Pico Global

Pico Global Pico is a global leader in Total Brand Activation with a proven track record of more than five decades. We call it Total Brand Activation.
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Experience-Led, Digital-First thinking and capabilities matter more than ever in today’s fast-changing world. At Pico, we merge experiential, communication and technological talent to create extraordinary experiences and powerful activations engineered for superior results, engaging target audiences everywhere.

Pico has earned 11 honours at the Chief Marketer Campaigns of The Year 2024, making a sweep of such prestigious categori...
06/12/2024

Pico has earned 11 honours at the Chief Marketer Campaigns of The Year 2024, making a sweep of such prestigious categories as ‘Best Brand Awareness Campaign’, ‘Best Game, Contest or Sweepstakes’, ‘Best Influencer/Word-of-Mouth Campaign’, ‘Best Online-Only Campaign’, ‘Best Use of Video’, and ‘Best Overall Use of Technology in a Campaign’.

By integrating interactive elements, influencer marketing, advanced technology, and gamification into experiential brand activations, Pico is advancing its digital transformation and Integrated Brand Experience methodology. These cutting-edge solutions have strengthened client relationships and fostered long-term partnerships.

The Campaigns of the Year awards recognise industry leaders who set standards for marketing brilliance with the most groundbreaking ideas and innovative strategies.

Read More: https://bit.ly/4g01ViP
Full list of the awards: https://chiefmarketer.com/event/2024-campaigns-of-the-year/

Acclaimed Speyside distillery   recently celebrated its 50-year signature single malt whisky during an exclusive evening...
05/12/2024

Acclaimed Speyside distillery recently celebrated its 50-year signature single malt whisky during an exclusive evening hosted by sixth-generation family member Duncan Grant. Naturally, the brand again invited Pico to deliver a blend of venue design and event management that would embody their legacy of exceptional taste and craftsmanship. The result was truly an occasion to savour.

Discover our latest event activation: https://bit.ly/3Q8ymA1

Glenfarclas

Leading automotive parts and technology brand HYUNDAI WIA partnered with   for a booth at the International Suppliers Fa...
04/12/2024

Leading automotive parts and technology brand HYUNDAI WIA partnered with for a booth at the International Suppliers Fair 2024 in Wolfsburg, Germany.

The result was striking, with the brand’s signature colour scheme catching the attention of countless attendees. Holding their attention were high-tech and interactive features such as illuminated acrylic elements, transparent OLED displays, and an example of Hyundai WIA’s integrated thermal management module – an industry-leading innovation.

Discover our latest exhibition activation: https://bit.ly/3WFiVmc


SEMICON Taiwan was one of the latest semiconductor exhibitions where Pico activated memorable brand experiences for a ra...
03/12/2024

SEMICON Taiwan was one of the latest semiconductor exhibitions where Pico activated memorable brand experiences for a range of industry clients e.g. Besi, TEL and VAT etc., with comprehensive exhibition services, including exhibition stands design and build.

Over 1,100 exhibitors gathered at SEMICON Taiwan, displaying their latest products while exploring trends in advanced processing, equipment and materials, heterogeneous integration and compound semiconductors. New features at the exhibition included a ‘Smart Mobility Innovation Zone’, ‘AI Technology Zone’, and a ‘Silicon Photonics Pavilion’, which showcased the future of semiconductor industry.

Discover our latest exhibition activation: https://bit.ly/3WFiVmc


東京威力科創股份有限公司

03/12/2024

The exhibition of ‘Garden of Emeralds: Discoverer of Gemstones’ revolved around L’ECOLE’s main educational pillars of ‘the world of gemstones’, ‘savoir faire’, and ‘the history of jewellery art’, with visitors being guided through the history of emeralds in Asia, Europe and the Middle East, with immersed in every scientific, technical facet and cultural and artistic perspectives.

