Freelance event producer who works with agencies, sports teams, start-ups, non-profits, and individu Hi! I’m Logan.
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I’m a freelance event producer with a passion for people, to-do lists, and problem-solving. I’ve worked with agencies, professional sports teams, brands, start-ups, non-profits, and individuals, making memorable experiences in China and in the US. Known as the queen of questions, I love getting into the details and making sure everything goes smoothly on the event day.
31/10/2024
It was such an honor last month to be named to the list of voices to pay attention to in the event industry. To be listed amongst the names on this list is such a thrill!
Between and the Better Events Podcast, I love sharing knowledge and swapping war stories so we can all create better events and maybe get a little more sleep! The event pros book club even got a shoutout, which has become one of my favorite community events for event pros, meeting with those amazing planners and vendors every six weeks.
Thank you again for the honor of being on this list and if you haven't already, check it out and give my fellow honorees and friends of the pod a follow:
We have so many exciting sessions in the works for the 2024 Better Events Podcast Conference in December. One workshop I'm particularly excited about this week is our "Growing as the CEO of Your Career" workshop on Wednesday, December 18th for our in-person audience.
Our CEO Day workshop last year with Juliet Tripp was such a popular session, and this year's workshop expands on some of those seeds she planted as well as practical applications of how Mary and I use that CEO Day framework in our businesses. We'll be reflecting on the year, looking back at what we loved, and then shifting into looking ahead at what we want more of in our careers and what we want less of.
If you haven't bought your ticket to join us yet in Tacoma on December 18th or virtually on December 19th, you get your tickets here: https://bettereventspod.com/conference
We also offer group tickets if you'd like to place a bulk order for your company or organization. Just send us an email or reach out to me directly and we can streamline that process for you!
The annual Better Events Conference is brings together event professionals for a day of connection, swapping event stories, and learning along the way.
28/10/2024
This week on , I dive into something that often gets overlooked on production schedules, especially if you don't have a showcaller or producer leading your A/V team: daily tech checks. Learn more about why it's so crucial for setting your event up for success: https://youtu.be/jfHQJ5HqAH0
This week, I share a key aspect of any production schedule I make—daily tech checks. We discuss what they are, why they're so important, and how you can impl...
22/10/2024
I'm so thrilled to be planning and hosting the 2nd annual Better Events Conference with Mary Davidson this December 18th & 19th. The conference is an opportunity for you to reconnect with yourself and your goals, meet other listeners, and help us all create, host, and attend better events. It’ll be two days of coming together with fellow event professionals for connection, community, and learning along the way.
This is NOT your standard conference so come ready to discuss what event challenges and wins you're working on. Let's get together as an event community to learn how we all can create, host, and attend better events!
Buy your ticket to join us (in-person on the 18th and 100% virtual on the 19th):
The annual Better Events Conference is brings together event professionals for a day of connection, swapping event stories, and learning along the way.
22/10/2024
This week on , I'm breaking down two of the most common tools speakers use to drive their slides from the stage. Learn more about these two A/V terms and be better prepared to ask for what fits for your event from your production team.
This week, I'm talking all about what a Perfect Cue is and what the key differences are between a Perfect Cue and a Clicker for speakers at events.Logitech C...
18/10/2024
This week on , I deep-dive into what a speaker timer is and how you can use it to level up your next event's production: https://youtu.be/IBGf3139do0
This week, I'm discussing the Speaker Timer, what it is, and how you can use it at your next event to keep everything running on time. I also share a few DIY...
08/10/2024
This week on , we're talking all about speaker tools that you can use at your next event. From ways to view your notes, keep track of your session time, and seamlessly cue your presentation, here's what you want at your next event, no matter if you're the speaker or an event planner looking for a smoother on-stage experience.
This week, we're diving into three pieces of A/V equipment that you can rent for your next event to elevate your speaker experience. It's so important at eve...
04/10/2024
Have you heard "IFB" or "In-Ear" in a production meeting and wondered what it meant? Or are you curious what the earpiece in TV presenters' ears does? I break down what this piece of equipment is and how your event host or speaker can use it to level up your event:
This week, I'm talking all about what an IFB or In-Ear is and how it applies to your speakers at your next event. This is a piece of equipment we frequently ...
03/10/2024
Last week, I hosted our September Event Pros Book Club meet-up, where we discussed April Dunford's "Sales Pitch: How to Craft a Story to Stand Out and Win."
