Freelance event producer who works with agencies, sports teams, start-ups, non-profits, and individu Hi! I’m Logan.
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I’m a freelance event producer with a passion for people, to-do lists, and problem-solving. I’ve worked with agencies, professional sports teams, brands, start-ups, non-profits, and individuals, making memorable experiences in China and in the US. Known as the queen of questions, I love getting into the details and making sure everything goes smoothly on the event day.
13/08/2024
Paris 2024 ✅
In these last 3.5 weeks, I’ve gotten to:
✨Work with a stellar group of producers for the , led by the amazing 🫶
✨Eat more croissants, bread, cheese and butter than I can count
✨Help athletes connect with friends and family who couldn’t make it to Paris
✨Watch the GOATs do their things at gymnastics 🤸♀️and basketball🏀
✨Learn that escargot is like scallops, sometimes delicious and sometimes just meh
✨Eat at my first Michelin-starred restuarant, thanks to the amazing tour guide and co-producer
✨Experience another side of live sports, with the Olympic Broadcasting Services
✨Watch the Eiffel Tower sparkle on a daily basis
✨Wrap up my 3rd Olympic Games
I’m so happy and exhausted at the same time. I can’t wait to see where it goes from here, but first, I need to take a long nap ✨
13/08/2024
This week on , I'm covering my go-to production tips for your event wifi. From strategies on how to save some money to making sure you don't have any unexpected surprises on site, this is a great video for any one who has to worry about internet onsite.
This week, we're going into all things event wifi and some of my top tips for making the most of your wifi budget and avoiding any last minute mistakes. From...
08/08/2024
An Athlete Moment in action 🎬
It has been such an amazing experience field producing for OBS’s Athlete Moment team at Artistic and Trampoline Gymnastics! Shout out to the best onsite team of , Mike and Hector 👏
Excited to finish strong as a team with men’s and women’s basketball at Bercy Arena ⛹️♀️⛹️
06/08/2024
You know I love a backup plan. In this week's video, I share my top three backup plans I have on hand for any virtual or hybrid event: https://www.youtube.com/watch?v=esP8uNyAMsU
01/08/2024
This week on the Better Events Podcast, we sat down with Tony Gavilanes of Tech Event Pro to chat about optimizing your A/V budget at events. He shares the biggest mistakes that he sees event planners make regarding A/V, cost-effective tips for small to mid-sized events, and strategies for negotiating with vendors for the best A/V rates without sacrificing quality.
Love this crew of field producers for OBS’ Athlete Moment ✨BIG thanks to for bringing us all together from 10+ different countries and countless languages. Often the people really make the project and this crew is so special!
30/07/2024
This week on , I'm sharing some of my top tools that I use to run my business. From tracking my time to tracking my finances and outsourcing key roles, this is a video I wish I had watched when I was first starting out.
This week is for any small business owners or freelancers out there. I had a question from one of you about how I keep my business organized and running behi...
25/07/2024
Field producer team for the .athlete.moment at artistic gymnastics and basketball, for the men’s and women’s competitions for Paris 2024! Can’t wait to crush it with ✨
This last week has been filled with trainings, preparations, seeing our stations installed, connecting with our broadcast teammates at the venue and overall getting the lay of the land.
I’m really excited for the next two weeks and can’t wait to create some moments for this amazing Olympians!
22/07/2024
This week, I'm sharing how you can go after your dream event roles and events with cold outreach. I outline my strategy and share some tips for making genuine connections and growing your network.
This week, I'm talking about my secret to finding success with cold outreach to new event clients. I share my tried and true method, read an example message ...
22/07/2024
Made it to Paris! Excited to work my second Olympic Games ✨
I’m a Field Producer for the Athlete Moment with the Olympic Broadcasting Services (OBS) at Gymnastics and Basketball 🤸♀️⛹️♀️✨
Looking forward to a memorable couple of weeks!
16/07/2024
This week on , I'm talking about what showcalling a live sports event looks like - what's the team look like and what other groups do you work with: https://youtu.be/FqNNREZZjSU
Let's chat about showcalling a live sports event. What does the role look like, who do you work closely with, and who is on the game presentation team? I cov...
12/07/2024
Earlier today, I hosted our latest Event Pros Book Club meet-up, discussing Celeste Headlee's "Do Nothing: How to Break Away from Overworking, Overdoing, and Underliving".
