Pico Global

Pico Global Pico is a global leader in Total Brand Activation with a proven track record of more than five decades. We call it Total Brand Activation.

Experience-Led, Digital-First thinking and capabilities matter more than ever in today’s fast-changing world. At Pico, we merge experiential, communication and technological talent to create extraordinary experiences and powerful activations engineered for superior results, engaging target audiences everywhere.

30/12/2024

Fenaa Alawwal partnered with Pico to create the first edition of ‘Muntada FAA’, a five-day event that transformed Riyadh’s Museum of Commissions into a vibrant hub of exchange for artists and thinkers from Saudi Arabia and abroad. Pico handled every detail from conception to ex*****on, ensuring a flawless outcome for a programme that included everything from thought-provoking discussions to inspiring keynotes and interactive ‘Kitchen Lab’ sessions.

Discover our latest event activation: https://bit.ly/3Q8ymA1

25/12/2024

As the year draws to a close, we celebrate this magical season with appreciation for the partnerships and achievements we've shared. May your Christmas be filled with joy, and may the coming year bring new opportunities for innovation and success.

Warmest wishes from the Pico family.


24/12/2024

The 41st Pico Group International Conference also marked the 10th anniversary of Pico Global Care in Action (PGCiA), our initiative to empower employees, help communities, and protect our environment.

During the Conference, delegates took time out to aid the Fuhong Society of Macau at an engaging ‘Azulejo Painting' workshop. The activity not only supported the Society’s mission of empowering people with disabilities, but connected participants with Macau’s rich heritage. The Conference’s charity sale also benefitted the Society, further strengthening our commitment to making a positive difference to people and communities.



From strengthening global leadership to helping local communities, Pico’s annual conferences have always showcased our c...
23/12/2024

From strengthening global leadership to helping local communities, Pico’s annual conferences have always showcased our commitment to making a positive impact. The 41st Pico Group International Conference brought more than 300 leaders from around the world to Macau, where they exchanged everything from strategy and the future of the industry to invigorate our creative edge.

There was even more in store for attendees: many enjoyed the Azulejo painting in a session supported by Pico Global Care Action (PGCiA) initiative and the Fuhong Society of Macau. By raising awareness of those who need, Pico is helping to create a better future for both our industry and the wider world.



Pico partnered with the International Communications Union (ITU) to deliver an inspiring environment for the ITU Digital...
16/12/2024

Pico partnered with the International Communications Union (ITU) to deliver an inspiring environment for the ITU Digital Skills Forum 2024 in Manama, Bahrain. A truly timely and vital event, the Forum brought together approximately 700 policymakers, practitioners, experts and leaders from 44 countries to exchange insights and propose skills development solutions for the digital future.

Our exhibition design seamlessly integrated the forum's mission of bridging the digital skills gap, providing an inspiring backdrop for policymakers, practitioners, and experts to exchange insights and forge solutions for the digital future.

Discover our latest event activation: https://bit.ly/4fJgQhy


Aviation industry leaders celebrated in charming maritime style at the Routes World 2024 Gala Dinner. Designed and built...
13/12/2024

Aviation industry leaders celebrated in charming maritime style at the Routes World 2024 Gala Dinner. Designed and built by Pico, the venue featured a breathtaking ship-inspired main stage that appeared to ‘sail’ across the sea, with guests enjoying their dining experience in a picturesque seaside setting. It all formed a compelling backdrop as airline and airport decision-makers forged partnerships that will shape tomorrow’s global route networks.

Discover our latest event activation: https://bit.ly/3Q8ymA1


As the main contractor for the 2024 Big Data Expo, Pico advanced the digital state-of-the-art with an innovative design ...
12/12/2024

As the main contractor for the 2024 Big Data Expo, Pico advanced the digital state-of-the-art with an innovative design for a new level of immersive experience. Blending high tech with core exhibition themes, the result was an effective platform for a global digital economy dialogue.

Pico’s exceptional craftsmanship shone through every detail, with the venue’s eye-catching grand, flowing design expressing both modern and future-focused perspectives. The project also demonstrates our commitment to sustainability, with eco-friendly principles guiding everything from design to construction.

Discover our latest exhibition activation: https://bit.ly/3WFiVmc

In an interview with TTG Asia, Mr Lawrence Chia, Chairman of The Pico Group retrospected the development trajectory of t...
10/12/2024

In an interview with TTG Asia, Mr Lawrence Chia, Chairman of The Pico Group retrospected the development trajectory of the Group, and shared his vision for the group’s future prospects.