We talked about sales and what works and what doesn't. Many freelancers struggle with our internal sales pitch and going after new clients. We talked about outreach, reminding past clients that we exist and asking if they know of others who might benefit from our services. One member mentioned that selling is successful when you sell the story and value you provide, but that sales really should be an act of service.
Thank you to Christine,, Nicole, Nichole, Julianne, Elisabeth, Dena Oneal, Rhea, Jillian, and Shanondoah for joining!
Interested in joining our next one? Send me a message!
28/09/2024
Floor managed for M’s conference this week and you can’t beat these views just outside the ballroom.
18/09/2024
First Apple Cup complete! 🍎🏈🏆
I had a blast working for as a field manager for this year’s Apple Cup: rivalry game between Washington and Washington State. Both schools brought the energy and it was a fun game, rain or shine and we had mascot dance offs, push-up contests, a flyover, fan cams, and much more!
16/09/2024
One of the toughest parts of sharing your screen in can be knowing if you're sharing your computer sound or not! Luckily, Zoom has developed an easy fix in their April 2024 update to help you look like a Zoom pro when sharing your screen in your next meeting or virtual event. I break down how to do it in my latest video: https://youtu.be/hfs4Wf2laaM
One of the most common mistakes we see in Zoom is the presenter forgetting to share the sound from their computer. Whether you're playing a video or an embed...
02/09/2024
This week's video is a deep dive into how I run my CEO Days as a business owner. This habit has been such a game-changer for me these last few years, re-connecting me to my 'why' for what I do and helping me think more strategically about the events I'm working on. I even include the sample questions I use every month to get you started: https://youtu.be/Q7dIQJpbj9E
This week, I break down what a CEO Day is, how you can apply it to your career, and walk you through some sample questions that I use on my monthly CEO days ...
26/08/2024
This week on , we're talking all about speaker rehearsals for your next event and how to make the most of them. I share my three tips for maximizing your rehearsal opportunities and setting your event up for success
This week, we dive into some planners biggest frustrations when it comes to their event programming: speaker rehearsals. I share three tips to make the most ...
26/08/2024
Back at the for my 4th year! Fan week is a wrap and now time to court manage at Grandstand with the team 🎾 Excited for New York to continue to build on the energy we experienced this week for the next two✨
21/08/2024
This week on the Better Events Podcast, we had the pleasure of interviewing Lorina Christine about the power of visualization and mindfulness in the events industry. We discussed the differences between the two, how you can apply them to your routine as an event professional, and the long-term benefits. If you're using the start of the school year as a reset or looking to re-center yourself before the fall event season, this episode is for you!
This week, we sat down with Tony Gavilanes of Tech Event Pro to discuss all things event audio-visual (A/V) and how you can make the most of your event budge...
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Meet Logan
Hi, I’m Logan
I first fell in love with events as a banquet server at a country club in college. It was the first time I saw the amount of work that went into creating a few memorable hours for the guests. Over the years, I’ve continued to fall in love with the planning process and details that go into making an event happen.
I graduated with a BA in Chinese Language and Literature from the University of Virginia. In 2014, I moved to Shanghai to utilize my Mandarin language skills and explore the international sports market. I started working in social media marketing but quickly realized that I had the most fun at live events and working with people. In October 2016, I founded Logan Strategy Group to create and execute quality events in China, the US, and around the world. I recently moved to Seattle, WA and currently split my time between the US and abroad.
Over the last 6 years, I’ve worked with companies of all sizes, including sports teams, brands, universities, non-profits, and individuals. I’ve been a one-woman show all the way up through working on a team for a large-scale event. In 2019, I was a sports presentation producer for professional volleyball with the FIVB, organized a non-profit gala, served as an assistant for a VIP reception, stage-managed a college basketball tournament, co-organized the annual TEDxSeattleWomen event, and led player transportation for a pro tennis tournament.
Outside of work, I love getting to explore my new home, Seattle, trying new sports, and cheering on my favorite sports team. My current sports obsession is bobsledding. I’ve been training for the past two years to be on the US Bobsled club team. In January 2020, I completed the driving school in Park City, Utah and am continuing to train and make time to get back on the ice.
With over 60 events under my belt, I believe that the different projects help keep my work fresh and fun and there’s always something I can learn for future events.
Interested in working with me on your next event, send me an email me at [email protected]