We talked about redefining "being productive" and embracing leisure time. One person mentioned their morning walk routine, where they get up and go on a walk, changing the length of time based on when she wakes up. Another person mentioned they use morning walks at conferences/work trips to invite colleagues to connect (instead of those post-show happy hours/dinners).
We liked the idea of Celeste's "untouchable day," a workday during which she doesn't check email or social media and just gets her own work done. Lastly, we dove into setting expectations with clients and vendors on response time.
Thank you to Merix, Bailee, Julianne, Christine, Therese, Jillian, Jackie, Rita, Mary, Marisa, Elizabeth, Dena and Alycia for joining!
Interested in joining our next one? Send me a message!
12/07/2024
This week on , I broke down another new feature: sorting breakout rooms based on poll answers. This is a pretty fun new addition to Zoom. Learn more about how you can apply this to your next Zoom meeting or event: https://youtu.be/FRkeWHvodXA
This is based on Zoom's latest update, released April 15, 2024. Zoom has released a new way to sort attendees into breakout rooms: poll results. I'll walk yo...
10/07/2024
This week on the Better Events Podcast, we interviewed Nancy Small of Richmond, BC all about Destination Marketing Organizations (DMOs) and how they work with event planners.
Mary and I visited Richmond, BC, back in May, and we were blown away by our experience. From some of the best Chinese food I've eaten outside of China on Vancouver Foodie Tours' Authentic Asian Eats Tour to seeing whales for the first time with Steveston Seabreeze Adventures and more delicious food (sushi tacos!) at the world-renowned Richmond Night Market, it is a memorable event destination.
Check out the episode wherever you listen to podcasts to learn more about DMOs, how they can uplevel your next event, and provide you with those insider recommendations for your next event destination: https://open.spotify.com/episode/6klbWQMbftDMzI6HQMx51W
01/07/2024
Another cool new update! Zoom has released a new view for users: Side-by-Side Multi-Speaker View. This allows you to see a hybrid of speaker view and gallery view. I'll walk you through what that looks like and how it can apply to your next meeting or event: https://youtu.be/BeKjAKVpfyY
This is based on Zoom's latest update, released April 15, 2024. Zoom has released a new view for users: Side-by-Side Multi-Speaker View. This allows you to s...
24/06/2024
Another exciting new feature of Zoom 6.0 is its custom wallpaper option. I show you what this new feature looks like and how you can apply it to your next Zoom Meeting or event in Zoom: https://youtu.be/q6GsXu07Xic
This is based on Zoom's latest update, released April 15, 2024. You can now customize your meeting's wallpaper in Zoom Meeting. This is the black part behind...
23/06/2024
Ready for our third and final series of 🥎 producing and showcalling for AUX softball season here in Wichita!
17/06/2024
Zoom's big update in April made a few noticeable changes for users. I break down one of the new features, customizing your waiting room in Zoom Meeting in my latest video: https://youtu.be/lM98ABLXp0Q
This is based on the latest update from Zoom, released April 15, 2024. You can now customize your waiting room in Zoom Meeting. I show you how to customize ...
15/06/2024
Series 1 of producing AUX Pro Softball in Wichita, Kansas ✅
I’m so excited to be showcalling and producing the game presentation for Athletes Unlimited’s AUX Pro Softball this month 🥎 AUX Pro Softball features 42 athletes playing 18 games in just two and a half weeks. Every 6 games the teams a reshuffled and at the end of the season we crown one individual champion, based on the leaderboard.
It is super fun to produce and get to experience - catch a game in-person in Wichita or tune into ESPN2/U for future games between now and June 25th!
10/06/2024
This week on , I'm continuing with the latest Zoom tips. Here I answer a YouTube users' question about how to share background music in Zoom on your phone or tablet. I walk you through how to do it, the limitations, and how this might apply to you: https://youtu.be/m4EFZzm0Yfk
This video is an answer to a follow-up question I've gotten from my video on sharing background music from your desktop.Watch that original video here: https...