Discover our latest exhibition activation: https://bit.ly/3WFiVmc



Video credit to L’ECOLE

Pico was honoured to provide design planning, build-out, operational support and other exhibition services for the L'ÉCO...
02/12/2024

Pico was honoured to provide design planning, build-out, operational support and other exhibition services for the L'ÉCOLE, School of Jewelry Arts (Shanghai) ‘Garden of Emeralds: Discoverer of Gemstones’ exhibition. Our high-quality ex*****on instantly out guests in the right frame of mind for a near-priceless immersive journey.
Discover our latest exhibition activation: https://bit.ly/3WFiVmc


Pico recently honoured Korea team members for reaching the milestones of five or 10 years of distinguished service. The ...
29/11/2024

Pico recently honoured Korea team members for reaching the milestones of five or 10 years of distinguished service. The expertise and dedication of these and other veteran staff have been instrumental to the Group’s success. More than just professionals, these individuals exemplify the core values and strong relationships that make the Pico family truly exceptional.

Themed ‘Go Together, Grow Together’, the GMCC&Welling Consumer Appliance Customer Summit in Shenzhen gathered together m...
28/11/2024

Themed ‘Go Together, Grow Together’, the GMCC&Welling Consumer Appliance Customer Summit in Shenzhen gathered together more than 400 corporate executives, industry association representatives, experts, scholars and partners. Pico meanwhile delivered a comprehensive selection of services for the event, including design, planning and operational management. High points of the programme included the production of GMCC’s billionth air conditioning compressor and the unveiling of four next-generation home appliances.

Discover our latest event activation: https://bit.ly/3Q8ymA1


 , held at Shanghai New International Expo Center, marked the event’s expansion beyond its traditional anime, comics and...
27/11/2024

, held at Shanghai New International Expo Center, marked the event’s expansion beyond its traditional anime, comics and games roots to embrace a wide range of technologies, including mobile devices and electric vehicles.

Among the EV exhibitors was BYD, with a youthful-looking booth designed and built by TBA Creative Network, a Pico Group subsidiary. Constructed with sustainable materials and boasting an array of advanced features, it aimed to attract and engage younger consumers and enhance their affinity with BYD.

As intended, the booth proved irresistible to its target demographic, with a constant stream of visitors stopping to explore BYD’s cutting-edge intelligent driving and battery tech innovations.

Discover our latest exhibition activation: https://bit.ly/3WFiVmc


Each stand’s seamless integration of immersive digital elements made it a dynamic platform for showcasing breakthrough t...
26/11/2024

Each stand’s seamless integration of immersive digital elements made it a dynamic platform for showcasing breakthrough technologies and solutions. Pico’s innovative approach at Gitex Global 2024 set a new standard in exhibition design, creating distinctive experiences that captivated visitors and exceeded client expectations.

Discover our latest exhibition activation: https://bit.ly/3WFiVmc

GITEX Global

26/11/2024

Pico contributed to the success of Global and Expand North Star 2024 through its Pico for Dubai Police, RTA, Open Signal, HP and Dubai Chamber of Digital Economy are our prestigious clients. Through the application of innovative technology and refined craftsmanship, we develop diverse interactive elements that create unforgettable immersive brand experiences for our audiences

Discover our latest exhibition activation: https://bit.ly/3WFiVmc

GITEX Global

Pico’s comprehensive design and event management services were a big part of Meta Marketing Day 2024’s success in Taiwan...
25/11/2024

Pico’s comprehensive design and event management services were a big part of Meta Marketing Day 2024’s success in Taiwan. A highlight of the event was an interactive zone to increase the engagement of the participants. The event enabled Meta to showcase the benefits of AI applications for business strategies and trend insights, as well as Reels ability to enhance fan engagement and create immersive brand experiences.

Discover our latest event activation: https://bit.ly/3Q8ymA1


Making a positive difference for community is the priority for Pico’s continuing partnership with Branches Community Pro...
22/11/2024

Making a positive difference for community is the priority for Pico’s continuing partnership with Branches Community Projects. In 2024, Pico made 2 significant donations to them as a support, improving the educational facilities, including newly renovated classrooms and upcoming multipurpose spaces.