Mr Chia delineated the transformation of The Pico Group from a regional exhibition contractor to a renowned global brand activation specialist, emphasizing the group for growing together with global partners. With the early adoption of digital technology and Integrated Brand Experience methodology, the group has successfully navigated challenges over the past decades.

Looking ahead, Mr Chia stressed the importance of maintaining an entrepreneurial spirit, learning from failures, and staying adaptable to changes in the market.
Read more: https://bit.ly/3Vz0wrh

2024 marked its 21st year at the Shanghai New International Expo Centre, where and collaborated on a fresh and exci...
09/12/2024

2024 marked its 21st year at the Shanghai New International Expo Centre, where and collaborated on a fresh and exciting new pavilion experience. Inside the expansive 12,000 sq. m. structure, Pico created a comprehensive digital entertainment showcase that engaged visitors with something akin to a cutting-edge gaming experience.

The pavilion's new attractions included interactive photo zones, dedicated gaming areas, AI motion capture stations, VR/XR experiences with specialised gaming chairs, and next-generation connectivity demonstrations. These innovations – along with post-5G tech – offered visitors a thrilling look at the future of digital entertainment and communications.


Pico has earned 11 honours at the Chief Marketer Campaigns of The Year 2024, making a sweep of such prestigious categori...
06/12/2024

Pico has earned 11 honours at the Chief Marketer Campaigns of The Year 2024, making a sweep of such prestigious categories as ‘Best Brand Awareness Campaign’, ‘Best Game, Contest or Sweepstakes’, ‘Best Influencer/Word-of-Mouth Campaign’, ‘Best Online-Only Campaign’, ‘Best Use of Video’, and ‘Best Overall Use of Technology in a Campaign’.

By integrating interactive elements, influencer marketing, advanced technology, and gamification into experiential brand activations, Pico is advancing its digital transformation and Integrated Brand Experience methodology. These cutting-edge solutions have strengthened client relationships and fostered long-term partnerships.

The Campaigns of the Year awards recognise industry leaders who set standards for marketing brilliance with the most groundbreaking ideas and innovative strategies.

Read More: https://bit.ly/4g01ViP
Full list of the awards: https://chiefmarketer.com/event/2024-campaigns-of-the-year/

Acclaimed Speyside distillery recently celebrated its 50-year signature single malt whisky during an exclusive evening...
05/12/2024

Acclaimed Speyside distillery recently celebrated its 50-year signature single malt whisky during an exclusive evening hosted by sixth-generation family member Duncan Grant. Naturally, the brand again invited Pico to deliver a blend of venue design and event management that would embody their legacy of exceptional taste and craftsmanship. The result was truly an occasion to savour.

Discover our latest event activation: https://bit.ly/3Q8ymA1

Glenfarclas

Leading automotive parts and technology brand HYUNDAI WIA partnered with for a booth at the International Suppliers Fa...
04/12/2024

Leading automotive parts and technology brand HYUNDAI WIA partnered with for a booth at the International Suppliers Fair 2024 in Wolfsburg, Germany.

The result was striking, with the brand’s signature colour scheme catching the attention of countless attendees. Holding their attention were high-tech and interactive features such as illuminated acrylic elements, transparent OLED displays, and an example of Hyundai WIA’s integrated thermal management module – an industry-leading innovation.

Discover our latest exhibition activation: https://bit.ly/3WFiVmc


SEMICON Taiwan was one of the latest semiconductor exhibitions where Pico activated memorable brand experiences for a ra...
03/12/2024

SEMICON Taiwan was one of the latest semiconductor exhibitions where Pico activated memorable brand experiences for a range of industry clients e.g. Besi, TEL and VAT etc., with comprehensive exhibition services, including exhibition stands design and build.

Over 1,100 exhibitors gathered at SEMICON Taiwan, displaying their latest products while exploring trends in advanced processing, equipment and materials, heterogeneous integration and compound semiconductors. New features at the exhibition included a ‘Smart Mobility Innovation Zone’, ‘AI Technology Zone’, and a ‘Silicon Photonics Pavilion’, which showcased the future of semiconductor industry.

Discover our latest exhibition activation: https://bit.ly/3WFiVmc


東京威力科創股份有限公司

03/12/2024

The exhibition of ‘Garden of Emeralds: Discoverer of Gemstones’ revolved around L’ECOLE’s main educational pillars of ‘the world of gemstones’, ‘savoir faire’, and ‘the history of jewellery art’, with visitors being guided through the history of emeralds in Asia, Europe and the Middle East, with immersed in every scientific, technical facet and cultural and artistic perspectives.

