PCMA DES

30/04/2023

"Streaming media subscribers are up, even as streaming media budgets are down. Streaming platforms are seeking to stabilize their revenue in any way possible. That means being creative with revenue models, innovative with ad delivery and exhaustive with content options — within reason." via Applause https://zurl.co/Kq4s

For media companies, testing live events and ads that support them is the best way to ensure a great viewer experience.

30/04/2023

"Having a best camera for streaming is essential if you're serious about going live online. While a built-in laptop camera and microphone will do a basic job of putting you in front of people, it provides a limited quality of visuals and audio compared to the best streaming cameras." Jon Stanley via Creative Bloq https://www.creativebloq.com/buying-guides/best-camera-for-streaming

30/04/2023

"Crystal Vilkaitis, social-media expert and owner of Crystal Media, says that hosting live selling events on Instagram or Facebook is a great way to not only increase sales, but also increase engagement with your followers and customers. And while she agrees that the most important thing is to simply start with your first video and then try, try again, there are a few ways that you can better ensure your success. Here are Vilkaitis’ top five mistakes that retailers make when hosting a live stream." Denise Willis via Gifts and Dec https://zurl.co/6kpd

Crystal Vilkaitis of Crystal Media Co shares the top 5 mistakes retailers make when hosting a live stream. See what not to do.

30/04/2023

"To create something exceptional, your mind needs to focus on the tiniest details. While the major factors make the event, minute factors transform it. With Covid-19 turning our lives upside down, physical gatherings seem like a far fetch idea. Virtual gatherings have become a part of our lives and we are adapting to this new lifestyle." Priyadarshini Patwa via Entrepreneur https://zurl.co/mw3O

Want to create a virtual event that no one can stop talking about? Entrepreneur spoke to event expert Varun Chibber and founder of Apollo Entertainment, who gives us tips on how you can nail your next online event

29/04/2023

"Business owners in the events industry have had to make quite the pivot in 2020. From music festivals to sports games, the coronavirus pandemic effectively halted business for these companies, as their core product became a public health threat. As a result, an estimated 12 million live events workers are unemployed, and some public health experts and owners of large venues warn that we may not ever see a full return to in-person attendance as we knew it before the pandemic." Amrita Khalid via Inc https://zurl.co/EZVG

Medium Rare had to reinvent its business this year. Here's what its founders learned in the process.

29/04/2023

"In a world where a live event can be as simple as a few people meeting via videoconference, how do the rules of music licensing apply? According to one legal expert, it’s a question of liability and risk, just as with in-person events." Ernie Smith via Associations Now https://zurl.co/NBUS

In a world where a live event can be as simple as a few people meeting via videoconference, how do the rules of music licensing apply? According to one legal expert, it’s a question of liability and risk, just as with in-person events.

29/04/2023

"This week's IBM Think event prompted some thoughts on how companies could (and should) use their own technologies to make virtual events better." Rob Enderle via Computer World https://zurl.co/4BOP

This week's IBM Think event prompted some thoughts on how companies could (and should) use their own technologies to make virtual events better.

29/04/2023

"Attendee engagement has long been a critical element to any event, whether live or online. But in a virtual environment, the stakes are even higher. There are more opportunities for attendees to "zone out," and distractions are only a click away unless planners prepare strategies to keep them engaged. Following are eight tips from meeting professionals on how to capture and maintain attendee attention." Ben Leikach via Successful Meetings https://zurl.co/A1dS

Eight strategies for planning an online gathering that people won't want to leave.  

29/04/2023

"While virtual events might not be able to dazzle attendees in quite the same way as in-person meetings, there is a tried-and-true tradition that can live on in the era of virtual conferences: conference swag." Micheal Hickey via Associations Now https://zurl.co/66lB

In the age of online gatherings, a physical gift or box of swag can help your association’s virtual event stand out above the rest.

28/04/2023

"Hybrid events aren’t just something we’ve got to do to get through the pandemic—they’re what events are going to be like forevermore. Now is a pivotal time for the event community, because the groundwork that we’re laying today, the strategies and best practices, will be the new standards of the industry." Associations Now https://zurl.co/RJ2y

These philosophies are driving the industry into the future.

28/04/2023

"When Bizzabo analyzed the 988 virtual events that ran on its platform between January 1 and April 1 of this year, it found an interesting pricing trend: A full 91 percent of the events were offered free to attendees. That’s a marked increase over 2020, when 80 percent of events that used the platform were free." Sue Hatch via Meetingsnet https://zurl.co/jVYN

A review of almost 1,000 virtual events in Q1 2021 reveals a change in the pricing landscape.