31/07/2024
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A story in flowers, from the UK’s most ethical florist
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Over the last 14 years, we’ve delivered more than 10 million beautiful flower bouquets throughout the length and breadth of the UK. 10 million bouquets is a lot, but we don’t like to think of it like that.
Every order we receive is arranged and hand-tied by one of our florists to create a unique bouquet. Just as each customer is different, so is each bouquet. We treat each one individually.
We strive to make our international and domestic supply chain kinder to people and the environment in everything we do. From working directly with Fair Trade farms, minimising the environmental impact of our packaging and even how our facilities are powered, we do this so we can deliver the freshest, fairest bouquet of flowers you’ve ever given. We’re ranked as the UK’s most ethical florist, with a perfect 100 score in 2019 on the Ethical Company Index. And, for every bouquet you buy, we plant one tree in countries like Haiti, Mozambique and Madagascar, to restore and grow healthy forests and help alleviate extreme poverty.
But the benefit of this work isn’t just a warm, fuzzy feeling: it means we’re able to deliver a better, fresher and longer lasting product. With an obsessive attention to detail, every single stem is seasonally sourced, prepared and stored to ensure maximum freshness, then personally arranged by a real florist. Rest assured, all of our bouquets are made to last.