Logan Strategy Group

04/03/2025

Another hybrid event in the books! I love getting to work with HeartWorks and lead their production for their annual virtual dinner. Every year we are in a different location, and this year, we were in Hixton, Wisconsin, at the Superior Fresh Headquarters. Last Thursday, we transformed their test kitchen into a mini-TV studio for a cook-a-long with hundreds of families online in Zoom.

Shoutout to my team: Mary Davidson, Alycia Drube, and Luke Clements

Such a great evening and can't wait to do it again next year!

24/02/2025

It's almost that time again for HeartWorks' annual virtual dinner. This is a throwback to last year's event but so excited to help them execute their virtual cook-a-long again this week for the 4th year. Last year, we brought our production set to Charlotte, NC and this year we're in Hixton, WI.

This event is so unique - leveraging both a TV studio setting in-person, with families cooking along at home via Zoom. Can't wait to do again later this week in Hixton!

22/02/2025

Loved working with these ladies on the game presentation team at LOVB’s Salt Lake City home matches earlier this month!

I’m associate producing the league’s game presentation and we work with some rockstars on the ground to produce, announce, and entertain fans at the home games 🏐👏

18/02/2025

You'll never see me on the mic, unless it's for a mic check before doors open but I love getting to be behind the scenes of some of the world's top sporting events.

I've been a court manager for the @ team for the last few years at the US Open Tennis Championships, cueing athletes and on-screen talent at Grandstand and Louis Armstrong Stadium. Excited to see what we do this year!

13/02/2025

On Tuesday, we had our bi-monthly meet-up for the Event Pros Book Club. We discussed "The Perfectionist's Guide to Losing Control: A Path to Peace and Power" by Katherine Morgan Schafler.

We talked about the different types of perfectionism, leaning into the superpower sides of being a perfectionist and learning how to be adaptive, and not maladaptive. This booked was packed with both reflective, almost therapeutic language and reframing that really resonated with our group. I haven't highlighted or made so many notes in a physical book in a long time - I definitely recommend this one to any who identifies as a perfectionist!

Thank you to Therese, Marisa, Marix, Bailee, Nancy, Jennifer, and Jackie for joining!

Interested in joining our next one in the spring? Send me a message!

10/02/2025

Can't believe it's been 6 months since the Paris 2024 Olympic Games!

I worked for Olympic Broadcasting Services (OBS) as a field producer for the Athlete Moment for gymnastics and basketball. Seeing some of the best athletes in the world up close, on the biggest stage was amazing. And I loved the team I got to work with, shoutout to , , and the rest of the AMO team. Can't wait to see what we do next!

05/02/2025

So proud to be associate producing for Van Wagner for the inaugural season of League One Volleyball (LOVB, pronounced like love) 🏐 I’ve worked with volleyball internationally for years so it’s really special to be a part of the fan experience of women’s pro volleyball here in the US! Ive been to Houston, Omaha, Atlanta and Salt Lake so far but we’re also producing games in Austin and Madison.

Next week we’ll be in Kansas City for the LOVB Classic, a mid season tournament featuring all 6 teams!

✨ Check it out in-person if you’re near one of those cities or catch it on ESPN+ ✨

21/01/2025

We practice what we preach in the - had a great end of year retreat (in January) to reflect on 2024 and season 4 of the podcast and all the ways we engage with our community.

Pro Tip: get out of your usual environment and you’ll be surprised how your brain shifts and opens up. We’ve been loving drop-in days at the 👏

✨We’ve got some exciting developments for 2025 so stay tuned ✨

We’re thrilled to be in SEASON 5 of the podcast, dropping episodes every Wednesday wherever you listen to podcasts

09/01/2025

In our final meet-up of the Event Pros Book Club, we met without a book to discuss and instead reflected on the year we had as event pros and business owners.

As a group, we reflected on the year and shared what we're proud of from hitting revenue goals to working cool new events and investing in our businesses, just to name a few.

Thank you to Jackie, Therese, Deci, Kelsi, Alycia, Mary, and Christine for joining!

Interested in joining our next one? Send me a message!

02/01/2025

Back in November, we had our final book-related meet-up of the year for the Event Pros Book Club. We discussed "Unreasonable Hospitality" by Will Guidara.

