Southern Bloom

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Southern Bloom

Memphis based floral + event designer with southern charm and creative style in mind since 2013. Spe
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Southern Bloom owner and designer Kelly Freeland has always had a passion for all things creative and beautiful. After trying her hand at floral design over the years, she has turned her love for flowers and creativity into a business with the goal of making every event she touches a unique experience for her clients!

02/08/2024

✨ golden hour goodness ✨ brought to you by a stunning bride + groom, a killer veil shot by the talented , and the beginning of a beautiful Arkansas sunset!

03/07/2024

Have you EVER seen a more gorgeous couple?! Katie + Luke are all things fun, and their colorful wedding day was no exception! 💐✨🎉

Cheers to Mr. + Mrs. Hutson!

22/06/2024

The perfect head table doesn’t exi…..😍

We love a fabulous head table moment for our couples and their family/wedding party, and Stephanie + Cody’s head table with elevated floral and tons of candlelight was one of our favorites! 💐✨

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15/04/2024

One year ago today, these two lovebirds said I DO in front of hundreds of friends and loved ones…and then we had the most epic + fun celebration filled with allllll the color! 🩷💐🧡

Happy Anniversary to the Marconis! 🎉

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31/03/2024

HE IS RISEN! ✝️🩷

Rejoice, be glad, shout Hallelujah! The Lamb of God is risen from the grave! Happy Easter, friends!

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19/03/2024

It may only be 30 degrees outside, but it’s the first official day of 🌼SPRING🌼! Cheers to warmer weather, lots of sunshine, and bold + bright blooms! 💐

18/03/2024

Southern Bloom is designing a limited amount of Easter florals this year!🌷✝️🐣

If you’d like to spruce up your Easter table this year with beautiful florals, just comment or message to reserve your spot! 💐🩷

30/01/2024

Paris is always a good idea. ✨🩷

(Disclaimer: running miles in the rain to catch a flower shop before they close for the night wasn’t the best idea for my feet 😂, but it was worth it!)

28/12/2023

Cheers to a year that was full of LOVE and lots of COLOR! 🩷✨
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30/10/2023

This crisp fall morning has me daydreaming of Kathryn + Weston’s magical wedding weekend full of whimsy + rich colors! 🍁🧡🍂
Kathryn wanted to create a warm and cozy vibe for their guests, and this seated dinner did not disappoint! We created tablescapes full of texture with velvet linens, wooden charger plates, vintage glassware, whimsical floral, and tons of fun colored taper candles! ✨

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05/10/2023

About last night…I’ve spent all day trying to put into words just how special last night was to me, and I’m still speechless! I’m so blown away by all the kindness, support, and love that so many people showed my little business and me!💗

I am so blessed to have the best family, friends, and wedding community!! More beautiful photos + videos to come, but for now…THANK YOU! THANK YOU! THANK YOU! to everyone who celebrated 1️⃣0️⃣ years of Southern Bloom! 💐🥂🎉

13/09/2023

Creating a beautiful table with just the right balance of old, new, borrowed, and blue 🤍

For this design, I mixed my grandmother’s china with modern white dinnerware, and I’m loving the elegant + fun result!

China: Vintage
White dinnerware: from
Charger: from
Flatware: Burgundy pattern
Stemware: Lismore Essence
Silver Goblet: Vintage

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24/08/2023

Such a sweet + beautiful day! 💙🤍✨

Taylor Square Photography is a fine art wedding studio serving the Southeastern United States and beyond. We are passionate about creating thought-provoking photographs for wonderful people.

04/08/2023

Kayla + Duke took a minute to sneak out of their reception to capture some golden hour portraits on the golf course with the incredible …BEST ✨ DECISION ✨ EVER.
This sweet couple is all things sunshine + light, and this photo captures them perfectly! 🤍
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02/08/2023

One of my favorite aisles in one of my favorite venues! Bethany wanted flowers as far as the eye could see, and we delivered! I absolutely adore this summer sorbet color palette…do you prefer colorful blooms or an all white aesthetic?! 💐
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27/07/2023

Flowers feed our soul in a different way. They remind us that God creates beautiful things and takes notice of the tiniest detail. 🤍✨
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14/07/2023

…when the rain plan is just a special + fabulous as the original plan! 💐🤍✨

Address

Opening Hours

Monday	09:00 - 17:00
Tuesday	09:00 - 17:00
Wednesday	09:00 - 17:00
Thursday	09:00 - 17:00
Friday	09:00 - 17:00

Website

http://www.shopsouthernbloom.com/

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Videos

POV: when the ceremony rain plan is even better than the original plan, and it’s pure ✨MAGIC✨ Ashton + Shea were the most trusting couple when the time came to move their ceremony indoors, and we pivoted quickly to change their ceremony arch to this fabulous stage/stair installation that they got to enjoy all night! 💐 Planning + Florals: @southernbloomfloral Cover photo: @bridge__films Venue: @southern.grace.weddings Rentals: @whitedoorevent Tabletop Rentals: @mahaffeytent

At Southern Bloom, we’re always daydreaming in 💕🦋COLOR🦋💕 💐 + creative direction: @southernbloomfloral 📸: @marykatesteele 🎥: @gracegarveyfilms 📍: @dixonmemphis 🪑: @whitedoorevent

It’s not our fault…we like nice things! And we’ll never turn down the chance to create a dramatic floral moment! 😉💐 Venue + Catering: @bigcedarlodge Floral: @southernbloomfloral Planning + Design: @southernbloomfloral Linens: @whitedoorevent

A little Christmas sparkle (even in November) never hurt anybody ✨😉✨

💐🎉Cheers to 1️⃣0️⃣ years! 🎉💐 It’s officially been a DECADE of beautiful celebrations and gorgeous flowers, and I couldn’t be more grateful for this little business you’ve all helped me create! ❤️ Thank you so much for being a part of this journey, and I hope you’ll continue to follow along, because you won’t want to miss all the fun things that are coming!! 🎉🎉🎉

GRWM: Florist Edition…follow along as I create this pretty pastel-but-make-it-fall Bridal Bouquet!💐 Designing a bridal bouquet is one my favorite parts of my job…so many brides can’t possibly take in every detail of their busy wedding day, but her bouquet is alway near (and in almost every photo!), so I consider it an honor to create such a special focal point for my clients! 🤍

Southern Bloom is based in Memphis, but did you know we travel? We went down to the Delta for this fun southern wedding, and it came together beautifully! . Gracie’s vision came to life with roses installed on the ceiling, floral trees, and tons of candles! ✨

Trent + Savannah wanted to celebrate their marriage with an EPIC party filled with music, disco balls, and dancing..mission accomplished! Cheers to the new Mr. and Mrs. Dixon! 🪩✨🪩

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