outcome for a programme that included everything from thought-provoking discussions to inspiring keynotes and interactive ‘Kitchen Lab’ sessions. Discover our latest event activation: https://bit.ly/3Q8ymA1 #PicoGroup #Pico #MuntadaFAA

As the year draws to a close, we celebrate this magical season with appreciation for the partnerships and achievements we've shared. May your Christmas be filled with joy, and may the coming year bring new opportunities for innovation and success. Warmest wishes from the Pico family. #PicoGroup #Pico #Festive #FestiveGreeting

Pico Global Care in Action 2024
Pico Global Care in Action 2024

The 41st Pico Group International Conference also marked the 10th anniversary of Pico Global Care in Action (PGCiA), our initiative to empower employees, help communities, and protect our environment. During the Conference, delegates took time out to aid the Fuhong Society of Macau at an engaging ‘Azulejo Painting' workshop. The activity not only supported the Society’s mission of empowering people with disabilities, but connected participants with Macau’s rich heritage. The Conference’s charity sale also benefitted the Society, further strengthening our commitment to making a positive difference to people and communities. #PicoGroup #PicoConference #AnnualConference #41stPicoInternationalConference #CSR

Pico Activates Garden of Emeralds: Discoverer of Gemstones
Pico Activates Garden of Emeralds: Discoverer of Gemstones

The exhibition of ‘Garden of Emeralds: Discoverer of Gemstones’ revolved around L’ECOLE’s main educational pillars of ‘the world of gemstones’, ‘savoir faire’, and ‘the history of jewellery art’, with visitors being guided through the history of emeralds in Asia, Europe and the Middle East, with immersed in every scientific, technical facet and cultural and artistic perspectives. Discover our latest exhibition activation: https://bit.ly/3WFiVmc #PicoGroup #Pico #LECOLE #jewellery #Exhibition #ExhibitionActivation Video credit to L’ECOLE

Pico Activate Multiple Clients' Exhibition at GITEX 2024
Pico Activate Multiple Clients' Exhibition at GITEX 2024

Pico contributed to the success of #GITEX Global and Expand North Star 2024 through its Pico for Dubai Police, RTA, Open Signal, HP and Dubai Chamber of Digital Economy are our prestigious clients. Through the application of innovative technology and refined craftsmanship, we develop diverse interactive elements that create unforgettable immersive brand experiences for our audiences Discover our latest exhibition activation: https://bit.ly/3WFiVmc #PicoGroup #Pico #GITEXGlobal GITEX Global #GITEXGlobal2024 #Exhibition #ExhibitionActivation

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Our Story

Experience-led, digital-first thinking and capabilities matter more than ever. In a fast-changing world where brands thrive on the experiences they generate, they need a partner that can activate them effectively.

This is what Pico Group delivers. We merge experiential, communication and technological talent to create extraordinary experiences that engage people personally.

These are not just designed by teams who know how to visualise powerful content and engagements, nor crafted by digital natives to engage audiences across a range of media, channels and devices. They are all of this and more. Pico Group creates experiences that matter.