05/06/2024
This week on the Better Events Podcast, Mary and I sat down with Carla Cobos Hull to discuss burnout and boundaries for event professionals. Hear about her “new” burnout model to help you break the cycle and if she thinks work-life balance is real. It’s a great listen for any event pro looking to reset this season: https://open.spotify.com/episode/1bPGIjtTfCQxaKfBDgrSs7?si=AoJIGKhBR82mSPk4IUd9Cw
04/06/2024
Tuesday - Think About Your Event Recordings
I was talking with another producer last week and we were swapping stories about the last-minute adjustments/changes that get made based on event recordings. Event recordings can often be forgotten in the pre-planning process, leading to a last-minute hustle onsite.
Ask these three questions I shared during your pre-planning process and your A/V provider will thank you!
The answers to those three questions can impact the music you play during your event, the quality of the cameras you need and if you need a person on your A/V team solely dedicated to recording management (especially if you have a big event with multiple concurrent sessions).
If you have questions about your event as you begin planning or want to work with me, send me a message!
03/06/2024
Zoom rolled out its 6.0 update on April 15th, 2024, and with it came several visible changes. I break down the ones that are most noticeable/most applicable to running meetings, webinars, and events in Zoom: https://youtu.be/-Buu5QjjfK4
Zoom rolled out its 6.0 update on April 15th, 2024, and with it came several visible changes. I break down the ones that are most noticeable/most applicable ...
30/05/2024
I'm thrilled to announce that we've launched a private community for event pros and Better Events Podcast listeners on ! You can support Mary and I as we continue to create weekly episodes while also gaining access to additional bonus content (1st episode is an interview with our moms!), quarterly meet-ups, and a private Discord community for resource sharing.
Better Events Community
30/05/2024
I'm thrilled to announce that we've launched a private community for event pros and Better Events Podcast listeners on ! You can pay to support Mary and I as we continue to create weekly episodes while also gaining access to additional bonus content (1st episode is an interview with our moms!), quarterly meet-ups, and a private Discord community for resource sharing.
This week on , I tackle Part 2 of livestreaming 101 for event pros breaking down the streaming tool options and platforms I'm still using with event clients from YouTube and Vimeo to Zoom. Learn about the nuances with royalty-free music and linking your platform choice to your overall event goals: https://youtu.be/IqCfyNZz3XU
Livestreaming continues to play a part in event planning. In this Part 2, I dive more into the different streaming tools I frequently work with as well as th...
28/05/2024
Two weeks ago I had the pleasure of producing the General Session room for a corporate client with CG Creative Studios. It was a pleasure working with the entire team and we brought together over 3,000+ attendees for three days of programming including an awards show, keynotes, and fireside chats, and ended with a closing concert.
Shout out to our lead executive producer Mandy Nussbaum and my associate producer in GS1 Dirk Stenger 👏
24/05/2024
WEC 2024 was all about the people! I loved seeing friends I’d known virtually for years but finally had an excuse for a meeting in 3D ❤️ I also enjoyed the content at , from going behind the scenes to listen on headset during a keynote with to breakouts on AI for every day life, event design, A/V challenges of the future and designing for diversity.
Extra thanks to Merix, my roomie from for letting me be her roommate once again and overall buddy for the week!
WEC was a great way to connect with other event pros, reflect on future goals, and learn more about some of the latest buzz worthy topics!
20/05/2024
This week on , I'm chatting all about livestreaming for beginners, starting with the lingo. Learn what RTMP means, what a streamkey is, and how those are utilized in your event live stream. I've seen livestreaming stick around for many of my events as an easy hybrid solution, from non-profit galas to conferences and more. If you're new to livestreaming or unsure where to start, this is a great jumping off point: https://youtu.be/Pdnx3RfNM_o
Livestreaming has continued to be a part of events from full virtual events to hybrid events. I break down the basics of livestreaming, explaining two of the...
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Videos
Different livestreaming platforms have different rules when it comes to music for your next hybrid/virtual event. I break down the differences between YouTube & Vimeo and how it applies to your next virtual event!
#YouTube #eventproducer #eventplanner #Hybridevents #Virtualevents #eventprofs #eventpros #eventproduction #ZoomTips #sportsevents #sportsproduction #sportspresentation #seattleevents #seattleeventplanner #eventpodcast #podcast
Freelancer/company pro tip: Enforce your late payment policies!