Through these commitments and others, Pico is honoured to support initiatives that make a beneficial and lasting impact on the communities we serve. Pico will continue to create meaningful change in local communities.

With the help of Pico, HONOR  Debuts its '200 Series' Smartphones through Innovative Studio Experience. Pico has brought...
21/11/2024

With the help of Pico, HONOR Debuts its '200 Series' Smartphones through Innovative Studio Experience. Pico has brought HONOR's latest flagship smartphones to life through an immersive studio roadshow at Pavilion Bukit Jalil, marking the first of several exhibitions across Malaysia.

The exhibition space, elegantly themed in the new signature pink of the HONOR 200 series, transforms into a professional photography studio where visitors can experience the device's revolutionary features firsthand. The highlight of the experience allows guests to receive their own portrait photos captured by the flagship HONOR 200 Pro, showcasing its professional-grade camera capabilities.

Discover our latest event activation: https://bit.ly/3Q8ymA1


Pico brought Ant International's vision to life at Singapore FinTech Festival with a spectacular 198-square-meter flagsh...
19/11/2024

Pico brought Ant International's vision to life at Singapore FinTech Festival with a spectacular 198-square-meter flagship booth, demonstrating our excellence at SFF 2024. As Grand sponsor, Ant International's presence was amplified through the event's largest exhibition space, becoming the festival's standout attraction.

Discover our latest exhibition activation: https://bit.ly/3WFiVmc

SG FinTech Festival

Featured at the   - International Manufacturing Technology Show in Chicago was a distinctive booth planned, constructed ...
19/11/2024

Featured at the - International Manufacturing Technology Show in Chicago was a distinctive booth planned, constructed and operated by Pico for Hanwha Robotics. The booth’s design effectively communicated the firm’s brand identity and drew attention to the launch of its next-generation products. Seamless on-site operation further the success of this important showcase of Hanwha Robotics’ unique manufacturing equipment solutions and differentiated technology.

Discover our latest exhibition activation: https://bit.ly/3WFiVmc

International Manufacturing Technology Show

Pico has won the distinction of a ‘Best Data Strategy Award’ at the Data Literacy Association’s DaLa Awards – a signific...
18/11/2024

Pico has won the distinction of a ‘Best Data Strategy Award’ at the Data Literacy Association’s DaLa Awards – a significant recognition of success in data management and utilisation.

With its Content, Community, Creative and Data strategy enhancing event ROI, driving new revenue growth and increasing efficiencies, Pico has maintained a formidable competitive edge in the brand activation industry. The Group’s transformation into a data-driven enterprise has enabled it to pioneer the integration of cutting-edge technology into its business operations, powering its robust growth.

The Data Literacy Association aims to enhance data literacy in Hong Kong. Its DaLa Awards honour the exceptional achievements of companies that excel in the data-driven economy.

Read more: https://bit.ly/3AB8gSF
More about the DaLa Awards: https://lnkd.in/g7HHvP5f


GAC AION made its strategic entry into Hong Kong with a prestigious event to launch the AION Y Plus Premium Edition. Pic...
18/11/2024

GAC AION made its strategic entry into Hong Kong with a prestigious event to launch the AION Y Plus Premium Edition. Pico orchestrated the complete launch experience, from strategic planning and venue design to operational management and test drive coordination. This milestone event not only showcased GAC’s commitment to the Hong Kong market, but also established new benchmarks for family vehicles while advancing sustainable transportation solutions.

Discover our latest event activation: https://bit.ly/3WFiVmc


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Our Story

Experience-led, digital-first thinking and capabilities matter more than ever. In a fast-changing world where brands thrive on the experiences they generate, they need a partner that can activate them effectively.

This is what Pico Group delivers. We merge experiential, communication and technological talent to create extraordinary experiences that engage people personally.

These are not just designed by teams who know how to visualise powerful content and engagements, nor crafted by digital natives to engage audiences across a range of media, channels and devices. They are all of this and more. Pico Group creates experiences that matter.