Discover our latest exhibition activation: https://bit.ly/3WFiVmc



Video credit to L’ECOLE

Pico was honoured to provide design planning, build-out, operational support and other exhibition services for the L'ÉCO...
02/12/2024

Pico was honoured to provide design planning, build-out, operational support and other exhibition services for the L'ÉCOLE, School of Jewelry Arts (Shanghai) ‘Garden of Emeralds: Discoverer of Gemstones’ exhibition. Our high-quality ex*****on instantly out guests in the right frame of mind for a near-priceless immersive journey.
Discover our latest exhibition activation: https://bit.ly/3WFiVmc


Pico recently honoured Korea team members for reaching the milestones of five or 10 years of distinguished service. The ...
29/11/2024

Pico recently honoured Korea team members for reaching the milestones of five or 10 years of distinguished service. The expertise and dedication of these and other veteran staff have been instrumental to the Group’s success. More than just professionals, these individuals exemplify the core values and strong relationships that make the Pico family truly exceptional.

Themed ‘Go Together, Grow Together’, the GMCC&Welling Consumer Appliance Customer Summit in Shenzhen gathered together m...
28/11/2024

Themed ‘Go Together, Grow Together’, the GMCC&Welling Consumer Appliance Customer Summit in Shenzhen gathered together more than 400 corporate executives, industry association representatives, experts, scholars and partners. Pico meanwhile delivered a comprehensive selection of services for the event, including design, planning and operational management. High points of the programme included the production of GMCC’s billionth air conditioning compressor and the unveiling of four next-generation home appliances.

Discover our latest event activation: https://bit.ly/3Q8ymA1


, held at Shanghai New International Expo Center, marked the event’s expansion beyond its traditional anime, comics and...
27/11/2024

, held at Shanghai New International Expo Center, marked the event’s expansion beyond its traditional anime, comics and games roots to embrace a wide range of technologies, including mobile devices and electric vehicles.

Among the EV exhibitors was BYD, with a youthful-looking booth designed and built by TBA Creative Network, a Pico Group subsidiary. Constructed with sustainable materials and boasting an array of advanced features, it aimed to attract and engage younger consumers and enhance their affinity with BYD.

As intended, the booth proved irresistible to its target demographic, with a constant stream of visitors stopping to explore BYD’s cutting-edge intelligent driving and battery tech innovations.

Discover our latest exhibition activation: https://bit.ly/3WFiVmc


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Fenaa Alawwal partnered with Pico to create the first edition of ‘Muntada FAA’, a five-day event that transformed Riyadh’s Museum of Commissions into a vibrant hub of exchange for artists and thinkers from Saudi Arabia and abroad. Pico handled every detail from conception to execution, ensuring a flawless outcome for a programme that included everything from thought-provoking discussions to inspiring keynotes and interactive ‘Kitchen Lab’ sessions. Discover our latest event activation: https://bit.ly/3Q8ymA1 #PicoGroup #Pico #MuntadaFAA

As the year draws to a close, we celebrate this magical season with appreciation for the partnerships and achievements we've shared. May your Christmas be filled with joy, and may the coming year bring new opportunities for innovation and success. Warmest wishes from the Pico family. #PicoGroup #Pico #Festive #FestiveGreeting

Pico Global Care in Action 2024
Pico Global Care in Action 2024

The 41st Pico Group International Conference also marked the 10th anniversary of Pico Global Care in Action (PGCiA), our initiative to empower employees, help communities, and protect our environment. During the Conference, delegates took time out to aid the Fuhong Society of Macau at an engaging ‘Azulejo Painting' workshop. The activity not only supported the Society’s mission of empowering people with disabilities, but connected participants with Macau’s rich heritage. The Conference’s charity sale also benefitted the Society, further strengthening our commitment to making a positive difference to people and communities. #PicoGroup #PicoConference #AnnualConference #41stPicoInternationalConference #CSR

Pico Activates Garden of Emeralds: Discoverer of Gemstones
Pico Activates Garden of Emeralds: Discoverer of Gemstones

The exhibition of ‘Garden of Emeralds: Discoverer of Gemstones’ revolved around L’ECOLE’s main educational pillars of ‘the world of gemstones’, ‘savoir faire’, and ‘the history of jewellery art’, with visitors being guided through the history of emeralds in Asia, Europe and the Middle East, with immersed in every scientific, technical facet and cultural and artistic perspectives. Discover our latest exhibition activation: https://bit.ly/3WFiVmc #PicoGroup #Pico #LECOLE #jewellery #Exhibition #ExhibitionActivation Video credit to L’ECOLE

Pico Activate Multiple Clients' Exhibition at GITEX 2024
Pico Activate Multiple Clients' Exhibition at GITEX 2024