I struggled with some late payments from clients back in spring of 2023. I didn't feel like it was fair to hit clients with what felt like a "surprise" late fee, even though it's spelled out in my contract. I use DocuSign to put a place for my clients to initial right next to my late payment policy. That way they see it from the start when we start our new contract. Even if you're also only a company of one or a freelancer, I encourage you to have your own payment terms and late payment policies to make sure that you're getting paid when you need to!
#eventproducer #eventfreelancer #eventpros #eventplanning
Getting started in events - Pt. 1
#Eventproducer #eventproduction #stagemanager #livesports
#seattleevents #eventplanner #freelancelife #FREELANCEEVENTS
Looking to add Zoom producer to your event toolkit?
Join my 4-part masterclass “How to be a Zoom Producer and Diversify Your Income,” starting Tuesday June 21st at 3pm PST.
We’ll cover everything you need to know to produce an event in Zoom Meeting and Zoom Webinar and how you can use it to grow your business.
Early bird pricing continues until TOMORROW so grab your spot today!
All sessions will be recorded and available for replay for one year after the course 💻
#Zoomproducer #zoomevents #zoomproduction #virtualeventproduction #eventprofs #eventpros #eventproduction #virtualevent #virtualevents #hybridevents #hybridevent #eventplanner #eventplannerlife
Accountability is a gamechanger.
Caveat: No productivity/goal-setting hack will work for everyone but this is tried and tested by me!
I'm very externally motivated - if I have a client, a colleague, friend or family member relying on me to do soemthing, I'm going to do it! Doing something just for myselt, well that can get pushed to the bottom of my to do list, especially when I'm busy.
2021 taught me that when I have accountability partners for projects, for my business, for myself, progress happens. I'm not saying I couldn't have eventually done things on my own but having that other person helped me achieve those goals faster, like my @bettereventspod co-host @maryrosedavidson of @epeventsllc.
If you're setting a goal of launching a new project, new job, creative endeavor, or becoming more of your best self, get an accountability partner. Someone you can talk to, check-in with, and bounce ideas off of or even partner with on doing any of those things! It's a game changer, seriously.
What are your tips for achieving your goals in 2022?
#eventprofs #entrepreneur #eventplanner #eventplanners #events #eventtips #eventplanning #eventtrends #Seattle #SeattleEvents #seattlewashington #seattleeventplanner #meetings #eventtechnology #eventplannerlife #eventideas #eventinspo #eventinspiration #eventcoordinator #eventprofessionals #virtualconferences #virtualeventplanning #virtualevents #virtualevent #virtualexperience #virtualproduction #virtualproduction #virtualeventplanner #virtualeventproduction
Behind the Scenes @ 2019 VNL Women's Final in Nanjing
Logan loved working as the supervising sports presentation producer at this year's VNL Women's Finals in #Nanjing.
Here's a look at her and the rest of the sports presentation team's experience:
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Meet Logan
Hi, I’m Logan
I first fell in love with events as a banquet server at a country club in college. It was the first time I saw the amount of work that went into creating a few memorable hours for the guests. Over the years, I’ve continued to fall in love with the planning process and details that go into making an event happen.
I graduated with a BA in Chinese Language and Literature from the University of Virginia. In 2014, I moved to Shanghai to utilize my Mandarin language skills and explore the international sports market. I started working in social media marketing but quickly realized that I had the most fun at live events and working with people. In October 2016, I founded Logan Strategy Group to create and execute quality events in China, the US, and around the world. I recently moved to Seattle, WA and currently split my time between the US and abroad.
Over the last 6 years, I’ve worked with companies of all sizes, including sports teams, brands, universities, non-profits, and individuals. I’ve been a one-woman show all the way up through working on a team for a large-scale event. In 2019, I was a sports presentation producer for professional volleyball with the FIVB, organized a non-profit gala, served as an assistant for a VIP reception, stage-managed a college basketball tournament, co-organized the annual TEDxSeattleWomen event, and led player transportation for a pro tennis tournament.
Outside of work, I love getting to explore my new home, Seattle, trying new sports, and cheering on my favorite sports team. My current sports obsession is bobsledding. I’ve been training for the past two years to be on the US Bobsled club team. In January 2020, I completed the driving school in Park City, Utah and am continuing to train and make time to get back on the ice.
With over 60 events under my belt, I believe that the different projects help keep my work fresh and fun and there’s always something I can learn for future events.
Interested in working with me on your next event, send me an email me at [email protected]
