29/01/2024
Embarking on an incredible design journey for McDonald’s!
🛋️✨ From concept to creation, we were appointed by Red Consultancy to craft a custom sofa for their McDelivery Social Media Advertising Campaign. 🍟💛
Conceptualization 🎨
Our minds buzzed with creativity as we, working closely with Red, were asked to design a sofa that goes beyond comfort – one with interactive elements designed exclusively for the McDonald’s delivery experience. Cup holders, a napkin tray, and retractable trays were meticulously planned to elevate the dining-in-at-home experience.
Bringing Ideas to Life 🛠️
With precision and dedication, our team custom-built these interactive features, ensuring they seamlessly integrated into the sofa’s design. Each detail was crafted with the McDonald’s delivery ethos in mind, adding a touch of innovation to the comfort of your home.
A Splash of McDonald’s Yellow 💛 Upholstering the sofa in the iconic McDonald’s yellow was a must! The vibrant hue brings the McDonald’s spirit into your living space. And, of course, the McDelivery Logo proudly graces the back of the sofa and cushions, making it a true emblem of the brand.
Arching into Perfection 🌐
To pay homage to the iconic arches in the McDonald’s logo, we incorporated a subtle curve on the back of the sofa. A design element that not only adds visual appeal but also resonates with the brand’s rich history.
The result? A masterpiece that seamlessly blends comfort, innovation, and the unmistakable charm of McDonald’s. Swipe left to witness the evolution of design – from concept sketches to the final product. 🔄🌟