Pico contributed to the success of #GITEX Global and Expand North Star 2024 through its Pico for Dubai Police, RTA, Open Signal, HP and Dubai Chamber of Digital Economy are our prestigious clients. Through the application of innovative technology and refined craftsmanship, we develop diverse interactive elements that create unforgettable immersive brand experiences for our audiences Discover our latest exhibition activation: https://bit.ly/3WFiVmc #PicoGroup #Pico #GITEXGlobal GITEX Global #GITEXGlobal2024 #Exhibition #ExhibitionActivation

The recent #Stargazer Media Launch Event in Riyadh, Saudi Arabia, successfully showcased the Hyundai STARGAZER, a vehicle designed for modern families. #Pico crafted a welcoming family retreat environment for the launch with themed car displays, a dynamic reveal stage, and festive food stations created an engaging and celebratory atmosphere, ensuring a memorable experience for all attendees. Highlighting the key features and benefits of the #Hyundai STARGAZER through creative and interactive elements effectively in the event. Discover our latest event activation: https://bit.ly/4fJgQhy #PicoGroup #Hyundai Hyundai Motor Group #Event #EventActivation

Ever wondered what really goes into creating a successful event? At Pico, our event management team is the driving force behind every exceptional event experience. They're the strategic planners, budget wizards, vendor wranglers, venue scouts, timeline masters, creative problem-solvers, tech integrators, all rolled into one. From concept to execution, our team handles every detail of the event. So, Let’s give a big shout out to all the Event Managers by taking the chance of celebrating the Event Organiser Day! #EventOrganiserDay #EventPlanning #BehindTheScenes

Pico Group takes great pride in exceeding expectations with our innovative turnkey solutions. At Arabian Travel Market 2024, we showcased our expertise by seamlessly blending cutting-edge digital activations with modern stand designs, creating unparalleled visitor experience. Watch as John Chia, COO of Pico Middle East, describes how our expertise made our client’s presence truly stand out. #PicoGroup #Pico #ATM2024 #Exhibition #ExhibitionActivation

Do you know how can we make event sustainable?
Do you know how can we make event sustainable?

Did you know the events industry has a significant environmental impact? According to Eventbrite, up to 50% of an event's carbon footprint comes from transportation, and the average conference attendee generates over 4 pounds of waste and 400 pounds of CO2 daily. At Pico, we're actively reducing our total gas emissions through initiatives like eco-friendly vendor partnerships and waste reduction strategies. We're redefining sustainable events. Ready to make your next event sustainable? Let's discuss how we can minimize your environmental impact while creating unforgettable experiences. Transforming Events in Green: https://bit.ly/4eLrbc4 #Pico #SustainableEvents #GreenConference #EventPlanning #Sustainability

Pico activate Midea Building Technologies and Corad Electronics at SNEC PV Power Expo 2024
Pico activate Midea Building Technologies and Corad Electronics at SNEC PV Power Expo 2024

Midea Building Technologies and Corad Electronics were joint exhibitors of SNEC PV Power Expo 2024, entrusting Pico with comprehensive exhibition services for their 460 sq.m. booth to showcase their green building solutions in this leading global PV expo. Discover our latest exhibition activation: https://bit.ly/3WFiVmc #PicoGroup #Pico #photovoltaic #SNEC2024 #Exhibition #ExhibitionActivation

#ZeroEmissionDay
#ZeroEmissionDay

At Pico, we're committed to exploring new ways to reduce our footprint and contribute to a greener future. We focus on reducing emissions from our business operations, reducing waste and minimising hazardous substances. Even small actions can make a big difference. Join us in the #ZeroEmissionDay tomorrow, acting for a healthier planet! #PicoGroup #Pico #ESG

#Pico wishes everyone a Happy Mid-Autumn Festival!
#Pico wishes everyone a Happy Mid-Autumn Festival!

#Pico invites you to embrace the Mid-Autumn Festival, occurring on Lunar 15th September when the moon is at its brightest. Among the festival's rich traditions is the custom of lanterns and carrying wisdom in the form of riddles. We present you with one: I have cities, but no houses. I have mountains, but no trees. I have water, but no fish. What am I? Can you guess the answer? Let us know in the comments! #PicoGroup #MidAutumnFestival #Mooncake

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Our Story

Experience-led, digital-first thinking and capabilities matter more than ever. In a fast-changing world where brands thrive on the experiences they generate, they need a partner that can activate them effectively.

This is what Pico Group delivers. We merge experiential, communication and technological talent to create extraordinary experiences that engage people personally.

These are not just designed by teams who know how to visualise powerful content and engagements, nor crafted by digital natives to engage audiences across a range of media, channels and devices. They are all of this and more. Pico Group creates experiences that matter.