We talked about how growth happens outside of our comfort zones, which sounds easier than it is. We discuss the importance of having a great support system, to get you through those tough periods of growth. A quote from the book really resonated with the group: "Do less. But do it well," something that feels easier said than done since events is a service industry.

Thank you to Merix, Noveen, Bailee, Nicole, Maria, Elisabeth, Mary, Terese, Jennifer, Alyica, and Taylor for joining!

Interested in joining our next one later this month? Send me a message!

31/10/2024

It was such an honor last month to be named to the list of voices to pay attention to in the event industry. To be listed amongst the names on this list is such a thrill!

Between and the Better Events Podcast, I love sharing knowledge and swapping war stories so we can all create better events and maybe get a little more sleep! The event pros book club even got a shoutout, which has become one of my favorite community events for event pros, meeting with those amazing planners and vendors every six weeks.

Thank you again for the honor of being on this list and if you haven't already, check it out and give my fellow honorees and friends of the pod a follow:

https://www.gathervoices.co/blog/50-top-voices-in-events-to-pay-attention-to-in-2024

30/10/2024

We have so many exciting sessions in the works for the 2024 Better Events Podcast Conference in December. One workshop I'm particularly excited about this week is our "Growing as the CEO of Your Career" workshop on Wednesday, December 18th for our in-person audience.

Our CEO Day workshop last year with Juliet Tripp was such a popular session, and this year's workshop expands on some of those seeds she planted as well as practical applications of how Mary and I use that CEO Day framework in our businesses. We'll be reflecting on the year, looking back at what we loved, and then shifting into looking ahead at what we want more of in our careers and what we want less of.

If you haven't bought your ticket to join us yet in Tacoma on December 18th or virtually on December 19th, you get your tickets here: https://bettereventspod.com/conference

We also offer group tickets if you'd like to place a bulk order for your company or organization. Just send us an email or reach out to me directly and we can streamline that process for you!

The annual Better Events Conference is brings together event professionals for a day of connection, swapping event stories, and learning along the way.

28/10/2024

This week on , I dive into something that often gets overlooked on production schedules, especially if you don't have a showcaller or producer leading your A/V team: daily tech checks. Learn more about why it's so crucial for setting your event up for success: https://youtu.be/jfHQJ5HqAH0

This week, I share a key aspect of any production schedule I make—daily tech checks. We discuss what they are, why they're so important, and how you can impl...

22/10/2024

I'm so thrilled to be planning and hosting the 2nd annual Better Events Conference with Mary Davidson this December 18th & 19th. The conference is an opportunity for you to reconnect with yourself and your goals, meet other listeners, and help us all create, host, and attend better events. It’ll be two days of coming together with fellow event professionals for connection, community, and learning along the way.

This is NOT your standard conference so come ready to discuss what event challenges and wins you're working on. Let's get together as an event community to learn how we all can create, host, and attend better events!

Buy your ticket to join us (in-person on the 18th and 100% virtual on the 19th):

The annual Better Events Conference is brings together event professionals for a day of connection, swapping event stories, and learning along the way.

22/10/2024

This week on , I'm breaking down two of the most common tools speakers use to drive their slides from the stage. Learn more about these two A/V terms and be better prepared to ask for what fits for your event from your production team.

https://youtu.be/O7N8MbmDpX8

This week, I'm talking all about what a Perfect Cue is and what the key differences are between a Perfect Cue and a Clicker for speakers at events.Logitech C...

18/10/2024

This week on , I deep-dive into what a speaker timer is and how you can use it to level up your next event's production: https://youtu.be/IBGf3139do0

This week, I'm discussing the Speaker Timer, what it is, and how you can use it at your next event to keep everything running on time. I also share a few DIY...

08/10/2024

This week on , we're talking all about speaker tools that you can use at your next event. From ways to view your notes, keep track of your session time, and seamlessly cue your presentation, here's what you want at your next event, no matter if you're the speaker or an event planner looking for a smoother on-stage experience.

https://youtu.be/aMIbxGxlQBk

This week, we're diving into three pieces of A/V equipment that you can rent for your next event to elevate your speaker experience. It's so important at eve...