
30/06/2025
Single Origin: Fine or Fashionable?
Not all “single origin” chocolate is created equal.
In the next in my series of comparisons of industrial premium and craft chocolate bars, I compared two bars from Ecuador: one from M&S, the other from award-winning craft makers Solkiki. Both are single origin but we use out TTC criteria to see if that’s where the similarities end.
Transparency:
M&S tells us the country, that the beans are Fairtrade and processed by a family business near Milan. Solkiki tells us the farm, the family, the post-harvest practices , the price of the beans and their approach to crafting their natural flavours.
Craftsmanship:
The supplier for M&S adds vanilla to more standard flavoured beans. Solkiki allows the beans flavour to sing, with nothing added but respect for their flavour potential.
Taste:
One bar has a nose puckering bitterness and hints at Cocoa powder and vanilla. The other is a harmonious symphony of blackberry, spice, and warm chocolate depth.
“Single origin” sounds premium and that is just what it is, it doesn’t make it fine chocolate. It is used by the industrial premium brands to set their chocolate apart from other industrial premium brands, but is still only as good as the beans they are working with.
You can read the full article and the first in series on my blog (link in bio) and if you want to learn how to spot fine chocolate for yourself? Check out my micro-course An Appreciation of Fine Chocolate (link in bio).